About Super 8 Franchise
Super 8 is one of the most recognized economy hotel brands in the world, operating under the Wyndham Hotels & Resorts umbrella.
The brand has been franchising since 1975, offering economy oriented guest lodging focused on clean, comfortable rooms at affordable prices for business and leisure travelers, vacationing families, and senior citizens.
The initial franchise fee is the greater of $25,000 or $250 per guest room.
Super 8 Franchise Cost & Fees
Minimum Investment
$4.1M
Average Investment
$4.8M
Maximum Investment
$5.5M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | greater of $25,000 or $250 per guest room | One-time payment upon signing |
| Royalty Fee | 5.5% of Gross Room Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3% of Gross Room Revenue | National brand fund |
| Total Investment Range | $4,130,636 – $5,473,490 | Includes build-out, inventory, working capital |
The investment range of $4.1M–$5.5M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5.5% of Gross Room Revenue) and marketing fee (3% of Gross Room Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Application Fee, Initial Fee | $25,000 | $25,000 |
| Photos | $2,450 | $2,450 |
| Training Tuition | $5,100 | $7,500 |
| Training Expenses | $3,900 | $6,850 |
| Market Study | $5,000 | $12,000 |
| Real Estate and Site Preparation | $0 | $0 |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $119,100 | $282,500 |
| Facility Construction | $3,225,912 | $3,969,352 |
| Construction Contingency | $161,296 | $198,468 |
| Technology Systems | $45,336 | $47,336 |
| Property Management Set-Up and Installation | $3,400 | $19,425 |
| Furniture, Fixture and Equipment | $189,429 | $284,050 |
| Signage | $20,000 | $80,000 |
| Opening Inventory | $170,625 | $187,771 |
| Insurance | $15,000 | $30,000 |
| Grand Opening Advertising | $1,500 | $14,500 |
| Pre-Opening Wages | $73,293 | $131,013 |
| Miscellaneous Non–Tangible Asset Costs | $17,055 | $32,905 |
| Additional Funds for 3 Month Initial Period | $47,240 | $142,370 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000 to $25,000 (Relicense Fee) |
| Renewal Fee | $25,000 (Relicense Fee) |
| Technology Fee | SynXis PMS Monthly Support and Service Fee: $621 per month; Mobile Operations Program (“MOP”): $0.60 per guestroom per month; Emergency Safety Device (“ESD”): $35 per month; Guest Interaction Texting System: $0.85 per guestroom per month; OPERA PMS Monthly Support and Service Fee: $8.50-$11.25 per room/per month; Preventative Maintenance Software: up to $1,500 per year; Wyndham WIFI® Hotel Connectivity Solutions® Support (HCS)Fee: $0.85 per room per month |
| Audit Fee | Costs and expenses of audit |
| Rooms Addition Fee | $250 for each guest room added |
| Custom Interior Design Review Fee | $6,000 |
| Property Improvement Plan Preparation Fee | $1,500 per request |
| General Manager Certification | $2,250 |
| General Manager Certification Additional Attendee Fee | $1,400 |
| On-Site Opening Training | $750-$3,750 |
| Wyndham Connections Training | No fee for first attendee, $1,000 for each additional attendee |
| Remedial Training | Online: up to $250; On-site: $750 to $1,250 |
| Product Quality Training | $1,500-$5,000 |
| Continuing Education | $600 per year |
| Chain Conference Fee | $1,250-$1,500 |
| Spirit of Super 8 Training | $120 per year |
| GDS Fees | $1.75 per reservation |
| Third Party Channel Fee | $1.75 per reservation |
| Internet Booking Fees | $1.75 per reservation |
| Agency Commissions | Up to 20% of GRR |
| Agency Commission Service Charge | 1.5% of commissionable revenue |
| Member Benefits Commissions | Up to 10% of GRR |
| Member Benefits Commission Service Charge | 1.5% of commissionable revenue |
| Digital Pay-For-Performance (“PFP”) Commission | Up to 10% of GRR (currently 7%) |
| Everyone Sells Group Referrals Program | 10% of commissionable revenue |
| Cooperative Marketing & Sales | $0.75 per room per month up to a maximum of $1,350 per year (if established) |
| Global Translation Fee | $200 per language |
| Signature Reservation Service Fee | 3.5% of GRR booked with a maximum of $7.30 per booking |
| Essential Revenue Management Services | 0.50% of GRR with a minimum of $345 and maximum of $595 per month |
| Standard Revenue Management Services | 0.75% of GRR with a minimum of $495 and maximum of $1,095 per month |
| Premium Revenue Management Services | 1.00% of GRR with a minimum of $995 and maximum of $2,250 per month |
| Remote Sales Service | $1,400 per month |
| Loyalty Program Charge | 4.25%-5.5% of all amounts on which members earn points |
| Loyalty Missed Valid Enrollment Fee | Up to $1,200 per calendar quarter (currently $750 per calendar quarter or $250 per month) |
| Loyalty Member Services Administration Fee | $50 per complaint |
| Customer Care Fee | $195 plus resolution costs |
| Best Rate Guarantee Processing Fee | $195 per instance |
| Interest | Lesser of 1.5% per month or maximum rate permitted by law |
| Returned Check Fee | $100 for each occurrence |
| Paper Check Fee | $160 processing fee |
| Reconnection Fee | $4,000 |
| Re-inspection Fee and Costs | $2,100 |
| Three Party Agreement / Comfort Letter Fee | $1,000 per request |
| Indemnification Costs | Cost of defending and resolving indemnified claims |
| Dispute Resolution Costs | Costs, expenses, reasonable attorneys’ fees |
| Condemnation Payments | Recurring Fees for one year after notice of condemnation or to the date of condemnation, whichever is longer |
| Liquidated Damages | Greater of $2,000 per guest room, or the average monthly Royalties and System Assessment Fees for 12 months preceding termination, multiplied by 24 |
| De-Identification Fee | $2,000 per day |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | General Manager Training: approximately 5 days; Opening Training: 1-5 days; Wyndham Connections owner training: up to 3 days |
| Classroom Training | Hospitality Management Program: 29 hours; Human Trafficking Prevention Training: 1 hour; Count on Us: 150 minutes; Opening Training: 8-40 hours; Wyndham Connections Training: Up to 24 hours |
| On-the-Job Training | Hospitality Management Program: None; Human Trafficking Prevention Training: N/A; Count on Us: 0; Opening Training: Up to 30 hours; Wyndham Connections Training: N/A |
| Training Location | Corporate offices in Parsippany, NJ, local to corporate offices, central locations in North America, virtual, or on-site at the Facility for Opening Training. |
| Additional Training | Continuing Education ($600/year), Remedial Training (online up to $250, on-site $750-$1,250), Product Quality Training (on-site $1,500-$5,000), Optional Customized Training (starts at $750/day), Wyndham Rewards Training, Chain Conferences (currently $1,250-$1,500), Regional Meetings. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Territory |
| Exclusive Territory | No |
| Territory Size | no minimum Protected Territory |
| Description | Defined as a radius from the door of the Facility or an irregular area bound by streets, highways, governmental jurisdiction boundaries or natural boundaries, or by latitude and longitude. Negotiated based on market nature, population density, demographics, travel boundaries, public/private facilities generating demand, seasonal/year-round occupancy, weekend/weekday occupancy, and other variables. Franchisor will not own, operate, lease, manage, franchise or license another Chain Facility in the Protected Territory without consent, but can renew/reissue/expand existing ones or replace terminated ones with up to 120% of guest rooms. Franchisor and affiliates can compete outside the Protected Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years |
| Renewal Term | No renewal rights or options |
| Renewal Fee | $25,000 (Relicense Fee) |
| Renewal Conditions | If franchisor and franchisee elect to renew, franchisee must (i) sign then-current Franchise Agreement (may have materially different terms), and (ii) pay then-in-effect Relicense Fee. |
| Transfer Fee | $15,000 to $25,000 (Relicense Fee) |
| Transfer Conditions | Transferee must submit application, qualify as franchisee, sign new form Franchise Agreement, improve Facility to meet standards, and transferor/owners sign general releases (unless restricted by law). May be obligated to repay Development Incentive loan. |
| Termination for Cause | Franchisor may terminate if franchisee defaults (e.g., non-payment, breach of obligations, failure to meet quality standards, false books, loss of possession, unauthorized transfer, endangering health/safety, contesting Marks, bankruptcy). Cure periods: 10 days for monetary/reporting/confidentiality defaults; 30 days for other breaches; 90 days for quality assurance defaults if written plan approved and 30-day cure not feasible. |
| Non-Compete Period | During the term of the franchise agreement |
| Non-Compete Details | Franchisee, its owners, officers, directors, or general partners may not own, operate, lease, manage, or franchise a timeshare resort, vacation club, residence club, fractional ownership residence, condominium/apartment leasing or rental business, or similar facility that shares common areas, amenities, recreation facilities, services, supplies, or support activities with the Facility. They are also prohibited from promoting a different or competing business, including advertising hotels other than Chain Facilities or those of the Lodging Affiliates, and advertising any timeshare or vacation ownership resort not affiliated with the franchisor or its current and former affiliates. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisor recommends personal participation. If not, a management company or individual manager with significant training and experience in general management of similar lodging facilities must be hired. The manager must successfully complete the franchisor's training program. Franchisor reserves the right to require a third-party manager if the franchisee lacks significant experience or receives a Development Incentive. |
| Required Suppliers | Yes, for items bearing Marks (signage, supplies, digital photographs), brand-defining ambience elements (music, scent, décor), health and safety items, market feasibility study firm, and certain technology systems (guest wireless high-speed internet access, credit card acquiring services, property management system). |
| Supply Restrictions | Franchisor designates "Approved Suppliers" for certain items. Franchisees may purchase other items from any competent source as long as they meet System Standards. Franchisor may have sole Approved Suppliers for certain items and may make a profit on items sold. |
| Franchisor Revenue from Suppliers | $18.1 million (approximately 1.2% of WHR’s total net revenues) in 2021 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Franchisor may defer payment of the Initial Fee (usually for 90 days or until facility opens, without interest if paid on time). Development Incentives (loans) may be offered for new construction and conversion facilities, based on factors like room count and location. These loans are not subject to repayment unless the franchise terminates or transfers before the term ends, reducing by 1/20th or 1/15th annually. The Women Own the Room ("WOTR") Development Incentive offers $2,500 per guest room (up to 50% of equity investment) for women entrepreneurs. |
Super 8 Franchise Earnings — Item 19
Average Revenue
$41.5
Median Revenue
$38.55
Sample Size
632 units
Past financial performance does not guarantee future results. Individual results will vary.
Super 8 Litigation & Risk Flags
10 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Super 8 System Growth
Total Units
1486
Franchised
1486
Company-Owned
0
Super 8 currently operates 1486 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 15 | 54 | 1551 |
| 2020 | 16 | 61 | 1506 |
| 2021 | 14 | 34 | 1486 |
Transfers: 110 | Closures: 34
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Revenue
$1565.0M
Net Income
$244.0M
Total Assets
$4269.0M
Audited by Deloitte & Touche LLP for year ending December 31.
Super 8 Franchise — FAQ
The total investment to open a Super 8 franchise ranges from $4,130,636 to $5,473,490, per their Franchise Disclosure Document. This includes the initial franchise fee of greater of $25,000 or $250 per guest room. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Super 8 charges a royalty fee of 5.5% of Gross Room Revenue of gross sales, plus a 3% of Gross Room Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Super 8 Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Super 8 to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Super 8 franchise owners report average revenue of $41.5 and median revenue of $38.55. This is based on a sample of 632 units. Past performance does not guarantee future results.
Super 8 has been franchising since 1975. The FDD shows an investment range of $4,130,636-$5,473,490, a 5.5% of Gross Room Revenue royalty, and includes an Item 19 earnings disclosure. There are 10 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is greater of $25,000 or $250 per guest room and the total investment ranges from $4,130,636 to $5,473,490 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Super 8 and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Super 8 or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com