About Manduu Franchise
Manduu is an EMS (electrical muscle stimulation) fitness franchise that has been franchising since 2018, backed by Manduu USA, Inc.
The brand offers 15 minute, full body EMS workouts that use technology to stimulate muscle contractions, delivering the equivalent of a multi hour gym session in a fraction of the time.
Manduu studios are designed for busy professionals and fitness enthusiasts who want efficient, results driven workouts.
Manduu Franchise Cost & Fees
Minimum Investment
$263K
Average Investment
$493K
Maximum Investment
$724K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $75,000 | One-time payment upon signing |
| Royalty Fee | Greater 8% of monthly Gross Sales or $1,000 per E-fit machine per month of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Sales | National brand fund |
| Total Investment Range | $262,750 – $724,050 | Includes build-out, inventory, working capital |
The investment range of $263K–$724K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (Greater 8% of monthly Gross Sales or $1,000 per E-fit machine per month) and marketing fee (2% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Background Check Fee | $500 | $500 |
| Initial Franchise Fee | $75,000 | $75,000 |
| Real Estate (security deposit and initial 3 months’ rent) | $12,000 | $38,000 |
| Leasehold Improvements | $0 | $200,000 |
| Architect | $0 | $7,500 |
| Furniture, Fixtures, Equipment and Decor | $85,000 | $140,000 |
| Signage | $8,000 | $15,000 |
| Insurance | $5,000 | $6,000 |
| Grand Opening Advertising | $25,000 | $50,000 |
| Computer System | $6,500 | $10,500 |
| Opening Inventory | $4,000 | $7,000 |
| Uniforms | $600 | $600 |
| Annual Music License Fee | $300 | $600 |
| Stationery | $350 | $350 |
| Prepaid Expenses and Deposits | $500 | $1,000 |
| Training Expenses | $3,000 | $10,500 |
| Business Fees and Licenses | $1,000 | $4,000 |
| Professional Fees | $1,000 | $7,500 |
| Additional Funds (3 months) | $35,000 | $150,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 25% of then-current franchise fee (reduced to $2,500 for transfer of non-controlling interest) |
| Renewal Fee | $10,000 |
| Technology Fee | Varies (currently $740 per month plus additional $300 per month per additional Admin User, or $12 per month per additional Clerical User, of Intacct accounting software) |
| Audit Fee | Est. $3,000 to $5,000, plus $250/hour for remediation consulting |
| Training Fees | $1,500 for initial training; $300 per day plus reimbursement of expenses for ongoing training |
| Annual Conference & Training Summit Fee | Up to $750 per person per Annual Conference and $500 per person per Annual Training Summit |
| Relocation Fee | $5,000 |
| Late Fees | Interest at the lesser of 1.5% per month or highest rate permitted by law |
| Management Fee | Our direct and indirect costs incurred in managing your Manduu franchise plus 7.5% of Gross Sales |
| Indemnification | Will vary under the circumstances |
| Insurance | Amount of unpaid premiums |
| Start-up and Administration Costs of New Marketing or Loyalty Programs | Varies |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 2-week initial training program |
| Classroom Training | 41 |
| On-the-Job Training | 49 |
| Training Location | Nashville metropolitan statistical area |
| Additional Training | Annual continuing education training (webinars or on-site at your Studio at your expense) on EMS exercise training, equipment usage, sales and marketing, new products, services, and equipment. Annual conference and training summit for managing owner, general manager, and lead trainer (at your expense). Additional training may be requested by franchisee, but franchisor is not obligated to provide it. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | No |
| Territory Size | Minimum 1 mile protected radius |
| Description | Your franchise is for a specific site selected and approved by us. Your Protected Area will be defined by geographic boundaries determined by us in our sole discretion, considering demographic information like population density, buying income, retail sales, and office/commercial/industrial space. The actual boundaries will be disclosed in an exhibit to the Franchise Agreement or defined by a prescribed radius (not less than 1 mile) from your facility. We reserve the right to sell franchises or operate Manduu programs within other pre-existing businesses (e.g., larger fitness/rehabilitation centers, corporate facilities, universities, country clubs) within your Protected Area, but you may be given the opportunity to manage these for a fee. We retain the right to solicit and sell to accounts with locations outside your Protected Area via direct marketing, telemarketing, and online networks without compensating you. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 5 years |
| Renewal Term | 3 successive 5-year periods (maximum total term of 20 years) |
| Renewal Fee | $10,000 |
| Renewal Conditions | To renew, you and your Owners must: (i) notify us in writing at least one year before expiration; (ii) not be in default of any agreement with us or affiliates; (iii) satisfy all monetary obligations; (iv) execute our then-current franchise agreement and personal guaranty; (v) perform required remodeling, repairs, and renovations; (vi) complete any required retraining program; and (vii) execute a general release of claims (subject to state law). You must also upgrade the Studio to current entry standards, design elements, equipment package, and point-of-sale system. |
| Transfer Fee | 25% of then-current franchise fee (reduced to $2,500 for non-controlling interest transfer) |
| Transfer Conditions | Our consent is required for any transfer. Conditions for approval include: (i) proposed transferee must meet new franchisee qualifications; (ii) transferee must comply with Section 24 (Business Entity Franchisee); (iii) all monetary obligations to us and affiliates must be satisfied; (iv) all existing defaults must be cured; (v) you and guarantors must execute a general release of claims; (vi) transferee must execute our then-current franchise agreement with same royalty fee and expiration/renewal term, and update the Studio to current standards; (vii) payment of transfer fee. Transferee must not have had a franchise terminated for cause, be affiliated with a competitor, or be in breach of non-compete provisions. |
| Termination for Cause | We can terminate immediately for incurable defaults such as: closing/abandoning the Studio for 3+ days; franchisee/owners becoming insolvent or bankrupt; conviction for crimes of moral turpitude; material inaccuracy in representations; maintaining false records; repeated breaches of the same provision; failure to secure a lease or open on time; breach of confidentiality or non-compete covenants; failure of key personnel to complete training; incurable breach; or adjudicated customer illness attributable to the Studio. For curable monetary defaults, you have 10 business days to cure. For curable non-monetary defaults, you have 30-45 days to cure. |
| Non-Compete Period | During term and 2 years after termination/expiration |
| Non-Compete Details | During the term of the franchise, you may not engage, directly or indirectly, in any Competing Business other than a Manduu Studio. For two years after termination or expiration, you may not engage in any Competing Business within your Protected Area and within five miles of any existing Manduu Studio. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Unless agreed otherwise, at least one owner (the “managing owner”) must be personally involved full-time in the day-to-day operation of the Studio and complete initial training. The Studio must always have at least one fully trained general manager and at least four dedicated, part-time, fully trained trainers. Trainers must have a college degree in exercise science, kinesiology, nursing, human physiology, physical therapy, physical education, or a related healthcare field, and successfully complete the franchisor's certification training program (including annual recertification). Owners may not serve as trainers unless they meet these educational requirements. The general manager and a separate Master Trainer must be certified as a Manduu Premium Trainer/Coach. |
| Required Suppliers | Manduu America, LLC (for software, technology, marketing materials, website development services); Impulse (for E-Fit startup package, EMS equipment, supplies, services); Manduu Management (for nutraceuticals, skin cream, other retail items, private label skin cream); Designated or approved suppliers for uniforms, music streaming service, water system, computer/POS system hardware. |
| Supply Restrictions | Franchisees must purchase or lease certain "source restricted" goods and services that meet franchisor standards and specifications, or from approved/designated suppliers (which may be exclusive, including the franchisor or its affiliates). These include lease, studio design, furnishings and fixtures, workout equipment/supplies and accessories, inventory, computer/POS system, uniforms, marketing materials and services, and insurance policies. Between 50% and 70% of total initial purchases/leases and 70% to 90% of ongoing operating expenses will be source restricted. |
| Franchisor Revenue from Suppliers | In 2022, Manduu America, LLC received $45,970 in revenues from franchisee purchases/leases (technology fees). Impulse generated $52,056.00 in revenues from franchisee purchases/leases. Manduu Management generated $15,662.55 in revenues from franchisee purchases/leases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or other obligation. |
Manduu Franchise Earnings — Item 19
Manduu does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Manduu does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Manduu Litigation & Risk Flags
Clean Litigation RecordManduu has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Manduu System Growth
Total Units
15
Franchised
9
Company-Owned
6
Manduu currently operates 9 franchised locations and 6 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 1 | 4 |
| 2021 | 6 | 0 | 10 |
| 2022 | 0 | 1 | 9 |
Transfers: 0 | Closures: 2
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$538K
Net Income
$-740,872
Total Assets
$5.5M
Audited by BLANKENSHIP for year ending December 31.
Manduu Franchise — FAQ
The total investment to open a Manduu franchise ranges from $262,750 to $724,050, per their Franchise Disclosure Document. This includes the initial franchise fee of $75,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Manduu charges a royalty fee of Greater 8% of monthly Gross Sales or $1,000 per E-fit machine per month of gross sales, plus a 2% of Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Manduu Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Manduu to ensure you have the most up-to-date version.
Manduu does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Manduu has been franchising since 2018. The FDD shows an investment range of $262,750-$724,050, a Greater 8% of monthly Gross Sales or $1,000 per E-fit machine per month royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $75,000 and the total investment ranges from $262,750 to $724,050 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Manduu and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Manduu or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com