About Natural Pilates Franchise
Natural Pilates is a boutique fitness franchise specializing in reformer based Pilates classes that combine traditional Pilates principles with modern training techniques.
The brand has been franchising since 2024 under Natural Pilates Holdings and offers a studio experience centered on small class sizes, expert instruction, and a welcoming environment for students of all fitness levels.
The franchise fee is $45,000.
Natural Pilates Franchise Cost & Fees
Minimum Investment
$412K
Average Investment
$490K
Maximum Investment
$568K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of Gross Sales (Brand Fund Contribution) + Market Cooperative Contribution (As determined by co-op. Currently, none. min 1% of Gross Sales if required to participate) | National brand fund |
| Total Investment Range | $412,160 – $567,560 | Includes build-out, inventory, working capital |
The investment range of $412K–$568K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales) and marketing fee (1% of Gross Sales (Brand Fund Contribution) + Market Cooperative Contribution (As determined by co-op. Currently, none. min 1% of Gross Sales if required to participate)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee (see Note 1) | $45,000 | $45,000 |
| Rent and Lease Security Deposit (see Note 2) | $14,000 | $35,000 |
| Utilities (see Note 3) | $300 | $1,000 |
| Leasehold Improvements (see Note 4) | $75,000 | $125,000 |
| Market Introduction Plan (see Note 5) | $15,000 | $20,000 |
| Furniture, Fixtures, and Equipment (see Note 6) | $150,000 | $180,000 |
| Studio Setup Cost (see Note 7) | $5,000 | $7,000 |
| Computer Systems (see Note 8) | $8,000 | $10,000 |
| Insurance (see Note 9) | $300 | $3,000 |
| Signage (see Note 10) | $5,000 | $10,000 |
| Office and Cleaning Supplies (see Note 11) | $5,000 | $7,000 |
| Inventory (see Note 12) | $5,000 | $7,000 |
| Licenses and Permits (see Note 13) | $1,000 | $2,000 |
| Professional Fees (see Note 14) | $5,000 | $8,000 |
| Travel, lodging and meals for initial training (see Note 15) | $3,560 | $7,560 |
| Additional funds and pre-opening payroll costs (for first 3 months) (see Note 16) | $75,000 | $100,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 plus any out-of-pocket costs we incur |
| Renewal Fee | $10,000 |
| Technology Fee | Currently none, but we have the right, on notice, to charge our then-current Technology Fee. |
| Audit Fee | Our actual costs (Payable only if (1) we audit you because you have failed to submit required reports or other non-compliance, or (2) the audit concludes that you under-reported gross sales by more than 3% for any 4-week period.) |
| Market Cooperative Contribution | As determined by co-op. Currently, none. (min 1% of Gross Sales if required) |
| Replacement / Additional Training | Currently, $500 per day if held at a Natural Pilates Business owned by our affiliate or, if held elsewhere, $800 per day plus travel and related expenses of our representatives. |
| Third-Party Payment Program | Reimbursement of amounts owed to third parties plus an administrative fee of up to 10% of payment or invoiced amount |
| Non-Compliance Fee | $500 per week |
| Late fee and interest | $100 plus interest on the unpaid amount (18% per year or highest rate allowed by law) |
| Insufficient funds fee | $30 (or, if such amount exceeds the maximum allowed by law, then the maximum allowed by law) |
| Costs of collection | Our actual costs |
| Special support fee | Our then-current fee, (currently $500 per day) plus our expenses. |
| Programming Fee | Currently, $150 per hour for new programming requests |
| Special inspection fee | Currently $500, plus our out-of-pocket costs |
| Liquidated damages | An amount equal to the average Royalty fees and Brand Fund Contributions for the lesser of (i) 2 years or (ii) the remaining months of the franchise term. |
| Indemnity | Our actual costs and losses from any legal action related to the operation of your Business. |
| Prevailing party’s legal costs | Our attorney fees, court costs, and other expenses of a legal proceeding (including arbitration), if we are the prevailing party. |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training program: 55 hours of classroom training and 19 hours of on-the-job training. Additional training programs for franchisees (owner/operator/manager) and instructors (Flash Training) are also provided. |
| Classroom Training | 55 |
| On-the-Job Training | 19 |
| Training Location | Our Location, Beverly Hills, CA or Your Location or Virtual |
| Additional Training | ADDITIONAL TRAINING PROGRAM FOR FRANCHISEES (OWNER / OPERATOR / MANAGER: 30 hours classroom, 15 hours on-the-job. INSTRUCTOR FLASH TRAINING: 20 hours classroom, 40 hours on-the-job. Ongoing training fees for trainer certification. $500 per day for additional in-person support. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | approximately 50,000 to 100,000 people |
| Description | We typically describe the territory as a circle around the Location, but we may use other boundaries such as county lines or other political boundaries, streets, geographical features, or trade areas. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must give 90-180 days' notice, be in material compliance with all agreements, renovate to then-current standards, sign current franchise agreement and related documents (including personal guaranty), execute a general release, and pay the successor fee of $10,000. |
| Transfer Fee | $10,000 plus any out-of-pocket costs we incur |
| Transfer Conditions | No transfers without 60 days prior notice and franchisor consent. Conditions for approval include: payment of transfer fee, proposed assignee meeting franchisor standards, proposed assignee not being a Competitor, proposed assignee signing current franchise agreement and related documents, all owners of assignee providing a guaranty, franchisee having paid all monetary obligations and being in compliance with agreements, assignee and owners completing required training, and the Business complying with most recent System Standards. |
| Termination for Cause | Non-payment (10-day cure); other breaches (30-day cure); non-curable defaults such as misrepresentation, false reports, bankruptcy, failure to open, loss of location, material violation of laws/confidentiality/non-compete/transfer restrictions, abandonment, slander, refusal to cooperate with audit/inspection, or significant danger to health/safety (48-hour cure). |
| Non-Compete Period | During the Term of this Agreement and for two years after termination or expiration. |
| Non-Compete Details | During the term, Restricted Parties (Franchisee, owners, spouses) may not have ownership interest in, lend money to, provide financial assistance to, provide services to, or be employed by any Competitor. Post-term, for two years, Restricted Parties may not engage in such activities within five miles of the former territory or any other Natural Pilates Business operating on the date of termination or transfer. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required to participate personally in the direct operation of your Business. However, we recommend that you participate. You must designate one person as your “Principal Executive.” The Principal Executive is the executive primarily responsible for your Business and has decision-making authority on behalf of your Business. The Principal Executive must at all times, own at least 10% of your Business. The Principal Executive does not have to serve as a day-to-day general manager of the Business, but the Principal Executive must devote substantial time and attention to the Business. Your Business must at all times be under the on-site supervision of the Principal Executive or a general manager who has successfully completed our training program. If your Business is owned by an entity, we do not require that the general manager own any equity in the entity. |
| Required Suppliers | You must purchase your inventory and some of your Pilates equipment from our Parent. Currently, we have Vendors for the following items that you must purchase in connection with the establishment and/or operation of your Business: (i) accounting systems; (ii) marketing; (iii) computer and POS system; and (iv) software. |
| Supply Restrictions | We have the right to require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating your Business either from us or our designee, from Vendors (defined below), or according to our specifications. |
| Franchisor Revenue from Suppliers | We and our affiliates may receive payments from the sale of goods or services to franchisees and may also receive payments or other consideration from Vendors and other suppliers based on the purchases by our franchisees of goods or services, the basis for which will typically be a dollar amount or percentage of the revenue derived by the Vendor. Currently our arrangements of this type include a 10% rebate and free equipment from the sale by certain Vendors of certain equipment to Natural Pilates Businesses. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligations. |
Natural Pilates Franchise Earnings — Item 19
Revenue Range
$416K – $1.8M
Sample Size
5 units
Past financial performance does not guarantee future results. Individual results will vary.
Natural Pilates Litigation & Risk Flags
Clean Litigation RecordNatural Pilates has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Natural Pilates System Growth
Total Units
5
Franchised
0
Company-Owned
5
Natural Pilates currently operates 0 franchised locations and 5 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 3 |
| 2022 | 2 | 0 | 5 |
| 2023 | 0 | 0 | 5 |
Transfers: 0 | Closures: 0
Public Figures (Item 18)
The following public figures are associated with this franchise: Laura Wilson
State Registrations
Registered in 2 states: California, New York
Franchisor Financials (Item 21)
Total Assets
$10K
Audited by Naper CPA Group for year ending December 31.
Natural Pilates Franchise — FAQ
The total investment to open a Natural Pilates franchise ranges from $412,160 to $567,560, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Natural Pilates charges a royalty fee of 7% of Gross Sales of gross sales, plus a 1% of Gross Sales (Brand Fund Contribution) + Market Cooperative Contribution (As determined by co-op. Currently, none. min 1% of Gross Sales if required to participate) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Natural Pilates Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Natural Pilates to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Natural Pilates franchise owners report . This is based on a sample of 5 units. Past performance does not guarantee future results.
Natural Pilates has been franchising since 2024. The FDD shows an investment range of $412,160-$567,560, a 7% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $412,160 to $567,560 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Natural Pilates and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Natural Pilates or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com