About Maid Brigade Franchise
Maid Brigade is a residential cleaning franchise that has been franchising since 1984, making it one of the most established names in the home cleaning industry.
The brand provides professional house cleaning services using its signature green cleaning system, which emphasizes environmentally friendly products and techniques that are safe for families and pets.
The franchise fee ranges from $27,000 to $40,700.
Maid Brigade Franchise Cost & Fees
Minimum Investment
$120K
Average Investment
$135K
Maximum Investment
$149K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $27,000 to $40,700 | One-time payment upon signing |
| Royalty Fee | 6.9% of Gross Revenues (tiered) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Weekly Gross Revenue | National brand fund |
| Total Investment Range | $120,300 – $149,000 | Includes build-out, inventory, working capital |
The investment range of $120K–$149K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6.9% of Gross Revenues (tiered)) and marketing fee (2% of Weekly Gross Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $27,000 | $40,700 |
| Real Estate/Office | $1,000 | $2,000 |
| Computer Equipment | $1,000 | $2,000 |
| Equipment, Fixtures, Other Fixed Assets Including Leasehold Improvements, Signs, Pre-Opening Expenses | $1,500 | $3,000 |
| Opening Inventory | $4,600 | $4,600 |
| Security Deposits and Other Prepaid Expenses | $1,500 | $2,000 |
| Automobile | $850 | $850 |
| Insurance and Bond | $1,000 | $2,000 |
| Training Expenses | $2,000 | $2,000 |
| Opening Advertising | $41,100 | $41,100 |
| Additional Funds – 3 Months | $30,000 | $40,000 |
| Onboarding Fee | $9,100 | $9,100 |
| MaidCentral Software | $2,050 | $2,050 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $9,500 |
| Renewal Fee | Approximately $1,000 |
| Technology Fee | $18.00 per week |
| Audit Fee | $7,500 |
| Local Client Advertising | A minimum of $4,000 a month |
| Local Employee Advertising | $500 per month |
| Additional Assistance | approximately $400 per day |
| Interest on Late Payments | The lesser of 2% over our bank’s prime loan rate or the maximum amount permitted by law. The highest interest rate allowed by law in California for late payments is 10% per year. |
| Late Fees on Late Payments | 10% of amount past due |
| Indemnification | Varies under circumstances |
| Costs and Attorneys’ Fees | Varies under circumstances |
| Insurance | Varies under circumstances |
| Convention | Currently $180 ea. per attendee |
| Proprietary Items | Varies under circumstances |
| Services We Provide to Your Customers | Varies under circumstances |
| Management Fee | Varies under circumstances but generally between 5%-10% of revenue earned during the period that we manage your business |
| Additional Households | $1 for each additional Qualified household purchased |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 68.25 classroom hours and 37 on-the-job hours |
| Classroom Training | 68.25 hours |
| On-the-Job Training | 37 hours |
| Training Location | Your home, Virtual, Office of one of our franchisees, your office |
| Additional Training | The franchisor offers additional voluntary training programs for franchisees and staff (fees and expenses are the franchisee's responsibility). Franchisees also receive additional days of training and consultation within the first 6 months of grand opening. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Territories are defined by the number of Qualified Households, typically 20,000 or 30,000, with additional households purchasable for $1 each. |
| Description | Franchisees receive an exclusive operating territory where they are the only authorized System user. The franchisor does not dictate office location within the territory but must approve it. Franchisees can serve customers outside their territory with permission, provided it doesn't overlap with another franchisee's territory. The geographic size varies (counties in rural areas, towns/cities in urban areas, or portions of major cities). The franchisor cannot alter territory size without written agreement. Territories with over 30,000 Qualified Households require a minimum annual sales volume of $6 per household for three consecutive years after the second year of business; failure to meet this can result in the franchisor taking back households or terminating the agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | an additional 10-year term |
| Renewal Fee | Approximately $1,000 |
| Renewal Conditions | Full compliance with the agreement during the initial term, timely notice of intent to renew, signing a new franchise agreement (which may have different terms and conditions, including increased fees), and executing a general release of claims. |
| Transfer Fee | $9,500 |
| Transfer Conditions | Transferee must meet franchisor criteria, franchisee must be current on obligations, pay a transfer fee, provide notice, sign a release, and the transferee must sign the current franchise agreement. The franchisor has a right of first refusal if the franchisee receives a bona fide offer to sell the business. |
| Termination for Cause | The franchisor can terminate for various curable defaults (e.g., monetary defaults, financial problems, breach of agreement provisions, unsafe operation, unauthorized products, customer complaints) with specified cure periods (10 to 60 days). Non-curable defaults include bankruptcy, abandonment, unauthorized use of marks, financial misrepresentation, repeated failures to submit required information, repeated understatement of Gross Revenues, violations of laws, and failure to meet minimum sales levels for three consecutive years. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the franchise, franchisees may not engage in any similar business within 100 miles of any Maid Brigade franchised territory. After termination or expiration, a non-compete covenant applies for two years within and outside the Operating Territory, prohibiting interest in any house cleaning or janitorial service business and soliciting customers. This also prohibits providing consulting services to residential cleaning businesses within 100 miles of any Maid Brigade franchised territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchises are generally granted to individuals seeking an active investment. The franchisee must directly supervise the Franchised Business, allowing for minor, temporary absences and reasonable vacations during which fully-trained management personnel must manage. Franchisees may hire a manager or management team, subject to franchisor approval. All senior managers are advised to attend Home Office and MVP Training Programs and must execute non-disclosure/non-compete agreements. Franchisees sign the agreement in an individual capacity but may assign it to a newly-formed corporation they actively manage and control, without relieving personal obligations. |
| Required Suppliers | Franchisees must purchase their Initial Package (initial inventory of equipment and supplies) from the franchisor and use MaidCentral software (a third-party product). The franchisor recommends certain suppliers, including a solutions supplier. |
| Supply Restrictions | Franchisees are required to purchase certain products and services from the franchisor, its designees, or approved suppliers, or under franchisor specifications. Any items or suppliers not specified or approved must be submitted to the franchisor for examination and testing to ensure they meet standards and specifications. The franchisor reserves the right to approve or disapprove suppliers and items. |
| Franchisor Revenue from Suppliers | Revenue from tech support fees for the MicroMaid and MaidSmart software was $123,694, representing approximately 3.1% of the franchisor's consolidated total revenue in 2023. The franchisor generally receives no revenue from purchases of supplies, equipment, or inventory from approved sources, except as noted. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not offer direct or indirect financing, nor does it guarantee franchisee notes, leases, or obligations. However, upon request, it can refer qualified candidates to third-party companies that may be able to help with financing, with which the franchisor is not legally or financially affiliated. |
Maid Brigade Franchise Earnings — Item 19
Average Revenue
$945K
Revenue Range
$25K – $6.0M
Sample Size
73 units
Past financial performance does not guarantee future results. Individual results will vary.
Maid Brigade Litigation & Risk Flags
Clean Litigation RecordMaid Brigade has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Maid Brigade System Growth
Total Units
346
Franchised
322
Company-Owned
24
Maid Brigade currently operates 322 franchised locations and 24 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 3 | 11 | 349 |
| 2022 | 4 | 12 | 341 |
| 2023 | 6 | 1 | 346 |
Transfers: 8 | Closures: 1
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Revenue
$4.8M
Net Income
$1.3M
Total Assets
$1.7M
Audited by Bennett Thrasher for year ending December 31.
Maid Brigade Franchise — FAQ
The total investment to open a Maid Brigade franchise ranges from $120,300 to $149,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $27,000 to $40,700. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Maid Brigade charges a royalty fee of 6.9% of Gross Revenues (tiered) of gross sales, plus a 2% of Weekly Gross Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Maid Brigade Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Maid Brigade to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Maid Brigade franchise owners report average revenue of $945K. This is based on a sample of 73 units. Past performance does not guarantee future results.
Maid Brigade has been franchising since 1984. The FDD shows an investment range of $120,300-$149,000, a 6.9% of Gross Revenues (tiered) royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $27,000 to $40,700 and the total investment ranges from $120,300 to $149,000 depending on location size and market. A minimum of $95,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Maid Brigade and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Maid Brigade or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com