About Fish Window Cleaning Franchise
Fish Window Cleaning is the largest window cleaning franchise in the United States, serving residential and commercial customers with professional interior and exterior window cleaning services.
The brand has been franchising since 1998 and has built a national network of independently owned and operated territories.
The franchise fee ranges from $49,900 for a small package to $74,900 for an executive package, offering multiple entry points based on the owner's growth goals.
Fish Window Cleaning Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,900 (Small Package), $59,900 (Standard Package), $74,900 (Executive Package) | One-time payment upon signing |
| Royalty Fee | 6%-8% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard | National brand fund |
| Total Investment Range | $102,800 – $167,500 | Includes build-out, inventory, working capital |
The investment range of $103K–$168K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6%-8% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard) and marketing fee (1% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,900 | $74,900 |
| Travel and Living Expenses to Attend Training | $1,500 | $2,500 |
| Equipment Package | $7,500 | $9,000 |
| Office Package | $10,000 | $12,000 |
| Initial Business Development and Marketing | $10,500 | $16,500 |
| Vehicle | $1,000 | $2,000 |
| Vehicle Modification | $3,500 | $3,500 |
| Attorneys’ Fees | $500 | $2,000 |
| Office Space – 3 Months | $3,000 | $4,500 |
| Insurance Premiums | $1,800 | $2,800 |
| Business Licenses, and Membership Dues | $100 | $900 |
| Additional Funds - 3 Months | $13,500 | $35,900 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000, plus any applicable broker/referral/lead generation fee |
| Renewal Fee | $5,000 Upon execution of then-current franchise agreement |
| Technology Fee | $50 Weekly on Thursdays |
| Audit Fee | $250 to $3,000 for audit expenses |
| Account and Technical Support | $300 per day plus travel expenses |
| Late Fee | $25 late fee minimum |
| Interest Expenses | 18% per annum on unpaid balances |
| Insufficient Funds Fee | $25 |
| Management Fee | 5% of Gross Sales plus reimbursement of our out-of-pocket expenses |
| Annual Convention Registration Fee | $600 to $650 As incurred |
| Additional Training Fee | $300 per day plus travel costs |
| Additional Email Addresses | $100 per each additional email address |
| Additional Zip Code Fee | $0.20 per person in add-on zip code |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | up to 8 business days |
| Classroom Training | 17 hours |
| On-the-Job Training | 47 hours |
| Training Location | St. Louis, MO, or any other location we designate |
| Additional Training | We may require you and other key employees of the Business to attend ongoing training at our training facility or other locations we designate. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Small Package: approximately 75,000 persons; Standard Package: approximately 200,000 persons; Executive Package: approximately 400,000 persons |
| Description | county lines, highways or streets, or zip codes |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10-year term |
| Renewal Fee | $5,000 |
| Renewal Conditions | You cannot be in default of current Franchise Agreement; you must give us written notice; you and your guarantors must sign a general release; you must pay us a renewal fee of $5,000; you must complete our then current training requirements and any refreshing training that we may require; and you must sign the most current version of our franchise agreement, which may contain materially different terms and conditions compared to your Original Franchise Agreement. |
| Transfer Fee | $10,000, plus any applicable broker/referral/lead generation fee |
| Transfer Conditions | Assignee must meet current franchisor requirements, sign current franchise agreement, and owners become guarantors. All amounts owed to franchisor, affiliates, or suppliers must be paid in full. All required reports must be provided. If an installment sale, franchisee/owner and guarantors must guarantee performance until final close or termination. Assignee must assume all customer obligations. Franchisee and guarantors must sign a general release. Assignee must comply with training requirements. Franchisor has right to require financial reports and data. Franchisee or assignee must modernize, remodel, refurbish, and upgrade premises and equipment to current standards for new franchisees. Franchisee must comply with any other conditions reasonably required by franchisor's Transfer policies. |
| Termination for Cause | Franchisor can terminate if franchisee defaults on agreement terms, including material misrepresentations, voluntary abandonment (7+ consecutive days closure), business closure for safety, unauthorized domain name use, unauthorized Confidential Information use, insolvency/bankruptcy, conviction of misdemeanor impairing Marks/reputation, felony conviction, intentional understatement/underreporting of Gross Sales/Royalty/Brand Building Fees, 2% variance on audit, unauthorized transfer, failure to meet Annual Minimum Performance Standards for two consecutive years, or a second default of any type within 12 months (even if cured). |
| Non-Compete Period | During the term of this Agreement, and during any Interim Period (if applicable); and for a period of one year after the expiration or termination of this Agreement. |
| Non-Compete Details | During the term of the agreement and any interim period, franchisee (including guarantors, owners, managers, officers, spouse, children, parents, siblings) cannot own, manage, operate, maintain, engage in, consult with or have any interest in any Competitive Business. For one year after termination/expiration, this restriction applies to the Territory, within a 25-mile radius of the outer boundary of the Territory, or inside another Fish Window Cleaning business territory. A 'Competitive Business' offers commercial and/or residential window cleaning, gutter cleaning or power washing, or otherwise competes with the System. The non-compete period is tolled for any breach or enforcement action. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If you are an individual, you must directly perform or supervise the operation of the Business unless we consent otherwise. If you are a corporation, partnership, or other business entity, your Business must at all times be under the supervision of a designated principal owner. Your principal owners must be those persons who are actively involved in the Business and they must be Personal Guarantors who own at least 5% of the Business’s ownership interests. The individual who will directly supervise and manage the operation must complete the training program. |
| Required Suppliers | Franchisor or its subsidiary FWCD for invoices, estimate sheets, brochures, and the Fish Proprietary System, and items with FISH WINDOW CLEANING trademarks (mugs, pens, decals, sponges, yard sign toppers, printed forms). Third-party Required Supplier for logoed hats, shirts and jackets, and many Equipment and Supplies Packages items (ABC Window Cleaning Supply, MPGTandem, Little Giant, EDTM, Shu-Bee, Victory Signs, POS Guys, Franchise Payment Network, VistaPrint, Market Maps, eDocfile, Inc, Intuit Inc. (current provider or QuickBooks), and Starwipers). |
| Supply Restrictions | Franchisees must use only approved products, supplies, and services that meet franchisor's quality standards posted on the Fishing Hole. Franchisor may designate itself or its affiliates as Required Suppliers for certain products/services, including bookkeeping, credit card processing, call center, call routing, and scheduling services. Franchisees must maintain and operate a vehicle according to franchisor's standards and specifications. |
| Franchisor Revenue from Suppliers | $13,792.92 (0.14% of total revenues) from approved vendors and suppliers; $872,362 (8.70% of total revenues) from sale of required products or services (merchandise sales and Technology Fees). |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your loans, notes, lease, or other obligations. |
Fish Window Cleaning Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Fish Window Cleaning Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fish Window Cleaning System Growth
Fish Window Cleaning currently operates 270 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 15 | 7 | 279 |
| 2020 | 11 | 10 | 279 |
| 2021 | 7 | 16 | 270 |
Transfers: 33 | Closures: 31
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by Fine + Associates, P.C. for year ending December 31st.
Fish Window Cleaning Franchise — FAQ
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