About DivaDance Virginia FDD Franchise
DivaDance is a dance fitness franchise in Virginia offering adult dance classes in hip hop, jazz, and other styles, primarily for women aged 20 to 45.
The brand creates a supportive, judgment free environment where participants enjoy full body cardio workouts through dance.
The franchise fee ranges from $18,000 to $32,000, and the company has been franchising since 2017.
DivaDance Virginia FDD Franchise Cost & Fees
Minimum Investment
$32K
Average Investment
$51K
Maximum Investment
$69K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $18,000 - $32,000 | One-time payment upon signing |
| Royalty Fee | 10% of net monthly revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | $300-$500 per month (plus 10% admin fee) | National brand fund |
| Total Investment Range | $32,400 – $69,400 | Includes build-out, inventory, working capital |
The investment range of $32K–$69K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% of net monthly revenue) and marketing fee ($300-$500 per month (plus 10% admin fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $18,000 | $32,000 |
| Landing Page on Website | $500 | $500 |
| Launch Advertising & Marketing | $1,500 | $3,000 |
| Travel Expenses for Initial Training | $800 | $1,200 |
| Travel Reimbursement for Training Field Trip | $500 | $2,000 |
| Insurance | $700 | $1,300 |
| Business Formation Expenses | $300 | $500 |
| Equipment & Systems | $1,500 | $2,000 |
| Rent | $2,000 | $8,000 |
| Launch Instructor Certification | $600 | $900 |
| Additional Funds (to cover working capital needs for a start-up period of 3-6 months) | $6,000 | $18,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 (no fee for family or controlled corporation transfers) |
| Renewal Fee | $10,000 |
| Technology Fee | Approximately $225-$275 monthly |
| Audit Fee | Franchisee is responsible for audit expenses, including legal and accounting fees, plus interest, if an inspection reveals a discrepancy of 5% or more in reported net sales. |
| Instructor Certification | $300 per Instructor |
| Training Fees for Additional Face to Face Training (Optional) | Approximately $100 to $1,000 |
| Virtual Assistance (Optional) | $75 to $575 per month |
| Client Database & Scheduling Platform | $179-$350 per month |
| Music License/Subscription Fees | Approximately $397 Annually |
| Graphic Design Templates & Support | Approximately $199 Annually |
| City and State Licenses | Approximately $300 Annually |
| Rebranding (Optional) | $1,500 |
| Conference & Retreat Registration/Travel (Optional) | $1500-$2500 |
| SEO blog articles (Optional) | $100 per article |
| Unauthorized Class | $500 per Class |
| Failure to Get Pre-Approval for Marketing | $250 for first violation; $500 for subsequent violations |
| Late Payment Fees | $25 - $50 per occurrence |
| Insufficient Funds Fee | $35 per occurrence |
| Late Cancellation/No Show Fees | $25-$100 per occurrence |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training is provided during the first 30-60 days, consisting of virtual training through online modules and in-person training. Franchisees are also required to complete in-studio training equivalent to 10 classes. |
| Classroom Training | 38 hours |
| On-the-Job Training | 50 hours |
| Training Location | Corporate HQ in Austin, TX, and/or a mutually agreed upon location, including field trips to the franchisee's territory. |
| Additional Training | Franchisees and staff receive ongoing access to a custom online learning management portal called SlayGround, which includes modules, knowledge checks, and occasional live coaching group sessions. Optional additional face-to-face training is available via Zoom ($100/hour) or in-person ($300/day plus travel expenses). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | 50,000 to 250,000 people |
| Description | Franchisees receive a protected territory, determined by U.S. Census data, with a population between 50,000 and 250,000 people. The franchisor will not operate or grant franchises for a similar or competitive business within this territory, excluding existing company-owned centers. Continuation of the protected area is contingent upon meeting minimum performance criteria, including achieving specific gross sales targets by the 2nd, 12th, 24th, and 36th months of operations and annually thereafter. Failure to meet these criteria may result in a Performance Improvement Program, reduction of the territory size, or termination of the agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must notify intent to renew, pay the renewal fee, not be in violation or default of the Franchise Agreement, and may be required to sign a new agreement with materially different terms and conditions. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transferee must be of good moral character, have a satisfactory credit rating, possess competent business qualifications, and execute a new Franchise Agreement. The transferor (franchisee) must not be in default and must pay any outstanding accounts due to DivaDance. |
| Termination for Cause | The franchisor can terminate the agreement if the franchisee defaults on terms and fails to cure within 90 days (e.g., contract violations, nonpayment of accounts, unapproved marketing). Immediate termination without cure opportunity can occur for bankruptcy, conviction of a material law violation, offering two or more unauthorized classes, or failure to complete a Performance Improvement Plan. |
| Non-Compete Period | During the term of the franchise and for two (2) years after termination or expiration. |
| Non-Compete Details | During the term and for two years post-termination, the franchisee may not be involved in a competing/similar business anywhere in the state of their protected territory or within a 25-mile radius of any DivaDance location (franchised or company-owned). This includes selling similar services, inducing staff/franchisees to leave, or having a financial interest in a competing business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee is required to designate and retain an 'Operating Principal' who may be the franchisee themselves. This individual, or their approved designee, must devote substantial full-time and best efforts to the supervision and performance of the franchise business. The Operating Principal must meet franchisor standards, satisfy training requirements, and comply with all company standards, specifications, and legal requirements. |
| Required Suppliers | Franchisees are obligated to purchase branded apparel (staff shirts), supplies (custom studio fragrance, branded party cups), and promotional items (branded tank tops, buttons) directly from the franchisor's website. Other purchases must be from the company, its designee, or approved suppliers. |
| Supply Restrictions | Franchisees may not use an individual website to directly sell any DivaDance products or related products to third parties. Prior written permission is required to purchase DivaDance branded materials from any other supplier. |
| Franchisor Revenue from Suppliers | The franchisor derives revenue from required purchases by franchisees. It is estimated that 80% of the franchisee’s purchased products are required to be purchased from the franchisor. In 2022, this amounted to $61,310, which was approximately 5% of the franchisor's total revenue of $1,243,951. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | DivaDance offers financing for a portion of the initial franchise fee, up to $14,000, with an interest rate of 7% APR and monthly payments for up to 36 months. Eligibility depends on fund availability and the prospective franchisee's credit rating. A promissory note must be executed, and prepayment is allowed without penalty. Default can lead to immediate payment of the full outstanding balance and termination of the franchise agreement. |
DivaDance Virginia FDD Franchise Earnings — Item 19
DivaDance Virginia FDD does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DivaDance Virginia FDD does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DivaDance Virginia FDD Litigation & Risk Flags
Clean Litigation RecordDivaDance Virginia FDD has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DivaDance Virginia FDD System Growth
Total Units
29
Franchised
25
Company-Owned
4
DivaDance Virginia FDD currently operates 25 franchised locations and 4 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 0 | 19 |
| 2021 | 5 | 3 | 21 |
| 2022 | 10 | 2 | 29 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.2M
Net Income
$-105,890
Total Assets
$381K
Audited by Not explicitly named in the auditor's report. for year ending December 31.
DivaDance Virginia FDD Franchise — FAQ
The total investment to open a DivaDance Virginia FDD franchise ranges from $32,400 to $69,400, per their Franchise Disclosure Document. This includes the initial franchise fee of $18,000 - $32,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DivaDance Virginia FDD charges a royalty fee of 10% of net monthly revenue of gross sales, plus a $300-$500 per month (plus 10% admin fee) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DivaDance Virginia FDD Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DivaDance Virginia FDD to ensure you have the most up-to-date version.
DivaDance Virginia FDD does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DivaDance Virginia FDD has been franchising since 2017. The FDD shows an investment range of $32,400-$69,400, a 10% of net monthly revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $18,000 - $32,000 and the total investment ranges from $32,400 to $69,400 depending on location size and market. A minimum of $6,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DivaDance Virginia FDD and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DivaDance Virginia FDD or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com