About DivaDance Maryland Franchise
DivaDance is a dance fitness franchise offering hip hop dance classes designed for adults, primarily women aged 20 to 45.
The brand focuses on fun, full body cardio workouts in an inclusive, judgment free environment that prioritizes self expression and confidence building over strict technique.
The franchise fee ranges from $18,000 to $32,000, and the company has been franchising since 2017.
DivaDance Maryland Franchise Cost & Fees
Minimum Investment
$32K
Average Investment
$51K
Maximum Investment
$69K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $18,000 - $32,000 | One-time payment upon signing |
| Royalty Fee | 10% of net monthly revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | $300-$500/month (plus 10% admin fee) | National brand fund |
| Total Investment Range | $32,400 – $69,400 | Includes build-out, inventory, working capital |
The investment range of $32K–$69K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (10% of net monthly revenue) and marketing fee ($300-$500/month (plus 10% admin fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $18,000 | $32,000 |
| Landing Page on Website | $500 | $500 |
| Launch Advertising & Marketing | $1,500 | $3,000 |
| Travel Expenses for Initial Training | $800 | $1,200 |
| Travel Reimbursement for Training Field Trip | $500 | $2,000 |
| Insurance | $700 | $1,300 |
| Business Formation Expenses | $300 | $500 |
| Equipment & Systems | $1,500 | $2,000 |
| Rent | $2,000 | $8,000 |
| Launch Instructor Certification | $600 | $900 |
| Additional Funds (to cover working capital needs for a start-up period of 3-6 months) | $6,000 | $18,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Approximately $225-275 monthly |
| Instructor Certification | $300 per Instructor |
| Training Fees for Additional Face to Face Training (Optional) | Approximately $100 to $1,000 |
| Virtual Assistance (Optional) | $75 to $575 per month |
| Client Database & Scheduling Platform | $179-$350 per month |
| Music License/Subscription Fees | Approximately $397 Annually |
| Graphic Design Templates & Support | Approximately $199 Annually |
| City and State Licenses | Approximately $300 Annually |
| Rebranding (Optional) | $1,500 |
| Conference & Retreat Registration/Travel (Optional) | $1500-$2500 |
| SEO blog articles (Optional) | $100 per article |
| Unauthorized Class | $500 per Class |
| Failure to Get Pre-Approval for Marketing | $250 for first violation; $500 for subsequent violations |
| Late Payment Fees | $25 - $50 per occurrence |
| Insufficient Funds Fee | $35 per occurrence |
| Late Cancellation/No Show Fees | $25-$100 per occurrence |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training during the first 30-60 days, consisting of virtual training and in-person training. In-studio training equivalent to 10 classes also required. |
| Classroom Training | 35 |
| On-the-Job Training | 50 |
| Training Location | Corporate HQ in Austin, TX, and/or Franchise Territory, or a mutually agreed upon location. In-studio training may be at HQ or a unit within commuting distance. |
| Additional Training | Ongoing access to SlayGround online learning management portal (courses, modules, knowledge checks, live coaching group sessions). Optional additional face-to-face training via Zoom ($100/hour) or in-person ($300/day + travel expenses). Instructor certification required ($300 per instructor). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Determined by a population factor of between 50,000 to 250,000 people, using U.S. Census data. |
| Description | Franchisor will not operate or grant franchises for a similar or competitive business within the protected territory, excluding existing company-owned centers. Continuation of the protected area is dependent on meeting minimum sales performance criteria: $4,000 by 2nd month, $60,000 by 12th month, $120,000 by 24th month, and $170,000 by 36th month and annually thereafter. Failure to meet these may result in reduction of territory size, franchisor competition, or termination. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Franchisee must satisfy all monetary obligations, comply with current qualification and training requirements, pay the renewal fee, and may be asked to sign a new agreement with materially different terms. General release required as a condition of renewal shall not apply to any liability under the Maryland Franchise Registration and Disclosure Law. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transferee must be of good moral character, have a satisfactory credit rating, possess competent business qualifications, and execute a new Franchise Agreement. Franchisee must not be in default and pay all outstanding debts to the franchisor. Franchisor's consent will not be unreasonably withheld. |
| Termination for Cause | Franchisor can terminate for default, including failure to cure violations within 90 days (e.g., contract violations, nonpayment, unapproved content, minimum ad budget payments). Immediate termination without cure opportunity for bankruptcy, appointment of receiver, assignment for creditors, or conviction of a crime materially affecting business. Also, failure to complete Performance Improvement Plan or conducting two or more unauthorized classes. |
| Non-Compete Period | During the term of the franchise and for two (2) years after termination or expiration |
| Non-Compete Details | During the term and for two years post-termination, franchisee cannot own, operate, or have a financial interest in a similar business within the protected area, within 25 miles of the protected area, or within 25 miles of any DivaDance location (franchised or company-owned). Also prohibited from diverting business/customers or soliciting franchisor/franchisee staff. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Operating Principal (who may be the franchisee) must devote substantial full-time and best efforts to the supervision and performance of the franchise. They must meet franchisor standards and training requirements, and comply with all operational specifications. No specified equity interest is required for the on-premises supervisor. |
| Required Suppliers | Franchisor (for branded apparel, custom studio fragrance, branded party cups, promotional items); Approved third-party vendors for music licensing (ASCAP, BMI, Spotify Premium); Approved third-party vendors for client database and scheduling platform. |
| Supply Restrictions | Must purchase branded apparel and supplies directly from franchisor's website. Prior written permission required for purchasing DivaDance branded materials from other suppliers. Must comply with all Franchisor’s standards and specifications. |
| Franchisor Revenue from Suppliers | Franchisor derives revenue from required purchases by franchisees. In 2022, this amounted to $61,310, approximately 5% of total revenue ($1,243,951). |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | DivaDance may finance up to $14,000 of the initial franchise fee, with an interest rate of 7% APR, payable over up to 36 months. A down payment of $18,000 is required for the initial fee. Financing is dependent on fund availability and franchisee credit rating. A promissory note is executed, and prepayment is allowed without penalty. Default can lead to immediate payment demand and termination of the franchise agreement. |
DivaDance Maryland Franchise Earnings — Item 19
Revenue Range
$10K – $260K
Sample Size
18 units
Past financial performance does not guarantee future results. Individual results will vary.
DivaDance Maryland Litigation & Risk Flags
Clean Litigation RecordDivaDance Maryland has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DivaDance Maryland System Growth
Total Units
29
Franchised
25
Company-Owned
4
DivaDance Maryland currently operates 25 franchised locations and 4 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 0 | 19 |
| 2021 | 4 | 2 | 21 |
| 2022 | 9 | 1 | 29 |
Transfers: 1 | Closures: 2
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.2M
Net Income
$-105,890
Total Assets
$381K
Audited by Independent Auditor’s Report for year ending December 31st.
DivaDance Maryland Franchise — FAQ
The total investment to open a DivaDance Maryland franchise ranges from $32,400 to $69,400, per their Franchise Disclosure Document. This includes the initial franchise fee of $18,000 - $32,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DivaDance Maryland charges a royalty fee of 10% of net monthly revenue of gross sales, plus a $300-$500/month (plus 10% admin fee) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DivaDance Maryland Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DivaDance Maryland to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, DivaDance Maryland franchise owners report . This is based on a sample of 18 units. Past performance does not guarantee future results.
DivaDance Maryland has been franchising since 2017. The FDD shows an investment range of $32,400-$69,400, a 10% of net monthly revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $18,000 - $32,000 and the total investment ranges from $32,400 to $69,400 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DivaDance Maryland and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DivaDance Maryland or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com