About DivaDance Company Franchise
Area Representatives solicit, screen, recruit, train, and support DivaDance unit franchisees within a designated territory.
DivaDance unit franchises offer dance and community-focused fitness experiences including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels.
Area Representatives must also own and operate at least one DivaDance Unit Franchise.
DivaDance Company Franchise Cost & Fees
Minimum Investment
$113K
Average Investment
$381K
Maximum Investment
$649K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $90,000 - $540,000 (Area Representative Fee) | One-time payment upon signing |
| Royalty Fee | N/A (Area Representatives earn commissions: 50% of net initial franchise fees + 50% of net royalty fees from Unit Franchises in territory) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | N/A - no advertising fund for AR | National brand fund |
| Total Investment Range | $113,250 – $649,000 | Includes build-out, inventory, working capital |
The investment range of $113K–$649K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (N/A (Area Representatives earn commissions: 50% of net initial franchise fees + 50% of net royalty fees from Unit Franchises in territory)) and marketing fee (N/A - no advertising fund for AR) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Area Representative Fee | $90,000 | $540,000 |
| Leasehold Improvements | $0 | $25,000 |
| Furniture, Fixtures and Equipment | $500 | $5,000 |
| Lease Deposits | $0 | $5,000 |
| Computer, Software and Point of Sale System | $250 | $2,500 |
| Insurance Deposits | $1,000 | $3,000 |
| Travel for Initial Training | $5,000 | $15,000 |
| Professional Fees | $5,000 | $15,000 |
| Business Licenses and Permits | $500 | $1,000 |
| Office Supplies | $1,000 | $2,500 |
| Additional Funds (3 months) | $10,000 | $35,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $45,000 |
| Renewal Fee | $22,500 |
| Audit Fee | Actual costs |
| Local Marketing | Minimum $1,000/quarter |
| Supplemental Training (Management) | $300/person/day plus expenses |
| Supplemental Training (Field Consultant) | $300/person/day plus expenses |
| Insurance | Amount of premiums |
| Collections | Actual fees, costs, and expenses |
| Interest Charges | 18% per annum |
| Non-Compliance | Amount of fees, costs, and expenses incurred |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 8 weeks (120 hours total: 110 virtual + 10 on-site) |
| Classroom Training | 110 hours (virtual) |
| On-the-Job Training | 10 hours (on-site at Austin, TX HQ or DivaDance location) |
| Training Location | Virtual and Austin, Texas (Corporate HQ or certified training studio) |
| Additional Training | Supplemental training at $300/person/day plus expenses. System-Wide Training Program may be established (up to 5 days/year). Must complete training before commencing operations. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Designated (not exclusive) |
| Exclusive Territory | No |
| Territory Size | Varies based on geography, population, and number of Unit Franchises designated for development (minimum 5, maximum 30) |
| Description | Not an exclusive territory. May face competition from other franchisees, company-owned outlets, or other competitive brands. However, during the term, franchisor will not grant another person the right to operate an Area Representative Business within your territory (subject to compliance and Reserved Rights). Franchisor retains extensive Reserved Rights including: operating Unit Franchises and DivaDance Businesses within your territory, granting AR rights outside your territory, acquiring competing businesses, using internet/alternative channels, and licensing the Marks for any purpose. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (limited renewal - only royalty commissions on existing Unit Franchises, no new development rights) |
| Renewal Fee | $22,500 |
| Renewal Conditions | In compliance with AR Agreement, 180 days written notice, not in default of any Franchise Agreement, own and operate at least one Unit Franchise in territory, all monetary obligations paid, execute general release, complete additional training if required, pay renewal fee |
| Transfer Fee | $45,000 |
| Transfer Conditions | Transfer must be at least 24 months after signing. Subject to franchisor right of first refusal (30 days). Transferee must have sufficient business experience and financial resources, all amounts paid, assignee completes initial training, sign AR Agreement and AR Owner Agreement and Guaranty, general release, bring business up to current standards. No transfers to competitors. |
| Termination for Cause | Curable: 30 days to cure defaults including failure to timely develop/open, compliance with laws, insurance, reports/records, vendor payments, System specifications. Non-curable: abandonment, 3+ curable defaults (even if cured), intentional/knowing refusal to comply, operating in violation of laws, unauthorized transfer, disclosure of confidential info, activity harming brand reputation, insolvency/bankruptcy, judgment/lien not satisfied in 30 days, dissolution, foreclosure, fail to comply with anti-terrorism laws, misuse of Marks, impair goodwill, apply for registration of Marks, terminate or breach Unit Franchise Agreement, fail to meet Development Quota |
| Non-Compete Period | 24 months |
| Non-Compete Details | 24 months post-termination/expiration. Cannot participate in any business competing with the Area Representative Business or any DivaDance Business located within: (a) your AR Territory, (b) 10-mile radius surrounding your AR Territory, (c) 10-mile radius surrounding a Unit Franchise Designated Operating Territory located within your AR Territory. Cannot solicit, divert, or attempt to divert active or potential Unit Franchisees to other business franchise opportunities. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You or your Managing Owner must be personally responsible for management and overall operations. Managing Owner must complete initial training. Business must be managed and supervised by you or your Managing Owner at all times. All owners must personally guarantee obligations. 24-month post-termination non-compete applies to all owners. |
| Required Suppliers | Must purchase DivaDance branded materials and marketing kits from franchisor or designated suppliers. Must purchase computer equipment. Must use approved social and digital media marketing services and platforms. No designated business system or CRM currently but franchisor reserves the right to designate one. |
| Supply Restrictions | Approximately 50% of purchases to establish and 20% of ongoing operating expenses from franchisor or designated exclusive suppliers |
| Franchisor Revenue from Suppliers | During fiscal year ended December 31, 2024, franchisor did not receive any rebates or other payments from designated vendors and suppliers on account of area representative franchisee purchases. |
DivaDance Company Franchise Earnings — Item 19
DivaDance Company does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
DivaDance Company does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
DivaDance Company Litigation & Risk Flags
Clean Litigation RecordDivaDance Company has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DivaDance Company System Growth
Total Units
0
Franchised
0
Company-Owned
0
DivaDance Company currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 21 states: CA, CT, FL, HI, IL, IN, KY, ME, MD, MI, MN, NE, NY, NC, ND, OR, RI, SD, VA, WA, WI
DivaDance Company Franchise — FAQ
The total investment to open a DivaDance Company franchise ranges from $113,250 to $649,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $90,000 - $540,000 (Area Representative Fee). The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
DivaDance Company charges a royalty fee of N/A (Area Representatives earn commissions: 50% of net initial franchise fees + 50% of net royalty fees from Unit Franchises in territory) of gross sales, plus a N/A - no advertising fund for AR contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the DivaDance Company Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from DivaDance Company to ensure you have the most up-to-date version.
DivaDance Company does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
DivaDance Company has been franchising since 2016. The FDD shows an investment range of $113,250-$649,000, a N/A (Area Representatives earn commissions: 50% of net initial franchise fees + 50% of net royalty fees from Unit Franchises in territory) royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $90,000 - $540,000 (Area Representative Fee) and the total investment ranges from $113,250 to $649,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from DivaDance Company and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with DivaDance Company or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com