About Curves Franchise
Curves is a women's fitness franchise that specializes in 30 minute circuit training workouts designed for all fitness levels.
The brand has been a pioneer in creating a welcoming, supportive gym environment exclusively for women, combining strength training, cardio, and stretching into an efficient full body routine.
Curves began offering franchise opportunities in 2018 under Curves DF Holdings, Inc.
Curves Franchise Cost & Fees
Minimum Investment
$72K
Average Investment
$87K
Maximum Investment
$101K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 7.5% of the previous month’s Gross Sales subject to the minimum monthly royalty fee of $375 of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of the previous month’s Gross Sales subject to in the minimum monthly advertising fee of $175 | National brand fund |
| Total Investment Range | $71,801.47 – $101,245 | Includes build-out, inventory, working capital |
The investment range of $72K–$101K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7.5% of the previous month’s Gross Sales subject to the minimum monthly royalty fee of $375) and marketing fee (2% of the previous month’s Gross Sales subject to in the minimum monthly advertising fee of $175) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Application Fee | $500 | $500 |
| Initial Training Registration Fee | $0 | $300 |
| Travel and Living Expenses While Training | $1,500 | $4,500 |
| Real Property (Owned or Leased) | $0 | $0 |
| Site Evaluation | $0 | $1,250 |
| Furniture | $1,500 | $3,000 |
| Technology Fee | $275 | $275 |
| 2 TV/Sound Bar System | $550 | $1,000 |
| Supplies | $500 | $1,000 |
| Computer | $500 | $1,000 |
| Signs | $1,000 | $3,000 |
| Advertising Grand Opening Advertising | $5,000 | $7,000 |
| Deposits | $2,000 | $6,000 |
| Insurance | $2,000 | $2,500 |
| Business Registration | $0 | $500 |
| Professional Fees | $1,000 | $3,000 |
| Curves Equipment Delivery Fee | $2,500 | $5,000 |
| The Evolt 360 Body Composition Scanner | $307.47 | $5,650 |
| Evolt License Fee | $150 | $150 |
| Evot Training and Delivery Fee | $300 | $300 |
| MyZone Switch Heart Rate/Fitness Hardware | $499 | $600 |
| MYZone License Fee | $150 | $150 |
| MyZone Trackers | $70 | $70 |
| Additional Funds - 3 Months | $1,500 | $4,500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,000 |
| Renewal Fee | Amount equal to twenty-five percent (25%) of the then-current initial franchise fee applicable to a new Franchise |
| Technology Fee | $275 per month |
| Audit Fee | Cost of audit if you understated Gross Sales by more than 2% and any unpaid fees owed to us |
| Training Fees | $5,500 (for resale, or additional training) |
| Relocation Fee | $500 |
| Delay of Opening Fee | $1,500 |
| Indemnification | Will vary depending upon loss |
| Escrow Fee | $1,800 |
| Assignment Fee | $1,000 |
| Onboarding Certification Fee | $150 per person (then-current fee) |
| Health and Wellness Certification | $50 per person (then-current fee) |
| Training for replacement staff | $500 per person (then-current fee) |
| Monitoring Fee | $250 per month per item of non-compliance |
| Brand Protection Fee | $350 per month per item of non-compliance |
| Late Fee | $55 |
| Interest | The highest rate allowable by law on any balance unpaid by more than 30 days |
| Non-Compliance Damages | The remaining months on the term of your Franchise Agreement multiplied by an average of the last 6 months of Monthly Royalty Fees, or if your Club has been open less than 6 months, an average of the Monthly Royalty Fees since your Club has been open. |
| Insurance | Cost of Insurance (reimbursement if franchisee fails to obtain) |
| Inspection and Evaluation of Suppliers and Products | Varies, depending upon the cost to us for the inspection and evaluation |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial Training Program: up to 5 days. Onboarding Certification: approximately 40 hours. Curves Required Operating System Training: approximately 4 hours. Health and Wellness Certification also required. |
| Classroom Training | 15-28 hours |
| On-the-Job Training | 0-12 hours |
| Training Location | Waco, Texas or any other location designated by the franchisor (virtual or live) |
| Additional Training | Franchisees, Key Staff, Owners, and personnel must participate in any additional training or refresher courses (online or otherwise) as required, including annual conventions/conferences, regional meetings, and ESP training courses. The franchisor may also provide continuing educational support via email memos and may charge a reasonable fee for additional training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive (for physical locations under Curves Marks) |
| Exclusive Territory | Yes |
| Territory Size | Typically, a Franchised Territory includes a population ranging from 5,000 to 60,000 people. |
| Description | Franchisees receive territorial rights to operate one Curves® Franchise at an approved location within a defined Franchised Territory, typically based on a population of 5,000 to 60,000 people. While the franchisor will not operate or license other physical Curves locations within this territory, it retains rights to operate other businesses, sell products through alternate channels (like the internet), and market to corporate accounts within or outside the territory. Franchisees cannot solicit or advertise outside their territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 additional years |
| Renewal Fee | Amount equal to twenty-five percent (25%) of the then-current initial franchise fee applicable to a new Franchise |
| Renewal Conditions | Franchisee must not be in default, notify franchisor in writing 90-365 days prior to expiration, pay the renewal fee, sign a new (potentially materially different) Franchise Agreement, modify the Club to current standards, sign a general release, and demonstrate right to lawful possession of the Approved Location. |
| Transfer Fee | $5,000 |
| Transfer Conditions | Franchisor approval is required. Conditions include franchisee not being in default, proper notification, providing an approved purchase agreement, prospective buyer qualification, payment of all fees/escrow, payment of all debts, training for buyer, release signed by seller, CPA review letter, and a new agreement signed by buyer. |
| Termination for Cause | The franchisor can terminate if the franchisee is in default of the Franchise Agreement. Curable defaults have a 20-day cure period (subject to local state law), while non-curable defaults (listed in Section 20A) can lead to immediate termination. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term, no involvement in a "Competing Business" (any fitness or weight loss products/services) anywhere in the U.S. After termination or expiration, the franchisee may not engage in, participate in, or derive benefit from any Competing Business for 2 years within 10 miles of their former Franchise’s location site or another Curves for Women® or Curves® franchise. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If an individual, the franchisee must directly perform or supervise operations unless consented otherwise. If not personally supervising, a designated Key Staff (trained and approved) must be present at all times the club is open. If a corporation, direct, on-site supervision must be done by an approved "operating principal" (an Owner who has completed training). Principal shareholders of corporate franchisees must sign a guaranty. |
| Required Suppliers | Franchisee must purchase all exercise equipment, health and fitness products, and inventory only from Franchisor or designated sources. Products with Curves Marks must be purchased from Franchisor or its designated vendor. Credit card/debit transaction processing services must be from Paragon Payment Solutions. The Evolt 360 Body Composition Scanner and related services must be from Evolt. MyZone Switch Heart Rate/Fitness Trackers and related services must be from MyZone. |
| Supply Restrictions | Franchisees must adhere to franchisor's quality standards and specifications for club construction, development, and signs. Exercise equipment, health and fitness products, inventory, and trademarked items must be purchased from the franchisor or designated sources. Computer systems, hardware, and software must meet franchisor standards. Credit card processing, Evolt 360 scanners, and MyZone Switch trackers must be purchased from approved vendors. |
| Franchisor Revenue from Suppliers | In 2021, the franchisor received $835,581 in revenue from franchisee purchases of goods, products, and services from the franchisor, affiliates, or third-party suppliers, representing 25% of total revenue. The franchisor receives 5 cents per transaction from Paragon Payment Solutions, a 5% rebate from RD Promo & Sourcing, 0.75 cents rebate from Intelivideo, a 5% rebate on Evolt 360 machine and insight license fees, and a sliding scale rebate (7-10%) from MyZone. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | The franchisor may finance up to 50% of the Initial Franchise Fee for a period not exceeding 24 months, at an interest rate of 10% per annum or the highest rate allowed by law, whichever is less. Payments are made monthly via electronic funds transfer. A security interest is required, typically secured by equipment, real estate, stocks, bonds, or other collateral. Principal shareholders of corporate franchisees must personally guarantee the debt. Prepayment is allowed without penalty, but default can lead to acceleration of payments and termination of the franchise agreement. |
Curves Franchise Earnings — Item 19
Curves does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Curves does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Curves Litigation & Risk Flags
2 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Curves System Growth
Total Units
154
Franchised
154
Company-Owned
0
Curves currently operates 154 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 123 | 295 |
| 2020 | 0 | 31 | 254 |
| 2021 | 0 | 31 | 194 |
Transfers: 3 | Closures: 31
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$2.9M
Net Income
$170K
Total Assets
$1.5M
Audited by Jaynes Reitmeier Boyd & Therrell, P.C. for year ending December 31.
Curves Franchise — FAQ
The total investment to open a Curves franchise ranges from $71,801.47 to $101,245, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Curves charges a royalty fee of 7.5% of the previous month’s Gross Sales subject to the minimum monthly royalty fee of $375 of gross sales, plus a 2% of the previous month’s Gross Sales subject to in the minimum monthly advertising fee of $175 contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Curves Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Curves to ensure you have the most up-to-date version.
Curves does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Curves has been franchising since 2018. The FDD shows an investment range of $71,801.47-$101,245, a 7.5% of the previous month’s Gross Sales subject to the minimum monthly royalty fee of $375 royalty, and no Item 19 earnings disclosure. There are 2 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 and the total investment ranges from $71,801.47 to $101,245 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
Similar Health & Fitness Franchises
Interested in Curves?
Get free info on this franchise. We will send you a detailed FDD report by email.
Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Curves and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Curves or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com