About Wet Willie's Franchise
Wet Willie's is a frozen daiquiri bar and restaurant franchise offering a vibrant, party friendly dining and drinking experience.
The concept centers on an extensive selection of frozen cocktails served from 20 to 30 daiquiri machines at each location, alongside a menu of quality food items.
Franchising since 2006, the brand creates a lively atmosphere with carefully curated classic rock music and video content designed to appeal to a broad range of customers.
Wet Willie's Franchise Cost & Fees
Minimum Investment
$717K
Average Investment
$1.2M
Maximum Investment
$1.6M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Brand Fund Contributions: 1.5% of Gross Sales (can increase to 3%); Local Ad Expenditures: 2% of Gross Sales each calendar year (can increase to 3%) | National brand fund |
| Total Investment Range | $716,500 – $1,608,000 | Includes build-out, inventory, working capital |
The investment range of $717K–$1.6M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (Brand Fund Contributions: 1.5% of Gross Sales (can increase to 3%); Local Ad Expenditures: 2% of Gross Sales each calendar year (can increase to 3%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (1) | $35,000 | $35,000 |
| Construction and Leasehold Improvement (2) | $300,000 | $650,000 |
| Equipment & Fixtures (3) | $175,000 | $325,000 |
| Rent Deposits (4) | $10,000 | $20,000 |
| Utility Deposits (5) | $500 | $5,000 |
| Insurance (6) | $40,000 | $50,000 |
| Signage – Interior and Exterior (7) | $10,000 | $30,000 |
| Small Wares and Supplies (8) | $10,000 | $20,000 |
| Stationery and Office Supplies (9) | $1,000 | $1,500 |
| Point of Sale and Camera Systems (10) | $50,000 | $70,000 |
| Software (11) | $2,500 | $3,500 |
| Opening Inventory (12) | $15,000 | $40,000 |
| Pre-Opening Travel (13) | $4,000 | $12,000 |
| Pre-Opening Labor (14) | $6,000 | $11,000 |
| Market Introduction (15) | $5,000 | $7,000 |
| Professional Fees (16) | $5,000 | $15,000 |
| Architectural Fees (17) | $15,000 | $40,000 |
| Business Permits and Licenses (18) | $2,000 | $3,000 |
| Liquor Licenses (19) | $500 | $200,000 |
| Training Expense (20) | $5,000 | $10,000 |
| Additional Funds – 4 Months (21) | $25,000 | $60,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $2,000 (non-controlling interest) to $10,000 (controlling interest) |
| Technology Fee | Computer Hardware/Software Maintenance: $4,300 to $7,000 per year; Enterprise Resource Planning (ERP) System: $400 to $500 Monthly |
| Audit Fee | Cost of audit plus travel, lodging and meal expenses of individuals who conduct the audit |
| Convention Registration Fee | $500 per attendee, plus applicable expenses |
| Testing and Evaluation Fee | An amount not to exceed the actual cost of our inspection evaluating or testing of a supplier’s product |
| Relocation Fees | Reimbursement of all our expenses of reviewing proposed sites, construction, legal documentation, travel, etc. |
| Interest | 1.5% per month or highest rate of interest allowed by applicable state and federal law |
| Indemnification Costs | Varies |
| Training Expense | $150 per employee |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 8 weeks for Operating Principal, 2 weeks for General Manager, up to 10 days for other staff |
| Classroom Training | 30 |
| On-the-Job Training | 290 |
| Training Location | Our Headquarters in Savannah, Georgia, or another mutually agreed-upon location |
| Additional Training | The franchisor may periodically make other mandatory or optional training available to employees and may host franchise conventions that the Operating Principal, general manager, and/or other designated staff must attend. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control. We do not grant territorial rights or restrict where we may locate another Wet Willie’s outlet. We may establish or grant anyone else the right to establish a Wet Willie’s outlet where we conclude that market conditions will allow us to do so. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Up to two successor terms of five years each |
| Renewal Conditions | Franchisee must provide timely notice, be in compliance with the current Franchise Agreement, be current on all payments, remodel/refurbish the business if required, sign a successor Franchise Agreement (which may have different terms and conditions, but not a new initial franchise fee), and the Operating Principal must meet current qualification and training requirements, and execute a general release. |
| Transfer Fee | $2,000 (non-controlling interest) to $10,000 (controlling interest) |
| Transfer Conditions | At the time of transfer, the franchisee and principals must be in full compliance with all agreements and monetary obligations. The proposed transferee must meet franchisor standards for new franchisees, including the ability to acquire a liquor license. The purchase price and terms must not negatively impact profitability. The transferee must execute the current Franchise Agreement and related agreements, upgrade the business to current standards, provide a waiver and release of liability, and the Operating Principal must complete training. A transfer fee is required. |
| Termination for Cause | The franchisor may terminate for cause if the franchisee fails to cure certain defaults within specified periods (e.g., 5 days for monetary defaults, 7 days for insurance, 24 hours for unauthorized Mark use, 30 days for other curable defaults) or for non-curable defaults such as insolvency, bankruptcy, felony conviction, unauthorized use of trade secrets, abandonment of business, unauthorized transfer, underreporting Gross Sales by 3% or more, or revocation of required licenses/permits. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the franchise, the franchisee (including principals and owners of 5% or more) is prohibited from diverting business to competitors or having an interest in any business deriving more than 20% of gross sales from frozen daiquiris. For two years after termination or expiration, the franchisee and principals are prohibited from operating or having an interest in a similar business within 10 miles of any Wet Willie’s business in the System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee is expected to be actively involved in the daily operation. If not, an Operating Principal must be designated who owns at least a 5% interest, is approved by the franchisor, and completes initial training. A General Manager, responsible for full-time supervision and management, must also be designated and complete training. The Operating Principal may also serve as the General Manager. |
| Required Suppliers | Franchisees must purchase or lease and install all fixtures, furnishings, equipment (including point of sales system), décor items, signs, and related items that conform to franchisor standards. They must maintain in sufficient supply and use and sell only food and beverage items, ingredients, products, materials, supplies, and paper goods that meet franchisor standards. All food and beverage items, ingredients, supplies, materials, fixtures, furnishings, equipment (including point of sale system and communication systems), and other products must be purchased solely from approved suppliers. Specific required systems include MICROS® 3700 Foundation System Software, MICROS Systems, Inc. camera/security systems, Murals from Bill Wrigley of Glow Labs, Inc., and the Restaurant365 ERP system. |
| Supply Restrictions | The franchisor has the right to limit the number of approved suppliers and to designate any third party or an affiliate as the sole approved supplier for certain ingredients, concentrates, mixes, products, materials, inventory, supplies, paper goods, equipment, furnishings, fixtures, improvements, and other items. Wet Willie's Management Corp. (WWMC) and/or the franchisor are the sole approvers of all recorded music and all trademark and logo items. |
| Franchisor Revenue from Suppliers | In fiscal year 2021, the franchisor did not derive revenue from the lease of services to franchisees. WWMC, an affiliate, received $202,523 from required purchases of novelties, representing 6% of its total revenue. The franchisor and its affiliates may derive additional revenue from franchisee purchases in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Wet Willie's Franchise Earnings — Item 19
Average Revenue
$3.4M
Median Revenue
$3.4M
Revenue Range
$3.0M – $3.8M
Sample Size
2 units
Past financial performance does not guarantee future results. Individual results will vary.
Wet Willie's Litigation & Risk Flags
Clean Litigation RecordWet Willie's has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Wet Willie's System Growth
Total Units
11
Franchised
2
Company-Owned
9
Wet Willie's currently operates 2 franchised locations and 9 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 2 | 3 | 13 |
| 2020 | 0 | 1 | 12 |
| 2021 | 0 | 1 | 11 |
Transfers: 0 | Closures: 5
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$441K
Net Income
$94K
Total Assets
$1.7M
Audited by Hancock Askew & Co LLP for year ending December 31.
Wet Willie's Franchise — FAQ
The total investment to open a Wet Willie's franchise ranges from $716,500 to $1,608,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $35,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Wet Willie's charges a royalty fee of 5% of Gross Sales of gross sales, plus a Brand Fund Contributions: 1.5% of Gross Sales (can increase to 3%); Local Ad Expenditures: 2% of Gross Sales each calendar year (can increase to 3%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Wet Willie's Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Wet Willie's to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Wet Willie's franchise owners report average revenue of $3.4M and median revenue of $3.4M. This is based on a sample of 2 units. Past performance does not guarantee future results.
Wet Willie's has been franchising since 2006. The FDD shows an investment range of $716,500-$1,608,000, a 5% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $35,000 and the total investment ranges from $716,500 to $1,608,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Wet Willie's and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Wet Willie's or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com