About Waterloo Turf Franchise
Waterloo Turf is a comprehensive artificial turf franchise where franchisees sell approved artificial turf and surface products and provide related installation and landscaping services to both commercial and residential customers.
Day-to-day operations involve consulting with homeowners and businesses about turf solutions, measuring and estimating project costs, managing installation crews and subcontractors, and delivering high-quality artificial turf installations.
The franchise also offers an optional artificial turf maintenance services line of business.
Waterloo Turf Franchise Cost & Fees
Minimum Investment
$106K
Average Investment
$129K
Maximum Investment
$152K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $59,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3% Local Ad Expenditure + 2% National Brand Fund Contributions | National brand fund |
| Total Investment Range | $106,300 – $151,500 | Includes build-out, inventory, working capital |
The investment range of $106K–$152K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (3% Local Ad Expenditure + 2% National Brand Fund Contributions) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $59,000 | $59,000 |
| Leased Office | $0 | $500 |
| Vehicle Lease and Wrap | $2,500 | $6,000 |
| Installation Equipment and Office Equipment and Supplies | $1,550 | $6,500 |
| Initial Training Fees and Living Expenses While Attending Initial Training | $3,000 | $5,500 |
| Opening Support Fee | $2,000 | $2,000 |
| Technology and Information Systems | $500 | $1,000 |
| Initial Marketing Materials, Marketing Development Fee, Grand Opening Ad Expenditure | $15,500 | $16,500 |
| Insurance (3 Months) | $1,500 | $3,000 |
| Permits and Licenses | $250 | $2,000 |
| Professional Fees | $500 | $2,500 |
| Artificial Turf Maintenance Services Line of Business | $0 | $17,000 |
| Additional Funds (3 months) | $20,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $10,000 or 20% of then current initial franchise fee |
| Renewal Fee | Greater of $10,000 or 20% of then current initial franchise fee |
| Technology Fee | $600 per month per Waterloo Turf Business (not to exceed $1,000/month during initial term) |
| Audit Fee | Franchisor's reasonable expenses including wages and professional fees |
| Grand Opening Ad Expenditure | Up to $10,000 |
| Ad Agency Fees | Estimated $500/month |
| Artificial Turf Maintenance Services Fees | $4,000 operational fee + $1,000 marketing development fee |
| Convention Fees | Set before each convention based on anticipated costs |
| Interest and Late Payments | 1.5% per month or max rate allowed by law; late fee $50 |
| NSF Fees | $100 per Check or ACH failure |
| Non-Compliance Fees | $1,000 to $4,000 per violation |
| Extension Fee (Development Agreement) | $2,500 per 75-day extension |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 4 days |
| Classroom Training | 32 hours |
| On-the-Job Training | 23 hours (virtual training) |
| Training Location | Austin, Texas (headquarters and in the field at the Waterloo Turf Business in Austin area) |
| Additional Training | Approximately 3 days of on-site pre-opening and opening training at franchisee's location; may periodically make other mandatory or optional training available |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Approximately 350,000 persons |
| Description | A geographic area defined by specific geographic boundaries (political, geographic, population or other). Franchisor will not operate or authorize anyone to commence a Waterloo Turf Business using the System and Marks to offer, sell and perform Approved Products and Services at a Customer's physical premises within your Territory, provided you are in full compliance. However, franchisor reserves rights to sell through internet, other channels of distribution, and to operate other brands within Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Up to two 5 year successor terms |
| Renewal Fee | Greater of $10,000 or 20% of then current initial franchise fee |
| Renewal Conditions | Must not be in default, give timely notice, pay Renewal Fee, upgrade Waterloo Turf Business, sign then-current franchise agreement, sign general release, attend additional training if required |
| Transfer Fee | Greater of $10,000 or 20% of then current initial franchise fee |
| Transfer Conditions | Not in default; new transferee and Principals must qualify; asset transfer is complete disposition; Brand Standards Manual and copyrighted materials returned; sign general release; transferee completes training; sign then-current franchise agreement; transfer fee paid; profit and loss and cash flow projections provided; Principals sign guarantees |
| Termination for Cause | Franchisor can terminate for several listed violations including breach of non-compete, Brand Standards Manual covenants, anti-corruption/anti-terrorism laws, abandonment, insolvency, 3 defaults in 12 months. Cure periods of 2, 5, 10, 15 or 30 days depending on default. |
| Non-Compete Period | 2 years after termination or expiration |
| Non-Compete Details | No involvement in competing business (residential or commercial artificial turf business) located at former Waterloo Turf Business Address, within former Territory, within 25 miles of perimeter of former Territory, or within 25 miles of home or office premises of any other Waterloo Turf Business |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Controlling Principal must manage all aspects of the business. If franchisee has opened at least 3 Waterloo Turf Businesses, may recruit an approved full-time General Manager. Controlling Principal and any General Manager must complete initial training. |
| Required Suppliers | Capital Wraps required for vehicle wrapping; must use approved third-party supplier for website and marketing channels setup; must engage franchisor's current ad agency for online and other marketing |
| Supply Restrictions | Must purchase only Approved Equipment and Supplies and Approved Products and Services from approved sources designated by franchisor; must obtain prior written approval for unapproved suppliers (up to 90 days for approval) |
| Franchisor Revenue from Suppliers | No revenue from franchisee purchases during fiscal year 2024 as franchising did not start until December 2024 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not currently offer you any direct or indirect financing, nor do we receive any payments from any person offering financing to or arranging financing for a prospective Waterloo Turf Business franchisee. |
Waterloo Turf Franchise Earnings — Item 19
Revenue Range
$772K – $1.3M
Sample Size
2 units
Past financial performance does not guarantee future results. Individual results will vary.
Waterloo Turf Litigation & Risk Flags
Clean Litigation RecordWaterloo Turf has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Waterloo Turf System Growth
Total Units
5
Franchised
0
Company-Owned
5
Waterloo Turf currently operates 0 franchised locations and 5 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 3 |
| 2023 | 2 | 0 | 5 |
| 2024 | 0 | 0 | 5 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 19 states: CA, HI, IL, IN, KY, MD, MI, MN, NE, NY, ND, OR, RI, SD, TX, UT, VA, WA, WI
Waterloo Turf Franchise — FAQ
The total investment to open a Waterloo Turf franchise ranges from $106,300 to $151,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $59,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Waterloo Turf charges a royalty fee of 6% of Gross Sales of gross sales, plus a 3% Local Ad Expenditure + 2% National Brand Fund Contributions contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Waterloo Turf Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Waterloo Turf to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Waterloo Turf franchise owners report . This is based on a sample of 2 units. Past performance does not guarantee future results.
Waterloo Turf has been franchising since 2024. The FDD shows an investment range of $106,300-$151,500, a 6% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $59,000 and the total investment ranges from $106,300 to $151,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Waterloo Turf and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Waterloo Turf or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com