About dClutterfly Franchise
dClutterfly is a home services franchise specializing in professional decluttering, organizing, packing, unpacking, and move management services.
The brand helps individuals and families streamline their living spaces through services such as closet organization, garage decluttering, senior downsizing, and estate cleanouts.
The franchise fee is $39,500, and the company began franchising in 2024.
dClutterfly Franchise Cost & Fees
Minimum Investment
$65K
Average Investment
$129K
Maximum Investment
$192K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $39,500 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently, $150 per month (can increase up to 3% of Gross Revenue) | National brand fund |
| Total Investment Range | $64,780 – $192,368 | Includes build-out, inventory, working capital |
The investment range of $65K–$192K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenue) and marketing fee (Currently, $150 per month (can increase up to 3% of Gross Revenue)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $39,500 | $39,500 |
| Premises; Storage Unit (3 Months’ Rent) | $0 | $9,600 |
| Office Equipment | $500 | $1,500 |
| Opening Inventory | $3,180 | $4,018 |
| Computer System | $600 | $2,000 |
| Van | $0 | $75,000 |
| Van Wrap | $2,000 | $5,000 |
| Grand Opening Advertising | $5,000 | $5,000 |
| Insurance - Liability & Workers’ compensation (initial deposit) | $750 | $2,500 |
| Legal Fees/Organizational Expenses | $500 | $5,000 |
| Training Expenses | $2,000 | $12,500 |
| CRM Set-Up Fee | $750 | $750 |
| ADDITIONAL FUNDS (3 months) | $10,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | Currently, $210 per month (can increase up to $1,000 per month) |
| Audit Fee | Cost of audit plus 1.5% interest per month (18% per year), but not exceeding the maximum legal rate (if understatement of 3% or more of Gross Revenue) |
| Local Advertising Expenditures | Currently, 3% of Gross Revenue (can increase up to 4%) |
| Cooperative Advertising | As determined by each Co-Op Advertising Region; not to exceed 4% of Gross Revenue |
| Late Charge | $200 plus 1.5% on the amount outstanding per month (not to exceed maximum legal rate, currently 10% annually in California) |
| Pre-Opening Initial Training Fee (additional trainees) | $500 per day for each additional trainee |
| Post-Opening Initial Training Fee (new/replacement personnel) | $5,000 for each of your employees |
| Post-Opening Additional/Remedial Training Program Daily Fee | $750 per day for each of our employees |
| Opening Assistance (after first week for first business, or for subsequent businesses) | $750 per day for each of our employees |
| Consultation Fee | Currently $750 per day |
| Inspection Fee (re-inspection) | $500 per re-inspection |
| Insurance (unpaid premiums) | Amount of unpaid premiums and franchisor's out-of-pocket costs |
| Non-Cash Payment System | All costs associated with non-cash payment systems |
| Default Reimbursement | Franchisor's costs and expenses resulting from your default |
| Interim Management Fee | $350 per day, plus actual out-of-pocket costs |
| New Product and Supplier Testing | Actual cost of inspection and testing; not to exceed $500 per request (plus up to $500 deposit) |
| Post-Termination Gross Revenue Fee | 6% of all revenue derived from the operation of the Competitive Business |
| Franchise Conference Fee | $500 |
| Reimbursement for Payments Made to Approved Suppliers | Actual Cost |
| Private Offering Fee | $10,000 or greater to reimburse franchisor for review costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | The entire training program consists of 5 to 7 days of at home self-study, 10 to 14 days of pre-opening training in Los Angeles and our opening assistance for up to 1 week before or after your Franchised Business opens for business. |
| Classroom Training | 86 hours |
| On-the-Job Training | 108 hours |
| Training Location | Affiliate-Owned Business (Los Angeles, CA) or Other Designated Training Center |
| Additional Training | Franchisor may require franchisees and their general managers to attend additional and remedial training programs. If requested by the franchisee, franchisor may provide additional Initial Training Programs for new or replacement supervisorial or managerial personnel for a fee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | A Protected Area typically includes a population of at least 150,000. |
| Description | Your Protected Area will be determined by us and designated before you sign your Franchise Agreement. Factors that we consider in determining the size of your Protected Area include the demographics, population size, age and income levels. The population count of the Protected Area will be determined by the last United States census, or as designated by the mapping software of our choice. Your Protected Area may be defined by one or more five-digit zip codes, county or city boundaries or fixed geographic boundaries such as rivers, streets or highways, or as may be identified on a map. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | You must have complied with your obligations during the term of your Franchise Agreement; not have committed 3 or more defaults during any 12 month period during the Term; sign our then-current form of Franchise Agreement that may contain terms and conditions materially different from those in your original Franchise Agreement; satisfy our then-current training requirements; pay a renewal fee and sign a general release. Your Royalty and advertising fee payments under your renewal Franchise Agreement will be at the rates then applicable to new franchisees. |
| Transfer Fee | $10,000 |
| Transfer Conditions | The proposed transferee must qualify, successfully complete our initial training program, sign our then-current Franchise Agreement (provided, that the term of the new Franchise Agreement will be the remaining term of the existing Franchise Agreement) and you must be in good standing, sign a general release and pay the transfer fee. If the Franchise Agreement has been signed under an Area Development Agreement, you must concurrently assign all other existing Franchise Agreements to the same assignee. |
| Termination for Cause | Franchisor can terminate the Franchise Agreement if the franchisee defaults under the Franchise Agreement, any other individual Franchise Agreement, any Area Development Agreement (other than solely for failure to meet development obligation), or any other agreement between the franchisee and franchisor (subject to state law). Curable defaults have 5 or 10 days to cure. Non-curable defaults include bankruptcy, abandonment, unapproved transfers, repeated defaults, misrepresentations, health/safety violations, trademark misuse, felony conviction, failure to comply with laws, failure to meet minimum Gross Revenue, false records, unauthorized use of trade secrets, failure to purchase inventory, selling unauthorized products, purchasing from non-approved suppliers, late payments on advances/guarantees, breach of promissory note, abusive language, denigration of system, and other non-curable breaches. |
| Non-Compete Period | 2 years |
| Non-Compete Details | For 2 years following the expiration or termination of your Franchise Agreement, you cannot own or have any interest in a competitive business located in your Protected Area or within 20 miles of any Franchised Business or its Protected Area. If this covenant is violated, the franchisee must pay 6% of the Gross Revenue derived from the competitive business for the 2-year period. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Principal Owner must own a minimum of a 50% ownership interest in Franchisee and must devote his or her full time to the Franchised Business. Franchisees may designate one or more Managers to supervise operations, but the Principal Owner remains ultimately responsible. Managers must also devote full time and best efforts to supervision. |
| Required Suppliers | You may only use suppliers that we have accepted and approved (“Approved Suppliers”). All “dClutterfly Branded Products” and “Non-Proprietary Products” designated by us for use at or from the Franchised Business must be purchased from Approved Suppliers. |
| Supply Restrictions | Approximately 90% of your start-up expenses and 90% of your ongoing expenses, other than fees disclosed in Items 5 and 6, will be for purchases from Approved Suppliers or purchases according to our specifications. |
| Franchisor Revenue from Suppliers | As of December 31, 2024, we did not derive any revenue from franchisees’ purchases or leases of required products or services from us, but we may do so in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligations. |
dClutterfly Franchise Earnings — Item 19
Average Revenue
$871K
Revenue Range
$803K – $940K
Sample Size
1 units
Past financial performance does not guarantee future results. Individual results will vary.
dClutterfly Litigation & Risk Flags
Clean Litigation RecorddClutterfly has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
dClutterfly System Growth
Total Units
1
Franchised
0
Company-Owned
1
dClutterfly currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 1 |
| 2023 | 0 | 0 | 1 |
| 2024 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 2 states: CA, NY
dClutterfly Franchise — FAQ
The total investment to open a dClutterfly franchise ranges from $64,780 to $192,368, per their Franchise Disclosure Document. This includes the initial franchise fee of $39,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
dClutterfly charges a royalty fee of 6% of Gross Revenue of gross sales, plus a Currently, $150 per month (can increase up to 3% of Gross Revenue) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the dClutterfly Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from dClutterfly to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, dClutterfly franchise owners report average revenue of $871K. This is based on a sample of 1 units. Past performance does not guarantee future results.
dClutterfly has been franchising since 2024. The FDD shows an investment range of $64,780-$192,368, a 6% of Gross Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $39,500 and the total investment ranges from $64,780 to $192,368 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from dClutterfly and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with dClutterfly or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com