About Veronica’s Insurance Franchise
Veronica's Insurance is an insurance agency and brokerage franchise that provides a wide range of insurance products and services.
Franchisees operate a Veronica's Insurance Agency, selling property, casualty, vehicle, home, boat, RV, business, commercial, and renter's insurance, along with related services such as roadside assistance, DMV services, and travel insurance.
The target customers are individuals and businesses seeking affordable insurance coverage, with agencies typically located in high-traffic retail commercial locations including strip shopping centers.
Veronica’s Insurance Franchise Cost & Fees
Minimum Investment
$29K
Average Investment
$70K
Maximum Investment
$112K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $15,000 - $25,000 | One-time payment upon signing |
| Royalty Fee | 15% - 35% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to the greater of 5% of Gross Sales or $12 per day (Brand Development Fund) | National brand fund |
| Total Investment Range | $28,700 – $111,600 | Includes build-out, inventory, working capital |
The investment range of $29K–$112K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (15% - 35% of Gross Sales) and marketing fee (Up to the greater of 5% of Gross Sales or $12 per day (Brand Development Fund)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Office Agency) | $15,000 | $15,000 |
| Construction and Leasehold Improvements (Office) | $0 | $1,000 |
| Lease Deposits - Three Months (Office) | $500 | $3,000 |
| Furniture, Fixtures and Equipment (Office) | $2,000 | $4,000 |
| Signage (Office) | $1,000 | $2,000 |
| Computer, Software and Point of Sales System (Office) | $2,000 | $3,000 |
| Grand Opening Marketing (Office) | $3,000 | $3,000 |
| Initial Inventory (Office) | $500 | $2,000 |
| Utility Deposits (Office) | $100 | $1,000 |
| Insurance Deposits - Three Months (Office) | $500 | $6,000 |
| Travel for Initial Training (Office) | $500 | $3,000 |
| Professional Fees (Office) | $1,000 | $5,000 |
| Licenses and Permits (Office) | $100 | $500 |
| Additional Funds - Three Months (Office) | $2,500 | $7,000 |
| Initial Franchise Fee (Retail Agency) | $25,000 | $25,000 |
| Construction and Leasehold Improvements (Retail) | $1,500 | $7,000 |
| Lease Deposits - Three Months (Retail) | $1,500 | $6,000 |
| Furniture, Fixtures and Equipment (Retail) | $2,000 | $7,000 |
| Signage (Retail) | $1,000 | $7,000 |
| Computer, Software and Point of Sales System (Retail) | $5,500 | $12,000 |
| Grand Opening Marketing (Retail) | $3,000 | $3,000 |
| Initial Inventory (Retail) | $3,350 | $3,600 |
| Utility Deposits (Retail) | $500 | $1,000 |
| Insurance Deposits - Three Months (Retail) | $1,500 | $5,000 |
| Travel for Initial Training (Retail) | $500 | $3,000 |
| Professional Fees (Retail) | $1,000 | $5,000 |
| Licenses and Permits (Retail) | $100 | $2,000 |
| Additional Funds - Three Months (Retail) | $5,000 | $25,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,500 |
| Renewal Fee | $10,000 |
| Technology Fee | Up to $1,000 per month, currently $450 per month |
| Audit Fee | Cost of audit (if underreporting of 2% or greater found) |
| Local Marketing | Minimum of 5% of Gross Sales |
| Lead Fee | $10 per lead |
| Policy Review Fee | $100 per policy |
| Local and Regional Advertising Cooperatives | Up to 5% of Gross Sales |
| Annual Conference Attendance Fee | Up to $750 |
| Additional Employee Initial Training | $300 per person per day |
| Supplemental On-Site Training | $300 per day plus expenses |
| Interest | 18% per annum |
| Reporting Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Quality Assurance Audit | Actual costs |
| Collections | Actual fees, costs, and expenses |
| NSF Check Fee | 5% of amount or $50, whichever is greater |
| Non-Compliance | Actual fees, costs, and expenses |
| Supplier Review | Actual fees, costs, and expenses |
| Management Service | Actual costs |
| Upgrade Fee | $7,500 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 5 days (approximately 35 classroom hours) plus 80 hours remote training |
| Classroom Training | 35 hours |
| On-the-Job Training | 0 hours on-the-job (all classroom); plus 80 hours remote training required |
| Training Location | Ontario, California |
| Additional Training | Supplemental on-site training available at $300 per day plus expenses; System-Wide Training Program may be offered at Ontario, California headquarters |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected (with significant reservations) |
| Exclusive Territory | No |
| Territory Size | Office Agency: limited to Office Agency Location only. Retail Agency: generally 1 mile radius or territory encompassing 20,000 people. |
| Description | Franchisees receive a Designated Territory. For Office Agencies, the territory consists solely of the Office Agency Location. For Retail Agencies, the territory is generally a distance of 1 mile from the location or a territory encompassing 20,000 people. The franchisor will not grant another franchisee a Veronica's Insurance Agency within the Designated Territory during the term, but reserves significant rights including operating through alternative channels, captive market locations, and using different trademarks within the territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (one additional 10-year term) |
| Renewal Fee | $10,000 |
| Renewal Conditions | Must be in compliance with Franchise Agreement terms, provide 180 days prior written notice, sign then-current form of Franchise Agreement, sign general release, pay renewal fee, remodel and upgrade Agency to meet current standards, secure right to continue occupying premises, and meet all other renewal requirements. |
| Transfer Fee | $7,500 |
| Transfer Conditions | Requires prior written consent; 30 days prior written notice; no defaults; transferee must agree to all terms; transferee's owners and spouses must personally guarantee; general release required; franchisor has right of first refusal. |
| Termination for Cause | Franchisor can terminate for cause including: 3 or more curable defaults, intentional refusal to comply, operating in violation of laws creating health/safety threats, abandonment, material misstatements, unauthorized transfers, disclosure of confidential information, insolvency/bankruptcy. |
| Non-Compete Period | 24 months |
| Non-Compete Details | 24 months after termination or expiration: no involvement in any competing business within Designated Territory, 25-mile radius of Designated Territory, or 10-mile radius of any other Veronica's Insurance Agency or its designated territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Managing Owner must be personally responsible for the management and overall supervision of the Agency. While the franchisor recommends personal day-to-day participation, an Operating Manager may be hired to supervise day-to-day operations provided they meet minimum standards, complete initial training, and sign confidentiality agreements. |
| Required Suppliers | Franchisees must purchase System Supplies, signage, branded items, and marketing materials from franchisor or designated suppliers. Computer and POS systems must be purchased from designated suppliers. |
| Supply Restrictions | Approximately 70% of total purchases and leases in establishing the business and approximately 40% of ongoing operating expenses must come from designated exclusive suppliers. |
| Franchisor Revenue from Suppliers | During fiscal year ended December 31, 2021, the franchisor did not earn any revenue from approved suppliers based on franchisees' purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Direct financing available for Initial Franchise Fee. Retail Agency: $25,000 fee with $10,000 down, $15,000 financed at 15% APR for 12 months. Office Agency: $15,000 fee with $2,500 down, $12,500 financed at 15% APR for 12 months. Indirect financing may also be available through third parties. |
Veronica’s Insurance Franchise Earnings — Item 19
Veronica’s Insurance does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Veronica’s Insurance does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Veronica’s Insurance Litigation & Risk Flags
Clean Litigation RecordVeronica’s Insurance has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Veronica’s Insurance System Growth
Total Units
45
Franchised
7
Company-Owned
38
Veronica’s Insurance currently operates 7 franchised locations and 38 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 36 |
| 2020 | 6 | 0 | 42 |
| 2021 | 3 | 0 | 45 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 4 states: CA, CO, FL, MI
Veronica’s Insurance Franchise — FAQ
The total investment to open a Veronica’s Insurance franchise ranges from $28,700 to $111,600, per their Franchise Disclosure Document. This includes the initial franchise fee of $15,000 - $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Veronica’s Insurance charges a royalty fee of 15% - 35% of Gross Sales of gross sales, plus a Up to the greater of 5% of Gross Sales or $12 per day (Brand Development Fund) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Veronica’s Insurance Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Veronica’s Insurance to ensure you have the most up-to-date version.
Veronica’s Insurance does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Veronica’s Insurance has been franchising since 2020. The FDD shows an investment range of $28,700-$111,600, a 15% - 35% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $15,000 - $25,000 and the total investment ranges from $28,700 to $111,600 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Veronica’s Insurance and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Veronica’s Insurance or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com