About Tide Laundromat Franchise
Tide Laundromat is a premium retail laundering franchise operating under the globally recognized Tide brand name, owned by The Procter & Gamble Company.
Franchising since 2022, the brand offers both self service and full service laundering along with proprietary detergents, solvents, and fabric care products, creating an elevated laundry experience for the general public.
The franchise fee is $50,000 for the first business and $30,000 for each subsequent location.
Tide Laundromat Franchise Cost & Fees
Minimum Investment
$1.7M
Average Investment
$2.2M
Maximum Investment
$2.7M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 (first business); $30,000 (subsequent businesses) | One-time payment upon signing |
| Royalty Fee | 6.5% of weekly Net Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of weekly Net Sales (Brand Development Fund Contribution); 1% of weekly Net Sales (Local Advertising Expenditures) | National brand fund |
| Total Investment Range | $1,685,734 – $2,657,129 | Includes build-out, inventory, working capital |
The investment range of $1.7M–$2.7M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6.5% of weekly Net Sales) and marketing fee (2% of weekly Net Sales (Brand Development Fund Contribution); 1% of weekly Net Sales (Local Advertising Expenditures)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Development Rights Fee | $10,000 | $10,000 |
| Initial Franchise Fee | $50,000 | $50,000 |
| New Store Marketing Expense | $15,000 | $15,000 |
| Initial Training Travel Related Expenses (First Business) | $5,750 | $7,750 |
| Furnishings, Fixtures, Equipment and Installation | $1,024,776 | $1,392,687 |
| Pre-Opening Wages | $8,208 | $11,292 |
| Start-up Supplies | $19,500 | $25,000 |
| Insurance Costs | $1,800 | $3,000 |
| Other Business Set Up Costs | $500 | $3,000 |
| Signage (Interior & Exterior) | $30,000 | $43,500 |
| Leasehold Improvements | $433,500 | $895,500 |
| 3 Months' Occupancy Cost | $0 | $33,000 |
| POS and Related IT System | $12,000 | $22,400 |
| Vehicle | $1,700 | $50,000 |
| Additional Funds (3 months) | $73,000 | $95,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of then-current Initial Franchise Fee (no charge for transfer to entity franchisee controls) |
| Renewal Fee | 50% of then-current Initial Franchise Fee |
| Technology Fee | 2% of weekly Net Sales |
| Audit Fee | Costs of inspection or audit (due 15 days after invoice) |
| Additional Training Fee | $500 per day per trainer plus all related expenses |
| Initial Training Charge (additional attendees) | $2,500 per additional person |
| Franchisee Convention Fee | Up to $500 per attendee |
| Insufficient Funds Processing Fee | $100 |
| Insurance (if franchisor obtains on franchisee's behalf) | Out-of-pocket cost reimbursement plus $500 fee |
| Interest on overdue amounts | 1.5% per month |
| Maintenance and Refurbishing | Franchisor expenses not to exceed $1 million |
| Management Fee | $500 per person per day plus costs |
| Relocation Fee | $10,000 |
| POD Follow-up Assessment | Costs of follow-up assessment |
| Early Termination Damages | Average weekly Royalties and Fund Contributions for prior year multiplied by lesser of 104 weeks or weeks remaining in term |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately two weeks (excluding Owner Training Academy orientation and pre-opening assistance period) |
| Classroom Training | 33 hours total (9 hours self-directed computer-based + 24 hours live classroom) |
| On-the-Job Training | 55 hours |
| Training Location | Cincinnati, Ohio or other designated training location; and/or at an operating Tide Laundromat Business |
| Additional Training | Owner Training Academy (orientation, 8 hours live classroom) held in Cincinnati, Ohio over two to three days prior to opening. Ongoing training includes quarterly webcasts via webinar and additional assessments; maximum 10 days required per calendar year. Conventions/meetings required up to 3 days per calendar year. Franchisees must assist in training other franchisees. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected radius around franchised location |
| Exclusive Territory | No |
| Territory Size | Typically a quarter-mile radius in urban areas or a two-mile radius in suburban areas from the front door of the Franchised Business; excludes all geographic areas comprising a college or university campus with student housing |
| Description | Franchisor will not operate or grant a franchise for another Tide Laundromat at a location within the franchisee's Territory during the term of the Franchise Agreement, provided franchisee is in full compliance. Franchisee does not receive an exclusive territory and may face competition from other franchisees, franchisor-owned outlets, or other channels of distribution. Franchisor retains broad rights to compete, operate alternative channels, merchandise products, and acquire competing businesses inside or outside the Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from the date the Franchised Business opens for business under the Marks |
| Renewal Term | One successor franchise term of 10 years |
| Renewal Fee | 50% of then-current Initial Franchise Fee |
| Renewal Conditions | Franchisee must: substantially comply with Franchise Agreement; be in compliance on notice date and on start date of successor term; remodel Franchised Business or secure substitute premises approved by franchisor; sign then-current franchise agreement (which may have materially different terms); pay successor franchise fee; provide timely notice; and franchisor must determine no business model change has occurred. If business model change is determined, franchisee may continue as non-franchised independent laundromat, request purchase by franchisor, or become a licensee. |
| Transfer Fee | 50% of then-current Initial Franchise Fee (no charge for transfer to entity franchisee controls) |
| Transfer Conditions | Requires prior written consent of franchisor. New franchisee must qualify; all amounts due paid; no default during 60-day period before transfer request; new franchisee not in competitive business; training completed; lease transferred; franchisee signs then-current franchise agreement; transfer fee paid; general release signed; franchisor approves material terms; franchisee subordinates amounts due; transferee agrees to upgrade and remodel within specified timeframe. |
| Termination for Cause | Franchisor may terminate for curable defaults (72 hours for health/safety/sanitation violations; 10 days for monetary defaults and failure to maintain insurance; 5 days for closure; 30 days for operational and other defaults) and non-curable defaults (misrepresentation, failure to open timely, failure to complete training, abandonment, unapproved transfers, conviction of felony, dishonest or unethical conduct, unauthorized use of confidential information, failure to pay taxes, understating Net Sales, repeated defaults, assignment for benefit of creditors, appointment of trustee or receiver, violation of anti-terrorism laws, violation of System Standards regarding unauthorized equipment/services/technologies/products/suppliers). |
| Non-Compete Period | 2 years after termination or expiration |
| Non-Compete Details | During term: no diverting business; no ownership interest in or performing services for any competitive business anywhere (defined as any laundry facility or other business that includes among its services the cleaning of clothing, wearing apparel, household items, textiles, or fabrics and derives more than 5% of revenue from laundry services or related derivative products or services, other than a Tide Laundromat business, or any business granting franchises or licenses to operate such a business). After termination/expiration: no direct or indirect ownership interest in, or performing services for, competitive business for two years within a 5-mile radius of the Franchised Location or within a 5-mile radius of any then-existing Tide Laundromat Business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee must appoint one owner as Managing Owner responsible for direct, on-premises supervision of the Franchised Business on a full-time basis. If franchisee owns multiple Tide Laundromat Businesses or if franchisor otherwise allows, franchisee may operate under the direct on-premises supervision of an approved general manager who has completed required initial training. Owners and their spouses of corporate/LLC/partnership entities must personally guarantee all obligations under the Franchise Agreement. |
| Required Suppliers | Franchisees must purchase from designated suppliers: (1) project management services for development; (2) certain Proprietary Products and Proprietary Processes including proprietary detergents, solvents, and technologies; (3) Computer System components from designated supplier; (4) specified Operating Assets including uniforms, signage, and proprietary furnishings. Franchisees must also acquire and brand an approved vehicle for Delivery Services. |
| Supply Restrictions | Franchisees may not install or operate vending or lotto machines not authorized by franchisor. Approximately 75% to 85% of overall purchases and leases will be made from approved or designated suppliers. Franchisor has absolute right to limit suppliers. Franchisees may purchase other Proprietary Products from third-party wholesale or retail sources only with prior written approval. |
| Franchisor Revenue from Suppliers | Franchisor and affiliates did not receive any rebates, commissions, or other payments from approved suppliers on account of franchisee purchases in the last fiscal year. Franchisees may acquire certain branded items through a third-party distributor who receives products directly from affiliates; no revenues were collected for these items in the last fiscal year. Franchisor expects to receive payments in the future from designated and approved suppliers. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither the franchisor nor any agent or affiliate offers direct or indirect financing to franchisees, guarantees any note, lease or obligation, or has any practice or intent to sell, assign, or discount to a third party all or part of any financing arrangement. |
Tide Laundromat Franchise Earnings — Item 19
Tide Laundromat does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Tide Laundromat does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Tide Laundromat Litigation & Risk Flags
Clean Litigation RecordTide Laundromat has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Tide Laundromat System Growth
Total Units
0
Franchised
0
Company-Owned
0
Tide Laundromat currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Tide Laundromat Franchise — FAQ
The total investment to open a Tide Laundromat franchise ranges from $1,685,734 to $2,657,129, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000 (first business); $30,000 (subsequent businesses). The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Tide Laundromat charges a royalty fee of 6.5% of weekly Net Sales of gross sales, plus a 2% of weekly Net Sales (Brand Development Fund Contribution); 1% of weekly Net Sales (Local Advertising Expenditures) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Tide Laundromat Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Tide Laundromat to ensure you have the most up-to-date version.
Tide Laundromat does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Tide Laundromat has been franchising since 2022. The FDD shows an investment range of $1,685,734-$2,657,129, a 6.5% of weekly Net Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 (first business); $30,000 (subsequent businesses) and the total investment ranges from $1,685,734 to $2,657,129 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Tide Laundromat and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Tide Laundromat or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com