About The Daily Pilates Franchise
The Daily Pilates is a boutique fitness franchise offering reformer Pilates classes in a modern studio environment.
The brand is designed to make Pilates accessible for everyday practitioners, from beginners to experienced enthusiasts, through structured group classes that emphasize proper form and progressive improvement.
The Daily Pilates has been franchising since 2021.
The Daily Pilates Franchise Cost & Fees
Minimum Investment
$318K
Average Investment
$474K
Maximum Investment
$630K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 (first unit), $40,000 (second unit), $30,000 (third and subsequent units) | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenue (Marketing Fund Contribution) and the greater of $1,500 or 2% of prior month’s Gross Revenue (Local Advertising) | National brand fund |
| Total Investment Range | $318,106 – $630,026 | Includes build-out, inventory, working capital |
The investment range of $318K–$630K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenue) and marketing fee (2% of Gross Revenue (Marketing Fund Contribution) and the greater of $1,500 or 2% of prior month’s Gross Revenue (Local Advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Schematic Drawings | $1,000 | $2,000 |
| Initial Training Program – Travel & Living Expenses | $2,000 | $12,000 |
| Authorized Instructor Training Program | $0 | $5,000 |
| Music Licensing Fee | $394 | $394 |
| Furniture, Fixtures, Fitness & Other Equipment | $115,000 | $210,000 |
| Rent & Security Deposit | $20,000 | $48,000 |
| Leasehold Improvements | $80,000 | $200,000 |
| Professional Fees & Permits | $7,000 | $17,000 |
| Computer System, Point-of-Sale System, and Technology Fee | $3,712 | $5,632 |
| Opening Inventory & Supplies | $4,000 | $6,000 |
| Grand Opening Advertising | $6,000 | $12,000 |
| Insurance Premiums | $2,000 | $4,000 |
| Signage | $6,000 | $15,000 |
| Deposits | $1,000 | $3,000 |
| Additional Funds – 3 Months | $20,000 | $40,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then-current Initial Franchise Fee (Franchise Agreement); $5,000 (Development Agreement) |
| Renewal Fee | 50% of the then-current or last Initial Franchise Fee |
| Technology Fee | $352 per year |
| Audit Fee | Actual costs of auditing your books and records |
| Temporary Royalty | $750 per week |
| Non-Compliance Fee | One percentage point increase to your Royalty rate |
| Local Advertising Cooperative | As determined by Co-Op, but estimated to be monthly (not currently charged) |
| Authorized Instructor Training Program (Pilates certification) | $2,499 per person, plus a flat fee of $1,000 if conducted at your Studio (plus reimbursement of our expenses) |
| Franchise Conference or Additional Trainings | Not currently charged |
| Additional Email Domain Fee | $84 per year for each domain in excess of 3 |
| Vendor Payments | Actual costs |
| Additional Assistance or Training Fee | $1,000 per day plus reimbursement of expenses |
| Insurance | Amount of premiums we pay on your behalf plus an administrative fee of up to 10% of the premiums paid |
| Late Payment Fee | $100 per occurrence, plus interest on the unpaid amounts |
| Interest on Late Payments | The lesser of the highest legal rate or 2% per month |
| No-Show Fee | The greater of (i) $500 per individual or occurrence, or (ii) the actual costs of rescheduling travel |
| Tax Reimbursement | Actual costs, plus an administrative fee not to exceed 10% of taxes we pay |
| Interim Operations of your Studio | 10% of Gross Revenue, plus reimbursement of our costs and expenses |
| Indemnification | Will vary based on amounts awarded and our actual costs |
| Costs of Curing Post-Term Deficiencies | Actual costs |
| Inspection and Testing for Unapproved Suppliers, Products or Equipment | $500, plus reimbursement of our actual costs |
| Relocation Fee | $1,000, plus our actual expenses |
| Operations Manual Access Violation Fee | $10,000 per occurrence |
| Lost Revenue Damages | Will vary under circumstances |
| Reinspection Expense Reimbursement | Reimbursement of the costs of inspection (currently estimated not to exceed $500 per failed inspection) |
| Costs and Attorneys’ Fees | Actual costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 3-4 days |
| Classroom Training | Owner Module: 19 hours; Operations Manager Module: 26 hours |
| On-the-Job Training | 0 hours |
| Training Location | Owner Module and Operations Manager Module: Our affiliate’s Studio in Atlanta, Georgia (or virtually); Opening Business Assistance Training: Your Studio |
| Additional Training | The franchisor may implement annual franchise conferences and provide additional mandatory training programs for new topics, replacement personnel, or refreshers. Fees may be charged for these programs and materials. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected territory |
| Exclusive Territory | No |
| Territory Size | Not a minimum size |
| Description | The franchisor typically defines the boundaries of your protected territory, in its discretion, as either boundaries on a map or a circle with your Studio at its center and a specified radius, based on factors like demographics, population density, traffic patterns, and the character of nearby businesses and residences. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from the Effective Date |
| Renewal Term | Two successive terms of 5 years |
| Renewal Fee | 50% of the then-current or last Initial Franchise Fee |
| Renewal Conditions | Franchisee must provide 90-180 days' notice, be in full compliance with System Standards and all agreements, satisfy all monetary obligations, have the right to possess premises, pay successor franchise fee, meet new franchisee requirements, execute current Franchise Agreement and general release, and comply with current qualifications and training. Franchisor must be offering franchises in the state. |
| Transfer Fee | 50% of the then-current Initial Franchise Fee (Franchise Agreement); $5,000 (Development Agreement) |
| Transfer Conditions | Studio must be open, transferee must meet selection criteria, provide documents, refurbish studio to current standards, transferor and owners must sign general release and non-competition covenant, studio must be in full compliance, transferee must complete training, all notices/approvals obtained, transferee signs current agreements, and all business licenses/insurance/agreements transferred. |
| Termination for Cause | Franchisor may terminate for curable defaults (e.g., failure to complete training in 21 days, maintain insurance in 10 days, pay amounts owed in 5 days, cure quality deficiencies in 15 days, comply with law in 72 hours, or other provisions in 30 days) or non-curable defaults (e.g., material misrepresentation, failure to open studio, unauthorized transfer, bankruptcy, felony conviction, dishonest/unethical conduct, or repeated defaults). |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the franchise, neither the franchisee, its affiliates, Operations Manager, owners, nor their immediate family members may have any direct or indirect interest in, perform services for, or divert business to a "Competitive Business" (defined as any business offering similar Pilates/wellness services or granting franchises for such). After termination or expiration, this non-compete extends for 2 years within a 30-mile radius of the former Studio or any existing/under-construction Studio. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is an entity, a Managing Owner (natural person with at least 10% ownership and voting power) must be identified. An Operations Manager (who may or may not be the Managing Owner) must be designated to supervise day-to-day operations on a full-time basis, continuously exerting best efforts to promote the Studio and Brand goodwill. The Operations Manager must satisfy franchisor's educational and business experience criteria and complete required training. |
| Required Suppliers | Franchisees are required to purchase items that meet franchisor-approved standards and specifications, and to purchase those items only from franchisor-approved vendors. The franchisor mandates single-source vendors for certain fitness equipment and rotating retail items. |
| Supply Restrictions | The franchisor develops and issues standards and specifications for all aspects of studio development and operation, including operating assets, products, and services. These standards may impose minimum requirements for quality, cost, delivery, performance, design, appearance, and financing terms. The franchisor may change, delete, or modify these standards, potentially requiring additional expenditures from franchisees. The franchisor and its affiliate are approved suppliers for certain Initial Inventory items and merchandise. |
| Franchisor Revenue from Suppliers | The franchisor and its affiliates may derive revenue from selling products/services to franchisees and from approved vendors based on their sales to franchisees. The franchisor and its affiliates currently receive a 7% credit from one vendor on purchases of certain fitness equipment made by franchisees. In the prior fiscal year, the affiliate received $858.75 from such sales. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing under the Franchise Agreement or the Development Agreement. We do not guarantee your promissory notes, mortgages, leases or other obligations. |
The Daily Pilates Franchise Earnings — Item 19
The Daily Pilates does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
The Daily Pilates does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
The Daily Pilates Litigation & Risk Flags
Clean Litigation RecordThe Daily Pilates has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
The Daily Pilates System Growth
Total Units
2
Franchised
1
Company-Owned
1
The Daily Pilates currently operates 1 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 0 | 0 | 1 |
| 2022 | 0 | 0 | 1 |
| 2023 | 1 | 0 | 2 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 6 states: CA, IL, MD, MI, NY, VA
Franchisor Financials (Item 21)
Revenue
$76K
Net Income
$74K
Total Assets
$108K
Audited by BRADSHAW, POPE & COMPANY, LLP for year ending December 31.
The Daily Pilates Franchise — FAQ
The total investment to open a The Daily Pilates franchise ranges from $318,106 to $630,026, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000 (first unit), $40,000 (second unit), $30,000 (third and subsequent units). The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
The Daily Pilates charges a royalty fee of 6% of Gross Revenue of gross sales, plus a 2% of Gross Revenue (Marketing Fund Contribution) and the greater of $1,500 or 2% of prior month’s Gross Revenue (Local Advertising) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the The Daily Pilates Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from The Daily Pilates to ensure you have the most up-to-date version.
The Daily Pilates does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
The Daily Pilates has been franchising since 2021. The FDD shows an investment range of $318,106-$630,026, a 6% of Gross Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 (first unit), $40,000 (second unit), $30,000 (third and subsequent units) and the total investment ranges from $318,106 to $630,026 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from The Daily Pilates and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with The Daily Pilates or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com