About Strong Pilates Franchise
Strong Pilates is a boutique fitness franchise that combines reformer Pilates with high intensity interval training to create a dynamic, results driven workout experience.
Each class is designed to build strength, improve flexibility, and boost cardiovascular fitness through structured routines on Pilates reformer machines.
The brand launched its franchise program in 2023 under Strong Pilates Holdings Pty Ltd.
Strong Pilates Franchise Cost & Fees
Minimum Investment
$269K
Average Investment
$471K
Maximum Investment
$673K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 8% of Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Revenue | National brand fund |
| Total Investment Range | $269,045 – $672,900 | Includes build-out, inventory, working capital |
The investment range of $269K–$673K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of Revenue) and marketing fee (2% of Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $40,000 |
| Real Property/Site Lease | $30,000 | $150,000 |
| Design/Planning | $300 | $4,500 |
| Leasehold Improvements | $50,000 | $200,000 |
| Furniture, Fixtures, and Equipment | $25,000 | $100,000 |
| Rowformer Machines and Bikeformer Machines | $84,100 | $112,400 |
| Signage, Strong Equipment, Strong Merchandise and other Approved Products | $7,500 | $10,000 |
| Soft Costs | $2,625 | $5,250 |
| Insurance | $2,520 | $5,250 |
| Computer System and Software | $500 | $3,000 |
| Initial Training and Opening Assistance Costs and Reimbursements | $7,500 | $12,500 |
| Security and Utility Deposits | $1,000 | $4,500 |
| Business Licenses | $500 | $3,000 |
| Grand Opening Ad Expenditure | $12,500 | $12,500 |
| Additional Funds – 3 months | $5,000 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 40% of the Initial Franchise Fee charged by us to incoming franchisees as at the date of transfer, plus our out of pocket expenses |
| Renewal Fee | $10,000, plus our out of pocket expenses |
| Technology Fee | $150 per month per Strong Pilates Studio |
| Audit Fee | Actual cost. If audit discloses understatement of Revenue by more than 3%, Franchisee pays audit costs. |
| Local Marketing Spend | Minimum of 1.5% of Revenue |
| Training and Seminars | If we require your attendance, we may charge you a fee for such attendance (currently $850 per session), plus travel, accommodation and meal expenses. |
| Meetings and Conferences | Our then current fee, plus travel, accommodation and meal expenses. |
| Minimum Performance Criteria Meeting | Meeting attendance costs plus cost of any additional required training. |
| Maintain and Upgrade the Strong Pilates Studio | Actual cost of upgrades. |
| Purchase of all Equipment, Supplies and Inventory | Actual cost of equipment, supplies and inventory. |
| Modifications to the Franchise System | Actual cost. |
| Promotional Programs | Actual cost. |
| Customer Loyalty Programs | Actual cost. |
| Customer Complaints | Actual cost. |
| Strong Merchandise | Actual cost. |
| Bookkeeping, Accounting and Audit | Actual cost. |
| Termination | Actual cost. |
| Temporary Operation | Actual cost. |
| Legal and Other Fees | Actual cost. |
| Indemnity | Actual cost. |
| Late Fees and Interest Rate | Lesser of 1.5% of overdue balance or maximum rate allowed by law (12% per annum, compounding monthly). |
| Power of Attorney | Actual cost. |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Induction Program (weekend long) and Academy Training Program (three weekends) |
| Classroom Training | 74 hours (19 for Induction, 55 for Academy) |
| On-the-Job Training | 0 hours |
| Training Location | Austin, Texas (Induction Program); your Strong Pilates Studio or another centrally located Strong Pilates Studio (Academy Training Program) |
| Additional Training | Strong will provide any supplementary training considered necessary or reasonably requested by the franchisee at any time. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Approximately 90,000 persons per Territory |
| Description | An agreed geographic area around your Strong Pilates Studio encompassing 90,000 people, described as either a radius, metes and bounds, or other geographic designation. Franchisor and other franchisees may compete within the territory through various channels, including online sales and other Strong Pilates Studios outside the territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years from the Commencement Date |
| Renewal Term | One additional 10-year new term |
| Renewal Fee | $10,000, plus our out of pocket expenses |
| Renewal Conditions | Franchisee must give written notice 6-9 months before initial term ends, no breach of agreement, consistently met Minimum Performance Criteria, paid all amounts owed, secured Occupancy Right for new term, executed new standard franchise agreement and other documents (including release of claims), and completed current Initial Training Program or other required training and Premises Upgrade if required. |
| Transfer Fee | 40% of the Initial Franchise Fee charged to incoming franchisees at the date of transfer, plus out-of-pocket expenses. |
| Transfer Conditions | Franchisor's prior written consent is required. Conditions include: transferee meets financial and business experience criteria, transferee completes Initial Training Program, franchisee has remedied any breaches, transferee executes current standard franchise agreement, franchisee and transferee execute releases, transferee's directors/shareholders provide guarantees/indemnities, transferee's proposed manager is approved and completes training, franchisee provides all transfer details and sells essential assets, premises comply with Image, and transfer does not adversely affect the System or Network. |
| Termination for Cause | Franchisor may terminate for material breach not capable of remedy, failure to hold required license, Insolvency Event, loss of corporate charter, abandonment for 5+ consecutive days, conviction of serious offense, endangering public health/safety, fraudulent acts, failure to maintain Occupancy Right, or agreement to terminate. For curable defaults, franchisee is given reasonable time (not more than 30 days) to remedy the breach. |
| Non-Compete Period | During the term of the franchise and for 18 months after termination or expiration. |
| Non-Compete Details | During the term, franchisee/guarantor cannot finance, invest in, or have a financial interest in any competing business (other than an Additional Business with consent), canvass/solicit customers of Strong Pilates Studio or other Strong Business, or employ/attempt to employ Strong's or other franchisees' employees. After termination/expiration, for 18 months within 25 kilometers of the Strong Pilates Studio, franchisee/guarantor cannot engage in a business supplying Rowformer/Bikeformer Machines or similar exercise classes, canvass/solicit customers, or employ Strong's or other franchisees' employees. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Strong Pilates Studio must be under direct, on-premises supervision of an approved Manager or a qualified employee who has completed the Initial Training Program. At least one Guarantor (if different from the Manager) must be actively involved in the day-to-day operation and contactable at all reasonable times. The Manager must devote their time and effort exclusively to the management and conduct of the Business. |
| Required Suppliers | Franchisor or our affiliate for Rowformer Machines, Bikeformer Machines, Strong Equipment, Strong Merchandise. Hapana for CRM software system. |
| Supply Restrictions | Franchisee must purchase Rowformer Machines and Bikeformer Machines, initial fitness equipment, initial technology equipment, and initial Strong Merchandise from franchisor or its affiliate. Hapana CRM software system is also a single source supplier. Franchisee must use only Approved Products and offer and sell Approved Products to Customers as specified in the Brand Standards Manual. |
| Franchisor Revenue from Suppliers | Franchisor adds a markup of between 0% to 15% of actual costs on Rowformer Machines, Bikeformer Machines, Strong Equipment, and Strong Merchandise. Purchases from franchisor/affiliates are estimated to equal approximately 40% to 50% of the total cost to establish a Strong Pilates Studio, and approximately 10% to 25% of ongoing operating expenses. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not currently offer you any direct or indirect financing, nor do we receive any payments from any person offering financing to or arranging financing for a prospective Strong Pilates Studio franchisee. We do not guarantee your note, lease or any other financial obligation. |
Strong Pilates Franchise Earnings — Item 19
Strong Pilates does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Strong Pilates does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Strong Pilates Litigation & Risk Flags
Clean Litigation RecordStrong Pilates has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Strong Pilates System Growth
Total Units
0
Franchised
0
Company-Owned
0
Strong Pilates currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 0 | 0 | 0 |
| 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
0
Total Assets
$10K
Audited by Whitley Penn LLP for year ending December 31.
Strong Pilates Franchise — FAQ
The total investment to open a Strong Pilates franchise ranges from $269,045 to $672,900, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Strong Pilates charges a royalty fee of 8% of Revenue of gross sales, plus a 2% of Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Strong Pilates Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Strong Pilates to ensure you have the most up-to-date version.
Strong Pilates does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Strong Pilates has been franchising since 2023. The FDD shows an investment range of $269,045-$672,900, a 8% of Revenue royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $269,045 to $672,900 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Strong Pilates and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Strong Pilates or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com