About STRIDE® Franchise
STRIDE is a boutique fitness studio franchise focused on indoor running and walking classes, offering live instructional group and individual sessions designed to accommodate all skill levels.
The brand provides a structured, motivating environment for runners and walkers who want guided workouts with the energy of a group fitness setting.
Franchising since 2019 under XPOF Assetco, LLC, STRIDE requires an initial franchise fee of $60,000.
STRIDE® Franchise Cost & Fees
Minimum Investment
$380K
Average Investment
$467K
Maximum Investment
$555K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $60,000 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently, 2% of Gross Sales | National brand fund |
| Total Investment Range | $379,990 – $554,690 | Includes build-out, inventory, working capital |
The investment range of $380K–$555K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales) and marketing fee (Currently, 2% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Initial Training Program Fees | $0 | $0 |
| Travel & Living Expenses while Training | $0 | $3,000 |
| Real Estate/Lease and Professional Fees | $26,800 | $52,500 |
| Net Leasehold Improvements | $125,000 | $210,000 |
| Signage | $15,000 | $24,000 |
| Insurance | $1,550 | $2,550 |
| Lease Payments in Connection with Exercise Equipment Package | $21,000 | $37,000 |
| Pre-Sale and Soft Opening Inventory Package | $12,000 | $12,000 |
| Initial FFE Package | $40,500 | $40,500 |
| Computer System and Related Components | $46,000 | $46,000 |
| Initial Marketing Spend, including amounts on Opening Support Program | $15,000 | $20,000 |
| Authorized Coach Training Program | $5,000 | $5,000 |
| Music and Technology Fees | $2,140 | $2,140 |
| Additional Funds – 3 months | $10,000 | $40,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 (Franchise Agreement); $10,000 per undeveloped franchise (Development Agreement) |
| Renewal Fee | $10,000 |
| Technology Fee | Currently, $299/month |
| Audit Fee | $500 - $2,500 (plus costs of any travel) |
| Additional Training Fee | Currently, $500 per day per trainer. |
| Relocation Fee | $5,000 |
| Music Licensing Fee (In-Studio) | Currently, $129/month per Studio |
| Insurance Policies | Amount of unpaid premium. |
| Mystery Shopper and Other Quality Control Programs | Currently, our Approved Supplier charges a fee amounting to $500/year |
| Late Fees | The greater of (a) the highest applicable legal rate for open account business credit, or (b) 1.5% per month. |
| Non-Compliance Fee | Currently, $100 for each day of non-compliance. |
| Cost of Enforcement or Defense | All costs including attorneys’ fees |
| Indemnification | All costs including attorneys’ fees |
| Alternative Supplier Approval | $500 per day for personnel engaged in evaluating a supplier. |
| Regional Co-Op | As the Co-Op determines |
| Extension of Time to Open your Studio | Then-current fee, currently $2,500 |
| Management Fee | The costs/expenses we incur in connection with taking over operations, including manager’s salary, room and board, travel expenses, and all other related expenses. |
| Lost Revenue Damages | The applicable amount of Lost Revenue Damages, as further defined in the Remarks |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Owner/Operator Module: 22 classroom hours, 1 on-the-job hour. Designated Manager Module: 21 classroom hours, 0 on-the-job hours. Authorized Coach Training Module I (Pre-Work): 5 classroom hours, 0 on-the-job hours. Authorized Coach Training Module II: 0 classroom hours, 24 on-the-job hours (including lunch/breaks). |
| Classroom Training | 48 hours |
| On-the-Job Training | 25 hours |
| Training Location | Corporate headquarters in Irvine, CA, or other designated training facility. Some Authorized Coach Training can be online/remote or hosted at the Studio by a Master Trainer. |
| Additional Training | Franchisor may provide or require up to five (5) days of additional/refresher training each year at a designated training facility. Franchisee may request additional training, for which a fee may be charged. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Designated Territory |
| Exclusive Territory | Yes |
| Territory Size | Typically a maximum of 50,000 people, approximately a two-mile radius around the Studio. In Central Business Districts, up to 50,000 people but limited to a geographic area of two blocks to two miles. |
| Description | Described in terms of zip codes, streets, landmarks, or county lines, or delineated on a map. Population data from territory mapping software or U.S. Census Bureau. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two consecutive 5-year periods |
| Renewal Fee | $10,000 |
| Renewal Conditions | Execute then-current franchise agreement (may differ materially), maintain possession of Authorized Location or secure alternative, remodel Studio to System Standards, substantially comply with Franchise Agreement, be in compliance with all agreements, pay renewal fee, give 90-180 days' notice, sign general release. |
| Transfer Fee | $10,000 (standard); $500 (individual to wholly owned entity); $1,500 (existing franchisee to immediate family member) |
| Transfer Conditions | Compliance with all agreements and System Standards, transferee meets current requirements and completes training (with applicable fees), pay transfer fee, sign general release, Studio and equipment upgraded/refurbished/repaired if necessary, all monies owed paid, no outstanding default. |
| Termination for Cause | Franchisor may terminate upon notice for "good cause," including material breach, repeated/continuous breach, material misrepresentation, insolvency/bankruptcy, abandonment, felony conviction, falsification of reports, misuse of Marks, health/safety violations, failure to open within 6 months, loss of premises, non-compliance with non-compete, repeated unauthorized product/service sales, repeated defaults after cure, or 3+ separate occasions of non-compliance within 12 months. |
| Non-Compete Period | During term: no competing business. After term: 2 years. |
| Non-Compete Details | During term: Franchisee, principals, owners, guarantors, immediate family cannot be involved in any "Competing Business" (fitness/exercise business, marketing/consulting, similar products, or franchising such businesses). Cannot divert customers. After term: Same restrictions apply for 2 years at Authorized Location and within a 10-mile radius of Authorized Location or any other Stride Studio. Cannot solicit former Studio customers or franchisor's suppliers/vendors for competitive business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisor recommends, but does not require, personal supervision by the Operating Principal. A Designated Manager may be appointed. The Studio must be managed and staffed with at least one individual who has successfully completed the Owner/Operator Module of the Initial Training Program. Franchisee is solely responsible for hiring, management, and compensation of employees. |
| Required Suppliers | Pre-Sale and Soft Opening Inventory Package, Initial FFE Package, Exercise Equipment Package and certain other equipment/supplies, interior graphics and exterior signage, insurance coverage, shipping and installation services, training materials (including Webinar Training for Authorized Coach Training Program), certain music licenses, POS System and then-current software. |
| Supply Restrictions | Franchisee must purchase from approved/designated suppliers. Franchisor may develop proprietary products and require purchase from them. Franchisee needs prior written approval for alternate suppliers. |
| Franchisor Revenue from Suppliers | $2,401,249 (59.1% of total revenue) from predecessor's franchisees' Required Purchases for fiscal year ended December 31, 2022. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Indirect financing is offered through third-party providers (Amerifund, MacroLease, Navitas) for the Pre-Sales and Soft Opening Inventory Package, Exercise Equipment Package, and Initial FFE Package. Down payments range from 0% to first and last months' payments. Amounts financed are up to $246,000. Terms range from 1 to 5 years, with interest rates from 5.9% to 18%. Security required includes a lien on financed equipment, personal guaranty, and business assets as collateral. |
STRIDE® Franchise Earnings — Item 19
Average Revenue
$37K
Median Revenue
$32K
Revenue Range
$24K – $52K
Sample Size
6 units
Past financial performance does not guarantee future results. Individual results will vary.
STRIDE® Litigation & Risk Flags
Clean Litigation RecordSTRIDE® has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
STRIDE® System Growth
Total Units
18
Franchised
17
Company-Owned
1
STRIDE® currently operates 17 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 0 | 4 |
| 2021 | 6 | 0 | 10 |
| 2022 | 8 | 0 | 18 |
Transfers: 2 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$4.1M
Total Assets
$108K
Audited by Deloitte & Touche LLP for year ending December 31.
STRIDE® Franchise — FAQ
The total investment to open a STRIDE® franchise ranges from $379,990 to $554,690, per their Franchise Disclosure Document. This includes the initial franchise fee of $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
STRIDE® charges a royalty fee of 7% of Gross Sales of gross sales, plus a Currently, 2% of Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the STRIDE® Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from STRIDE® to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, STRIDE® franchise owners report average revenue of $37K and median revenue of $32K. This is based on a sample of 6 units. Past performance does not guarantee future results.
STRIDE® has been franchising since 2019. The FDD shows an investment range of $379,990-$554,690, a 7% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $60,000 and the total investment ranges from $379,990 to $554,690 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from STRIDE® and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with STRIDE® or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com