About Special Venue Scoop Shop Program Franchise
Ben & Jerry's Special Venue Scoop Shop program provides franchises for operating ice cream shops within institutional and special purpose locations such as universities, hospitals, airports, and other managed food service environments.
The franchise fee ranges from $7,500 to $16,000, and the brand has been franchising since 1981 under the Ben & Jerry's Homemade, Inc.
and Conopco, Inc.
Special Venue Scoop Shop Program Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $7,500 to $16,000 | One-time payment upon signing |
| Royalty Fee | 3% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% | National brand fund |
| Total Investment Range | $152,200 – $522,800 | Includes build-out, inventory, working capital |
The investment range of $152K–$523K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (3% of Gross Sales) and marketing fee (2%) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $7,500 | $16,000 |
| Plans, Development & Permits | $1,500 | $12,000 |
| Leasehold Improvements & Construction | $5,500 | $230,000 |
| Kiosk base cost – includes front and back counters, lighting, sinks, sneeze guards, and delivery | $45,000 | $65,000 |
| Furniture, Fixtures, Equipment, Casework, and Smallwares | $24,000 | $135,000 |
| Menu Board Systems | $1,600 | $3,500 |
| Signage | $800 | $17,500 |
| Professional Fees | $3,000 | $6,000 |
| POS | $1,800 | $2,300 |
| Internet Connectivity, and Telephone | $1,000 | $1,500 |
| Deposits | $3,000 | $8,000 |
| Initial Training | $1,000 | $3,000 |
| Inventory | $6,000 | $14,000 |
| Insurance | $500 | $2,500 |
| Additional Funds (3 months) | $50,000 | $75,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,000 |
| Renewal Fee | Not Applicable |
| Technology Fee | Currently $0, may be charged in the future |
| Audit Fee | Cost and expenses connected with inspection and audit (including travel, lodging, and wage expenses, and reasonable accounting and legal costs) |
| Training for New or Replacement Manager(s) | Our then-current fee for Scoop U Training (currently $1,800) |
| Refresher Training | Our then-current fee for Refresher Training (currently $0) |
| Re-Inspection Fee | Will vary under circumstances |
| Interest on Overdue Payments | 1.5% per month, or maximum rate permitted by law |
| Fee on Returned Checks | Our then-current fee for returned checks (currently $0) |
| Insurance Procurement | Cost of procuring insurance for you |
| Relocation Fee | $3,000 |
| Securities Offering | Will vary under circumstances |
| Costs and Attorneys’ Fees | Will vary under circumstances |
| Indemnification | Will vary under circumstances |
| National Convention Registration | Will vary |
| Refurbishment Expense | In the range of $5,000 to $15,000 for required changes |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | five and one-half days |
| Classroom Training | 37 hours 30 minutes |
| On-the-Job Training | 8 hours |
| Training Location | Scoop University, South Burlington, VT |
| Additional Training | You, your manager and other employees may also be required to attend additional courses, seminars, and other training programs as we may require from time to time (and for which we may impose a fee). Additionally, for any new employee in the position of manager, we may require such employee to attend and successfully complete all or any portion of Scoop U Training, for which we may charge a fee. Every 5 years, you must also attend such additional courses, seminars, and other training programs as we may require, irrespective of the number of Shops you operate. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | You will not receive an exclusive territory. You may face competition from other franchisees, from outlets we own, or from other channels of distribution or competitive brands that we control. Your Franchise Agreement will specify the Authorized Location, Special Venue and Institutional Facility for your Shop. The franchisor retains rights to operate and license other Scoop Shops outside the Special Venue, operate businesses under Proprietary Marks not operating under the System, acquire other businesses under different proprietary marks, and operate other Scoop Shops within other special venues within the Institutional Facility. The franchisor may also sell or distribute products through various channels, including retail outlets, institutional accounts, special events, mail order, and online. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 5 years |
| Renewal Term | Not Applicable |
| Renewal Fee | Not Applicable |
| Renewal Conditions | Not Applicable |
| Transfer Fee | $7,000 |
| Transfer Conditions | Payment of money owed; transferee must enter into a written assignment and sign new Franchise Agreement; non-default; general release; transferee meets then-current educational, managerial, socially responsible and business standards; if the Shop has not been renovated within the last 5 years, renovate the Shop to image of new or recently remodeled Shops; transferor remain liable for obligations which arose prior to transfer; training for transferee and manager; and payment of transfer fee. |
| Termination for Cause | Bankruptcy, acting inconsistent with the lease or sublease, conviction of felony, misuse of or unauthorized use of the Proprietary Marks, transfer without approval or contrary to terms of Franchise Agreement. Failure to open within 12 months, loss of right to occupy location, threat to public health/safety, false books/records, disclosure of confidential info, unauthorized use of marks, 4+ defaults in 24 months, same default again, abandonment of shop, material breach not susceptible to cure. Failure to pay monies, refusal to permit inspection, failure to operate during specified hours, failure to submit insurance certificates, failure to maintain health/sanitation standards. |
| Non-Compete Period | 2-year |
| Non-Compete Details | Prohibition identical to those described in section 'q' (during term), at or within a 5-mile radius of the Authorized Location or of any other Scoop Shop under the System, unless you are an Operator under the System under a franchise agreement with us. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | During the term of your franchise, except as we otherwise approve in writing, you must devote your “full time and best efforts” to the management and operation of the Shop, which consists of a minimum of 40 hours per week with certain additional availability to attend to issues that arise outside of the normal business hours that you determine need to be addressed. Either you, or your fully-trained manager who has completed Scoop U Training to our satisfaction, must, at all times, provide supervision of the Shop. We strongly recommend, however, that you provide the on-site supervision. |
| Required Suppliers | You must purchase the Ben & Jerry’s Products (as defined in Item 1) for your Shop that have been manufactured by our Parent as we determine in our sole discretion. At present, you must purchase the Ben & Jerry’s Products directly from our designated independent distributors for your Shop. |
| Supply Restrictions | We have the right, and in many instances we do, to designate a single supplier for any equipment, supplies, services, or products and to require you to purchase exclusively from such approved supplier, which exclusive designated supplier may be us or an affiliate. |
| Franchisor Revenue from Suppliers | During our Parent’s last fiscal year, ending December 31, 2021, our Parent’s revenue from sales of required purchases of Ben & Jerry’s Products was approximately $19,007,635. The commission paid to us for 2021 was 20% of our Parent’s net receipts from franchisee purchases of Ben & Jerry’s Products. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We will not guarantee your note, lease, or obligation. We will not offer, issue or otherwise make available to you any form of trade credit for the Ben & Jerry’s Products, or any other products or services, purchased from us. As part of our Racial Equity Incentive Program, we may in the future develop certain financing programs for individuals that qualify for this program. At this time, we do not have such financing programs. |
Special Venue Scoop Shop Program Franchise Earnings — Item 19
Special Venue Scoop Shop Program does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Special Venue Scoop Shop Program Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Special Venue Scoop Shop Program System Growth
Special Venue Scoop Shop Program currently operates 40 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 5 | 4 | 56 |
| 2020 | 0 | 3 | 53 |
| 2021 | 1 | 14 | 40 |
Transfers: 1 | Closures: 14
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Audited by KPMG LLP for year ending December 31.
Special Venue Scoop Shop Program Franchise — FAQ
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