About Pure Green Franchise
Pure Green is a fast-casual franchise concept that offers handcrafted, made-to-order superfood smoothies, acai and pitaya bowls, and pre-bottled cold pressed juice, along with additional menu items such as superfood oatmeal bowls, superfood toasts, and third-party beverages and snacks.
Franchisees operate a storefront location, typically 500 to 1,500 square feet, situated as a standalone building or within a shopping center or food court in a high-traffic area.
Day-to-day operations involve preparing and serving the core and permitted menu items, managing a trained staff under a full-time Designated Manager, maintaining compliance with System Standards and health/food-service regulations, and using Pure Green's designated point-of-sale, inventory, and scheduling systems.
Pure Green Franchise Cost & Fees
Minimum Investment
$177K
Average Investment
$336K
Maximum Investment
$494K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenues to National Advertising Fund; 1% of Gross Revenues for Local Advertising; up to 1% of Gross Revenues for Regional Advertising Cooperative (currently not assessed) | National brand fund |
| Total Investment Range | $177,450 – $493,900 | Includes build-out, inventory, working capital |
The investment range of $177K–$494K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenues) and marketing fee (2% of Gross Revenues to National Advertising Fund; 1% of Gross Revenues for Local Advertising; up to 1% of Gross Revenues for Regional Advertising Cooperative (currently not assessed)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $40,000 |
| Leasehold Improvements | $60,000 | $250,000 |
| Real Estate/Rent | $2,000 | $12,500 |
| Utility Deposits | $150 | $400 |
| Furniture, Fixtures & Equipment | $50,000 | $90,000 |
| Initial Inventory | $2,500 | $10,000 |
| Insurance | $300 | $1,500 |
| Signage | $2,000 | $12,000 |
| Office Equipment & Supplies | $250 | $500 |
| Pre-Opening Expenses | $2,500 | $10,000 |
| Computer Equipment (Hardware, Software, POS System, etc.) | $750 | $1,500 |
| Training | $1,500 | $4,000 |
| Licenses & Permits | $1,500 | $3,000 |
| Legal & Accounting | $1,000 | $3,500 |
| Grand Opening Advertising | $1,000 | $5,000 |
| Additional Funds - Three Months | $12,000 | $50,000 |
| TOTAL | $177,450 | $493,900 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $5,000 (table); Franchise Agreement specifies Successor Franchise Fee equal to 50% of then-current Initial Franchise Fee |
| Audit Fee | Franchisee reimburses all inspection/audit costs if audit is initiated due to non-compliance or reveals understatement of Gross Revenues by 3% or more |
| National Advertising Contributions | 2% of Gross Revenues |
| Local Advertising | 1% of Gross Revenues |
| Regional Advertising Cooperative | Up to 1% of Gross Revenues (currently not assessed) |
| Additional Training and Marketing Fee (ATM Fee) | $7,500 per location |
| Late Fee | $100 |
| Interest | Lesser of 15% per annum or maximum allowed by law |
| Insurance Reimbursement | Premium paid by Franchisor plus 20% administrative fee |
| Additional Training and Conventions | $250 per day plus travel expenses; $250 per attendee |
| Renewal Franchise Fee | $5,000 |
| Interim Franchise Royalty Fees | Then-current Royalty Fee plus 2% |
| Relocation Fee | Variable |
| Step-In Right Expenses | Variable (includes 15% overhead charge) |
| System Standard Violation | All costs of inspection and audit |
| Cost of Enforcement | Cost including attorney fees |
| Indemnification | Cost including attorney fees |
| Sales/Use Taxes | Variable |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Up to 5 days |
| Classroom Training | 16 hours |
| On-the-Job Training | 32 hours |
| Training Location | Sunrise, Florida |
| Additional Training | 5 days of free on-site assistance upon opening; additional on-site assistance at $250/day plus travel expenses; mandatory national conventions; $250 per attendee fee for additional, new, or replacement trainees |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive, limited protected territory |
| Exclusive Territory | No |
| Territory Size | Geographic area encompassing a population of approximately 25,000 persons |
| Description | Franchisee does not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other channels the franchisor controls. Within the Territory, franchisor agrees not to operate or license another Pure Green business, but reserves rights regarding Special Venues, Special Accounts, alternate distribution channels, and Acquired Systems. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (Successor Franchise) |
| Renewal Fee | Successor Franchise Fee equal to 50% of the then-current Initial Franchise Fee ($5,000 per Other Fees table) |
| Renewal Conditions | Franchisor must still be offering franchises; franchisee must give written notice 6 months to 1 year before expiration; must not be in default; must have right to remain at the Site or an approved substitute; must refurbish to then-current standards; must sign then-current franchise agreement and meet then-current training requirements |
| Transfer Fee | $10,000 |
| Transfer Conditions | Requires franchisor's prior written consent (not unreasonably withheld); all outstanding obligations must be satisfied; transferee must meet franchisor's standards, sign a written assumption and then-current franchise agreement, and complete training; franchisor holds a right of first refusal |
| Termination for Cause | Franchisor may terminate for defaults including nonpayment, failure to timely secure a site or open, failure to complete training, repeated reporting/compliance failures, abandonment (2+ consecutive days closed), operating outside Permitted Products/Territory, failing System Standards inspections twice in 24 months, bankruptcy/insolvency, loss of premises, unresolved judgments, unauthorized transfers, and other specified breaches; some defaults are curable within 10-30 days' notice, others (e.g., failure to open, repeated training failures, bankruptcy) allow immediate termination without a cure period |
| Non-Compete Period | 2 years post-termination (in addition to restrictions during the term) |
| Non-Compete Details | During the term, franchisee may not own or engage in any competing cold pressed juice, smoothie, or acai bowl business. For 2 years after termination or expiration, franchisee may not own, operate, or have any interest in a competing business within 25 miles of any Pure Green franchise, and may not solicit customers of the franchised business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisee is not required to personally participate in day-to-day operations (though it is strongly recommended), but must maintain an approved full-time Designated Manager who devotes full time to the business. Franchisee, spouse, and all equity owners (and their spouses) must personally guarantee the franchisee's obligations. |
| Required Suppliers | Franchisee must purchase millwork, store fixtures, cold pressed juices, third-party products, smoothie ingredients, acai bowl ingredients, superfood toast ingredients, and superfood oatmeal ingredients from designated/approved suppliers; 16-ounce cold pressed juices and 2-ounce cold pressed shots must be purchased from Pure Green Wholesale, an affiliate, to qualify for special negotiated pricing |
| Supply Restrictions | Approximately 28% of purchases and leases to establish the business, and approximately 9% of ongoing operating costs, must be from approved suppliers or meet franchisor specifications |
| Franchisor Revenue from Suppliers | Pure Green Franchise Corp derived $28,212 (0.6% of its $4,627,528 total revenue) from required purchases and leases to franchisees in the last calendar year; affiliates derived no such revenue in 2024 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Franchisor does not offer any direct or indirect financing and does not guarantee any franchisee note, lease, or obligation. |
Pure Green Franchise Earnings — Item 19
Average Revenue
$627K
Revenue Range
$292K – $1.6M
Sample Size
23 units
Past financial performance does not guarantee future results. Individual results will vary.
Pure Green Litigation & Risk Flags
Clean Litigation RecordPure Green has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Pure Green System Growth
Total Units
51
Franchised
42
Company-Owned
9
Pure Green currently operates 42 franchised locations and 9 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 9 | 1 | 15 |
| 2023 | 9 | 1 | 23 |
| 2024 | 20 | 1 | 42 |
Transfers: 0 | Closures: 3
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$4.6M
Total Assets
$16.4M
Pure Green Franchise — FAQ
The total investment to open a Pure Green franchise ranges from $177,450 to $493,900, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Pure Green charges a royalty fee of 6% of Gross Revenues of gross sales, plus a 2% of Gross Revenues to National Advertising Fund; 1% of Gross Revenues for Local Advertising; up to 1% of Gross Revenues for Regional Advertising Cooperative (currently not assessed) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Pure Green Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Pure Green to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Pure Green franchise owners report average revenue of $627K. This is based on a sample of 23 units. Past performance does not guarantee future results.
Pure Green has been franchising since 2019. The FDD shows an investment range of $177,450-$493,900, a 6% of Gross Revenues royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $177,450 to $493,900 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Pure Green and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Pure Green or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com