About Once Upon A Child Franchise
Once Upon A Child is a children's resale franchise operated by Winmark Corporation, specializing in the buying and selling of gently used children's clothing, shoes, toys, books, and baby gear.
The brand has become a go to destination for budget conscious families looking for quality secondhand kids' items at a fraction of retail prices.
The franchise fee ranges from $15,000 to $25,000.
Once Upon A Child Franchise Cost & Fees
Minimum Investment
$276K
Average Investment
$347K
Maximum Investment
$417K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $15,000 to $25,000 | One-time payment upon signing |
| Royalty Fee | 5.0% of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Maximum amount is 5% of your Gross Sales | National brand fund |
| Total Investment Range | $276,200 – $417,400 | Includes build-out, inventory, working capital |
The investment range of $276K–$417K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5.0%) and marketing fee (Maximum amount is 5% of your Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| INITIAL FRANCHISE FEE (See Note 3) | $25,000 | $25,000 |
| FIXTURES AND SUPPLIES | $40,000 | $55,000 |
| SIGNS | $8,000 | $12,000 |
| SECURITY SYSTEM AND/OR CAMERAS | $1,500 | $4,000 |
| POINT-OF-SALE (POS) SYSTEM | $25,200 | $32,400 |
| LEASEHOLD IMPROVEMENTS | $11,000 | $21,000 |
| BUILD-OUT | $20,000 | $50,000 |
| DEPOSITS AND BUSINESS LICENSES | $3,000 | $15,000 |
| OPENING INVENTORY | $65,000 | $80,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Technology Fee | $0 |
| Audit Fee | Payable only if under- statement is greater than 2% |
| Marketing Fee | $1,500 |
| Local Marketing Expenses | Minimum amount, when combined with cooperative advertising expenses, is 5% of yo |
| DRS Maintenance Fee | $1,000 |
| Interest Expenses | Lesser of 18% per year or maximum rate permitted by law |
| FIXTURES AND SUPPLIES | $40,000 |
| SIGNS | $8,000 |
| SECURITY SYSTEM AND/OR CAMERAS | $1,500 |
| POINT-OF-SALE (POS) SYSTEM | $25,200 |
| LEASEHOLD IMPROVEMENTS | $11,000 |
| BUILD-OUT | $20,000 |
| DEPOSITS AND BUSINESS LICENSES | $3,000 |
| OPENING INVENTORY | $65,000 |
| MISCELLANEOUS PRE-OPENING EXPENSES | $35,000 |
| RENT – FIRST 3 MONTHS | $12,500 |
| ADDITIONAL FUNDS - 3 MONTHS | $30,000 |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | exclusive |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
Once Upon A Child Franchise Earnings — Item 19
Once Upon A Child does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Once Upon A Child does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Once Upon A Child Litigation & Risk Flags
Clean Litigation RecordOnce Upon A Child has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Once Upon A Child System Growth
Total Units
341
Franchised
341
Company-Owned
0
Once Upon A Child currently operates 341 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 2 | |
| 2019 | 0 | 2 | |
| 2019 | 1 | 4 | |
| 2019 | 0 | 2 | |
| 2019 | 0 | 9 | |
| 2019 | 0 | 11 | |
| 2019 | 0 | 7 | |
| 2019 | 0 | 2 | |
| 2019 | 1 | 27 | |
| 2019 | 0 | 9 | |
| 2019 | 0 | 2 | |
| 2020 | 0 | 2 | |
| 2020 | 0 | 2 | |
| 2020 | 1 | 5 | |
| 2020 | 0 | 2 | |
| 2020 | 2 | 11 | |
| 2020 | 0 | 10 | |
| 2020 | 0 | 7 | |
| 2020 | 0 | 2 | |
| 2020 | 2 | 29 | |
| 2020 | 0 | 9 | |
| 2020 | 0 | 2 | |
| 2021 | 0 | 2 | |
| 2021 | 0 | 2 | |
| 2021 | 0 | 5 | |
| 2021 | 1 | 3 | |
| 2021 | 0 | 11 | |
| 2021 | 0 | 10 | |
| 2021 | 0 | 7 | |
| 2021 | 0 | 2 | |
| 2021 | 0 | 29 | |
| 2021 | 2 | 11 | |
| 2021 | 0 | 2 |
Once Upon A Child Franchise — FAQ
The total investment to open a Once Upon A Child franchise ranges from $276,200 to $417,400, per their Franchise Disclosure Document. This includes the initial franchise fee of $15,000 to $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Once Upon A Child charges a royalty fee of 5.0% of gross sales, plus a Maximum amount is 5% of
your Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Once Upon A Child Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Once Upon A Child to ensure you have the most up-to-date version.
Once Upon A Child does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Once Upon A Child has been offering franchise opportunities. The FDD shows an investment range of $276,200-$417,400, a 5.0% royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $15,000 to $25,000 and the total investment ranges from $276,200 to $417,400 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Once Upon A Child and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Once Upon A Child or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com