About Fleet Feet, Fleet Feet Triathlete Franchise
Fleet Feet is a specialty running and fitness retail franchise that has been serving runners and active lifestyle enthusiasts since 2002.
Each location offers a curated selection of running footwear, apparel, accessories, and training programs, delivering a personalized shopping experience built around expert fit and product knowledge.
The initial franchise fee is $38,000.
Fleet Feet, Fleet Feet Triathlete Franchise Cost & Fees
Minimum Investment
$225K
Average Investment
$342K
Maximum Investment
$458K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $38,000 | One-time payment upon signing |
| Royalty Fee | 4% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently, one quarter of one percent (0.25%) of Gross Sales. Can be raised by us to be as high as 2% of Gross Sales. | National brand fund |
| Total Investment Range | $225,000 – $458,000 | Includes build-out, inventory, working capital |
The investment range of $225K–$458K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (4% of Gross Sales) and marketing fee (Currently, one quarter of one percent (0.25%) of Gross Sales. Can be raised by us to be as high as 2% of Gross Sales.) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $19,000 | $38,000 |
| Inventory | $80,000 | $120,000 |
| Real Estate & Improvements | $50,000 | $120,000 |
| Furniture, Fixtures, and Equipment | $35,000 | $103,000 |
| Computer System Equipment | $3,800 | $11,700 |
| fit id® subscription | $1,200 | $1,200 |
| Travel and living expenses while training | $4,000 | $6,000 |
| E-Commerce Fee | $300 | $300 |
| Legal, Accounting, and License Fees | $3,000 | $10,000 |
| Additional Funds—3 Months | $28,700 | $47,800 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $10,000 or 25% of the then-current initial franchise fee per location transferred. For certain transfers with limited impact on ownership and governance, just our legal expenses. |
| Renewal Fee | None |
| Technology Fee | Currently not collected. May be implemented in the future. |
| Audit Fee | The cost of audit. Due immediately if audit shows greater than 2% underpayment. You also pay the underpayment, if any. We pay for the audit if underpayment is 2% or less. |
| E-Commerce | Currently $100 per month |
| Business Conference Registration Fee | Historically ranges from $0 to $675 per person plus any additional costs incurred for hotel and air fare. |
| Customer Experience Services (OPTIONAL) | Customer survey software is $35 per month for self-selecting franchises. Customer scheduling software is currently $33 per month for self-selecting franchises. |
| Email Newsletter Services (OPTIONAL) | Currently $175 per market plus an additional $50 for each additional market per month for self-selecting franchises |
| Digital Advertising Services (OPTIONAL) | Currently $1,200 per month |
| Miscellaneous Vendor Sales from Inventory | Varies |
| Collection and Interest Charges | 18% or highest lawful rate if lower |
| Additional Training (for extra people at outset at your option or later if desired or required) | Currently, $200/day plus expenses |
| National Training Program Liability Insurance | Current rate is $2.20 per training program participant for recurring programs and $1.10 per training program participant for one-time events. |
| Late Payment or Insufficient Funds Fee | $50 |
| Attorneys’ Fees and Cost of Litigation | Depends on what we spend |
| Enforcement Costs | Will vary |
| Indemnification | Any and all types of damages, liabilities, losses, costs, and expenses we incur as a result of third parties claims or from your ownership and operations of the Franchised Business. |
| Early termination Damages | Our damages, costs, and expenses |
| Continued Operation After Expiration | Greater of $1,000 or 150% of royalties per month |
| Early Transfer Fee | $10,000 to $18,000 |
| Refurbishing Reimbursement | Our costs plus 15% additional fee |
| Inspection Costs | Our costs and expenses |
| Quality Assurance Program | Varies |
| Insurance Reimbursement | Costs |
| Data Inspections and Reimbursement | Varies |
| Temporary Management Fee | Our costs and expenses plus $500 per day |
| Customer Complaint Fee | Varies, our costs and expenses |
| System Modifications | All costs and expenses associated with system modification |
| Gift Card Liability | Will vary |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 32 to 40 classroom hours, 8 to 94 on-the-job hours |
| Classroom Training | 32 to 40 |
| On-the-Job Training | 8 to 94 |
| Training Location | Carrboro, NC; Approved FLEET FEET store; or Web Based Training |
| Additional Training | While most additional training is optional, you may be required to attend the additional training. We have the right to charge you an additional training fee. However, currently we have a policy that unless we require you to participate in remedial training because we deem it necessary, if you are required to attend the additional training, no tuition fee will be charged. You will be responsible for all transportation, lodging, food and other costs incurred in attending the training. We are not required to offer these courses and can terminate them at any time. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | approximately 200,000 people, not to exceed a 25-mile radius |
| Description | The Territory will be defined in your Franchise Agreement. We will use population estimates deemed reliable by us. Your Franchised Business will be at a site we accept within the Territory. Within the Territory we will not locate nor allow any other party to locate a retail, brick and mortar store of the kind being licensed to you using the Trademarks. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years |
| Renewal Term | One 20-year renewal term |
| Renewal Fee | None |
| Renewal Conditions | You must notify us of your intention to renew at least 9-18 months in advance, be in compliance with the Franchise Agreement, execute our then-current form of Franchise Agreement and related agreements, sign a general release, update and refurbish the business, demonstrate right to maintain your store premises for at least 10 years. On “renewal” you may be asked to sign a contract with materially different terms and conditions than the original contract. The royalty rate and Territory could be different in the renewal agreement. |
| Transfer Fee | Greater of $10,000 or 25% of the then-current initial franchise fee per location transferred |
| Transfer Conditions | You must be compliant under your Franchise Agreement, pay us a transfer fee, and execute a general release. The transferee must be qualified, provide the necessary documentation, sign a new Franchise Agreement and related agreements, complete required training, agree to complete all required updates. The parties must obtain our acceptance of the purchase agreement. At our option, you must pay us the gift card liability or the transferee must assume it. You must take steps to ensure the transferee can maintain the store telephone number. You and the transferee must agree to certain terms related to security interests. |
| Termination for Cause | Non-compliance, non-payment, late reporting, breach of representations and warranties, failure to perform other obligations under agreements with us or our affiliates, non-willful falsification of information, non-willful deception of customers, failure to timely completed required training, failure to have the capital amounts we require; loss of the business premises; we determine you are insecure and do not timely cure the issue; out of territory operations; threats to customer health and safety; beginning operations without our approval; operating under unauthorized trademarks, using unauthorized goods and suppliers, selling unauthorized goods and services and related defaults; failure to timely transfer after death or incapacity; failure to pay taxes; breach of a contract with a vendor or supplier. Also, automatic termination for bankruptcy, fraudulent/criminal conduct, unethical business activities, disclosure of trade secrets, wage/tax violations, failure to open business, repeated defaults. |
| Non-Compete Period | During the term of the franchise: indefinite. For 2 years after termination/expiration. |
| Non-Compete Details | During the term of the franchise, you must not own, manage, engage in, be employed by, advise, make loans to, or have any other interest in any Competitive Business. For 2 years after termination/expiration, you must neither own nor engage in any other similar business located within twenty-five (25) miles of your accepted location and any other FLEET FEET locations. You, your spouse, and your general manager will be required to sign separate agreement(s) with similar obligations. Competitive Business is defined by revenue thresholds from sales of athletic shoes/apparel/accessories, brands sold by FLEET FEET stores, or offering running training/race promotion services. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | The business must be directly supervised and managed on-site by a person, identified to us, who has successfully completed our training program or for whom, based on his or her experience, we have waived this requirement. The general manager must be accepted by us in writing. We encourage but do not require an owner to personally supervise the Franchised Business. We do, however, prefer to select franchisees who favor and appear committed to a “hands on” and well-informed approach to the business. We strongly recommend that owners devote a substantial amount of time to the Franchised Business, whether or not the franchisee hires a general manager. |
| Required Suppliers | You are required to purchase or lease virtually all goods, services, supplies, fixtures, equipment, inventory or real estate you use in the business from us or approved suppliers and/or in accordance with our specifications. You must not purchase from unauthorized suppliers, and you must not purchase items that are not approved, even from suppliers we have authorized. |
| Supply Restrictions | We have the right to remove any product or supply from the approved product list, or to require that you purchase such product or supply only from us, an affiliate, or another designated supplier. We have the right to require that you do not purchase products from certain suppliers or that you do not purchase certain inventory, products, or equipment from certain suppliers. You are required to carry certain inventory product we designate during the term of your Franchise Agreement. Additionally, you must launch or promote certain products in the manner we may designate. You are strictly prohibited from selling any food, drinks, supplements, or other ingestible products that have not been approved in advance by us. We reserve the right to revoke approval for any item or supplier for any reason and you must cease to use the item or supplier within 30 days’ notice from us. |
| Franchisor Revenue from Suppliers | In total, in 2022 we derived $215,340 from required and optional purchases or leases by our franchisees, which represents 1% of our total revenue of $15,462,005. During 2022, we received a total of $3,921,584 of our revenue through these brand management agreements, which revenue represents 25% of our total 2022 revenue of $15,462,005. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | No financing offered. |
Fleet Feet, Fleet Feet Triathlete Franchise Earnings — Item 19
Average Revenue
$1.7M
Median Revenue
$1.5M
Revenue Range
$335K – $5.2M
Sample Size
182 units
Past financial performance does not guarantee future results. Individual results will vary.
Fleet Feet, Fleet Feet Triathlete Litigation & Risk Flags
Clean Litigation RecordFleet Feet, Fleet Feet Triathlete has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fleet Feet, Fleet Feet Triathlete System Growth
Total Units
253
Franchised
167
Company-Owned
86
Fleet Feet, Fleet Feet Triathlete currently operates 167 franchised locations and 86 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 3 | 5 | 149 |
| 2021 | 9 | 5 | 153 |
| 2022 | 15 | 1 | 167 |
Transfers: 9 | Closures: 1
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$15.5M
Net Income
$-1,048,763
Total Assets
$19.9M
Audited by FORVIS, LLP for year ending December 31.
Fleet Feet, Fleet Feet Triathlete Franchise — FAQ
The total investment to open a Fleet Feet, Fleet Feet Triathlete franchise ranges from $225,000 to $458,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $38,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Fleet Feet, Fleet Feet Triathlete charges a royalty fee of 4% of Gross Sales of gross sales, plus a Currently, one quarter of one percent (0.25%) of Gross Sales. Can be raised by us to be as high as 2% of Gross Sales. contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Fleet Feet, Fleet Feet Triathlete Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Fleet Feet, Fleet Feet Triathlete to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Fleet Feet, Fleet Feet Triathlete franchise owners report average revenue of $1.7M and median revenue of $1.5M. This is based on a sample of 182 units. Past performance does not guarantee future results.
Fleet Feet, Fleet Feet Triathlete has been franchising since 2002. The FDD shows an investment range of $225,000-$458,000, a 4% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $38,000 and the total investment ranges from $225,000 to $458,000 depending on location size and market. A minimum of $28,700 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Fleet Feet, Fleet Feet Triathlete and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Fleet Feet, Fleet Feet Triathlete or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com