About Mystic Lobster Franchise
Mystic Lobster Roll Co.
is a fast-casual eatery franchise that offers various Maine lobster-inspired rolls, sandwiches, side dishes, and other related foods, snacks, and items in a contemporary environment.
Franchisees operate a single location ranging between 500-2,000 square feet, typically situated in or adjacent to major shopping malls, retail strips, shopping centers, college campuses, or urban storefronts.
Mystic Lobster Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 7% of weekly Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of monthly Gross Revenue (local advertising minimum) | National brand fund |
| Total Investment Range | $61,200 – $97,700 | Includes build-out, inventory, working capital |
The investment range of $61K–$98K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of weekly Gross Revenue) and marketing fee (2% of monthly Gross Revenue (local advertising minimum)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Your Training Expenses | $500 | $2,500 |
| Lease & Utilities Deposits | $1,700 | $5,500 |
| Architectural Plans | $1,500 | $3,500 |
| Leasehold Improvements, Construction and/or Remodeling | $5,000 | $15,000 |
| Furniture, Fixtures and Equipment | $4,500 | $7,000 |
| Signage | $2,000 | $5,000 |
| Business Licenses and Permits | $250 | $450 |
| POS System | $250 | $750 |
| Initial Inventory | $2,500 | $4,000 |
| Professional Fees | $1,500 | $3,500 |
| Grand Opening Advertising | $1,500 | $2,500 |
| Insurance | $2,500 | $2,500 |
| Operating Expenses / Additional Funds - 3 months | $10,000 | $15,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of then-current initial franchise fee |
| Renewal Fee | 25% of then-current initial franchise fee |
| Technology Fee | Currently none; franchisor reserves the right to establish |
| Audit Fee | Actual cost of examination plus related expenses if understatement of 2% or more |
| Brand Fund Contribution | 1.5% of weekly Gross Revenue, subject to increases not to exceed 2.5% |
| Advertising Cooperative | Your share of actual cost of advertising (if established) |
| Late Charge | $150 per late submission |
| Interest Charge | 1.5% per month from due date |
| Non-Sufficient Funds Fee | $75 per occurrence |
| Additional Training | $500 per person |
| Remedial Training Fee | $500 per trainer per day plus travel expenses |
| Interim Management Support Fee | $250 per day plus travel expenses |
| Indemnification | Amount of loss or damages plus costs |
| Liquidated Damages | Average weekly Royalty Fee and Brand Fund Contribution for 12 months prior multiplied by lesser of 24 months or remaining term |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 24 hours (3-5 day course) |
| Classroom Training | 4 hours |
| On-the-Job Training | 20 hours |
| Training Location | Toms River, New Jersey (affiliate-owned outlet) |
| Additional Training | Mandatory additional training up to 3 days per year; annual business meeting or convention up to 3 days per year; on-site opening assistance for up to 3 days. Trainer: Rachel Anderson with 10 years quick service restaurant industry experience. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Defined by contiguous zip codes based on minimum household numbers, average home prices and household incomes |
| Description | Limited protected territory defined after franchise location is identified and approved. Territory is located in all or a portion of a listed town, city, or county, identified by contiguous zip codes. Franchisor will not open another outlet or grant rights to others within the Territory during the term, but reserves rights for alternative distribution channels including retail outlets, grocery stores, co-branding, captive market locations, and the Internet. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Two additional terms of 5 years each |
| Renewal Fee | 25% of then-current initial franchise fee |
| Renewal Conditions | Must be in full compliance, no more than 3 events of default during current term, provide written notice at least 6 months before term end, execute new franchise agreement, pay successor agreement fee, continue right to occupy premises or receive relocation approval, remodel location, execute general release, comply with then-current qualifications and training requirements. |
| Transfer Fee | 50% of then-current initial franchise fee |
| Transfer Conditions | Transferee must meet franchisor standards, have sufficient business experience and financial resources, complete Initial Management Training Program, franchisee must pay all amounts owed, both parties sign general release, franchisor must approve material terms, landlord consent if applicable. Franchisor has 30-day right of first refusal. |
| Termination for Cause | Immediate termination without cure for: insolvency, bankruptcy, ceasing operations 5+ days, losing premises, falsifying reports, unauthorized transfer, felony conviction, concealing revenues, public health threats, refusing inspections, unauthorized use of marks/confidential information, 3+ defaults during term. 5-day cure period for payment defaults and other curable defaults. |
| Non-Compete Period | 24 months |
| Non-Compete Details | For 24 months after termination, franchisee may not participate in any competing restaurant or eatery business within 10 miles of former outlet location or any other Mystic Lobster Roll Co. outlet location. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisee is not required to personally supervise the outlet, although it is recommended. A general manager must be designated to directly supervise the outlet. The general manager must successfully complete the Initial Management Training Program, devote full time to the job, and cannot have an interest or business relationship with any competitors. |
| Required Suppliers | Designated and approved suppliers for equipment, fixtures, furnishings, ingredients, supplies and services. Must purchase uniforms, food strainer, paper products, take-out products, and branded merchandise from designated suppliers. |
| Supply Restrictions | Must purchase all equipment, fixtures, furnishings, ingredients, supplies and services from designated suppliers or in accordance with franchisor specifications. Architect and building contractor must meet franchisor approval. Estimated 75%-90% of establishment costs and 50%-75% of ongoing costs from approved suppliers. |
| Franchisor Revenue from Suppliers | Franchisor does not currently receive revenue, rebates, discounts or other material consideration from suppliers, but reserves the right to do so in the future. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Franchisor does not offer direct or indirect financing and does not guarantee any note, lease, or obligation on franchisee's behalf. |
Mystic Lobster Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Mystic Lobster Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Mystic Lobster System Growth
Mystic Lobster currently operates 0 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 1 |
| 2020 | 1 | 0 | 2 |
| 2021 | 1 | 0 | 3 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 1 states: CA
Franchisor Financials (Item 21)
Audited by Raich Ende Malter & Co. LLP for year ending December 31.
Mystic Lobster Franchise — FAQ
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