About Freshly Go Franchise
Freshly Go is a fresh produce franchise concept operated by Advanced Fresh Concepts Corp.
that places prepared fresh cut fruit and vegetable counters inside grocery stores and retail centers.
The brand launched its franchise program in 2025, offering a unique in store department model that brings convenient, ready to eat produce directly to shoppers where they already buy their groceries.
Freshly Go Franchise Cost & Fees
Minimum Investment
$27K
Average Investment
$76K
Maximum Investment
$125K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $5,000 | One-time payment upon signing |
| Royalty Fee | 5% to 20% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Varies (Advertising Cooperative Fee); Actual costs (Advertising Contribution Fee) | National brand fund |
| Total Investment Range | $26,983 – $124,611 | Includes build-out, inventory, working capital |
The investment range of $27K–$125K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% to 20% of Gross Sales) and marketing fee (Varies (Advertising Cooperative Fee); Actual costs (Advertising Contribution Fee)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Fee | $5,000 | $5,000 |
| Tuberculosis, Drug Testing and Criminal Background Checks, Credit and Background Check Fee | $250 | $1,000 |
| Training Fee | $500 | $1,500 |
| Travel and Living Expenses while Training | $2,000 | $10,000 |
| Operating Manual/SSOP Fee | $0 | $200 |
| Food Manager Examination & Certification | $75 | $500 |
| Purchase of already existing AFC operated Freshly Go Counter from us | $1,000 | $10,000 |
| Opening Food Inventory | $1,000 | $10,000 |
| Equipment and Small Wares Purchase Price | $3,000 | $7,500 |
| Pricing Labels and Computer System and Label Printer Purchase Price | $2,329 | $5,380 |
| Insurance (per location) | $68 | $4,800 |
| Uniforms | $80 | $500 |
| Licenses & Permits | $200 | $3,000 |
| Technology Fee (3 months) | $231 | $231 |
| Additional Funds - 3 months | $12,000 | $70,000 |
| Professional Advisor | $250 | $5,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 (within first year) or $3,000 (after first year), plus out-of-pocket costs and expenses |
| Renewal Fee | $10,000 |
| Technology Fee | Up to $100 per month, currently $77 per month |
| Audit Fee | Cost of audit, if discrepancy of 1% or more, but no less than $500 |
| Banners, logo items and displays | Actual cost |
| Additional Training | $500 per person, plus costs of attending |
| Ongoing Training Fee | Then-current fee; currently $25 |
| On-site additional Training | Up to $500 per person, per day |
| Failure to Attend Additional Training | $250 |
| Testing and Criminal Background Checks | $250 - $1,000 |
| Manuals Lease Fee | Up to $200 for each Freshly Go Counter you operate |
| Customer Satisfaction Fee | Up to $1,000 per complaint |
| Account Broker Fee | $100 - $500 per quarter for each Freshly Go Counter you operate |
| Additional Uniforms | Up to $350 |
| Default Charge | Up to $1,000 per default |
| Pricing Labels | Our actual cost incurred (estimated to be $500 per item for which price is changed) |
| Product Purchases – Ancillary Charges | Actual cost |
| Extended Producer Responsibility Fee (EPR) | Up to $2000 per month |
| Reimbursement for Employee Wages Paid | Actual cost |
| Transfer to Entity Fee | No charge for first request to transfer to entity. $250 for each subsequent request. |
| Management Fee | Then-current per diem fee, plus travel, meals, lodging and incidental expenses of our personnel; currently $500 per person per day. |
| Direct Deposit Fee | $5 per month |
| Shipping Administrative Fee | Up to 2 ½% of total purchase price |
| Insurance | Varies |
| Indemnification | Actual cost |
| Expenses Caused by Breach | Actual cost |
| Request for Approval of New Product, Supplier or Vendor | $1,000, plus our out of pocket investigation expenses |
| Mailing and Reproduction Costs | Varies |
| Warranty Service for Labeling Machine | Varies, currently $99 for the first two years or $199 for the first three years |
| Lab Test | Up to $500 per sample tested |
| Early Termination Fee | $10,000 (within first year) or $3,000 (after first year), plus additional expenses incurred |
| Promissory Note Payments | Actual costs |
| Late Fee under Promissory Note | 1% of delinquent amount (or highest rate allowed by law, whichever is lower, which is currently 10% annually in California) |
| Third Party Audits and Charges | Actual costs as incurred |
| Third-Party Delivery Fee | Varies, 0% to 6.5% of Gross Sales of delivered food |
| Local Store Marketing Expense | Varies, 0% to 0.25% of Gross Sales to the store or other facility where you are located |
| Relocation Fee | The difference between the franchise fee applicable for your new location and the franchise fee you initially paid |
| Interest on Late Payments | Late fee equal to the greater of $250 or 10% of the amount due; plus interest at the rate of 12% on the unpaid amount, or the highest amount allowed by law |
| Insufficient Funds Fee | 10% of the check, electronic funds transfer, or other payment due |
| Pricing Label Change | Our cost of changing the pricing, estimated at $500 per product, plus the cost of the labels themselves |
| Repair or Replacement Charges | $30 to $300 |
| Inspection Fee | $1,000 per unit, plus costs of inspecting your Freshly Go Counter |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 20 Hours |
| Classroom Training | 20 Hours |
| On-the-Job Training | 20 Hours |
| Training Location | In your proposed Freshly Go Counter or other location we choose. |
| Additional Training | Franchisor may periodically provide additional training on new products or operations, which franchisees and/or their managers may be required to attend. Training fees will be charged per person, and franchisees are responsible for all travel and living expenses. Failure to attend mandatory training may result in a $250 penalty. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | null |
| Description | The franchisor grants a franchise for one specific location in a grocery store or other venue, as specified in the franchise agreement. Franchisees do not receive any minimum territory and may face competition from other franchisees, company-owned outlets, or other distribution channels/competitive brands controlled by the franchisor, even within the same facility. The franchisor can grant franchises or licenses to others anywhere and sell products through various channels without compensating the franchisee. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | five years |
| Renewal Term | additional 5 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | To renew, the franchisee must comply with all agreement provisions, maintain possession of the location, bring the counter into full compliance with current standards, give 180-360 days written notice, sign the then-current franchise agreement at least 30 days before expiration, comply with current qualifications and training, and pay a $10,000 non-refundable renewal fee. The new agreement may have materially different terms. |
| Transfer Fee | $10,000 (within first year) or $3,000 (after first year), plus out-of-pocket costs and expenses |
| Transfer Conditions | Franchisor's consent is required for transfer and will not be unreasonably withheld if conditions are met. Conditions include: franchisee compliance with right of first refusal, proposed transferee/assignee applies to become a franchisee, provides requested information, cooperates in interviews, attends and completes initial training, obtains consent from facility owner, pays all moneys owed to franchisor and affiliates, pays early transfer fee, executes a general release, and terms of sale are not unduly burdensome. The transaction must close within 90 days of franchisor not exercising right of first refusal. |
| Termination for Cause | Franchisor may terminate immediately without opportunity to cure for events such as bankruptcy, dissolution, levy against assets, abandonment of the counter, material complaints from facility owner, felony conviction, threat to public health/safety, unlawful acts, unapproved transfer, breach of confidentiality, false statements, false records, embezzlement, interference with contractual relations, repeated failures to comply, failure to cure material goodwill impairment, failure to complete training/pass background checks, or acts of dishonesty/moral turpitude. For other defaults, franchisee has 15 calendar days to cure, or longer if required by law. |
| Non-Compete Period | 2 years |
| Non-Compete Details | During the term of the agreement, the franchisee and certain related persons must deal exclusively with the franchisor and not have any interest in a competing business selling fresh-cut fruit/vegetables or other retail food without prior written consent. For 2 years after expiration or termination, this restriction applies within 5 miles in a major city, 10 miles in a metropolitan area, and 15 miles in a rural area of any Freshly Go Counter. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee or their principal owner (if an entity) must devote full-time to managing the Freshly Go Counter, either directly or through a manager. Even with a manager, the franchisee must remain personally and actively involved in operations and fully responsible for supervising employees. Managers must sign confidentiality agreements and be adequately trained. Franchisees must ensure adequate staffing and stocking of display cases during business hours, complying with operating hours set by manuals or facility management. Franchisees do not control operating hours, closures, customer traffic, or advertising of the host facility. |
| Required Suppliers | You must purchase or use certain goods, services, supplies, equipment, inventory, insurance, and other items related to operating your Freshly Go Counter only from our approved suppliers, which may be us or an affiliate. |
| Supply Restrictions | Franchisor may require franchisees to buy proprietary food products, sauces, spices, and recipes only from them or designated suppliers to protect trade secrets and maintain quality control. Franchisees are required to purchase fresh fruit, fruit products, non-fruit products, cooler items, dry foods, nonfood products (labels, uniforms, small wares, equipment, NSF approved carriers) from approved suppliers. Compliance with facility owner source restrictions is also required. |
| Franchisor Revenue from Suppliers | We or our affiliates derive revenue from your purchases from us, our affiliates and/or our approved suppliers. The revenue equals the amount we charge you or the supplier for the items. Your purchases from us, our affiliates and/or our approved suppliers will be 85% or more of the purchases you will make to start the business; and nearly 95% or more of the purchases you will make on an ongoing basis to operate the business. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | The franchisor may finance certain expenses incurred in operating a Freshly Go Counter, at its discretion, when the commission payable to the franchisee is less than the balance owed to the franchisor. Payments can be made over several months through deductions from commissions. The franchisor does not offer other direct or indirect financing, nor does it finance any debt to a third party or guarantee any notes, leases, or obligations. Financing is offered for the Initial Franchise Fee ($1,500-$2,500 financed over 10 weeks) and Equipment and Small Wares ($1,500-$7,500 financed over 10 weeks), and Purchase Price Financing of Existing Freshly Go Counter ($1,000-$10,000 financed over 0-12 months). All financed amounts are subject to 0% interest. |
Freshly Go Franchise Earnings — Item 19
Freshly Go does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Freshly Go does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Freshly Go Litigation & Risk Flags
Clean Litigation RecordFreshly Go has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Freshly Go System Growth
Total Units
0
Franchised
0
Company-Owned
0
Freshly Go currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2023 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NE, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$694.8M
Net Income
$11.0M
Total Assets
$122.0M
Audited by SingerLewak LLP for year ending March 31.
Freshly Go Franchise — FAQ
The total investment to open a Freshly Go franchise ranges from $26,983 to $124,611, per their Franchise Disclosure Document. This includes the initial franchise fee of $5,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Freshly Go charges a royalty fee of 5% to 20% of Gross Sales of gross sales, plus a Varies (Advertising Cooperative Fee); Actual costs (Advertising Contribution Fee) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Freshly Go Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Freshly Go to ensure you have the most up-to-date version.
Freshly Go does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Freshly Go has been franchising since 2025. The FDD shows an investment range of $26,983-$124,611, a 5% to 20% of Gross Sales royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $5,000 and the total investment ranges from $26,983 to $124,611 depending on location size and market. A minimum of $12,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Freshly Go and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Freshly Go or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com