About Mrs. Fields Cookie Store Franchise
Mrs.
Fields is an iconic cookie and bakery franchise known for its freshly baked cookies and specialty treats.
Operating under MFOC Holdco, Inc., the brand has been franchising since 2004 and offers both store and kiosk formats that sell a wide variety of baked goods including cookies, brownies, cakes, muffins, cinnamon rolls, chocolate, candies, popcorn, and coffee beverages.
Mrs. Fields Cookie Store Franchise Cost & Fees
Minimum Investment
$256K
Average Investment
$336K
Maximum Investment
$416K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3% of Gross Revenue | National brand fund |
| Total Investment Range | $255,995 – $415,500 | Includes build-out, inventory, working capital |
The investment range of $256K–$416K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenue) and marketing fee (3% of Gross Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $35,000 | $35,000 |
| Travel and living expenses while training | $2,000 | $3,000 |
| Real estate lease | $0 | $0 |
| Improvements and Equipment | $179,495 | $312,500 |
| Opening Product and Soft Goods Inventory | $5,000 | $10,000 |
| Grand opening promotion, if opening a new store | $5,000 | $10,000 |
| Deposits and other prepaid expenses | $4,000 | $5,000 |
| Professional fees | $9,000 | $10,000 |
| Insurance (3 months) | $2,500 | $3,500 |
| Coffee preparation and serving equipment | $2,500 | $10,000 |
| Computer hardware and software | $3,500 | $4,500 |
| Additional funds (3 months) | $8,000 | $12,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $12,500 |
| Renewal Fee | $2,500 |
| Technology Fee | $30 and $145 per month |
| Audit Fee | Cost of financial audit |
| Special Assistance | $500 per day per person plus travel expenses |
| Late Payment Fee | $100 for each delinquent payment |
| Late Reporting Fee | $100 for each delinquent report |
| Interest Expenses | Lesser of highest rate allowed under applicable law or 1.5% per month |
| New Supplier Testing | Costs incurred in evaluating a proposed supplier |
| Advertising Cooperative | Determined by members of the Cooperative |
| Costs and Attorneys’ Fees; Indemnification | Will vary under circumstances |
| Lost Revenue Damages | Will vary under the circumstance |
| Interim Management Fees | 10% of Gross Revenue during the period of management |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 41 hours |
| Classroom Training | 24 hours |
| On-the-Job Training | 17 hours |
| Training Location | Salt Lake City, Utah or other designated locations |
| Additional Training | The franchisor may require franchisees and/or their trained representatives to attend periodic refresher training programs or courses regarding specific products or processes. Fees may be charged for these additional or refresher training courses, currently estimated at $500 per day per person plus travel expenses. Attendance at national conventions and regional meetings may also be mandatory, with fees charged for attendees. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | Franchisees do not receive an exclusive or protected territory. The franchisor and its affiliates may issue franchises, grant licenses, or operate competing businesses anywhere in the world, including near the franchisee's store, and through any distribution channel, including the internet, without providing compensation to the franchisee. There are no systems for resolving conflicts between franchisees and competing concepts. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 1 additional 10-year term |
| Renewal Fee | $2,500 |
| Renewal Conditions | Provide 180 days prior notice; sign then current Franchise Agreement (which may contain materially different terms); execute a general release of all claims; refurbish and remodel Premises; remain in good standing; satisfy all monetary obligations; retain Premises for renewal term; pay renewal fee; follow current renewal process, including additional training and financial statements. |
| Transfer Fee | $12,500 |
| Transfer Conditions | Transferee must meet character, business experience, financial capacity, and training standards. All amounts owed to franchisor/affiliates and third-party creditors must be paid. Franchisee and transferee must execute an assignment and assumption agreement, and potentially a new franchise agreement. Franchisor must approve material transfer conditions, including price. Landlord consent may be required. Store refurbishment may be required. A licensed escrow professional must be used. |
| Termination for Cause | Termination for cause includes insolvency, unauthorized transfer, failure to complete training, material misrepresentation or adverse developments, unauthorized use of Marks or Confidential Information, abandonment, breach of lease, understatement of Gross Revenue, failure to make payments, failure to pay taxes, failure of inspection, other breaches, repeated breaches, financing defaults, default of other agreements, failure to secure store premises, failure to open store by start date, or possession/use of unauthorized products. |
| Non-Compete Period | 2 years (3 years if franchisor purchases store) |
| Non-Compete Details | During the term, no Restricted Person (franchisee, entity owners, their direct family members, and managers) may have an interest in, perform services for, divert business to, or use the System for a Competitive Business (defined as a restaurant or food service business selling cookies, bakery items, snack foods, or desserts as primary items, accounting for at least 10% of sales). Post-term, these restrictions apply for 2 years (3 years if franchisor purchases the store) within 10 miles of any Mrs. Fields Store. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | While personal participation is recommended, it is not specifically obligated. Franchisees must either manage the store themselves or employ a full-time 'on Premises' manager. The franchisee (or one Entity Owner if an entity) and the initial store manager must successfully complete all phases of the initial training program. Replacement managers must also complete all training. If the franchisee is an entity, each Entity Owner must sign a personal guaranty, and their spouse must acknowledge it, placing marital assets at risk. |
| Required Suppliers | Franchisees must purchase products and services only from approved vendors, distributors, suppliers, and producers. The franchisor's affiliates, MFG and MFGL, are the only suppliers for certain packaging. |
| Supply Restrictions | The franchisor has approved designated suppliers for certain products, services, signs, furnishings, Approved Products, Computer System, and fixtures/equipment. Franchisees may not deviate from approved products/services without prior written approval. The franchisor may require reimbursement for evaluating new proposed suppliers and may impose limits on the number of approved suppliers. The cost of required purchases from approved suppliers is estimated to be 80% to 90% of overall purchases for establishing a Store, and 65% to 75% for operating a Store. |
| Franchisor Revenue from Suppliers | $1,002,046 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or any other obligation. |
Mrs. Fields Cookie Store Franchise Earnings — Item 19
Average Revenue
$292K
Median Revenue
$265K
Revenue Range
$31K – $1.0M
Sample Size
64 units
Past financial performance does not guarantee future results. Individual results will vary.
Mrs. Fields Cookie Store Litigation & Risk Flags
Clean Litigation RecordMrs. Fields Cookie Store has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Mrs. Fields Cookie Store System Growth
Total Units
128
Franchised
128
Company-Owned
0
Mrs. Fields Cookie Store currently operates 128 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 3 | 24 | 151 |
| 2020 | 9 | 22 | 138 |
| 2021 | 5 | 15 | 128 |
Transfers: 13 | Closures: 61
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$42K
Net Income
$-974
Total Assets
$23K
Audited by Grant Thornton LLP for year ending Saturday closest to June 30.
Mrs. Fields Cookie Store Franchise — FAQ
The total investment to open a Mrs. Fields Cookie Store franchise ranges from $255,995 to $415,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $35,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Mrs. Fields Cookie Store charges a royalty fee of 6% of Gross Revenue of gross sales, plus a 3% of Gross Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Mrs. Fields Cookie Store Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Mrs. Fields Cookie Store to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Mrs. Fields Cookie Store franchise owners report average revenue of $292K and median revenue of $265K. This is based on a sample of 64 units. Past performance does not guarantee future results.
Mrs. Fields Cookie Store has been franchising since 2004. The FDD shows an investment range of $255,995-$415,500, a 6% of Gross Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $35,000 and the total investment ranges from $255,995 to $415,500 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Mrs. Fields Cookie Store and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Mrs. Fields Cookie Store or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com