About MP Coney Island Franchise
MP Coney Island is a family friendly fast casual restaurant franchise built around classic American comfort foods including hot dogs, hamburgers, and a signature proprietary chili sauce.
With its first franchise location, the brand brings the nostalgic appeal of the traditional coney island restaurant format to a modern franchise model.
The total investment to open an MP Coney Island franchise ranges from $179,000 to $375,000, with a 5% royalty fee.
MP Coney Island Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 0% to 3% of Gross Sales (Advertising and promotional contribution); At least 1% of annual Gross Sales (Local advertising) | National brand fund |
| Total Investment Range | $178,900 – $375,000 | Includes build-out, inventory, working capital |
The investment range of $179K–$375K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (0% to 3% of Gross Sales (Advertising and promotional contribution); At least 1% of annual Gross Sales (Local advertising)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $35,000 | $35,000 |
| Travel, lodging and meals for initial training (per person) | $1,000 | $1,500 |
| Prepaid rent and security deposit | $5,000 | $20,000 |
| Leasehold improvements | $35,000 | $150,000 |
| Fixtures and signage | $15,000 | $25,000 |
| Furniture | $8,000 | $18,000 |
| Equipment | $35,000 | $50,000 |
| POS and back office computer system | $6,000 | $8,000 |
| Grand opening advertising | $4,000 | $5,000 |
| Initial inventory | $5,000 | $8,000 |
| Utility deposits | $900 | $3,000 |
| Professional fees (lawyer, accountant, etc.) | $2,000 | $5,000 |
| Supplies (office supplies, stationery, business cards, etc.) (for 1st 3-6 months) | $2,000 | $4,000 |
| Business licenses, permits, etc. (for 1st year) | $1,000 | $4,000 |
| Insurance (premium for 1st year) | $4,000 | $8,500 |
| Additional funds (for 1st 3-6 months) | $20,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 25% of our then-current initial franchise fee (franchise); $2,500 per undeveloped franchise (area grant) |
| Renewal Fee | 10% of our then-current initial franchise fee |
| Technology Fee | About $60 to $120 per month (On-line computer network fee); Reasonable fee (Proprietary software fee) |
| Audit Fee | Cost of examination or audit |
| Training fee | Currently $500 per person per day |
| Remedial or follow-up training | Currently $500 per trainee per day, plus our out-of-pocket expenses |
| Field assistance | Currently $500 per person per day, plus our out-of-pocket expenses |
| Annual conference | Proportionate share of our out-of-pocket expenses |
| Cooperative Advertising Program | Designated portion of local advertising or advertising and promotional contribution |
| Replacement manuals | Currently up to $100 per replacement manual |
| Hardware and software upgrades | Actual cost |
| Unauthorized product or service fee | $250 per day unauthorized product or service is offered |
| Interest on past due amounts | Lesser of 10% per annum or highest rate allowed by law |
| Late fee | $100 |
| Management (on death or disability) | To be determined under circumstances |
| Management (other reason) | 10% of Gross Sales, plus our direct out-of-pocket costs and expenses |
| Insurance coverage | Cost of insurance, interest on the monies we advance and our administrative costs |
| Solicitation fee | 200% of person’s annual salary |
| Deficiencies | Our actual costs |
| Reimbursements and penalty fees | Will vary under circumstances |
| Costs and attorneys’ fees | Our actual costs |
| Indemnification | Our actual costs |
| Liquidated damages | An amount equal to the average monthly continuing franchise fees paid during the 12 months of operation preceding termination, times the lesser of 24 or the number of months remaining in the franchise term |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training consists of up to 7 days of classroom and on-the-job training in New Castle, PA before opening, and up to 7 days of on-site training before and during opening. An advanced session of about 3 days may occur 90-120 days after opening. |
| Classroom Training | 12 |
| On-the-Job Training | 40 |
| Training Location | New Castle, PA and your site |
| Additional Training | Franchisor may schedule annual regional or national conferences, which franchisees must attend. Refresher or follow-up training may also be designated by the franchisor. Training for replacement managers and transferees is required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Typically between 50,000 and 150,000 people |
| Description | The protected territory is generally defined by 5-digit ZIP codes, county or city boundaries, a radius, or fixed geographical boundaries such as rivers, streets or highways, identified by a map attached to the franchise agreement. The franchisor will not establish or operate, or grant others the right to establish or operate, an MP CONEY ISLAND restaurant at any traditional venue in your territory. However, the franchisor and its affiliates reserve the right to operate outside your territory, sell similar products under different trademarks, operate in non-traditional venues within or outside your territory, and sell products through alternative channels of distribution (e.g., grocery stores, ghost kitchens, mobile vans, Internet) within or outside your territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Successive 10-year terms |
| Renewal Fee | 10% of our then-current initial franchise fee for a comparable 1st franchise |
| Renewal Conditions | Notice, solvency, right to remain in possession of premises, no ceasing to do business, no danger to public, no repeated defaults or misrepresentations, timely submission of reports, no felonies or illegal conduct, signing of the then-current agreement, renewal fee, remodeling (if required). The new franchise agreement may contain materially different terms, including fees, advertising, training, and territory. |
| Transfer Fee | 25% of our then-current initial franchise fee |
| Transfer Conditions | Substantial compliance with franchise agreement; transferee qualification; payments current; general release; written transfer agreement; transferee’s signing of then-current franchise agreement; transferee’s agreement to complete training; transfer fee; no exercise of our right of first refusal; equipment and premises updated to our then-current specifications; our consent to material terms of transfer; and subordination of obligations of transferee to transferor. |
| Termination for Cause | Automatic termination for general assignment for creditors, involuntary/voluntary bankruptcy, court-appointed receivership, foreclosure, or sale after levy. Termination on notice for insolvency, ceasing business, criminal conviction, harmful improper activity, danger to public, repeated defaults, material misrepresentation, unauthorized transfer, non-competition violation, tax lien, failure to secure site/lease/open on schedule, underpayment/under-reporting by 5% or more for 3 months, termination of another franchise, or U.S. anti-terrorism law violation. Curable defaults (10 or 30 days to cure) include failure to pay sums, submit information, maintain insurance, complete training, comply with standards, offer authorized products, obtain approvals, misuse marks, personal attention, maintain records, pay third parties. |
| Non-Compete Period | During the term of the franchise; 1 year after termination (for personnel diversion); 2 years after termination (for competitive business) |
| Non-Compete Details | During the term, franchisee cannot divert business/customers or have interest in a competitive business in the U.S. After termination, for 1 year, cannot employ/engage former franchisor/franchisee personnel. For 2 years after termination, cannot own/operate/engage in/have interest in/perform service for a competitive business (1) within the Territory, (2) within the territory of any other MP CONEY ISLAND restaurant operating or in planning, (3) within a 25-mile radius of any MP CONEY ISLAND restaurant operating or in planning, or (4) within the area of any MP CONEY ISLAND area developer operating. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee (or its principal operating officer, partner, or member if a legal entity) or a manager who has successfully completed initial training must personally manage the franchised business at all times. This includes availability during normal and peak business periods, participation in management and operational policies, and involvement in employee training and supervision. |
| Required Suppliers | Our affiliate, Wholesale, is the exclusive approved supplier of our proprietary chili sauce. Franchisees must subscribe to a designated online computer network and obtain products/services like electronic point-of-sale cash register system, specified food and beverage products, equipment, supplies, security/alarm system, signs, promotional products, paper products, uniforms, pest control services, and cleaning services from approved suppliers. |
| Supply Restrictions | Franchisor may modify the list of approved suppliers and may approve a single supplier for any item. Franchisees must obtain products and services that meet franchisor specifications. Franchisor may require franchisees to obtain other products or services, such as site design and construction services, from approved suppliers in the future. |
| Franchisor Revenue from Suppliers | In fiscal year ended December 31, 2024, no approved suppliers paid rebates to the franchisor. The franchisor intends to enter into rebate programs where suppliers pass rebates directly to franchisees through reduced costs. Franchisor officers own interests in Wholesale (the exclusive chili sauce supplier). |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither we nor any affiliate offers direct or indirect financing or guarantees your notes, leases or obligations. |
MP Coney Island Franchise Earnings — Item 19
MP Coney Island does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
MP Coney Island Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
MP Coney Island System Growth
MP Coney Island currently operates 0 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 1 |
| 2023 | 0 | 0 | 1 |
| 2024 | 0 | 0 | 1 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 1 states: MD
Franchisor Financials (Item 21)
Audited by HD Davis CPAs, LLC for year ending December 31.
MP Coney Island Franchise — FAQ
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