About Movita Juice Bar-NY Franchise
Movita Juice Bar is a wellness driven franchise offering freshly made juices, smoothies, acai bowls, nutritional supplements, and other health conscious products.
Franchising since 2022, the brand has carved out a niche in the rapidly expanding health food market by focusing on high quality, made to order beverages and snacks that appeal to today's health aware consumers.
The franchise fee is $48,000.
Movita Juice Bar-NY Franchise Cost & Fees
Minimum Investment
$421K
Average Investment
$479K
Maximum Investment
$538K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $48,000 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Revenues (variable based on number of stores) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenue | National brand fund |
| Total Investment Range | $420,500 – $538,000 | Includes build-out, inventory, working capital |
The investment range of $421K–$538K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Revenues (variable based on number of stores)) and marketing fee (2% of Gross Revenue) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $48,000 | $48,000 |
| Traveling and Living Expenses While Attending Initial Training | $3,000 | $4,500 |
| Construction Build-out | $180,000 | $230,000 |
| Initial Inventory of Movita Juice Bar | $12,000 | $15,000 |
| Furnishings and Equipment | $110,000 | $130,000 |
| Other Furniture and Miscellaneous Supplies | $5,000 | $8,000 |
| Signage | $10,000 | $15,000 |
| Point of Sale System, Computer, Copier, Printers, Facsimile, Scanners, Telephone, Internet Access & Software | $2,500 | $3,500 |
| Grand Opening Campaign Fee | $10,000 | $10,000 |
| Business Licenses and Permits | $500 | $1,000 |
| Professional Fees – Legal and Accounting | $2,500 | $4,500 |
| Business Insurance (3 months premium) | $2,500 | $8,500 |
| Architectural drawings and layouts | $8,500 | $15,000 |
| Lease for Movita Juice Bar premises | $6,000 | $15,000 |
| Additional funds for first 3 months | $30,000 | $45,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 (for multi-unit, fee is $10,000 per undeveloped franchise) |
| Renewal Fee | 50% of our then-current initial franchise fee for a single Movita Juice Bar |
| Technology Fee | Currently $300/month |
| Audit Fee | All expenses of audit if underpayment exceeds 3% or if audit was undertaken because you did not submit annual financial statements in a timely manner |
| Repeat Inspection Fee | $500 |
| Convention Registration | Up to $1,000 per person plus incidental costs to attend |
| Training Fees for additional persons beyond 3 | $2,500 per person |
| Interest on Late Payments | 1.5% per month (CA maximum 10% per year) |
| Late Fee for Financial Statements | $100 per week, per store |
| Supplier Fee | Unlikely to exceed $500 |
| Monthly Financial Report Deviation Fee | Maximum $50 per hour |
| In-store radio/music programming | $30/month |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 180 hours |
| Training Location | On-line and at affiliate owned location in CA |
| Additional Training | The franchisor may offer continuing education programs, including system-wide mandatory meetings (annual conventions) and additional training courses/seminars for a fee. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | typically varying from ½ mile in densely populated urban areas to 3 miles in rural areas |
| Description | Franchisees receive a Protected Area around their Movita Juice Bar, defined as the smaller of a one-half mile radius from the Approved Location or the shopping center/mall where it's located. The franchisor agrees not to authorize other Movita Juice Bar franchisees or LLC-owned juice bars to operate or relocate within this Protected Area. However, the Protected Area does not grant exclusivity over customers and excludes non-traditional venues (e.g., hotels, airports, stadiums, grocery stores) and certain third-party retailers. The franchisor reserves the right to control Internet sales and sell proprietary products through other channels, including within the Protected Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years or length of lease or sublease, whichever is shorter |
| Renewal Term | 5 or 10 years |
| Renewal Fee | 50% of our then-current initial franchise fee for a single Movita Juice Bar |
| Renewal Conditions | Franchisee and Related Parties must be in Good Standing, sign a new franchise agreement (which may have materially different terms), employ an approved construction manager, remodel/modernize/redecorate the juice bar premises and replace/modernize fixtures/equipment/signs to current standards, renew or have the right to renew the lease/sublease, sign a special release of claims (except non-waivable statutory claims), and pay the renewal fee. |
| Transfer Fee | $10,000 (for multi-unit, fee is $10,000 per undeveloped franchise) |
| Transfer Conditions | Transferee must meet franchisor's criteria (character, business experience, financial responsibility, net worth), all outstanding debts to franchisor/affiliate must be paid, all defaults cured, transferee must employ an approved construction manager, premises must be remodeled/modernized/redecorated to current standards, transferee must sign an assumption of rights/obligations or a new franchise agreement, transfer fee paid, transferee completes initial training, transferor/Related Parties sign a release of claims, franchisor determines buyer has reasonable chance to succeed, and an escrow is opened for the transfer. |
| Termination for Cause | The franchisor can terminate the agreement for uncured or non-curable material events of default, including failure to submit reports, failure to fulfill lease negotiation requirements, failure to develop the juice bar timely, operating not in conformity with the agreement/manual, failure to make payments, misuse of marks/system, engaging in competitive activities, unauthorized assignment/transfer, material misrepresentation, knowingly keeping false books/reports, acting without prior approval, stopping operation for 4+ consecutive days, repeated defaults, poor health inspection scores, material default in other agreements, threat to public health/safety, insolvency, or criminal misconduct. |
| Non-Compete Period | 2 years after Termination |
| Non-Compete Details | During the term of the franchise and for two years after termination, the franchisee (Confidant) may not directly or indirectly own, operate, lend to, advise, or have a financial interest (10% or more beneficial interest) in any competitive juice bar business. This restriction applies to the location of the Movita Juice Bar, within the Protected Area, and within twenty-five (25) miles of the outer boundaries of the Protected Area, as well as any other Movita Juice Bar location owned/developed by the franchisor or its affiliates/franchisees. This does not include passive investment in publicly traded securities where the Confidant is not a controlling person and owns less than 5%. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee is required to either personally supervise the Franchised Business or employ a Designated Manager on a day-to-day, full-time basis during normal business hours. The Designated Manager or another certified employee must be present whenever the juice bar is open. If the Designated Manager is not performing properly, the franchisee must take immediate steps to correct the situation and appoint a successor within 30 days if the employment terminates. |
| Required Suppliers | Franchisees must purchase proprietary food items, Movita Juice Bar hats, shirts, uniforms, cups, paper goods, and other items bearing Movita Juice Bar marks from the designated supplier (franchisor or its affiliate, Vigority Foods). |
| Supply Restrictions | Franchisees must purchase or lease a Point of Sale (POS) system from a designated supplier, license in-store radio/music programming from a designated vendor, and use the franchisor's proprietary web-based ordering App. They must also maintain specific insurance policies. |
| Franchisor Revenue from Suppliers | In 2023, the franchisor did not receive any revenues from required purchases by franchisees. In 2023, its affiliate, Vigority, received $766,093 in revenues from required purchases by franchisees, which was 13% of Vigority's total revenue. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither the franchisor nor its affiliate offers any direct or indirect financing relating to a Movita Juice Bar location, nor do they guarantee any franchisee's note, lease, or obligation. |
Movita Juice Bar-NY Franchise Earnings — Item 19
Movita Juice Bar-NY does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Movita Juice Bar-NY does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Movita Juice Bar-NY Litigation & Risk Flags
Clean Litigation RecordMovita Juice Bar-NY has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Movita Juice Bar-NY System Growth
Total Units
15
Franchised
3
Company-Owned
12
Movita Juice Bar-NY currently operates 3 franchised locations and 12 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 1 | 0 | 9 |
| 2022 | 2 | 0 | 11 |
| 2023 | 4 | 0 | 15 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$192K
Net Income
$63K
Total Assets
$553K
Audited by Chatsworth CPA Inc. for year ending March 31.
Movita Juice Bar-NY Franchise — FAQ
The total investment to open a Movita Juice Bar-NY franchise ranges from $420,500 to $538,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $48,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Movita Juice Bar-NY charges a royalty fee of 7% of Gross Revenues (variable based on number of stores) of gross sales, plus a 2% of Gross Revenue contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Movita Juice Bar-NY Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Movita Juice Bar-NY to ensure you have the most up-to-date version.
Movita Juice Bar-NY does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Movita Juice Bar-NY has been franchising since 2022. The FDD shows an investment range of $420,500-$538,000, a 7% of Gross Revenues (variable based on number of stores) royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $48,000 and the total investment ranges from $420,500 to $538,000 depending on location size and market. A minimum of $70,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Movita Juice Bar-NY and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Movita Juice Bar-NY or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com