About Money Mailer Franchise
Money Mailer is a direct mail marketing franchise that helps local businesses reach households in their area through shared mail advertising packages.
The brand has been franchising since 1998 under JAL Equity Corp.
and has built a network of local operators who sell and distribute targeted advertising materials to consumers.
Money Mailer Franchise Cost & Fees
Minimum Investment
$65K
Average Investment
$70K
Maximum Investment
$76K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $59,900 | One-time payment upon signing |
| Royalty Fee | $350 per zone per shared mailing, decreasing with volume of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | $0.50 per “spot” | National brand fund |
| Total Investment Range | $64,510 – $76,100 | Includes build-out, inventory, working capital |
The investment range of $65K–$76K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty ($350 per zone per shared mailing, decreasing with volume) and marketing fee ($0.50 per “spot”) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $59,900 | $59,900 |
| Rent, Security Deposit, Telephone, etc. | $100 | $1,750 |
| Training | $500 | $3,000 |
| Automobile; Auto Insurance | $500 | $1,500 |
| Computer and Other Equipment | $1,540 | $2,580 |
| Mobile Phone | $200 | $1,000 |
| Office supplies, including business cards, advertising agreements, letterhead | $250 | $750 |
| CRM Software Subscription Fee | $420 | $420 |
| Credit Card Processing | $100 | $200 |
| Additional Funds Required Before and During Initial Phase of Your business (the period before your first scheduled mailing, which is generally between 1-4 months) | $1,000 | $5,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $17,500 |
| Renewal Fee | $0 |
| Technology Fee | $420 per year (CRM Software Subscription); $20 per month for MS Office and one e-mail address, $8 per month for each additional mailbox (Microsoft Office 365 License) |
| Shared Mailing Production Services and Materials | Approximately $2,800 total fixed cost per zone (plus average $100 print cost per “spot”) |
| Transitional Zone Cross Sale Fee Surcharge | A maximum of $22 per zone |
| Franchise cross sale fee | $50 (1-9 zones), $35 (10-29 zones), $25 (30-99 zones), $20 ($100 zones), $30 (All Food) |
| Late Charges imposed by us | $75 per zone per shared mailing |
| Interest | 1.5% per month not to exceed the highest rate allowed by law |
| Insurance Reimbursement | Amount of unpaid premiums |
| Call Tracking | Our then-current prices charged per phone line |
| Non-Compliance Fee | $1,000 for first breach, $2,000 for second breach, $3,000 for each subsequent breach |
| E-mail Marketing | Our then-current prices charged on a per zone basis depending on the number of e-mails sent per month |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Initial training includes Pre-MMU (8 hours classroom), MMU (32 hours classroom), and Field Training (8 hours classroom, 80 hours on-the-job). Ongoing training is up to 16 hours per year classroom. |
| Classroom Training | 48 hours (initial), up to 16 hours per year (ongoing) |
| On-the-Job Training | 80 hours (initial), 0 hours (ongoing) |
| Training Location | Virtually online from your home office or another location determined by the franchisor for classroom training; in the field in your territory for field training. |
| Additional Training | Franchisees are required to attend annually two days of additional training (virtually or at a designated location) and mandatory annual conventions and other franchisee meetings. All related expenses are the franchisee's responsibility. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | A number of mailing zones, each containing at least 10,000 mailable residential households. |
| Description | Franchisees operate within a designated geographical area for shared mailings. The franchisor reserves the right to adjust zones based on USPS changes, demographic criteria, and household numbers. The territory is non-exclusive, meaning franchisees may face competition from other franchisees, company-owned outlets, or other distribution channels controlled by the franchisor. Digital media services do not have protected territorial rights. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | Usually ten years |
| Renewal Term | An additional five- or ten-year period |
| Renewal Fee | $0 |
| Renewal Conditions | Timely notice, fulfillment of all agreement obligations, payment of all sums due, no more than 2 default notices in any 12-month period, execution of a general release, and signing a new franchise agreement (which may have materially different terms). |
| Transfer Fee | $17,500 |
| Transfer Conditions | Transferee must meet qualifications, sign a new agreement, pay the transfer fee, sign a release, and satisfactorily complete initial training. Transferor must assist transferee for a minimum period, pay monies owed, cure defaults, and sign a release. |
| Termination for Cause | Breach of franchise agreement (curable with 30 days' notice, or less for financial defaults); abandonment of business, failure to meet financial obligations, or other non-curable grounds. |
| Non-Compete Period | Two years |
| Non-Compete Details | During the term of the franchise, the franchisee and related 'Covered Persons' cannot engage in competitive activities. For two years after termination, they cannot engage in competitive activities within a 25-mile radius of the territory or any other Money Mailer franchisee's territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Unless prior written consent is given, the franchisee (or at least one partner/principal shareholder/member) must personally devote full-time attention and best efforts to the management and day-to-day operation of the business. Hiring a 'manager' or 'on-premises' supervisor to oversee the business is not permitted. Spouses of franchisees must sign a spousal consent, even if they have no ownership interest or operational role. |
| Required Suppliers | The franchisor is the only approved supplier for unique and integrated Money Mailer shared mailing services and materials, CRM, call tracking, and digital services. Franchisees must purchase goods and services from suppliers approved by the franchisor or in accordance with franchisor standards. |
| Supply Restrictions | Franchisees must purchase all unique and integrated shared mailing production services and materials, CRM, call tracking, and digital services from the franchisor or its designated suppliers. The franchisor may change suppliers periodically without notice. |
| Franchisor Revenue from Suppliers | During its predecessor MMUSA's 2022 fiscal year, $5,317,111 (12.8% of overall revenue) was received from required franchisee purchases. The affiliate ColorArt LLC received $11,708,525 from required franchisee purchases in 2022. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or obligation. |
Money Mailer Franchise Earnings — Item 19
Average Revenue
$139K
Median Revenue
$93K
Revenue Range
$8K – $447K
Sample Size
29 units
Past financial performance does not guarantee future results. Individual results will vary.
Money Mailer Litigation & Risk Flags
Clean Litigation RecordMoney Mailer has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Money Mailer System Growth
Total Units
135
Franchised
34
Company-Owned
101
Money Mailer currently operates 34 franchised locations and 101 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 1 | 81 | 54 |
| 2021 | 0 | 6 | 48 |
| 2022 | 1 | 15 | 34 |
Transfers: 3 | Closures: 88
Franchisor Financials (Item 21)
Total Assets
$75K
Audited by armanino LLP for year ending December 31.
Money Mailer Franchise — FAQ
The total investment to open a Money Mailer franchise ranges from $64,510 to $76,100, per their Franchise Disclosure Document. This includes the initial franchise fee of $59,900. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Money Mailer charges a royalty fee of $350 per zone per shared mailing, decreasing with volume of gross sales, plus a $0.50 per “spot” contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Money Mailer Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Money Mailer to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Money Mailer franchise owners report average revenue of $139K and median revenue of $93K. This is based on a sample of 29 units. Past performance does not guarantee future results.
Money Mailer has been franchising since 1998. The FDD shows an investment range of $64,510-$76,100, a $350 per zone per shared mailing, decreasing with volume royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $59,900 and the total investment ranges from $64,510 to $76,100 depending on location size and market. A minimum of $1,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Money Mailer and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Money Mailer or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com