About Mochidoki Franchise
Mochidoki is a premium mochi ice cream shop franchise serving handcrafted mochi ice cream, mochi based desserts, boba tea, and other specialty menu items for dine in, carry out, catering, and delivery.
The brand has been franchising since 2023 under its parent company, Gordon Desserts, Inc., bringing a sophisticated take on the Japanese mochi tradition to American dessert lovers.
The franchise fee is $45,000.
Mochidoki Franchise Cost & Fees
Minimum Investment
$349K
Average Investment
$627K
Maximum Investment
$905K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales, currently not assessed | National brand fund |
| Total Investment Range | $348,800 – $904,500 | Includes build-out, inventory, working capital |
The investment range of $349K–$905K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (Up to 2% of Gross Sales, currently not assessed) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| Construction and Leasehold Improvements | $100,000 | $300,000 |
| Lease Deposits and Rent – Three Months | $12,000 | $40,000 |
| Furniture, Fixtures and Equipment | $30,000 | $80,000 |
| Signage | $3,000 | $10,000 |
| Computer, Software, and Point of Sale System | $500 | $1,300 |
| Grand Opening Marketing | $5,000 | $15,000 |
| Initial Inventory | $10,000 | $20,000 |
| Utility Deposits | $800 | $1,200 |
| Insurance Deposits – Three Months | $500 | $2,000 |
| Travel for Initial Training | $5,000 | $6,000 |
| Professional Fees | $32,000 | $64,000 |
| Licenses and Permits | $5,000 | $20,000 |
| Additional Funds – Three Months | $100,000 | $300,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the initial franchise fee charged to new franchisees |
| Renewal Fee | 25% of the initial franchise fee charged to new franchisees |
| Technology Fee | Up to $500 per month, currently not charged |
| Audit Fee | Cost of audit |
| Franchisee Directed Local Marketing | 2% of Gross Sales |
| POS System | Currently $100 per month |
| Online Ordering, Customer Rewards, and Gift Cards | Currently not implemented by us but may be implemented in the future |
| Local and Regional Advertising Cooperatives | Up to 2% of monthly Gross Sales, currently not assessed, not to exceed local marketing requirement |
| Annual Conference Attendance Fee | Our then current conference fee, not greater than $1,500 |
| Additional Employee Initial Training | Our then current training fee, currently $500 per person per day |
| Supplemental On-Site Training | Our then current daily rate per trainer, plus expenses we incur. Current rate is $500 per day |
| Interest | 18% per annum from due date |
| Reporting Non-Compliance | $150 per occurrence |
| Operations Non-Compliance | $450 to $1,000 per occurrence |
| Payment Non-Compliance | $150 per occurrence |
| Quality Assurance Audit | Actual costs incurred by us or fees designated by us |
| Collections | Actual fees, costs, and expenses |
| NSF Check Fee or Failed Electronic Fund Transfer | 5% of amount or $50, whichever is greater, or maximum fee allowed by law |
| Non-Compliance (breach of agreement) | Actual fees, costs, and expenses |
| Supplier Evaluation | Actual fees, costs, and expenses |
| Management Service | Actual costs incurred by us |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | approximate two-week period |
| Classroom Training | 34 |
| On-the-Job Training | 14 |
| Training Location | New York or another location designated by us |
| Additional Training | The franchisor may require supplemental on-site training at the franchisee's shop, or system-wide training programs after opening. Fees apply for additional attendees beyond the Managing Owner and one designated manager for initial training, and for supplemental training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | smaller of one mile from the Shop Location in all directions travelable by road or a territory encompassing a population of 40,000 people |
| Description | The Designated Territory may be identified by zip code, boundary streets, highways, county lines, designated market area, and/or other recognizable demarcations. For non-traditional or captive market facilities (e.g., shopping malls, airports), the Designated Territory may be limited to the physical boundaries of that location. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | one additional 10 year term |
| Renewal Fee | 25% of the initial franchise fee charged to new franchisees |
| Renewal Conditions | To renew, the franchisee must be in compliance with all agreements, provide 180 days' written notice, sign the then-current renewal Franchise Agreement and related agreements, sign a general release, pay the renewal fee, remodel/upgrade the shop to current standards, and secure legal right to occupy the premises. Owners and their spouses must also guarantee the renewal terms. |
| Transfer Fee | 50% of the initial franchise fee charged to new franchisees |
| Transfer Conditions | Transfers require prior written consent from the franchisor. Conditions include: 30 days' prior written notice, satisfaction of all accrued monetary and other obligations, franchisee and owners not in default, transferee bound by all terms and personally guarantees obligations, general release signed by franchisee/owners/spouses, assignment of approved location and assets, transferee/managers complete training, franchisor approval of price/terms, confidentiality agreements signed by transferee's employees/directors/officers, subordination of transferee's obligations to franchisor, and compliance with all applicable laws. |
| Termination for Cause | The franchisor can terminate the agreement for various defaults, including: franchisee insolvency/bankruptcy, abandonment of obligations, failure to meet development schedule, three or more curable defaults, intentional non-compliance, operating in violation of laws posing a threat to health/safety, loss of leasehold interest, intentional misrepresentation of financial data, unauthorized transfer, disclosure of confidential information, actions harming the brand, felony conviction, failure to complete training, misappropriation of marks, or non-compliance with Anti-Terrorism Laws. Curable defaults typically have a 10 or 30-day cure period. |
| Non-Compete Period | 24 months |
| Non-Compete Details | During the term of the franchise, the franchisee and owners are prohibited from having any legal or equitable interest in, operating, managing, funding, or performing services for a competitive business, diverting customers, or violating confidentiality. Post-termination, for 24 months, the franchisee and owners are prohibited from involvement in any competing business within the Designated Territory, a 25-mile radius of the Designated Territory, and a 10-mile radius of any other Mochidoki Shop's Designated Territory. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Managing Owner (or franchisee if an individual) must be personally responsible for the day-to-day management and overall supervision of the Shop. While active participation is recommended, an operating manager may be hired if they meet franchisor standards, complete initial training, and sign confidentiality agreements. Each Shop in a multi-unit agreement must have an on-site Operating Manager. |
| Required Suppliers | Franchisees must purchase System Supplies from the franchisor, its affiliates, and/or designated suppliers. Totowa Desserts, LLC (an affiliate) is an approved and exclusive supplier for mochi ice cream, packaging, and certain equipment (including custom freezers). Branded furniture and fixtures must be purchased from designated exclusive suppliers. Signage must be purchased from designated suppliers. Square is the currently designated point of sale system and vendor for online ordering, customer rewards, and gift card systems. Credit card processing must use the franchisor's designated supplier/vendor. |
| Supply Restrictions | The franchisor may designate itself or its affiliates as exclusive suppliers for source-restricted goods and services. The franchisor may designate itself or a third party as the sole and exclusive supplier, regardless of competing suppliers. Franchisees must purchase all System Supplies from approved or designated suppliers. Branded furniture, fixtures, and signage must be purchased from designated exclusive suppliers. Franchisees must use the franchisor's designated point of sale system (currently Square), credit card processing, and online ordering/customer rewards/gift card systems. |
| Franchisor Revenue from Suppliers | The franchisor and/or its affiliates may receive rebates, payments, and other material benefits from suppliers based on franchisee purchases. The franchisor reserves the right to institute and expand rebate programs in the future. As of the Issuance Date, the franchisor has not received revenue from suppliers from franchisee purchases of source-restricted products or services. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or other obligation. |
Mochidoki Franchise Earnings — Item 19
Revenue Range
$317K – $687K
Sample Size
2 units
Past financial performance does not guarantee future results. Individual results will vary.
Mochidoki Litigation & Risk Flags
Clean Litigation RecordMochidoki has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Mochidoki System Growth
Total Units
2
Franchised
0
Company-Owned
2
Mochidoki currently operates 0 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 1 | 0 | 1 |
| 2021 | 1 | 0 | 2 |
| 2022 | 0 | 0 | 2 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 21 states: California, Connecticut, Florida, Hawaii, Illinois, Indiana, Kentucky, Maine, Maryland, Michigan, Minnesota, Nebraska, New York, North Carolina, Rhode Island, South Dakota, Texas, Utah, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Total Assets
$10K
Audited by Roos & McNabb, CPA's, A Professional Corporation for year ending December 31.
Mochidoki Franchise — FAQ
The total investment to open a Mochidoki franchise ranges from $348,800 to $904,500, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Mochidoki charges a royalty fee of 5% of Gross Sales of gross sales, plus a Up to 2% of Gross Sales, currently not assessed contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Mochidoki Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Mochidoki to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Mochidoki franchise owners report . This is based on a sample of 2 units. Past performance does not guarantee future results.
Mochidoki has been franchising since 2023. The FDD shows an investment range of $348,800-$904,500, a 5% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $348,800 to $904,500 depending on location size and market. A minimum of $100,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Mochidoki and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Mochidoki or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com