About Martinizing International Franchise
Martinizing is a franchise system offering full-service environmentally friendly dry cleaning, laundry, and garment care services.
Franchisees operate one of three business models: a Dry Cleaning Plant where all processing occurs on-site using eco-friendly solvents, a Satellite Store that serves as a pick-up and drop-off location with processing done at an affiliated plant or approved wholesaler, or a Martinizing Delivers model that operates primarily from a delivery van with no storefront.
Services include dry cleaning, shirt laundry, tailoring, shoe repair, wedding gown preservation, fur storage, suede and leather processing, and other ancillary garment care services.
Martinizing International Franchise Cost & Fees
Minimum Investment
$41K
Average Investment
$409K
Maximum Investment
$777K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $27,000 - $60,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Revenue (Brand Development Fee) plus minimum 1% of Gross Revenue for local advertising | National brand fund |
| Total Investment Range | $40,900 – $777,300 | Includes build-out, inventory, working capital |
The investment range of $41K–$777K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenue) and marketing fee (2% of Gross Revenue (Brand Development Fee) plus minimum 1% of Gross Revenue for local advertising) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee (Plant) | $60,000 | $60,000 |
| Travel and Living Expenses While Training (Plant) | $250 | $3,000 |
| Real Estate and prepaid rent, security and utility deposits (Plant) | $0 | $15,000 |
| Leasehold improvements (Plant) | $0 | $160,000 |
| Start-Up Supplies & Equipment Package (Plant) | $257,648 | $293,100 |
| Freight (Plant) | $13,000 | $20,000 |
| Installation (Plant) | $50,000 | $50,000 |
| Green Earth Solvent Licensing Fee (Plant) | $2,500 | $2,500 |
| Signage and permits (Plant) | $8,000 | $12,000 |
| Grand opening Marketing Fee (Plant) | $12,000 | $12,000 |
| Insurance (Plant) | $850 | $2,200 |
| Miscellaneous opening costs (Plant) | $2,500 | $7,500 |
| Additional funds - 3 months (Plant) | $20,000 | $140,000 |
| TOTAL Plant | $426,748 | $777,300 |
| Initial Franchise Fee (Satellite Store) | $30,000 | $30,000 |
| Travel and Living Expenses While Training (Satellite Store) | $250 | $2,000 |
| Real Estate and prepaid rent, security and utility deposits (Satellite Store) | $0 | $8,000 |
| Leasehold Improvements (Satellite Store) | $0 | $100,000 |
| Start Up Supplies & Equipment Fee (Satellite Store) | $38,412 | $38,412 |
| Signage and permits (Satellite Store) | $5,000 | $10,000 |
| Grand Opening Marketing Fee (Satellite Store) | $12,000 | $12,000 |
| Insurance (Satellite Store) | $140 | $200 |
| Miscellaneous opening costs (Satellite Store) | $1,050 | $4,700 |
| Additional funds - 3 months (Satellite Store) | $10,000 | $70,000 |
| TOTAL Satellite Store | $96,852 | $275,312 |
| Initial Franchise Fee (Martinizing Delivers) | $27,000 | $27,000 |
| Travel and Living Expenses While Training (Martinizing Delivers) | $250 | $2,000 |
| Delivery Vehicle (Martinizing Delivers) | $500 | $6,000 |
| Vehicle Wrap/Vinyl (Martinizing Delivers) | $500 | $3,000 |
| Permits & Licenses (Martinizing Delivers) | $100 | $2,500 |
| Start Up Supplies & Equipment (Martinizing Delivers) | $3,800 | $5,100 |
| Grand Opening Marketing Fee (Martinizing Delivers) | $6,000 | $6,000 |
| Insurance (Martinizing Delivers) | $500 | $2,000 |
| Miscellaneous Opening Costs (Martinizing Delivers) | $1,050 | $5,000 |
| Additional funds, first 3 months (Martinizing Delivers) | $1,200 | $20,000 |
| TOTAL Martinizing Delivers | $40,900 | $78,600 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 80% of then-current Initial Franchise Fee |
| Renewal Fee | 25% of then-current Initial Franchise Fee |
| Technology Fee | Up to $1,000 per month |
| Audit Fee | Actual costs if audit necessitated by franchisee non-compliance |
| Non-reporting Fee | $500 per month |
| Additional Assistance/Refresher Training | $400/day plus expenses |
| Martinizing Convention or Regional Meeting | $0 to $750 plus travel and lodging |
| Operations Manual Replacement | Actual cost plus 15% processing fee (currently $50) |
| Termination Fee | 24 months of Royalties and Ad Fund fees |
| New Supplier Evaluation Fee | $200 plus actual expenses |
| Brand Damages | Actual costs |
| Remodeling of Store | $2,000 to $10,000 (no more than every 5 years) |
| Interest on Late Payments | 18% per annum |
| Interim Franchise Royalty Fees | Then-current Royalty Fee plus 2% |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 4-6 days for standard training; additional 62 hours for Plant operations |
| Classroom Training | 10 hours |
| On-the-Job Training | 61 hours (standard); 123 hours total for Plant operators |
| Training Location | Hanover, Massachusetts; Naples, Florida; Waltham, Massachusetts; Fort Mill, South Carolina; Gilbert, Arizona; and franchisee's new store |
| Additional Training | Refresher training may be required; additional training available at $400/day plus expenses. Equipment supplier provides plant equipment training. Annual convention or regional meeting attendance required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected with significant exceptions |
| Exclusive Territory | No |
| Territory Size | Up to 3 miles in less populated areas and one city block in city areas from the franchise location |
| Description | Franchisees receive a limited protected territory. The franchisor will not grant another Martinizing franchise within the territory while the franchisee is in compliance. However, the franchisor reserves rights to operate through alternative distribution channels, sell to national/regional/institutional accounts, operate at non-traditional sites, and operate competing brands (including affiliate Lapels Dry Cleaning) outside the territory regardless of proximity. Territory size and boundaries are determined at franchisor's discretion based on geographic area, population density, character of neighborhood, competition, and other factors. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | 25% of then-current Initial Franchise Fee |
| Renewal Conditions | Must be in full compliance with franchise agreement, give notice of intention to renew, not have been notified of default more than 3 times during initial term, sign then-current franchise agreement, update model and décor to current standards if not updated within prior 5 years |
| Transfer Fee | 80% of then-current Initial Franchise Fee (waived if buyer pays Initial Franchise Fee with new agreement) |
| Transfer Conditions | Prior written approval required; franchisee must execute general release, pay all obligations, not be in default; successor must meet financial and business criteria, execute then-current franchise agreement with full Initial Franchise Fee, and complete required training |
| Termination for Cause | Material uncured breaches including failure to pay fees, comply with Operations Manual, submit reports, unjustifiable closing. 30-day cure period for most defaults; 7-day cure for payment failures; immediate for non-curable defaults (felony conviction, repeated defaults, abandonment, unapproved transfers, bankruptcy) |
| Non-Compete Period | 2 years after termination/expiration |
| Non-Compete Details | 24 months within the Territory plus 3 miles and a like area around any other Martinizing business. Prohibits ownership, employment, or interest in any competitive dry cleaning business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | The franchisee, managing partner/shareholder, or a franchisor-approved and trained manager must at all times faithfully perform obligations under the franchise agreement. Full-time on-site supervision is expected. Multiple store owners who do not provide full-time on-site supervision must have managers fully trained to the same level. There is no equity requirement for the on-premises supervisor. |
| Required Suppliers | Franchisees must purchase all equipment, supplies and services from designated suppliers or in accordance with franchisor specifications. The Start Up Supplies and Equipment Package must be purchased from the franchisor. The only approved POS software supplier is SPOT. Plant operators must license GreenEarth Cleaning solvent from GreenEarth Cleaning, LLC (an affiliate). |
| Supply Restrictions | Franchisees must purchase from designated suppliers or meet franchisor specifications. New supplier evaluation costs $200 plus expenses and takes up to 30 days. |
| Franchisor Revenue from Suppliers | For fiscal year ending December 31, 2024, revenue from sale of equipment and products to franchisees was $488,926.63, or 20% of total revenue. No supplier payments were made to franchisor for franchisee-required purchases in 2024. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Martinizing does not offer direct or indirect financing and does not guarantee any note, lease or obligation. |
Martinizing International Franchise Earnings — Item 19
Martinizing International does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Martinizing International does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Martinizing International Litigation & Risk Flags
Clean Litigation RecordMartinizing International has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Martinizing International System Growth
Total Units
153
Franchised
153
Company-Owned
0
Martinizing International currently operates 153 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 4 | 8 | 137 |
| 2023 | 38 | 12 | 163 |
| 2024 | 1 | 10 | 153 |
Transfers: 13 | Closures: 10
State Registrations
Registered in 16 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$2.5M
Net Income
$191K
Total Assets
$5.1M
Audited by Metwally CPA PLLC for year ending December 31.
Martinizing International Franchise — FAQ
The total investment to open a Martinizing International franchise ranges from $40,900 to $777,300, per their Franchise Disclosure Document. This includes the initial franchise fee of $27,000 - $60,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Martinizing International charges a royalty fee of 6% of Gross Revenue of gross sales, plus a 2% of Gross Revenue (Brand Development Fee) plus minimum 1% of Gross Revenue for local advertising contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Martinizing International Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Martinizing International to ensure you have the most up-to-date version.
Martinizing International does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Martinizing International has been franchising since 2021. The FDD shows an investment range of $40,900-$777,300, a 6% of Gross Revenue royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $27,000 - $60,000 and the total investment ranges from $40,900 to $777,300 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Martinizing International and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Martinizing International or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com