About Kale Me Crazy Franchise
Kale Me Crazy is a superfood cafe franchise that specializes in selling smoothies, pressed juices, specialty drinks and shots featuring vegetables, fruits, and other super foods, as well as high quality salads, acai bowls, wraps, and toast.
Franchisees operate a single retail location under the Kale Me Crazy brand, serving health-conscious customers in neighborhood strip centers.
Day-to-day operations include preparing fresh juices, smoothies, acai bowls, salads, wraps, and toast, managing staff, maintaining inventory, and marketing to local fitness studios, gyms, and health-focused communities.
Kale Me Crazy Franchise Cost & Fees
Minimum Investment
$310K
Average Investment
$402K
Maximum Investment
$493K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 6% of total gross receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of total gross receipts (currently 1%) | National brand fund |
| Total Investment Range | $310,307 – $493,197 | Includes build-out, inventory, working capital |
The investment range of $310K–$493K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of total gross receipts) and marketing fee (Up to 2% of total gross receipts (currently 1%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $40,000 |
| Travel & Living Expenses while Training | $3,000 | $5,700 |
| Leasehold Improvements | $90,000 | $170,000 |
| Furniture, Equipment, Smallwares, Signage | $92,210 | $136,000 |
| Opening Advertising | $2,000 | $3,000 |
| Initial Inventory | $12,000 | $16,000 |
| Legal & Accounting | $1,500 | $2,500 |
| Architectural and Engineering Fees | $7,000 | $10,000 |
| Insurance | $480 | $480 |
| Phone and Internet | $360 | $860 |
| Permits and Business License | $750 | $4,000 |
| Security and Lease Deposits | $3,000 | $12,000 |
| Point of Sale System | $3,485 | $3,485 |
| Dish Machine Rental | $300 | $450 |
| Mobile App Fee | $357 | $357 |
| Grand Opening | $2,500 | $2,500 |
| Gift Cards and Gift Processing | $365 | $365 |
| Rent | $0 | $16,500 |
| Payroll Expenses | $36,000 | $44,000 |
| Additional Funds during initial three month period | $15,000 | $25,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 25% of the Initial Franchise Fee being charged to new franchisees at the time of transfer |
| Renewal Fee | 10% of the Initial Franchise Fee being charged to new franchisees at the time of renewal |
| Audit Fee | 15% of underpaid royalty plus 18% annual interest and cost of audit (if underpayment of 3% or more discovered) |
| Late Fee | $100 for each late payment (more than 7 days late) |
| Interest | 1.5% per month on late payments |
| Convention and Conference Fees | $500 or less per attendee |
| Insurance | Cost of insurance if franchisee fails to maintain coverage |
| Liquidated Damages | $10,000 upon termination for cause |
| Fines for Non-Compliance | $100 to $1,000 per violation per day |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 15 business days (120 hours) |
| On-the-Job Training | 120 hours |
| Training Location | Kale Me Crazy Headquarters in Atlanta, GA |
| Additional Training | Additional persons charged $750 per additional trainee. No required additional training or refresher programs; training conducted on as-needed basis. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | Varies based on local demographics and population density |
| Description | Franchisees receive a Designated Area defined by zip codes, county or municipal boundaries, geographic or highway boundaries, radius from store, or logical marketing areas. The franchisor will not place or allow another Kale Me Crazy Superfood Cafe in the Designated Area. However, the franchisor retains the right to use other channels of distribution (Internet, catalog sales, telemarketing, grocery stores) within the territory. The franchisee will not receive an exclusive territory and may face competition from other franchisees, franchisor-owned outlets, or other distribution channels. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | 10% of the Initial Franchise Fee being charged to new franchisees at the time of renewal |
| Renewal Conditions | Must provide notice no later than 60 days before agreement expires; pay renewal fee and sign required documents within last 90 days of term; may be asked to sign contract with materially different terms but territory boundaries remain the same and fees will not be greater than those imposed on similarly situated renewing franchisees. |
| Transfer Fee | 25% of the Initial Franchise Fee being charged to new franchisees at the time of transfer |
| Transfer Conditions | Must obtain franchisor consent; pay all amounts due to franchisor or affiliates; not be in default; sign a general release; pay transfer fee; transferee must meet franchisor criteria, attend training, and sign current Franchise Agreement. |
| Termination for Cause | Franchisor may terminate for cause including failure to cure defaults within specified time periods (5 days for payments, 30 days for other curable defaults, 24 hours for unauthorized use of Marks); incurable defaults include insolvency, bankruptcy, felony conviction, abandonment, selling unauthorized products, and failure to acquire accepted location within required time. |
| Non-Compete Period | 2 years |
| Non-Compete Details | Franchisee and Controlling Principals are prohibited for 2 years from expiration or termination from operating or having an interest in a similar business within 10 miles of any Superfood Cafe in the System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Owner is not required to personally supervise the franchised business. The business must be directly supervised on a day-to-day basis by a manager who has successfully completed the franchisor's training program within 30 to 60 days of accepting the responsibilities of manager. |
| Required Suppliers | All materials must be approved by franchisor. Purchases from approved vendors for food products, packaging, point of sale system, furniture and equipment from designated vendors. Volume purchasing arrangements with Captiva Containers, Summit Restaurant Solutions, and Qu POS system. |
| Supply Restrictions | May not substitute brands without written approval. Approximately 95% of purchases must be from approved suppliers or in accordance with franchisor specifications. |
| Franchisor Revenue from Suppliers | In 2021, franchisor received $25,734.75 in rebates from purchases by franchisees. Chosen Payments Atlanta, LLC (owned by CEO Roi Shlomo) received $10,407.42 (5.01%) from sales to franchisees. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Neither the franchisor nor any affiliate offers direct or indirect financing. |
Kale Me Crazy Franchise Earnings — Item 19
Average Revenue
$980K
Median Revenue
$980K
Revenue Range
$338K – $1.3M
Sample Size
22 units
Past financial performance does not guarantee future results. Individual results will vary.
Kale Me Crazy Litigation & Risk Flags
Clean Litigation RecordKale Me Crazy has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Kale Me Crazy System Growth
Total Units
24
Franchised
22
Company-Owned
2
Kale Me Crazy currently operates 22 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 5 | 1 | 21 |
| 2020 | 3 | 1 | 23 |
| 2021 | 3 | 2 | 24 |
Transfers: 6 | Closures: 2
State Registrations
Registered in 1 states: MD
Kale Me Crazy Franchise — FAQ
The total investment to open a Kale Me Crazy franchise ranges from $310,307 to $493,197, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Kale Me Crazy charges a royalty fee of 6% of total gross receipts of gross sales, plus a Up to 2% of total gross receipts (currently 1%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Kale Me Crazy Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Kale Me Crazy to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Kale Me Crazy franchise owners report average revenue of $980K and median revenue of $980K. This is based on a sample of 22 units. Past performance does not guarantee future results.
Kale Me Crazy has been franchising since 2015. The FDD shows an investment range of $310,307-$493,197, a 6% of total gross receipts royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $310,307 to $493,197 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Kale Me Crazy and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Kale Me Crazy or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com