About FRIENDLY’S RESTAURANTS Franchise
Friendly's is an iconic family style restaurant franchise known for its ice cream, frozen treats, and a full menu of moderately priced breakfast, lunch, and dinner options.
Relaunching its franchise program in 2021 under Amici Partners Group, the brand carries decades of consumer recognition and nostalgic appeal that few restaurant concepts can match.
The initial franchise fee is $30,000, with a reduced $15,000 fee available through military and incentive discount programs.
FRIENDLY’S RESTAURANTS Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $30,000 | One-time payment upon signing |
| Royalty Fee | 6.0% of Net Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 3.5% of Net Sales (Marketing Fund; max 4%) + 1% local marketing | National brand fund |
| Total Investment Range | $1,110,680 – $2,682,435 | Includes build-out, inventory, working capital |
The investment range of $1.1M–$2.7M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6.0% of Net Sales) and marketing fee (3.5% of Net Sales (Marketing Fund; max 4%) + 1% local marketing) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $30,000 | $30,000 |
| Site Selection Fee | $3,500 | $3,500 |
| Project Management Fee | $3,500 | $3,500 |
| Lease, Deposits & Rent | $25,000 | $50,000 |
| Architect/Engineer/Drawings | $16,000 | $30,000 |
| Construction | $400,000 | $1,567,500 |
| Furniture, Equipment, Signs, Computers | $327,500 | $460,000 |
| Grand Opening | $10,000 | $10,000 |
| Misc Pre-Opening | $13,420 | $36,960 |
| Insurance (3 months) | $6,000 | $7,500 |
| Inventory | $39,000 | $65,000 |
| Training Travel/Living | $10,010 | $33,825 |
| Opening Team Expenses | $24,750 | $78,650 |
| Professional Fees | $2,000 | $6,000 |
| Additional Funds (3 months) | $200,000 | $300,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | 50% of then-current franchise fee (currently $15,000) |
| Technology Fee | Up to $150/month IT Support + $30/month FranConnect + $350-$500/month POS |
| Audit Fee | Costs of audit if understatement 1%+ |
| Managed Security Provider | $330-$450/month |
| EcoSure Audit | ~$375, twice/year |
| Deficiency Fee | $1,500 plus reinspection costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | ~4 weeks each for GM, Restaurant Manager, Shift Supervisor |
| Classroom Training | 13.5 (GM program) |
| On-the-Job Training | 186.5 (GM program) |
| Training Location | Certified training restaurants; webinar/e-learning |
| Additional Training | Opening team of 9-14 trainers for 2 weeks before and after opening at no charge. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected radius area |
| Exclusive Territory | No |
| Territory Size | ~1-mile radius around restaurant |
| Description | ~1-mile Protected Area. Not exclusive. Non-Traditional Venues excluded from protection. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional 10-year term |
| Renewal Fee | Half of then-current franchise fee (currently $15,000) |
| Renewal Conditions | Good standing; sign current agreement; remodel; sign release. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Cure defaults; pay amounts owed; transferee must qualify and complete training; right of first refusal. |
| Termination for Cause | 24 hours health/safety; 10 days payment/insurance; 30 days other curable. Immediate for insolvency, abandonment, fraud. |
| Non-Compete Period | 2 years |
| Non-Compete Details | 2 years within 15 miles of franchise location or any Friendly's restaurant. No involvement in family restaurants where frozen desserts are 10%+ of sales. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Must maintain management control. Day-to-day through approved Managers. Absentee owners' Manager must own 20%+ equity. |
| Required Suppliers | Must purchase proprietary products exclusively from US Foods or approved sources. POS from Revel Systems. 37-57% initial, 25-30% ongoing from restricted sources. |
| Supply Restrictions | All food, supplies, equipment must meet franchisor standards from approved suppliers. |
| Franchisor Revenue from Suppliers | Neither franchisor nor APG derived revenue from franchisee purchases in last fiscal year. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Does not offer financing. |
FRIENDLY’S RESTAURANTS Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
FRIENDLY’S RESTAURANTS Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
FRIENDLY’S RESTAURANTS System Growth
FRIENDLY’S RESTAURANTS currently operates 76 franchised locations and 50 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 0 | 0 | 0 |
| 2020 | 86 | 0 | 86 |
| 2021 | 0 | 10 | 76 |
Transfers: 1 | Closures: 10
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, TX, VA, WA, WI
Franchisor Financials (Item 21)
Audited by FORVIS, LLP for year ending January 2.
FRIENDLY’S RESTAURANTS Franchise — FAQ
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