About French Florist Franchise
French Florist is a premium floral retail franchise offering a curated selection of flower arrangements, plants, preserved roses, designer vases, and accessories.
Franchising since 2023 through French Florist Holdings Co., the brand brings an elegant, European inspired approach to the floral retail experience that appeals to customers seeking high quality floral gifts and decor.
The initial franchise fee is $45,000.
French Florist Franchise Cost & Fees
Minimum Investment
$164K
Average Investment
$266K
Maximum Investment
$368K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 6% of Net Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Brand Fund contribution: up to 2% of Net Sales, currently 2% of Net Sales. Local Marketing Requirement: greater of $5,000 per month or 12% of monthly Net Sales (includes a $500 setup fee and $1,000 to $2,500 monthly vendor charges). Advertising Cooperative contributions: If established, the amount the cooperative periodically establishes, up to 8% of Net Sales. | National brand fund |
| Total Investment Range | $164,175 – $367,675 | Includes build-out, inventory, working capital |
The investment range of $164K–$368K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Net Sales) and marketing fee (Brand Fund contribution: up to 2% of Net Sales, currently 2% of Net Sales. Local Marketing Requirement: greater of $5,000 per month or 12% of monthly Net Sales (includes a $500 setup fee and $1,000 to $2,500 monthly vendor charges). Advertising Cooperative contributions: If established, the amount the cooperative periodically establishes, up to 8% of Net Sales.) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $45,000 | $45,000 |
| Leasehold improvements | $22,500 | $70,000 |
| Design and architect fees | $0 | $7,000 |
| Furniture and fixtures | $7,000 | $18,000 |
| Walk-in cooler | $30,000 | $60,000 |
| Computers/Hardware | $2,000 | $5,000 |
| Technology Fee | $3,675 | $3,675 |
| Delivery Vehicle | $6,000 | $12,000 |
| Signs | $1,000 | $14,000 |
| 3 months’ rent | $9,000 | $25,000 |
| Lease and utility Security deposit | $4,000 | $9,000 |
| Initial inventory | $8,000 | $15,000 |
| Grand opening advertising | $5,000 | $20,000 |
| Training expenses | $2,000 | $6,000 |
| Business license and permits | $1,000 | $6,000 |
| Professional fees | $1,000 | $3,000 |
| Insurance | $2,000 | $4,000 |
| Additional Funds – 3 months | $15,000 | $45,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Non-control transfer: $1,500. Control transfer: 75% of then current initial franchise fee (currently $33,750) if transferee is not existing franchisee, or 50% of then current initial franchise fee (currently $22,500) if transferee is existing franchisee. |
| Renewal Fee | Successor franchise fee: 10% of the then current initial franchise fee (currently $4,500) |
| Technology Fee | $1,225 per month (may increase up to 10% annually) |
| Audit Fee | Cost of audit (due only if failure to timely furnish reports or understate Royalty or Brand Fund contributions by 2% or more) |
| Non-compliance fee | Up to $250 per day |
| Ongoing training fees | Currently $0 to $1,000 per year, but could increase |
| Supplier review fees | Reasonable cost to evaluate any proposed supplier |
| Product review fees | Reasonable cost to evaluate and test any proposed product |
| Management fee | Greater of: (a) 10% of Net Sales or (b) $1,000 per week, plus direct costs and expenses |
| Costs and attorneys’ fees | Will vary under circumstances |
| Relocation | 40% of the then current initial franchise fee (currently $18,000) |
| Interest | 1.5% per month or highest interest rate the law allows, whichever is less |
| Insurance costs | Premiums plus our costs and expenses |
| Inspections | Currently $1,000 plus travel expenses, but could increase |
| Mystery shopper program | Actual costs and expenses plus a reasonable fee (currently $250 per occurrence) |
| Customer Services | Currently none, but may charge reasonable fees |
| Insufficient funds fee | Greater of $100 or 5% of the amount you owe us |
| Liquidated damages | Average monthly Royalties and Brand Fund contributions owed during 12 months before termination multiplied by 36 or remaining months in term |
| Deadline extension fee under Development Rights Agreement | $2,500 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 6 months for a standard franchise and 3 months for a Conversion Franchise to opening. Initial Training Program consists of 52-62 hours of classroom training and 13.5 hours of on-the-job training. |
| Classroom Training | 52-62 |
| On-the-Job Training | 13.5 |
| Training Location | Virtually and/or a French Florist Shop designated by us, currently expected at one of our affiliate’s French Florist Shops in Los Angeles, California. |
| Additional Training | If personnel cannot complete Initial Training Program to satisfaction, additional training may be required at franchisee's expense ($500 per day per trainer). Ongoing training may be required periodically, with reasonable fees, but currently no planned ongoing or optional programs. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Approximately 300,000 persons of population (for a standard franchise) |
| Description | We typically determine Territories using zip codes. The exact size and definition of your Territory will depend on various market characteristics such as demographics, traffic flow, boundaries (both man-made and natural), location of competing businesses, neighborhoods covered and population density. To maintain territorial protections, franchisee must generate at least $10,000 in Net Sales per year in each zip code within the Territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 4 successor franchises of 5 years each |
| Renewal Fee | 10% of the then current initial franchise fee (currently $4,500) |
| Renewal Conditions | Must deliver written notice 12-15 months before term end, substantially comply with agreement, demonstrate right to possession of site for at least 5 years, and renovate/remodel shop to current requirements. |
| Transfer Fee | Non-control transfer: $1,500. Control transfer: 75% of then current initial franchise fee (currently $33,750) if transferee is not existing franchisee, or 50% of then current initial franchise fee (currently $22,500) if transferee is existing franchisee. |
| Transfer Conditions | Compliance with agreements, 30-day notice, general release, transferee meets standards, transferring owners agree not to use Marks or compete, new ownership structure documents, new personnel complete training, repair/replace Operating Assets and upgrade Shop/Site, purchase price/payment terms do not adversely affect operation, transferee subordinates obligations. |
| Termination for Cause | Franchisor may terminate for various reasons including material misrepresentation, failure to complete training, failure to sign lease/open shop on time, abandonment, unauthorized transfer, felony conviction, unethical conduct, failure to maintain insurance, interference with inspections/audits, repeated defaults, failure to pay amounts due, failure to maintain minimum Google review rating, or failure to correct other defaults within 30 days. |
| Non-Compete Period | 2 years |
| Non-Compete Details | For 2 years after termination or expiration, neither franchisee nor owners, nor extended family, will have ownership interest in or provide services for a competitive business at the Site, within 30 miles of the Site, or within 30 miles of any other French Florist Shop. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | If the franchisee is an entity, an approved Managing Owner must own more than 50% of ownership interests, have authority to direct and control management, and devote sufficient time and attention to operation, promotion, and enhancement. The Managing Owner is not required to participate personally in direct, on-premises operation. A General Manager and Lead Designer must be designated and devote all business time to on-premises management/operation and design, respectively. All must complete the Initial Training Program. |
| Required Suppliers | You must purchase or lease all Operating Assets and other products and services for the Shop according to the System Standards, and if we require, only from suppliers or distributors that we designate or approve, which may include or be limited to us or our affiliates. We are an approved supplier (but not the only approved supplier) of flowers, greens, plants, vases, designer supplies, ancillary floral supplies (such as ribbon and wrapping paper), and uniforms for use in the Shop. We are the only approved supplier of the proprietary software that you must use in the operation of your Shop. |
| Supply Restrictions | Approximately 80% of your total purchases and leases in establishing, and approximately 60% of your total purchases and leases in operating, the Shop are from us, our affiliates, approved suppliers, or according to System Standards. Franchisor may limit the number of approved suppliers, designate sources, or refuse requests. |
| Franchisor Revenue from Suppliers | During calendar year 2024, we received $9,551 in revenue from selling products or services to French Florist Shop franchisees, which was 30.8% of our total revenue of $31,005. No affiliate received any revenue of this type during calendar year 2024. In calendar year 2025, we intend to collect a rebate from our designated marketing and payment processor vendors based on a percentage of our franchisees’ purchases of required services and products from these vendors. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
French Florist Franchise Earnings — Item 19
Average Revenue
$153.08
Median Revenue
$149.3
Sample Size
3 units
Past financial performance does not guarantee future results. Individual results will vary.
French Florist Litigation & Risk Flags
Clean Litigation RecordFrench Florist has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
French Florist System Growth
Total Units
4
Franchised
1
Company-Owned
3
French Florist currently operates 1 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 1 | 0 | 2 |
| 2023 | 1 | 0 | 3 |
| 2024 | 1 | 0 | 4 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 15 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$31K
Net Income
$-1,186,597
Total Assets
$2.1M
Audited by MUHAMMAD ZUBAIRY, CPA PC for year ending December 31.
French Florist Franchise — FAQ
The total investment to open a French Florist franchise ranges from $164,175 to $367,675, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
French Florist charges a royalty fee of 6% of Net Sales of gross sales, plus a Brand Fund contribution: up to 2% of Net Sales, currently 2% of Net Sales. Local Marketing Requirement: greater of $5,000 per month or 12% of monthly Net Sales (includes a $500 setup fee and $1,000 to $2,500 monthly vendor charges). Advertising Cooperative contributions: If established, the amount the cooperative periodically establishes, up to 8% of Net Sales. contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the French Florist Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from French Florist to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, French Florist franchise owners report average revenue of $153.08 and median revenue of $149.3. This is based on a sample of 3 units. Past performance does not guarantee future results.
French Florist has been franchising since 2023. The FDD shows an investment range of $164,175-$367,675, a 6% of Net Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $164,175 to $367,675 depending on location size and market. A minimum of $15,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from French Florist and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with French Florist or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com