About Fitness Together - Standard Franchise
Fitness Together is a personal fitness training studio franchise operated under WBZ Investment LLC, offering individualized one on one and small group training, virtual training sessions, and a nutrition program under the Nutrition Together brand.
With a franchise fee of $40,000 and franchising since 1996, the brand has nearly three decades of experience in the personal training franchise space.
Each Fitness Together studio provides a private, focused training environment that differentiates it from the crowded, impersonal atmosphere of traditional gyms.
Fitness Together - Standard Franchise Cost & Fees
Minimum Investment
$204K
Average Investment
$292K
Maximum Investment
$380K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Receipts (Brand Marketing Fund, subject to increase up to 4%); 2% of Gross Receipts (Local Marketing Spend Requirement, subject to increase) | National brand fund |
| Total Investment Range | $203,581 – $380,445 | Includes build-out, inventory, working capital |
The investment range of $204K–$380K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Receipts) and marketing fee (2% of Gross Receipts (Brand Marketing Fund, subject to increase up to 4%); 2% of Gross Receipts (Local Marketing Spend Requirement, subject to increase)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $40,000 |
| Real Property and Utility Security Deposits | $4,070 | $10,125 |
| Leasehold Improvements (net of landlord tenant allowances) | $64,200 | $163,911 |
| Cabinetry and Millwork | $0 | $9,764 |
| Site Survey Fee | $2,500 | $2,500 |
| Site Development Fee | $7,500 | $7,500 |
| Equipment | $31,000 | $46,500 |
| Furniture and Decor | $2,884 | $4,480 |
| Computer System | $5,400 | $5,900 |
| Training Program | $0 | $3,570 |
| Architectural Design & MEP Fees | $9,500 | $16,500 |
| Grand Opening Spend Requirement | $15,000 | $15,000 |
| Signage | $5,215 | $8,117 |
| Business Supplies | $1,500 | $2,500 |
| Business Licenses and Permits | $850 | $1,052 |
| Insurance (Initial 20% Payment) | $1,000 | $1,000 |
| Professional Fees | $1,800 | $12,300 |
| Additional Funds (3 months) | $11,162 | $29,726 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then-current Initial Franchise Fee (Franchise Agreement); $10,000 (Area Development Agreement) |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Technology Fee | Currently, $330 per month |
| Audit Fee | Varies. Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees )). |
| Default Fee | $250 - $2,500 |
| Dishonored Check or Insufficient Funds Fee | $150 |
| Interest on Late Payments | 1.5% per month or highest commercial rate |
| Monthly Management Fee (in event of your abandonment, default, or termination) | Up to $7,500 per month, plus direct out-of-pocket expenses |
| Replacement or Remedial Training Program Fee | Then-current fee, currently $500 per attendee, plus costs and expenses |
| Additional or Special Training | Then-current fee, currently $500 per day per trainer or attendee (as applicable to the training program), plus costs and expenses |
| Annual Meeting Registration Fees | Then-current annual meeting registration fees for at least one attendee (currently, $500 per person), plus costs and expenses. Default fee applies for non-attendance. |
| Advanced Manager Training Program | Then-current fee (currently $500 per day per attendee), plus costs and expenses |
| Approved Mentorship Studio Training Program | Then-current fee (not currently charged), plus costs and expenses |
| Transfer Fee Deposit | $3,500 |
| Defense or Enforcement Costs | All costs including attorneys’ fees (variable) |
| Indemnification | All costs including attorneys’ fees (variable) |
| Collection Costs | Actual costs and expenses to collect past due or other amounts |
| Arbitration and Proceeding Costs | Our arbitration or other court costs plus attorneys’ fees and costs if we prevail in the arbitration or proceeding |
| Liquidated Damages | An amount equal to the combined monthly average of Royalties, Brand Marketing Fund contributions, and any other fees under this Agreement (without regard to any fee waivers, or other reductions) payable during the 36 months preceding the date of early termination, multiplied by the lesser of (i) 36 or (ii) the number of full months remaining in the term. The present value of the total calculated at a discount rate of 8%, assuming payment at the end of each month. |
| Alternative Supplier Evaluation | Not currently charged, but if implemented, our then-current fee which we estimate to be costs for time and resources we spend in evaluating the proposed supplier |
| Relocation Fee | $10,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 40 hours |
| Classroom Training | 40 |
| On-the-Job Training | 0 |
| Training Location | Home Study, Virtual or On-Site at Fitness Together Studio (or another location that we designate) |
| Additional Training | Franchisor may require additional employees to attend initial training for a fee ($500 per attendee, plus costs). Remedial training may be required for unsatisfactory completion of the initial program ($500 per attendee, plus costs). Advanced Manager Training Program and Approved Mentorship Studio training may be offered, potentially for a fee ($500 per day per attendee, plus costs for Advanced Manager Training; no fee currently for Mentorship Studio). Franchisees are responsible for all travel and living expenses for attendees and franchisor trainers. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | No |
| Territory Size | a circle with a 1.5-mile radius; or a circle with a radius reflecting a 50,000 person population density |
| Description | Franchisees operate within a non-exclusive "Search Territory" to find a site, then are granted a "Protected Area" around the approved site. The franchisor retains all rights to establish other studios or businesses using the Marks outside the Protected Area, or different brands within it. The franchisor may also operate other distribution channels (including internet) within the Protected Area. Relocation requires prior written approval and a $10,000 fee, subject to franchisor's standards. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional term of 10 years |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Renewal Conditions | To renew, the franchisee must: 1) provide written notice; 2) not be in default; 3) sign the then-current franchise agreement (which may differ materially); 4) sign a general release; 5) pay the successor franchise fee; and 6) update/remodel the Studio to then-current standards. |
| Transfer Fee | 50% of the then-current Initial Franchise Fee (Franchise Agreement); $10,000 (Area Development Agreement) |
| Transfer Conditions | Conditions for franchisor approval of transfer include: submission of application and information about transferee, execution of transfer documents, signing of general releases and non-compete covenants by transferor, payment of all amounts owed, no violations of agreement within 60 days, transferee's satisfactory completion of training, landlord consent, transferee signing current franchise agreement, franchisor approval of purchase price/payment terms, subordination of financing, and correction of existing studio deficiencies/upgrades. |
| Termination for Cause | Franchisor can terminate for various defaults, including material misrepresentation, failure to obtain lease approval or open on time, failure to complete training, abandonment of the studio, unauthorized transfer, felony conviction, dishonest conduct, loss of right to occupy premises, unauthorized use of confidential information, health/safety violations, failure to pay amounts due (including taxes or third-party suppliers), underreporting gross receipts, repeated breaches, insolvency, or relocation without approval. |
| Non-Compete Period | two (2) years |
| Non-Compete Details | During the term of the franchise agreement, the franchisee and its owners/immediate family members cannot have an ownership interest in, or work for, a Competitive Business. After termination, transfer, or expiration, for two years, the franchisee and its owners/immediate family members cannot have an interest in a Competitive Business located at the former premises or within a three-mile radius of the former premises or any other Studio then in existence or under construction. For Area Development Agreements, the non-compete applies within the Development Area or three miles of another Studio. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | If the franchisee is a legal entity, an approved "Operating Partner" with at least 25% ownership and voting interest must be designated. The Operating Partner (or individual franchisee) may elect not to supervise the Studio full-time if a "Designated Manager" with personal training experience and completed training is appointed to work full-time. If no Designated Manager is appointed or approved, the Operating Partner/individual must assume full-time supervision. Spouses of owners may be required to sign a Guaranty and Assumption of Franchisee’s Obligations. |
| Required Suppliers | Franchisees must purchase or lease brands, types, and models of fixtures, furniture, equipment, computer system components, and signs approved by the franchisor. They must also obtain products and services from designated or approved suppliers, which may include the franchisor or its affiliates. The franchisor expects to designate its affiliate, WAVE, as a sole approved supplier for certain inventory items. |
| Supply Restrictions | Franchisor designates specific suppliers for advertising and promotional materials, stationery, design, architecture and construction services, furniture and fixtures, fitness equipment, Studio insurance, music services, software (including scheduling/point-of-sale, accounting, CRM), uniforms and apparel, signs, and hotel accommodations. Franchisees must obtain these items exclusively from designated or approved suppliers. The franchisor may modify System Standards and specifications at any time. Franchisees can request approval for alternative suppliers, but the franchisor is not obligated to respond and may charge a fee for evaluation. |
| Franchisor Revenue from Suppliers | The franchisor or its affiliates may derive revenue from franchisee purchases in the form of rebates, cash payments, discounts, promotional allowances, and/or other payments from designated suppliers. In 2021, the franchisor received $12,934 from its designated insurance supplier (10% of total commissions) and $395,669 from franchisees' use of required software programs and websites (11.4% of total revenues). Its affiliate, WAVE, received $5,766 from franchisee purchases of products. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Fitness Together - Standard Franchise Earnings — Item 19
Fitness Together - Standard does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Fitness Together - Standard does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Fitness Together - Standard Litigation & Risk Flags
Clean Litigation RecordFitness Together - Standard has no pending litigation actions listed in their FDD.
Bankruptcy History DisclosedA bankruptcy disclosure is present in this FDD.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fitness Together - Standard System Growth
Total Units
115
Franchised
115
Company-Owned
0
Fitness Together - Standard currently operates 115 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 5 | 5 | 142 |
| 2020 | 4 | 15 | 126 |
| 2021 | 4 | 15 | 115 |
Transfers: 12 | Closures: 35
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$54.8M
Net Income
$-10,298,693
Total Assets
$116.0M
Audited by Grant Thornton LLP for year ending December 31.
Fitness Together - Standard Franchise — FAQ
The total investment to open a Fitness Together - Standard franchise ranges from $203,581 to $380,445, per their Franchise Disclosure Document. This includes the initial franchise fee of $40,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Fitness Together - Standard charges a royalty fee of 6% of Gross Receipts of gross sales, plus a 2% of Gross Receipts (Brand Marketing Fund, subject to increase up to 4%); 2% of Gross Receipts (Local Marketing Spend Requirement, subject to increase) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Fitness Together - Standard Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Fitness Together - Standard to ensure you have the most up-to-date version.
Fitness Together - Standard does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Fitness Together - Standard has been franchising since 1996. The FDD shows an investment range of $203,581-$380,445, a 6% of Gross Receipts royalty, and no Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $40,000 and the total investment ranges from $203,581 to $380,445 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Fitness Together - Standard and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Fitness Together - Standard or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com