About Fitness Together Franchise
Fitness Together is a personal training franchise that has been building its brand since 1996 under the ownership of WBZ Investment LLC.
The company specializes in one on one and small group personal training sessions, offering customized fitness programs in private workout suites.
Each location creates a focused, distraction free environment where clients receive individualized attention from certified trainers.
Fitness Together Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $40,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Receipts of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Receipts (subject to our right to increase) for Brand Marketing Fund; 2% of Gross Receipts (subject to our right to increase) for Local Marketing Spend Requirement. | National brand fund |
| Total Investment Range | $203,581 – $380,445 | Includes build-out, inventory, working capital |
The investment range of $204K–$380K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Receipts) and marketing fee (2% of Gross Receipts (subject to our right to increase) for Brand Marketing Fund; 2% of Gross Receipts (subject to our right to increase) for Local Marketing Spend Requirement.) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee1 | $40,000 | $40,000 |
| Real Property and Utility Security Deposits2 | $4,070 | $10,125 |
| Leasehold Improvements (net of landlord tenant allowances)3 | $64,200 | $163,911 |
| Cabinetry and Millwork4 | $0 | $9,764 |
| Site Survey Fee5 | $2,500 | $2,500 |
| Site Development Fee6 | $7,500 | $7,500 |
| Equipment7 | $31,000 | $46,500 |
| Furniture and Decor8 | $2,884 | $4,480 |
| Computer System9 | $5,400 | $5,900 |
| Training Program10 | $0 | $3,570 |
| Architectural Design & MEP Fees11 | $9,500 | $16,500 |
| Grand Opening Spend Requirement12 | $15,000 | $15,000 |
| Signage13 | $5,215 | $8,117 |
| Business Supplies14 | $1,500 | $2,500 |
| Business Licenses and Permits15 | $850 | $1,052 |
| Insurance (Initial 20% Payment)16 | $1,000 | $1,000 |
| Professional Fees17 | $1,800 | $12,300 |
| Additional Funds (3 months)18 | $11,162 | $29,726 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of the then-current Initial Franchise Fee (Franchise Agreement); $10,000 (Area Development Agreement) |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Technology Fee | Currently, $330 per month |
| Audit Fee | Varies. Difference between amount reported and correct amount, plus applicable interest (and if understated amount is more than 2%, plus our costs (including attorneys’ and accountants’ fees )). |
| Local Marketing Spend Requirement | 2% of Gross Receipts (subject to our right to increase) |
| Default Fee | $250 - $2,500 |
| Dishonored Check or Insufficient Funds Fee | $150 |
| Interest on Late Payments | 1.5% per month or highest commercial rate |
| Monthly Management Fee (in event of your abandonment, default, or termination) | Up to $7,500 per month, plus direct out-of-pocket expenses |
| Replacement or Remedial Training Program Fee | Then-current fee, currently $500 per attendee, plus costs and expenses |
| Additional or Special Training | Then-current fee, currently $500 per day per trainer or attendee (as applicable to the training program), plus costs and expenses |
| Annual Meeting Registration Fees | Then-current annual meeting registration fees for at least one attendee (currently, $500 per person), plus costs and expenses. Default fee applies for non-attendance. |
| Advanced Manager Training Program | Then-current fee (currently $500 per day per attendee), plus costs and expenses |
| Approved Mentorship Studio Training Program | Then-current fee (not currently charged), plus costs and expenses |
| Marketing Cooperatives | As established (none are currently in existence) |
| Transfer Fee Deposit | $3,500 |
| Inventory | Varies according to products purchased |
| Defense or Enforcement Costs | All costs including attorneys’ fees (variable) |
| Indemnification | All costs including attorneys’ fees (variable) |
| Collection Costs | Actual costs and expenses to collect past due or other amounts |
| Arbitration and Proceeding Costs | Our arbitration or other court costs plus attorneys’ fees and costs if we prevail in the arbitration or proceeding |
| Liquidated Damages | An amount equal to the combined monthly average of Royalties, Brand Marketing Fund contributions, and any other fees under this Agreement (without regard to any fee waivers, or other reductions) payable during the 36 months preceding the date of early termination, multiplied by the lesser of (i) 36 or (ii) the number of full months remaining in the term. The present value of the total calculated at a discount rate of 8%, assuming payment at the end of each month, will be our Liquidated Damages. |
| Alternative Supplier Evaluation | Not currently charged, but if implemented, our then-current fee which we estimate to be costs for time and resources we spend in evaluating the proposed supplier |
| Relocation Fee | $10,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 40 hours of classroom/home study training, completed no later than four weeks before the Opening Date. |
| Classroom Training | 40 |
| On-the-Job Training | 0 |
| Training Location | Home Study, Virtual or On-Site at Fitness Together Studio (or another location designated by the franchisor) |
| Additional Training | Additional employees may attend initial training for $500 per attendee plus costs. The franchisor may offer or require attendance at Advanced Manager Training Programs and Approved Mentorship Studio Training Programs, which may incur fees ($500 per day per attendee/trainer plus costs for advanced/special training, or currently no fee for mentorship training). Travel and living expenses for all training are the franchisee's responsibility. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected Area |
| Exclusive Territory | No |
| Territory Size | Typically a circle with a 1.5-mile radius around the Studio, or the lesser of a 1.5-mile radius or a 50,000 person population density in densely populated urban areas. |
| Description | Franchisees operate within a non-exclusive Search Territory to identify a proposed site. Once an acceptable site is found, a Protected Area is assigned around that site. Within this Protected Area, the franchisor will not own, operate, or authorize other Fitness Together Studios, provided the franchisee remains compliant. However, the franchisor and its affiliates retain rights to operate other businesses, distribution channels (including online), and Captive Market Locations within the Protected Area, and to compete outside the Protected Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional term of 10 years |
| Renewal Fee | 25% of the then-current Initial Franchise Fee |
| Renewal Conditions | To renew, the franchisee must: 1) provide written notice of election; 2) not be in default; 3) sign the then-current franchise agreement (which may have different terms); 4) sign a general release; 5) pay the successor franchise fee; and 6) update/remodel the Studio to current standards. |
| Transfer Fee | 50% of the then-current Initial Franchise Fee (for Franchise Agreement transfer); $10,000 (for Area Development Agreement transfer) |
| Transfer Conditions | Conditions for franchisor approval of transfer include: Studio must be open; submission of application and transferee information; transferee cannot be involved in a Competitive Business; execution of transfer documents and general release; payment of all amounts owed; no violations of agreement within 60 days of request; transferee completes training program; landlord consent obtained; transferee signs current franchise agreement; transfer fee paid; transferee's financing subordinate to franchisor's payments; correction of existing Studio deficiencies and agreement to upgrade/remodel; provision of evidence of appropriate measures for transfer. |
| Termination for Cause | Curable defaults (10-30 days to cure): failure to maintain insurance, health/safety/sanitation violations, failure to maintain bond/license/permit, failure to pay amounts due, general breach of agreement, failure to pay third-party suppliers. Non-curable defaults: material misrepresentations, failure to obtain lease approval, failure to open Studio within nine months, failure to complete training, abandonment of Studio, unauthorized transfer, felony conviction, dishonest conduct, loss of premises, unauthorized use of confidential information, health/safety concern, failure to pay taxes, insufficient funds on three occasions, underreporting Gross Receipts, repeated breaches, insolvency, blocked assets, termination of other agreements, failure to perform background checks, failure to license trainers, failure to report incidents, relocation without approval. |
| Non-Compete Period | two years |
| Non-Compete Details | During the term of the franchise, neither the franchisee nor its owners or immediate family members may have an interest in, or work for, a Competitive Business. Post-termination/transfer, a non-compete applies for two years within a three-mile radius of the Studio or any other Studio then in existence or under construction. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | If the franchisee is a legal entity, an Operating Partner with at least 25% ownership and voting interest must be designated and approved by the franchisor. This Operating Partner, or the franchisee if an individual, must supervise the Studio full-time and exert best efforts to promote and enhance the Studio. If a Designated Manager is approved, the Operating Partner may elect not to supervise full-time. All owners and designated managers must execute a Guaranty and Assumption of Franchisee’s Obligations. |
| Required Suppliers | Franchisees must purchase or lease specific brands, types, and models of fixtures, furniture, equipment, computer system components, and signs approved by the franchisor. They must also obtain products and services from designated or approved suppliers, which may include the franchisor or its affiliates. Currently, designated suppliers exist for advertising and promotional materials, stationery, design, architecture and construction services, furniture and fixtures, fitness equipment, Studio insurance, music services, software (including scheduling/point-of-sale, accounting, CRM), uniforms and apparel, signs, and hotel accommodations. The affiliate WAVE is expected to be designated as a sole approved supplier for certain inventory items. |
| Supply Restrictions | If the franchisor has approved or designated suppliers for any item, franchisees must obtain those items exclusively from such suppliers. The franchisor may designate itself, its affiliates, or a third party as an approved or sole approved supplier for any item. The franchisor may modify System Standards for suppliers at any time. |
| Franchisor Revenue from Suppliers | In 2021, the franchisor received $12,934 from its designated insurance supplier (10% of total commissions) and $395,669 from franchisees' use of required software programs and websites (11.4% of total revenues). The affiliate WAVE received $5,766 from franchisee purchases of products. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not offer direct or indirect financing, nor does it guarantee any franchisee's note, lease, or obligation. |
Fitness Together Franchise Earnings — Item 19
Fitness Together does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Fitness Together Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fitness Together System Growth
Fitness Together currently operates 115 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 6 | 5 | 143 |
| 2020 | 4 | 21 | 126 |
| 2021 | 4 | 15 | 115 |
Transfers: 12 | Closures: 35
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Audited by Grant Thornton LLP for year ending December 31.
Fitness Together Franchise — FAQ
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