About Fish & Chips Franchise
Gordon Ramsay Fish and Chips is a fast casual restaurant franchise operated by GRNA Franchise Group LLC, featuring classic English street food including British fish and chips, chicken, shrimp, milkshakes, and beer and wine service.
With a franchise fee of $50,000 and franchising since 2025, the brand brings celebrity chef Gordon Ramsay's name and culinary reputation to the franchise restaurant market.
The concept emphasizes consistently high quality, moderately priced food served in a distinctive casual atmosphere with attentive, friendly service.
Fish & Chips Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 5% of Restaurant Revenue of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 0.5% of Restaurant Revenue (Brand Fund Contribution) | National brand fund |
| Total Investment Range | $1,503,000 – $2,410,000 | Includes build-out, inventory, working capital |
The investment range of $1.5M–$2.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Restaurant Revenue) and marketing fee (0.5% of Restaurant Revenue (Brand Fund Contribution)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Site Evaluation (including the Site Evaluation Fee) | $1,000 | $5,000 |
| Construction, Remodeling, Leasehold Improvements and Decorating Costs (whether purchased or leased) | $750,000 | $1,100,000 |
| Equipment, Furniture, Fixtures, Signage, other Fixed Assets (whether purchased or leased) | $350,000 | $500,000 |
| Initial Training Expenses | $75,000 | $125,000 |
| Inventory to begin operating | $50,000 | $75,000 |
| Liquor License | $7,000 | $160,000 |
| Insurance | $35,000 | $80,000 |
| Initial Marketing | $15,000 | $20,000 |
| Deposits, Business Licenses, and other Prepaid Expenses | $25,000 | $50,000 |
| Professional Fees | $50,000 | $100,000 |
| Average Monthly Rent | $10,000 | $25,000 |
| Additional Funds for Initial 3-Month Period | $75,000 | $100,000 |
| Opening Crew | $10,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $12,500 (Franchise Agreement); Reimbursement of expenses including attorneys' fees (Area Development Agreement) |
| Renewal Fee | $12,500, plus reimbursement of our reasonable out-of-pocket costs and expenses associated with renewing your franchise, including legal and accounting fees. |
| Technology Fee | $13,050 to $15,900 annually (Computer System and POS System maintenance, updates, upgrades, or support contracts) |
| Audit Fee | Cost of audit (Records Audit); Vendor's then-current fee, currently $150 per visit (Mystery Shopper Service); Cost of audit (Brand Audit) |
| Local Marketing Expenditure | 1% of Restaurant Revenue |
| Marketing Cooperative Contribution | Amount determined by cooperative, not to exceed then-current Local Marketing Expenditure |
| On-Site Remedial Assistance | Our then-current compensation rate for our trained representatives, plus expenses for travel, lodging, meals, wages, and other miscellaneous costs |
| Development Termination Fee (Area Development Agreement) | The greater of: (i) $270,000 multiplied by the number of Restaurants under the Development Schedule that have not been developed; or (ii) the average Royalty Fee paid to us over the previous 12-month period for your open Restaurants, multiplied by 24, multiplied by the number of Restaurants that have not been developed under the Development Schedule |
| Pre-Opening Royalty (Franchise Agreement) | $3,000 per week from the Restaurant’s required opening deadline until the Restaurant’s actual opening date |
| Relocation Fee (which may include a Lost Royalty Fee) | $12,500, plus during the period the Restaurant is not open, a monthly Lost Royalty Fee equal to the greater of: (i) the average monthly Royalty Fee paid to us over the previous 12-month period; (ii) the monthly Royalty Fee projection outlined in the Site Consent Letter for the Restaurant (see Item 5); or (iii) the average monthly Royalty Fee paid to us during the term of the Franchise Agreement as of the proposed date of relocation |
| Alternative Supplier Review | Costs of reviewing your proposed alternative supplier, visiting the supplier’s facilities, and testing the supplier’s product or equipment |
| Food Safety, Health, Sanitation Inspections | Vendor’s then-current fee, currently $262 per inspection |
| Guest Satisfaction Survey Monitoring | Designated vendor’s then-current fee if we elect to require |
| Additional/Replacement Management Training | We reserve the right to impose a training fee. You are responsible for your personnel’s expenses associated with attendance. |
| Meetings/Conference | We reserve the right to impose our then-current fee to attend franchisee conferences or meeting. You are responsible for your own expenses associated with attendance. |
| Computer System Costs | As incurred |
| Placement of Media and Marketing Materials | As incurred |
| Replacement of Manuals | Then-current charge to reimburse cost of replacement |
| Trade Accounts | Amount owed to vendors, plus our then-current administrative fee (currently $500 plus 2% interest on any unreimbursed amounts owed to us) |
| Extension Fee (Area Development Agreement) | $12,500 |
| Interest | Lesser of 2% per month or maximum contract rate of interest allowable by law |
| Insurance Review Fee | Fee of $350 per proposed alternative insurance agent, broker, or provider that you request. $150 fee to review any subsequent changes. |
| Insurance and Other Reimbursement | Premiums vary depending on location of Restaurant |
| Event of Default Fee (Franchise Agreement) | $12,500 |
| Liquidated Damages (Franchise Agreement) | Based on formula |
| Offering Fee | $10,000 or our reasonable costs and expenses associated with reviewing the proposed offering, whichever is greater |
| Legal | Actual legal fees and expenses |
| Indemnification | Actual legal fees, costs and expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 48-60 hours of classroom training and 228-312 hours of on-the-job training |
| Classroom Training | 48-60 |
| On-the-Job Training | 228-312 |
| Training Location | Our corporate office and/or a Restaurant we designate |
| Additional Training | We may provide continuing training from time to time. You, your management-level personnel, and other Restaurant personnel we designate must attend and complete any continuing training programs or seminars we require, typically every 6 months. We also provide on-site remedial training upon request or as deemed appropriate. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | The exact size of the Designated Area will be determined by us based on several factors, including without limitation, designated market area; population base; density of population; growth trends of population; apparent degree of affluence of population; the density of residential and business entities; co-tenants of your Restaurant at the Selected Site, traffic generators, driving times; and major topographical features which clearly define contiguous areas, like rivers, mountains, major freeways, and underdeveloped land areas. For Area Development Agreements, the size of the Development Territory may range from a portion of a city or an unincorporated area to a single or multi-county or single state area. |
| Description | The Franchise Agreement grants you the right to operate a Fish & Chips Restaurant at a single location selected by us. Once the Selected Site is approved, we determine the “Designated Area” for your Restaurant. For Area Development Agreements, a geographic area (the “Development Territory”) is assigned within which three or more Restaurants must be developed. You will not receive an exclusive territory, and we and our affiliates reserve various rights to operate or license other businesses, including Fish & Chips Restaurants outside your Designated Area, and to offer products and services through other channels of distribution, even within your Designated Area. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | Four additional 5-year terms |
| Renewal Fee | $12,500, plus reimbursement of our reasonable out-of-pocket costs and expenses associated with renewing your franchise, including legal and accounting fees. |
| Renewal Conditions | To renew, you must give written notice 12 to 18 months before term expiration, be in good standing, have the right to possess the premises, repair/upgrade/modernize the Restaurant to current standards, pay the renewal fee, execute our then-current franchise agreement (which may differ), comply with current qualification and training requirements, and you and your Principals must sign a general release in our favor. |
| Transfer Fee | $12,500 (Franchise Agreement); Reimbursement of our expenses incurred in connection with the transfer, including attorneys’ fees (Area Development Agreement) |
| Transfer Conditions | You must be in full compliance with the Franchise Agreement; the proposed transferee must meet our current requirements for new franchisees, provide an acceptable business plan, agree to employ qualified and trained personnel, and comply with our training requirements; the transferee must execute our then-current franchise agreement and ancillary agreements; we must approve the material terms of the transfer; you or the transferee must pay the Transfer Fee; you and your Principals must execute a general release in our favor; we do not elect to exercise our right of first refusal; and you satisfy any other conditions we require. |
| Termination for Cause | We can terminate the Franchise Agreement if you default or fail to comply with obligations. Curable defaults include: failure to pay amounts owed, failure to accurately report Restaurant Revenue, failure to cure a failing Brand Audit score, failure to cure deficiencies identified during inspections, or failure to comply with your lease or other agreement provisions. Non-curable defaults for immediate termination include: material misrepresentations or omissions, failure to open by deadline, abandonment of the Restaurant, conviction of a felony or unethical conduct, unauthorized transfer, unauthorized use or disclosure of Marks/Confidential Information, repeated failures to comply with reporting/payment/Brand Audit requirements, failure to pay taxes, or termination of another franchise agreement for cause. |
| Non-Compete Period | During the Term and for a continuous uninterrupted period of two (2) years following the expiration or termination of the Agreement or an approved Transfer. |
| Non-Compete Details | You, your affiliates, and your Principals will not be involved with any casual dining restaurant or food service establishment that is (1) the same as or substantially similar to the Restaurant or the Fish & Chips brand (including British style fish and chips accounting for 25% or more of menu items/gross sales), or (2) identified by or promoted in connection with a celebrity chef (“Competitive Business”). This restriction applies within the U.S. during the Term. After termination/expiration/transfer, it applies within the Designated Area or within three (3) miles of any Restaurant operating or under construction in the Designated Area. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Your Designated Principal, Operations Leader, Restaurant General Manager, and at least three Restaurant Managers must devote full-time and best efforts to the management of the Restaurant. The Designated Principal must have at least 5% direct or indirect equity or beneficial ownership. At least one Restaurant Manager must provide direct on-premises supervision during all hours of operation. All management-level personnel must complete Approved Management Training and any required additional or continuing training. |
| Required Suppliers | You must purchase, lease, license, sublicense, or otherwise obtain from suppliers that we approve (which may be us or our affiliate): (1) fixtures, furniture, equipment, computer systems, décor, general contractor services, architect services, and social media guest measurement services; (2) food products and ingredients; (3) fountain and bottled beverages, alcoholic and non-alcoholic; (4) uniforms, shirts, memorabilia, and all merchandise and items intended for retail sale; (5) advertising, point-of-purchase materials, and other printed promotional materials; bags, packaging, and supplies bearing our Marks; (6) paper products, disposable goods and smallware; (7) insurance; (8) food safety, sanitation, and health evaluation and monitoring services; (9) mystery shopper services; and (10) all other goods and/or services as we require. |
| Supply Restrictions | We may require you to buy your requirements of food, beverages, ingredients, and supplies from affiliated or third-party distributors. Information concerning approved and designated suppliers will be communicated to you via the Manuals. Some suppliers may require you to enter into a separate agreement with them. You may purchase items and services for which we have not identified approved suppliers from any supplier, if the items and services meet our minimum standards and specifications. We may modify these standards and specifications. You must purchase or lease the point-of-sale systems, computer systems, software, and hardware that we approve. We may require you to purchase and utilize any upgrades, additions, enhancements or replacements of the hardware or software. We reserve the right to require you to use in your Restaurant specific music and television offerings that we designate. You are required to use a registered architect we approve. You may select your own general contractor subject to our approval. |
| Franchisor Revenue from Suppliers | Neither we nor our affiliates currently derive revenue or other material consideration from required purchases or leases that you make from us or from our affiliates, but we and our affiliates reserve the right to do so in the future. We or our affiliates may derive revenue or other consideration from your dealings with approved suppliers in the form of rebates, cash payments, discounts, promotional allowances, and/or other payments based on franchisees’ purchases from such approved suppliers. We or our affiliates may retain all of the rebates, commissions, or other consideration we or they are paid, and have the right to use these amounts without restriction. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing, and we do not guarantee your notes, leases, or other obligations. |
Fish & Chips Franchise Earnings — Item 19
Fish & Chips does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Fish & Chips Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Fish & Chips System Growth
Fish & Chips currently operates 2 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 2 | 0 | 4 |
| 2023 | 0 | 0 | 4 |
| 2024 | 1 | 0 | 5 |
Transfers: 0 | Closures: 0
Public Figures (Item 18)
The following public figures are associated with this franchise: Gordon Ramsay
State Registrations
Registered in 14 states: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Franchisor Financials (Item 21)
Audited by CohnReznick LLP for year ending December 29, 2024.
Fish & Chips Franchise — FAQ
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