About Eggs Up Grill Franchise
Eggs Up Grill is a family friendly breakfast and lunch restaurant franchise offering a diverse menu of morning and midday favorites in a comfortable, welcoming atmosphere.
Owned by EUG Holdco, LLC, the brand has been franchising since 2018 and has built a loyal following among customers seeking a reliable neighborhood spot for quality breakfast and lunch fare.
With a franchise fee of $45,000, Eggs Up Grill positions itself in the popular daytime dining segment, which benefits from simplified operations compared to full day restaurant concepts.
Eggs Up Grill Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently 1% of Gross Sales, subject to increase up to the Marketing Cap (4% of Gross Sales total marketing spend) | National brand fund |
| Total Investment Range | $610,934 – $935,315 | Includes build-out, inventory, working capital |
The investment range of $611K–$935K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (Currently 1% of Gross Sales, subject to increase up to the Marketing Cap (4% of Gross Sales total marketing spend)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Franchise Fee | $45,000 | $45,000 |
| Lease Review Fee | $0 | $750 |
| Design Review Fee | $0 | $500 |
| Technology Setup Fee | $0 | $450 |
| Real Estate | $3,000 | $10,000 |
| Furniture, Fixtures and Equipment | $172,820 | $235,890 |
| Signage (Exterior & Interior) | $10,500 | $23,803 |
| Computer systems | $8,500 | $21,800 |
| Leasehold Improvements | $311,000 | $496,000 |
| Opening Inventory | $6,800 | $10,500 |
| Deposits | $1,100 | $1,700 |
| Professional Fees and Licenses | $8,738 | $13,922 |
| Employee-Related Expenses While Training | $17,476 | $32,000 |
| Insurance Fees | $1,000 | $3,000 |
| Grand Opening Advertising | $5,000 | $10,000 |
| Additional Funds—3 months | $20,000 | $30,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $22,500 or 50% of then-current initial franchise fee (for majority interest/agreement transfer); reimbursement of expenses (plus training costs) for minority interest transfer |
| Renewal Fee | Greater of $22,500 or 50% of then-current initial franchise fee |
| Technology Fee | Approximately $100 per week |
| Audit Fee | Costs of inspection (estimated to be between $1,000 to $15,000) if franchisee fails to provide reports or audit reveals understatement exceeding 2% |
| Local Advertising Cooperative | Unlimited; based on the vote of a majority of the members of the Local Co-Op (up to 1% of Gross Sales counts toward Marketing Cap) |
| Local Advertising | At least 1% of Gross Sales, subject to increase but not higher than the Marketing Cap |
| Annual Conference Fee | Currently $2,500 |
| Opening Training Expenses | $400 per trainer, per day plus trainers’ travel costs |
| Interest on Late Payment | 2% per month or the maximum rate allowed by applicable state law, whichever is lower; $100 per returned check or ACH denied |
| Management Fee | 10% of Gross Sales plus costs and expenses (if franchisor assumes management) |
| Product or Supplier Testing | Variable (estimated to be between $0 to $250) |
| Architectural Review Fee | $1,000 |
| Additional Training | Currently $750 per diem charge |
| Insurance | Variable (estimated to be between $5,000 to $7,000) (if franchisor obtains for franchisee) |
| Indemnification | Will vary under circumstances |
| Costs and Attorneys’ Fees | Will vary under circumstances |
| Non-Compliance Charge | Up to $100 per day per failure to comply with the Franchise Agreement |
| Lost Revenue Damages | Will vary under circumstances (calculated based on Royalty fees, Brand Promotion Fund contributions, and Local Advertising Cooperative contributions) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 3 to 6 weeks of initial training, plus on-site training at the restaurant immediately before opening. |
| Classroom Training | 21 |
| On-the-Job Training | 131 |
| Training Location | Spartanburg, SC headquarters or a designated training facility |
| Additional Training | Franchisor may require Managing Owners, Designated Managers, kitchen managers, and other experienced employees to attend periodic training courses and an annual meeting of franchise owners. A training fee of $5,000 is charged for new Managing Owners or Designated Managers. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Description | Franchisees do not receive an exclusive territory and may face competition from other franchisees, company-owned outlets, or other distribution channels. The franchise grants the right to operate at a single, approved location. A temporary 'Search Area' is provided for site selection, with exclusivity for six months. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | Greater of $22,500 or 50% of then-current initial franchise fee |
| Renewal Conditions | Franchisee must give 6 months' notice, be in substantial compliance, update premises to current System Standards, satisfy all monetary obligations, have right to premises, pay renewal fee, execute then-current Franchise Agreement and general release, and meet current qualifications and training requirements. |
| Transfer Fee | Greater of $22,500 or 50% of then-current initial franchise fee |
| Transfer Conditions | Restaurant must be open; transferee must meet all application and selection criteria; all transfer documents and information must be provided and approved; franchisee and transferee must sign Consent to Transfer and general release; all monetary obligations must be paid; no defaults by either party; all mandatory training completed and paid for; lease actions satisfied; all deficiencies cured; restaurant meets System Standards; transferee signs then-current agreements; and all business operations (insurance, licenses) are transferred. |
| Termination for Cause | Franchisor may terminate for various violations including material misrepresentation, failure to secure site or open on time, abandonment, felony conviction, unauthorized transfers, adverse conduct, unauthorized use of confidential information, failure to pay fees or taxes, understatement of Gross Sales, repeated defaults, insolvency, bankruptcy, non-compliance with anti-terrorism laws, health/safety risks, or failure to pass quality assurance audits. |
| Non-Compete Period | 24 months |
| Non-Compete Details | Upon termination or expiration, franchisee and owners (and immediate family members) may not have any direct or indirect interest in a Competitive Business for 24 months within a 10-mile radius of the former restaurant or any other Eggs Up Grill Restaurant in existence or under development at that time. They also cannot interfere with vendor/supplier/consultant relationships or harm the Marks or System. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | If the franchisee is an entity, a Managing Owner with at least 25% ownership and voting power must be designated and approved by the franchisor. The Managing Owner is responsible for management and control but may elect not to supervise full-time if a full-time Designated Manager, who has completed initial training, is appointed. The Designated Manager must not engage in other significant business activities. |
| Required Suppliers | Designated vendors are required for site location (brokers), architecture and interior design services, food procurement and distribution, beverages (soft drinks and coffee/tea), local store marketing and promotion, and point-of-sale hardware and related software. |
| Supply Restrictions | 75% to 85% of initial investment and 75% to 85% of ongoing expenditures will be directed to purchase products and services restricted by the franchisor. |
| Franchisor Revenue from Suppliers | During the 2022 fiscal year, the franchisor received $133,952 from approved vendors for required franchisee purchases/leases (3.2% of total revenue) and $140,000 in contributions for the annual owners’ conference. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | The franchisor does not offer direct or indirect financing, nor does it guarantee franchisee promissory notes, mortgages, leases, or other obligations. |
Eggs Up Grill Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Eggs Up Grill Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Eggs Up Grill System Growth
Eggs Up Grill currently operates 58 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 9 | 0 | 46 |
| 2021 | 8 | 1 | 53 |
| 2022 | 7 | 1 | 59 |
Transfers: 7 | Closures: 1
State Registrations
Registered in 5 states: IN, MD, VA, DE, SC
Franchisor Financials (Item 21)
Audited by BETTER TOGETHER A Limited Liability Partnership of Certified Public Accountants & Consultants for year ending December 31.
Eggs Up Grill Franchise — FAQ
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