About DQ Grill & Chill Franchise
DQ Grill & Chill is the full menu restaurant format of Dairy Queen, combining the brand's legendary frozen treats with a complete food menu of burgers, chicken, sandwiches, and sides.
Owned by International Dairy Queen, Inc., a subsidiary of Berkshire Hathaway, the concept has been franchising since 1962 and is one of the most recognized quick service restaurant brands in the world.
The franchise fee is $45,000.
DQ Grill & Chill Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 4% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 5% - 6% of Gross Sales | National brand fund |
| Total Investment Range | $1,461,200 – $2,426,990 | Includes build-out, inventory, working capital |
The investment range of $1.5M–$2.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (4% of Gross Sales) and marketing fee (5% - 6% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| ALTA Survey and/or Site Investigation Report (SIR) | $0 | $5,000 |
| Initial Training Fees and Costs | $1,200 | $11,990 |
| Travel and Living Expenses for Training Programs | $23,000 | $38,500 |
| Building, Construction and Leasehold Improvements | $800,000 | $1,400,000 |
| Construction Consultation Services | $0 | $7,500 |
| Building Plans, Design Intent Plans and Architectural Seal | $15,000 | $45,000 |
| Equipment (includes signs and point-of-sale systems) | $500,000 | $600,000 |
| Training Inventory | $6,000 | $16,000 |
| Opening Inventory | $15,000 | $35,000 |
| Utility Deposits, Business Licenses and Government Charges | $4,000 | $17,000 |
| Attorneys’ Fees | $1,000 | $8,000 |
| Additional Funds - 3 Months | $51,000 | $198,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $5,500 |
| Renewal Fee | $22,500 |
| Audit Fee | Costs for the audit (including salaries, outside accountant and attorneys’ fees, copying costs, postage, travel, meals, and lodging) if understatement of Gross Sales by 3% or more, plus audit costs for any additional audits within 2 years. |
| Operational Program Fees | Will vary under circumstances |
| Termination Fee (for franchise agreement) | One of the following: (1) Two times the continuing license fee due for the last 12 months of active operations; (2) If the location did not operate for a full 12 months, 24 times the average monthly continuing license fee when location was open; or (3) If less than 24 months remain on the franchise agreement, the number of months remaining, times the average monthly continuing license fees due for the last 12 months of active operations. |
| Interest Expenses | 18% per annum or the maximum contract rate permitted by governing law |
| Late Fees | $50 per delinquent report or payment |
| Additional Training Fees | Will vary based on circumstances |
| Gift Card Program Fees | Currently, 3% of total gift card redemptions (estimated $200 per year per location) |
| Costs and Attorneys’ Fees | Will vary under circumstances |
| Training Materials | $150 - $500 |
| Training Cancellation or Trainee Substitution Fee | $100 - $900 |
| EPOS System Hardware Warranty Services | $40 to $130 a month |
| ParBrink and Restaurant Magic Software Monthly Service Fees | $408 to $430 a month |
| Credit Card Processing Services | Approximately 2% - 5% of total amount of each sale |
| TransArmor Solution (Credit Card Encryption) | $19.95 per month |
| Verifone Payment Card Data Encryption Services | Approximately $8 per terminal per month |
| Netsurion Managed Firewall Service | Approximately $50 per month |
| PCI Data Security Standards Compliance (Third Party Contractor) | Up to $100 per month (ongoing), $200 - $2,000 (initial) |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 5 weeks and 4 days (2.5 weeks for Phase 1, 2.5 weeks for Phase 2, 4 days for Phase 3) |
| Classroom Training | 32 |
| On-the-Job Training | 245 |
| Training Location | Phases 1 and 2 occur in ADQ-certified DQ® locations (franchisee or affiliate-owned). Phase 3 occurs at ADQ’s franchisee support center or another designated location. |
| Additional Training | Franchisees may be required to attend additional training at their expense if operational standards are not met. Controlling owners must attend all meetings sponsored by ADQ in their area/region. Multi-unit franchisees' Designated Supervisory Executive and Supervisors have additional training requirements. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive with defined trade areas for multi-unit franchisees |
| Exclusive Territory | No |
| Description | Single unit franchisees are granted the right to operate at a single authorized location with no minimum area or territory. Multi-unit franchisees under a MultiTRA are granted a non-exclusive right to develop a specific number of restaurants within designated geographic trade areas. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years |
| Renewal Term | 10 years or the remaining term of the lease, whichever is shorter |
| Renewal Fee | $22,500 |
| Renewal Conditions | Written notice of intent to renew, sign then-current franchise agreement (potentially with different terms/fees), comply with modernization, be in good standing, have right to possess premises, pay renewal fee, sign a general release, and ADQ approval of location. |
| Transfer Fee | $5,500 |
| Transfer Conditions | Transferee must meet ADQ's requirements (financial, managerial, operational), pay transfer fee, all amounts owed must be paid, compliance with franchise agreement, all owners of transferee sign guarantee, franchisee signs a general release, training requirements met, transferee signs then-current franchise agreement, facility improvements/modernization completed, franchisee agrees to post-termination obligations, and other reasonable conditions. |
| Termination for Cause | Defaults include false reports, failure to submit lease, late reports/payments, intentional understatement of sales, felony conviction, failing evaluations, confidentiality breaches, bankruptcy, loss of premises, abandonment, failure to reopen after damage/relocation, or a third default within 12 months. Cure periods are 24 hours (goodwill/safety threats), 10 days (reports/payments), or 30 days (other defaults). Some defaults lead to immediate termination without cure. |
| Non-Compete Period | 1 year |
| Non-Compete Details | During the term and for one year after termination/expiration, the franchisee and principal owners cannot directly or indirectly operate or hold interest in a 'Competitive Business' (quick service restaurant serving hamburgers but no alcohol, or a business generating >10% revenue from ice cream, yogurt, frozen custard, fruit-based beverages, soft-serve, or other frozen treats) within 500 meters of a Street Location or within the same building/venue of a Captive-venue Location. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee must operate the business under active and continuous supervision. If a business entity, one owner must oversee day-to-day operations. One designated manager and two assistant managers, who have completed ADQ's training, must devote full-time attention to on-premises management and cannot manage other businesses. Multi-unit franchisees must also designate a full-time senior executive and supervisors. |
| Required Suppliers | ParTech, Inc. (EPOS hardware and software); Restaurant Magic (back office software); Fiserv (payment card processing); Verifone (payment card data encryption); ValueLink, LLC (gift cards); Mobo Systems, Inc. aka Olo (DQ Mobile App system); Netsurion (managed firewall services). ADQ also designates single approved suppliers for soft drinks, third-party branded products, limited-time offer products, and certain equipment. |
| Supply Restrictions | Franchisees must use only ADQ-approved products, services, and equipment that meet ADQ's specifications and are supplied by ADQ-approved manufacturers, suppliers, or distributors. ADQ reserves the right to change approved products and update specifications periodically. |
| Franchisor Revenue from Suppliers | In 2021, IDQ derived $39,232,321 (17% of total revenues) from net sales of products, marketing kits, real estate finance/rental income, insurance, and supplier service fees. IDQ and its affiliates receive fees/payments from third-party suppliers ranging from 0% to 10% of sales to franchisees for various operational items. USCI authorized warehouses pay a fee of up to 0.5% of their gross sales of product moving through the DQ® system. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | ADQ and its affiliates generally do not offer financing. They may arrange to put franchisees in contact with third-party finance companies or banks, but these institutions independently establish terms, interest rates, and duration. ADQ and its affiliates receive no payments for these referrals. |
DQ Grill & Chill Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
DQ Grill & Chill Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
DQ Grill & Chill System Growth
DQ Grill & Chill currently operates 7150 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 36 | 16 | 1913 |
| 2020 | 32 | 17 | 1928 |
| 2021 | 47 | 23 | 1952 |
Transfers: 280 | Closures: 56
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
DQ Grill & Chill Franchise — FAQ
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