About Dazzler® Select Franchise
Dazzler Select by Wyndham is an economy lifestyle hotel brand that allows properties to maintain their unique identity while benefiting from the Wyndham Hotels & Resorts network.
Hotels retain their existing name or adopt their own, followed by the Dazzler Select by Wyndham designation.
The franchise fee is $35,000, and the brand began franchising in 2025.
Dazzler® Select Franchise Cost & Fees
Minimum Investment
$179K
Average Investment
$1.0M
Maximum Investment
$1.9M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | $85.00 per guest room per month of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Minimum 10% of Brand Fee ($85.00 per guest room per month) | National brand fund |
| Total Investment Range | $178,882 – $1,864,912 | Includes build-out, inventory, working capital |
The investment range of $179K–$1.9M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty ($85.00 per guest room per month) and marketing fee (Minimum 10% of Brand Fee ($85.00 per guest room per month)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35,000 | $35,000 |
| Photos | $2,970 | $11,070 |
| Training Tuition | $2,850 | $5,000 |
| Training Expenses | $1,200 | $4,450 |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Fees | $0 | $125,000 |
| Facility Improvements | $0 | $660,193 |
| Conversion Contingency | $0 | $33,010 |
| Technology Systems | $1,500 | $39,400 |
| Property Management Set-Up and Installation | $4,500 | $22,100 |
| Furniture, Fixtures and Equipment | $0 | $446,561 |
| Signage | $1,000 | $80,000 |
| Opening Inventory | $3,582 | $154,030 |
| Insurance | $22,500 | $55,000 |
| Grand Opening Advertising | $3,000 | $14,500 |
| Miscellaneous Non-Tangible Asset Costs | $7,163 | $22,297 |
| Additional Funds for 3 Month Initial Period | $93,617 | $157,301 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | Greater of $35,000 or $350 per guest room |
| Renewal Fee | Greater of $35,000 or $350 per guest room |
| Technology Fee | PMS Monthly Support and Service Fee ($734 - $1,050/month or $13.25/guest room/month for Premium OPERA Cloud) |
| Audit Fee | Costs and expenses of audit (if understated amount is 3% or more of total owed) |
| Taxes | Amount assessed by federal, state and local tax authorities |
| Photos | $2,970 for standard package, $225 for each additional photo |
| Rooms Addition Fee | $350 for each guest room added |
| Property Improvement Plan Preparation Fee | $1,500 per request |
| General Manager Certification Additional Attendee Fee | $1,400 |
| Remedial Training | Up to $1,250 |
| Product Quality Training | $1,500 - $5,000 plus expenses |
| Continuing Education | $600 per year |
| Chain Conference Fee | $2,000 for first attendee, $1,750 for each additional |
| GDS Fees | $1.98 per reservation |
| Third Party Channel Fee | $1.98 per reservation |
| Internet Booking Fees | $1.98 per reservation |
| Agency Commissions | Up to 20% of Gross Room Revenues |
| Digital Pay-For-Performance Commission | Up to 10% of GRR (currently 7%) |
| Signature Reservation Service Fee | 3.5% of Gross Room Revenues booked |
| Revenue Management Services Fee (Standard) | 0.75% of GRR ($645 - $1,395/month) |
| Revenue Management Services Fee (Premium) | 1.00% of GRR ($1,450 - $3,500/month) |
| Loyalty Fee | 4.25% to 5.50% of amounts on which members earn points (currently 5.00%) |
| Loyalty Member Services Administration Fee | $50 per complaint |
| Customer Care Program Resolution costs | Resolution costs |
| Wyndham Response Fee | $0 to $15 per response |
| Best Rate Guarantee Processing Fee | $195 per instance |
| Preventative Maintenance | Up to $1,500 per year (if required) |
| Interest | Lesser of 1.5% per month or maximum legal rate |
| Returned Check Fee | $100 |
| Paper Check Fee | $160 |
| Reconnection Fee | $4,000 |
| Reinspection Fee and Costs | $2,500 (1st failure), $3,000 (2nd), $3,500 (3rd+) |
| Three-Party Agreement / Comfort Letter Fee | $1,000 per request |
| Liquidated Damages | $2,000 per guest room (or $1,000 before Opening Date) |
| De-Identification Fee | $2,000 per day |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 34 hours for Hospitality Management Program (HMP), 1 hour for Human Trafficking Prevention, and 2.8 hours for Count on Us training. |
| Classroom Training | Approximately 34 hours for HMP, 1 hour for Human Trafficking Prevention, 2.8 hours for Count on Us, and 8-40 hours for On-Site Opening Training (if required). |
| On-the-Job Training | Up to 30 hours for On-Site Opening Training (if required); none for HMP, Human Trafficking Prevention, or Count on Us. |
| Training Location | Hybrid (in-person at corporate offices in Parsippany, NJ, or central North America locations, and virtual) or virtual-only for HMP; virtual for Human Trafficking Prevention and Count on Us; on-site at your Facility for Opening Training (if required); franchisor-designated location for New Owner Orientation (optional). |
| Additional Training | Continuing Education ($600/year), New Owner Orientation (optional, no fee for first attendee, $1,000 for additional), Remedial Training (up to $1,250), Product Quality Training ($1,500 - $5,000), Wyndham Rewards Training (web-based), Optional Customized Training ($750/day plus expenses), Conferences (mandatory, fee applies), Regional Meetings (optional, fee applies). |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Description | Franchisees are assigned a "Protected Territory" where the franchisor will not open or permit other Dazzler Select franchises without consent. This territory is negotiated based on market factors like population density, proximity to attractions, and natural boundaries, and can be defined by a radius, irregular area, or geographical coordinates. However, the franchisor and its affiliates may operate other competitive brands or lodging facilities within this protected area. The continuation of territorial rights is not contingent on sales volumes or market penetration. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 15 years |
| Renewal Fee | Currently, equal to the greater of $35,000 or $350 per guest room |
| Renewal Conditions | If the franchisor and franchisee elect to renew, the franchisee must (i) sign the then-current Franchise Agreement (which may have materially different terms), (ii) pay the then-current Relicense Fee, (iii) execute a general release of the franchisor and its affiliates, and (iv) complete a property improvement plan. |
| Transfer Fee | Currently, equal to the greater of $35,000 or $350 per guest room |
| Transfer Conditions | The transferee must submit an application, qualify as a franchisee, pay the Relicense and Application Fees, sign a new Franchise Agreement, and improve the facility to meet current conversion standards. The original franchisee and owners must sign general releases unless restricted by law. |
| Termination for Cause | The franchisor may terminate for various causes, including failure to pay fees, non-compliance with obligations or System Standards, failure to meet improvement deadlines, maintaining false records, repeated defaults, unauthorized transfers, or actions injurious to the brand's goodwill or guest health/safety. |
| Non-Compete Period | During the term of the Franchise Agreement |
| Non-Compete Details | Neither the franchisee nor its owners, officers, or directors may own, lease, manage, or franchise a timeshare resort, vacation/residence club, fractional ownership residence, or condominium/apartment leasing business that shares common areas, amenities, or services with the Dazzler Select facility. Franchisees are also prohibited from promoting competing businesses or booking reservations through unapproved channels. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisees are not required to participate personally in the direct operation of their facility. If not personally managed, a management company or individual manager with significant training and experience in similar lodging facilities must be hired. The general manager must successfully complete the franchisor's training program. The franchisor reserves the right to require a third-party manager if the franchisee lacks significant hotel management experience. |
| Required Suppliers | Items bearing the Marks (such as signage, supplies, and digital photographs); services related to health and safety (which includes sanitation and cleanliness); the firm you retain to prepare a market feasibility study for your Facility (if any); and certain technology systems, including guest wireless high-speed internet access, credit card acquiring services, the software and hardware for Wyndham Gateway (captive portal), and your PMS. |
| Supply Restrictions | The franchisor may designate sole Approved Suppliers for various items, including itself or an affiliate, and intends to profit from these sales. There may be only one Approved Supplier for certain Mark-bearing items, health and safety services, and specific technology components. While two PMS brands are approved, only one supplier is available for each brand, and there is a sole Approved Supplier for credit card gateway services and Wyndham Gateway software/hardware. |
| Franchisor Revenue from Suppliers | In 2024, the franchisor and its Lodging Affiliates' net revenues from franchisees’ purchases of required products or services was approximately $7.9 million (0.56% of WHR’s total net revenues of $1.408 billion). Net revenues from optional products or services were approximately $9.0 million (0.64% of WHR’s total net revenues). |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | The franchisor may defer payment of the Initial Fee, typically for a short term such as 90 days or until the facility opens. The deferral is usually paid in one or more installments without interest, unless payment is not made within 10 days of the due date, in which case interest accrues at the lesser of 18% per annum or the highest legal rate. The franchisor does not require security for the Initial Fee Note and it can be prepaid without penalty. Franchisees may also request a Lender Notification Agreement or a Three-Party Agreement (comfort letter) for their lenders, though the franchisor is not obligated to enter into such agreements. |
Dazzler® Select Franchise Earnings — Item 19
Dazzler® Select does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Dazzler® Select does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Dazzler® Select Litigation & Risk Flags
3 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Dazzler® Select System Growth
Total Units
0
Franchised
0
Company-Owned
0
Dazzler® Select currently operates 0 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Dazzler® Select Franchise — FAQ
The total investment to open a Dazzler® Select franchise ranges from $178,882 to $1,864,912, per their Franchise Disclosure Document. This includes the initial franchise fee of $35,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Dazzler® Select charges a royalty fee of $85.00 per guest room per month of gross sales, plus a Minimum 10% of Brand Fee ($85.00 per guest room per month) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Dazzler® Select Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Dazzler® Select to ensure you have the most up-to-date version.
Dazzler® Select does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Dazzler® Select has been franchising since 2025. The FDD shows an investment range of $178,882-$1,864,912, a $85.00 per guest room per month royalty, and no Item 19 earnings disclosure. There are 3 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $35,000 and the total investment ranges from $178,882 to $1,864,912 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Dazzler® Select and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Dazzler® Select or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com