About Crumbl Cookies Franchise
Crumbl Cookies is the powerhouse specialty cookie brand under parent company Crumbl Enterprises LLC, with franchise opportunities available since 2018.
Each location bakes a weekly rotating menu of six oversized, gourmet cookie flavors, creating excitement and repeat visits as customers return to try the latest creations.
The brand's iconic pink box and social media strategy have turned cookie buying into a weekly ritual for millions of fans.
Crumbl Cookies Franchise Cost & Fees
Minimum Investment
$368K
Average Investment
$886K
Maximum Investment
$1.4M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 8% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of gross sales (Marketing Fund Fee) + 1% to 2% of gross sales (Advertising Cooperative, if established) | National brand fund |
| Total Investment Range | $367,666 – $1,404,333 | Includes build-out, inventory, working capital |
The investment range of $368K–$1.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of Gross Sales) and marketing fee (2% of gross sales (Marketing Fund Fee) + 1% to 2% of gross sales (Advertising Cooperative, if established)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $50,000 |
| Initial Tech and General Equipment Package | $75,500 | $315,000 |
| Initial Box and Ingredient Package | $20,000 | $30,000 |
| Initial training fees, and travel, lodging, food, and other expenses while training | $20,000 | $30,000 |
| Real estate and improvements | $75,000 | $640,000 |
| Rent – 3 months | $16,666 | $83,333 |
| Professional fees | $8,000 | $53,000 |
| Equipment, furniture, fixtures, décor, and supplies | $75,000 | $100,000 |
| POS system, computer hardware, and software | $3,500 | $15,000 |
| Signs | $6,500 | $32,000 |
| Misc. opening costs | $2,500 | $30,000 |
| Opening inventory | $5,000 | $16,000 |
| Additional funds - 3 months | $10,000 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 10% of all consideration paid for the transfer or $10,000, whichever is greater (Franchise Agreement Transfer Fee); or legal and administrative costs, no less than $500 (Permitted Internal Transfers) |
| Renewal Fee | $2,500 |
| Technology Fee | Currently $650 Payable monthly |
| Audit Fee | Cost of audit |
| New Primary Owner or New Manager Training | $4,000 per training session |
| Annual Manager Training Fee | $250 to $500 per person, per training session |
| Additional In-Person Training or Assistance | $500 per day, per person |
| Relocation Fee | $2,500 |
| Late Fees | $25 per day for each late payment or report; plus 18% interest |
| NSF Fees | $50 per bounced check or insufficient or disputed draft |
| Supplier Evaluation Fee | $2,000, plus reasonable expenses |
| Interim Management Fee | $500 per day, per representative |
| Interim Training Fee | $500 per day, per representative |
| System Non-Compliance | $250 to $1,000 |
| Transaction Processing Fee | 2.4% to 3% of each transaction |
| De-identification Fee | $500 per day |
| Reimbursement Fee | All reimbursement amounts paid to customers, plus a 10% administrative fee |
| Document Preparation Fee | Legal fees and administrative costs, no less than $250 |
| Marketing Assistance Fee | $75 per hour |
| Area Development Agreement Transfer Fee | 10% of all consideration paid for the transfer or $20,000, whichever is greater, plus individual franchise transfer fees |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 20 to 27 days |
| Classroom Training | 16 to 26 hours |
| On-the-Job Training | 55 to 72 hours |
| Training Location | Our training facility in Orem, Utah (or another location designated by Us) and at Your store |
| Additional Training | Annual Manager Training ($250 to $500 per person), Additional In-Person Training or Assistance ($500 per day, per person), Interim Training ($500 per day, per representative) |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | No |
| Territory Size | 1 to 2 miles from your premises in all directions |
| Description | The specific size of your territory is set by us based upon the population density, the business base in the territory, whether your location is in a metropolitan or rural area, and other comparable factors. We may set the boundaries of your territory based on zip code, boundary streets, highways, county lines, designated market area, radius from a specific address, and/or other recognizable demarcations. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 5 years after the date your lease is signed |
| Renewal Term | 2 successive options for additional terms of 5 years each |
| Renewal Fee | $2,500 |
| Renewal Conditions | You must not be in default, pay a successor franchise fee, modernize your franchise business to the then-current standards, sign a general release (subject to applicable state law), and sign the then-current franchise agreement, which may have materially different terms and conditions. You must give notice of intent to renew between 6 and 12 months prior to expiration. |
| Transfer Fee | 10% of all consideration paid for the transfer or $10,000, whichever is greater |
| Transfer Conditions | Conditions include that you are not in default, all fees are current, the new franchisee qualifies, transfer and training fees are paid, the purchase agreement is approved, training for the new transferee is arranged, the new transferee signs the then-current franchise agreement, and a release is signed by you. These conditions are subject to state law. |
| Termination for Cause | We can terminate if you materially breach and fail to cure. We may also terminate if your immediate family member has any interest in a competing business. Non-curable defaults include felony conviction, fraud, repeated defaults, threat to public safety, abandonment, trademark misuse, false reporting, unauthorized competition, lease termination, illegal drug use, failure to obtain financing, unauthorized recipe modification, multiple failures, default of another agreement, or unauthorized closure. Curable defaults have 24-hour, 15-day, or 30-day cure periods depending on the nature of the breach. |
| Non-Compete Period | 3 years |
| Non-Compete Details | No competing business for 3 years within your former territory or within 25 miles of your territory or within 25 miles of any other Crumbl® franchise or company or affiliate owned Crumbl® business (including after assignment). If you compete during this period, the non-compete time will be tolled and extended for the period of competition, plus 6 months. For 2 years post-termination, you must not divert or attempt to divert any business or customer from us or our franchisees or injure our goodwill; or influence clients/franchisees to discontinue contracts with us. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Your primary owner must personally participate in the direct operation and supervision of the franchise business on a full-time basis for at least the first 60 days of operation. Thereafter, on-premises supervision by your primary owner or a designated, certified manager is required. The primary owner must work sufficient hours or supervise the manager to ensure maximum capacity and efficiency. At least the primary owner or one trained store manager must be on-site during the majority of operating hours and available for communication. Store managers must have at least a 5% profit-sharing interest and may not manage more than one Crumbl® store. The primary owner is responsible for all accounting, reporting, bookkeeping, decision-making, attending training and meetings, involvement in site selection, construction, remodeling, financial components, personnel decisions, and frequent inspections. |
| Required Suppliers | You must purchase or lease the following products and services from us, other sources designated or approved by us, or according to our specifications as set forth in the manuals: Cookie mixes and baking ingredients, Premium chocolate chips, Recipes, Other food and beverage items, Electronics (iPad, Apple Tv, etc.), Specialized software, POS system, productivity tracking, and other software, Equipment (ovens, warmers, utensils, etc.), Signs, Logoed products, Paper goods; boxes, Interior Décor. |
| Supply Restrictions | You must operate your franchise business according to our system, including purchasing or leasing certain items or services according to our specifications, from approved suppliers. You must not deviate from these methods, standards, and specifications without our prior written consent. We reserve the right for us or an affiliate to be an approved supplier or the only approved supplier of any of the items listed. Additionally, we reserve the right to require that all items used in the operation of your business be purchased from us or other sources designated or approved by us. |
| Franchisor Revenue from Suppliers | We and our affiliates may derive income from required purchases or leases of goods or services made by our franchisees from us and our affiliates and through rebates from other approved sources. In the 2022 fiscal year, our revenues from the sale of these products and services to franchisees was $1,117,000 or 1.02% of our total revenues of $109,961,106. Our affiliate Crumbl Foods, LLC’s revenue from the sale of these products and services to franchisees was $30,245,999. We anticipate that about 1% of our revenue and 54% of our affiliate’s revenues will be derived from franchisee purchases of such products and services in the next fiscal year. We may derive income through mark-ups in prices we charge to you for goods and services sold or provided by us (generally 5% to 15%, not exceeding 20%) or we may receive a fee or other compensation from the suppliers of these goods and services. Currently, we have an arrangement with Sysco (1% to 2% administrative fee), Guittard, Barry Callebaut, Clasen (rebates of around 12 cents per pound for chocolate chips and cocoa products), and Kellogg (50-cent per case rebate). We also occasionally negotiate rebates from food vendors for certain specialty, long-term, or other food products (around 1%). Our merchant processor (Stripe) charges a variable merchant transaction fee (currently averaging 2.36% per transaction), and we retain the difference between the POS Transaction Fee and Stripe’s fee. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or obligation. There may be SBA financing to assist with the purchase of this franchise. |
Crumbl Cookies Franchise Earnings — Item 19
Average Revenue
$1.8M
Median Revenue
$1.8M
Revenue Range
$589K – $4.0M
Sample Size
324 units
Past financial performance does not guarantee future results. Individual results will vary.
Crumbl Cookies Litigation & Risk Flags
Clean Litigation RecordCrumbl Cookies has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Crumbl Cookies System Growth
Total Units
689
Franchised
688
Company-Owned
1
Crumbl Cookies currently operates 688 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 87 | 0 | 142 |
| 2021 | 184 | 0 | 326 |
| 2022 | 363 | 0 | 689 |
Transfers: 25 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$110.0M
Net Income
$52.8M
Total Assets
$52.6M
Crumbl Cookies Franchise — FAQ
The total investment to open a Crumbl Cookies franchise ranges from $367,666 to $1,404,333, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Crumbl Cookies charges a royalty fee of 8% of Gross Sales of gross sales, plus a 2% of gross sales (Marketing Fund Fee) + 1% to 2% of gross sales (Advertising Cooperative, if established) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Crumbl Cookies Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Crumbl Cookies to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Crumbl Cookies franchise owners report average revenue of $1.8M and median revenue of $1.8M. This is based on a sample of 324 units. Past performance does not guarantee future results.
Crumbl Cookies has been franchising since 2018. The FDD shows an investment range of $367,666-$1,404,333, a 8% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 and the total investment ranges from $367,666 to $1,404,333 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Crumbl Cookies and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Crumbl Cookies or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com