About Crumbl Franchise
Crumbl is one of the fastest growing cookie brands in the United States, offering franchise opportunities since 2018.
Under parent company Crumbl Enterprises LLC, the brand operates a rotating weekly menu of oversized, gourmet cookies alongside its signature pink sugar cookie.
Crumbl's distinctive pink box packaging, viral social media presence, and weekly flavor reveal have made it a cultural phenomenon and a destination dessert brand.
Crumbl Franchise Cost & Fees
Minimum Investment
$816K
Average Investment
$1.1M
Maximum Investment
$1.4M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $50,000 | One-time payment upon signing |
| Royalty Fee | 8% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 2% of Gross Sales (Marketing Fund Fee, payable weekly) | National brand fund |
| Total Investment Range | $816,066 – $1,442,533 | Includes build-out, inventory, working capital |
The investment range of $816K–$1.4M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (8% of Gross Sales) and marketing fee (2% of Gross Sales (Marketing Fund Fee, payable weekly)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $50,000 | $50,000 |
| Opening Tech Equipment Package | $12,000 | $15,000 |
| Opening Box and Ingredient Package | $8,000 | $13,000 |
| Initial Training Fees and Travel/Expenses | $25,000 | $35,000 |
| Real Estate and Improvements | $350,000 | $700,000 |
| Rent - 3 Months | $16,666 | $83,333 |
| Professional Fees | $10,000 | $50,000 |
| Equipment, Furniture, Fixtures, Decor, and Supplies | $253,000 | $291,000 |
| POS System, Computer Hardware, and Software | $5,500 | $18,000 |
| Signs | $12,000 | $32,000 |
| Miscellaneous Opening Costs | $2,500 | $35,000 |
| Opening Inventory | $10,000 | $20,000 |
| Additional Funds - 3 Months | $61,400 | $100,200 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 (majority/all transfer); $500 (internal transfer among existing owners) |
| Renewal Fee | $2,500 (Successor Franchise Fee) |
| Technology Fee | $750/month (Technology Fee) |
| Audit Fee | Cost of audit if understatement of 2%+ or records unorganized/unavailable |
| Advertising Cooperative | 1-2% of gross sales (if formed) |
| Transaction Processing Fee | 3.5% of gross sales (covers credit card processing, franchisor retains difference) |
| Gift Card Program Fee | 1.5% of gift card redemptions |
| New Primary Owner/Manager Training | $4,000/person/session |
| Transferee Training Fee | $8,000/session |
| Annual Training Fee | $250-$500/person/session (up to 2x/year) |
| Additional In-Person Training/Assistance | $500/day/person |
| Conference or Seminar Fee | Up to $5,000/attendee (currently $0) |
| Supplier Evaluation Fee | $2,000 plus expenses |
| Interim Management Fee | $500/day/representative |
| Relocation Fee | $2,500 |
| Late Fees | $25/day plus 18% interest |
| NSF Fees | $50/occurrence |
| Minimum Sales Requirement | $100,000 annual gross sales starting first full calendar year |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 18 to 29 days total (14-24 hours classroom/online + 82-106 hours on-the-job) |
| Classroom Training | 14-24 hours (online self-guided + in-person at HQ or designated location, 10-14 days) |
| On-the-Job Training | 82-106 hours (in-person at your store, 6-12 days during/through grand opening) |
| Training Location | Online (self-guided), Lindon, Utah HQ or designated franchise location (in-person), and your store (opening training) |
| Additional Training | New primary owner/manager training: $4,000/person. Annual training: $250-$500/person (up to 2x/year). Additional in-person training: $500/day/person. Technical exam with 85% passing score required. Team of 20-25 field trainers. Must pass Brand Protection Agreement before training. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive (designated territory with protections) |
| Exclusive Territory | No |
| Territory Size | Generally 1-2 miles from premises; may be adjusted if population reaches 100,000+ |
| Description | You will not receive an exclusive territory. You may face competition from other franchisees, company-owned outlets, or other distribution channels. Franchisor will not open another traditional Crumbl within your designated territory during the initial term, but reserves extensive rights: non-traditional outlets (arenas, airports, malls, grocery stores) within your territory, national accounts, internet/app sales, and the right to sell Crumbl products under other brands. Must achieve minimum $100,000 annual gross sales or face termination. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (successor franchise agreement, may include option for subsequent successor term) |
| Renewal Fee | $2,500 (Successor Franchise Fee) |
| Renewal Conditions | Good standing at end of term, not in default, pay successor franchise fee, modernize business to then-current standards, sign general release (subject to state law), sign then-current franchise agreement (may have materially different terms), notice 6-12 months before expiration |
| Transfer Fee | $10,000 (majority transfer); $500 (internal transfer) |
| Transfer Conditions | Not in default, all fees current, new franchisee qualifies, transfer and training fees paid, purchase agreement approved, new franchisee trained, new franchisee signs then-current franchise agreement, release signed by you. Subject to state law. |
| Termination for Cause | Curable: 24 hours to 30 days depending on default type. Non-curable: conviction of felony, fraud, repeated defaults even if cured, harm or threat of harm to public, abandonment, trademark misuse. If franchise agreement terminated for any reason, franchisor may also terminate area development agreement. |
| Non-Compete Period | 3 years |
| Non-Compete Details | 3 years post-termination/transfer/expiration. No competing business within your former territory, within 25 miles of your territory, or within 25 miles of any other Crumbl franchise, company, or affiliate-owned business (including after assignment). If you compete during this period, the non-compete is tolled and extended for the period of competition plus 6 months. Also 3-year non-solicitation/non-diversion covenant. Subject to applicable state law. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Must designate a Primary Owner who owns the greatest percentage of ownership/voting interests (or approved lower percentage). Primary Owner must have authority over all business decisions. Must also designate a Designated Manager who devotes substantially full time to on-premises supervision. Neither Primary Owner nor Designated Manager required to have specific equity interest. Must operate 6 days/week (closed Sundays). All equity owners must sign personal guarantees. |
| Required Suppliers | Must purchase proprietary mixes and ingredients from Crumbl Foods, LLC (affiliate). Must purchase electronics (iPads, TVs, etc.) from franchisor or affiliate (sole approved supplier). Must purchase branded boxes, paper goods from franchisor or approved suppliers. Must use designated POS system, specialized software, and QuickBooks Online. Must use franchisor-designated merchant processor (franchisor retains difference between Transaction Processing Fee and actual processing cost). |
| Supply Restrictions | 85-95% of purchases in opening and 85-95% in operating must be from approved or required sources |
| Franchisor Revenue from Suppliers | In 2024 fiscal year: franchisor revenue from sale of products/services to franchisees was $544,568 (0.3% of total revenues of $158,265,633). Affiliate Crumbl Foods, LLC revenue from products/services to franchisees was $41,266,437. Franchisor receives 1-2% admin fee from primary food supplier, 5-6% rebates from chocolate suppliers, 5-15% rebates on chocolate chips, 9% per case from specialty ingredient supplier, $1/case from cake mix supplier. Franchisor retains portion of 3.5% Transaction Processing Fee above actual merchant cost (~2.36%). |
Crumbl Franchise Earnings — Item 19
Average Revenue
$1.4M
Median Revenue
$1.3M
Revenue Range
$384K – $3.5M
Sample Size
858 units
Past financial performance does not guarantee future results. Individual results will vary.
Crumbl Litigation & Risk Flags
1 Pending Action ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Crumbl System Growth
Total Units
1059
Franchised
1058
Company-Owned
1
Crumbl currently operates 1058 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 364 | 0 | 690 |
| 2023 | 288 | 7 | 970 |
| 2024 | 100 | 12 | 1058 |
Transfers: 50 | Closures: 12
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$158.3M
Crumbl Franchise — FAQ
The total investment to open a Crumbl franchise ranges from $816,066 to $1,442,533, per their Franchise Disclosure Document. This includes the initial franchise fee of $50,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Crumbl charges a royalty fee of 8% of Gross Sales of gross sales, plus a 2% of Gross Sales (Marketing Fund Fee, payable weekly) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Crumbl Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Crumbl to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Crumbl franchise owners report average revenue of $1.4M and median revenue of $1.3M. This is based on a sample of 858 units. Past performance does not guarantee future results.
Crumbl has been franchising since 2018. The FDD shows an investment range of $816,066-$1,442,533, a 8% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There are 1 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $50,000 and the total investment ranges from $816,066 to $1,442,533 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Crumbl and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Crumbl or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com