About Turning Point Franchise
Turning Point is a franchise restaurant system offering specialty breakfast, brunch, and lunch items cooked to order for eat-in and take-away service.
Franchisees own and operate daytime restaurants that pride themselves on high-quality, fresh meals made from scratch, following the philosophy that "fresh is always best." The restaurants serve retired and semi-retired individuals, daytime business meetings, and families on weekends, competing in the well-established market for differentiated breakfast and lunch dining experiences.
The franchise model features in-line, end-cap, or pad site locations in high-traffic commercial corridors, typically 3,000 to 5,000 square feet, with an optional Cowabunga coffee bar requiring an additional 1,500 square feet.
Turning Point Franchise Cost & Fees
Minimum Investment
$695K
Average Investment
$945K
Maximum Investment
$1.2M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 5% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 3% of Gross Sales (currently collecting 1%) | National brand fund |
| Total Investment Range | $695,000 – $1,195,000 | Includes build-out, inventory, working capital |
The investment range of $695K–$1.2M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (5% of Gross Sales) and marketing fee (Up to 3% of Gross Sales (currently collecting 1%)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| Lease Deposits | $15,000 | $40,000 |
| Grand Opening Advertising | $5,000 | $10,000 |
| Leasehold Improvements and Deposits | $389,000 | $617,000 |
| Signage | $5,000 | $25,000 |
| Computer Equipment | $1,000 | $3,000 |
| Point of Sale Equipment | $20,000 | $30,000 |
| Other Equipment and Supplies | $150,000 | $280,000 |
| Inventory | $15,000 | $20,000 |
| Licenses and Professional Services | $5,000 | $15,000 |
| Prepaid Insurance Premium | $5,000 | $15,000 |
| Training Expenses | $15,000 | $35,000 |
| Additional Funds (first 3 months) | $25,000 | $60,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of then-current initial franchise fee |
| Renewal Fee | $15,000 |
| Technology Fee | $200 per month |
| Audit Fee | Cost of audit plus 18% interest on underpayment |
| Local Advertising Deficiency Fee | 2% of Gross Sales |
| Interest on Past Due Amounts | 18% per year or highest amount allowed by law |
| Non-Compliance Fee | Up to $500 per incident |
| Additional Hourly Training Fee | $250 - $500 per trainer per day |
| Relocation Fee | $1,500 |
| Hiring Fee | $30,000 |
| Approval of Products or Suppliers | $500 - $1,500 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 4 weeks |
| Classroom Training | 33.5 hours |
| On-the-Job Training | 181 hours |
| Training Location | Corporate office in Eatontown, New Jersey and Certified Restaurant locations |
| Additional Training | Periodic refresher training programs required, no more than 1 per calendar year not exceeding 2 days; system conferences may be required |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected |
| Exclusive Territory | Yes |
| Territory Size | Varies: approximately 2-3 mile radius (rural), 5 block radius (urban), or shopping center/mall boundaries |
| Description | Protected Territory granted around approved location, determined by geographic area, population density, character of neighborhood, competing businesses, and other factors. Franchisor reserves rights for Special Venues within territory and alternative channels of distribution. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $15,000 |
| Renewal Conditions | Must provide 180 days written notice, not be in default, no more than 3 default notices during initial term (or 2 in last 5 years), satisfy all monetary obligations, renovate to current standards, sign then-current franchise agreement, execute general release, complete refresher training |
| Transfer Fee | 50% of then-current initial franchise fee |
| Transfer Conditions | All obligations satisfied, not in default, transferor executes general release, transferee meets qualifications, signs new agreement, upgrades restaurant to current standards, completes training, transfer fee paid |
| Termination for Cause | Curable defaults include non-payment (10 days), non-submission of reports (5 days), other defaults (30 days). Non-curable defaults include failure to open timely, bankruptcy, abandonment, felony conviction, repeated defaults, trademark misuse, unauthorized transfer |
| Non-Compete Period | 2 years |
| Non-Compete Details | Cannot own, operate, engage in, or have interest in any competing breakfast/brunch/lunch restaurant at the approved location, within 25-mile radius of approved location, or within 25-mile radius of any other Restaurant |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee or Managing Owner (holding at least 10% ownership interest) must devote full time and effort to active management and operation. Restaurant must always be under direct, full-time, day-to-day supervision of Managing Owner or Designated Manager who has completed training. |
| Required Suppliers | All branded items, coffee beans, promotional materials, Aloha NCR POS system, designated software systems, SAAS and technology, food and drink products, payroll services, music system, design services, restaurant management software, POS integration services, HR and talent management systems |
| Supply Restrictions | Approximately 85% to 95% of establishment expenditures and 50% to 65% of ongoing expenditures must be from approved or designated suppliers or per specifications |
| Franchisor Revenue from Suppliers | Franchisor reserves the right to derive revenue and material consideration including markups on franchisee purchases; no revenue derived as of issuance date since no franchisees were yet in operation |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Turning Point Franchise Earnings — Item 19
Turning Point does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Turning Point does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Turning Point Litigation & Risk Flags
Clean Litigation RecordTurning Point has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Turning Point System Growth
Total Units
21
Franchised
0
Company-Owned
21
Turning Point currently operates 0 franchised locations and 21 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 3 | 0 | 19 |
| 2020 | 1 | 0 | 20 |
| 2021 | 1 | 0 | 21 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 3 states: VA, MD, NY
Franchisor Financials (Item 21)
0
Net Income
$-116,291
Total Assets
$222K
Turning Point Franchise — FAQ
The total investment to open a Turning Point franchise ranges from $695,000 to $1,195,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Turning Point charges a royalty fee of 5% of Gross Sales of gross sales, plus a Up to 3% of Gross Sales (currently collecting 1%) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Turning Point Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Turning Point to ensure you have the most up-to-date version.
Turning Point does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Turning Point has been franchising since 2021. The FDD shows an investment range of $695,000-$1,195,000, a 5% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $695,000 to $1,195,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Turning Point and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Turning Point or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com