About Sunbelievable Franchise
Sunbelievable is a franchise in the sunless tanning and beauty services space, offering clients a safe, UV free alternative to traditional tanning.
The brand focuses on delivering premium spray tan experiences in a professional, welcoming studio environment.
Sunbelievable has been franchising since 2022, entering a market where consumer demand for sunless tanning continues to grow as awareness of UV exposure risks increases.
Sunbelievable Franchise Cost & Fees
Minimum Investment
$213K
Average Investment
$342K
Maximum Investment
$471K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,500 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 2% of Gross Sales (Currently not collected) | National brand fund |
| Total Investment Range | $212,850 – $471,000 | Includes build-out, inventory, working capital |
The investment range of $213K–$471K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales) and marketing fee (Up to 2% of Gross Sales (Currently not collected)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Travel and Lodging for Initial Training | $0 | $6,500 |
| Leasehold Improvements | $60,000 | $120,000 |
| Furniture, Fixtures, and Equipment | $40,000 | $180,000 |
| Signs | $4,000 | $10,000 |
| Computer, Software, and Point-of-Sale System | $2,000 | $5,000 |
| Initial Inventory | $2,000 | $4,000 |
| Prepaid Rent and Lease Deposits | $7,500 | $20,000 |
| Utility Deposits | $500 | $2,000 |
| Insurance Deposits and Premiums | $350 | $500 |
| Grand Opening Marketing Expense | $5,000 | $10,000 |
| Professional Fees | $5,000 | $14,000 |
| Business Licenses and Permits | $1,000 | $2,000 |
| Printing, Stationery and Office Supplies | $1,000 | $2,500 |
| Additional Funds – Initial period of 3 months | $35,000 | $45,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $12,500 |
| Renewal Fee | $5,000 |
| Technology Fee | $2,500 per year (maintenance, repair, and updates for computer and point-of-sale systems) |
| Audit Fee | Actual costs |
| Local Marketing | Minimum of 3% of monthly Gross Sales |
| Grand Opening Marketing | $5,000 |
| Initial Training for Additional Employees | $750 per person per day plus expenses |
| Supplemental On-Site Training | $1,800 per day plus expenses |
| Annual Conference | Varies (not exceeding $750) |
| Royalty Fee Payment Late Charge | The lesser of 5% per month of any late Royalty Fee payment or $50 |
| Financial Reporting Late Charge | $100 per occurrence |
| Interest Charges | The lesser of 18% per annum or the maximum legal rate allowable by the state |
| Collection Costs and Attorney Fees | Amount incurred by us to collect unpaid Royalty fees and other fees or sums due from you to us |
| NSF Check Fee of Failed Electronic Fund Transfer | 5% of the amount or $50 whichever is greater or maximum fee allowed by law |
| Non-compliance | Amount of fees, costs, and/or expenses that we incur regarding the nonperformance of your obligations |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | seven-day period |
| Classroom Training | 16 |
| On-the-Job Training | 16 |
| Training Location | Staten Island, NY |
| Additional Training | The franchisor will train the franchisee or managing owner and one designated manager at no additional charge. Additional managers can attend for a fee of $750 per person per day plus expenses. Franchisees may also be required to attend system-wide training programs established by the franchisor, not exceeding 5 days per calendar year, with franchisees responsible for their own travel, lodging, food, automobile rental, and employee wages. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | In less populated, non-urban areas, the smaller of a ten (10) mile radius or an area encompassing a population of approximately 250,000 people. In densely populated urban areas, the smaller of a one (1) mile radius or an area encompassing a population of approximately 250,000 people. |
| Description | The operating territory will be identified by zip code, boundary streets, highways, county lines, designated market area, and/or other recognizable demarcations, as applicable, in Schedule 2 or Exhibit 5 of the Franchise Agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (for a maximum total of 20 years including the initial term) |
| Renewal Fee | $5,000 |
| Renewal Conditions | To renew, the franchisee must not be in default, provide 270 days prior written notice, have complied with all material terms, sign the then-current franchise agreement and related agreements, pay a renewal fee, pay all monetary obligations, remodel and upgrade the facility, and maintain the right to occupy the premises. |
| Transfer Fee | $12,500 |
| Transfer Conditions | All transfers are subject to franchisor approval. Conditions include providing 30 days written notice, satisfying all monetary obligations, transferee meeting franchisor standards, transferee signing a transfer and assignment agreement and current franchise agreement, transferee and managers completing training, transferee acquiring all valid licenses, and payment of the transfer fee. |
| Termination for Cause | The franchisor can terminate the agreement if the franchisee is in default. Curable defaults (e.g., failure to open on time, failure to pay uncontested fees, failure to conform to the System) have a 30-day cure period. Non-curable defaults (e.g., felony conviction, insolvency, abandonment, refusal of audit, repeated violations, material impairment of marks/system) result in automatic termination. |
| Non-Compete Period | 3 years |
| Non-Compete Details | During the term of the franchise, franchisees and owners cannot engage in any competitive business. After termination or expiration, this restriction applies for 3 years within the operating territory and a 25-mile radius of the operating territory or any other Sunbelievable Salon, and includes confidentiality and non-solicitation covenants. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee or its managing shareholder/partner (if a Corporate Entity) must be personally responsible for the daily management and operation of the Sunbelievable Salon. The Managing Owner must dedicate full-time efforts to management and operations and complete the training program. The on-site supervisor must also successfully complete the franchisor’s training program. |
| Required Suppliers | Franchisees are required to purchase or lease certain “source restricted” goods and services that meet franchisor specifications and/or must be purchased from an approved or designated supplier. The franchisor may designate itself or its affiliates as exclusive suppliers. |
| Supply Restrictions | Franchisees must exclusively purchase and acquire System Equipment, Supplies, and Services through the franchisor or designated suppliers. If there is no designated supplier for a particular item, franchisees must purchase from suppliers who meet franchisor specifications and standards. Unapproved suppliers require written request and approval from the franchisor, which may involve fees and samples for testing. |
| Franchisor Revenue from Suppliers | Although the franchisor reserves the right to receive rebates, payments, or other material benefits from suppliers-based purchases from franchisees, in the fiscal year 2022, the franchisor has not collected or received revenue from restricted source purchases. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee any note, lease, or other obligation on your behalf. |
Sunbelievable Franchise Earnings — Item 19
Average Revenue
$331K
Median Revenue
$448K
Revenue Range
$221K – $535K
Sample Size
4 units
Past financial performance does not guarantee future results. Individual results will vary.
Sunbelievable Litigation & Risk Flags
Clean Litigation RecordSunbelievable has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Sunbelievable System Growth
Total Units
4
Franchised
1
Company-Owned
3
Sunbelievable currently operates 1 franchised locations and 3 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 2 | 1 | 4 |
| 2021 | 0 | 0 | 4 |
| 2022 | 0 | 0 | 4 |
Transfers: 0 | Closures: 1
State Registrations
Registered in 16 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$24K
Net Income
$-35,078
Total Assets
$234K
Audited by MONIS J. SIDDIQUI, CPA P.C. for year ending December 31.
Sunbelievable Franchise — FAQ
The total investment to open a Sunbelievable franchise ranges from $212,850 to $471,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $49,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Sunbelievable charges a royalty fee of 7% of Gross Sales of gross sales, plus a Up to 2% of Gross Sales (Currently not collected) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Sunbelievable Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Sunbelievable to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Sunbelievable franchise owners report average revenue of $331K and median revenue of $448K. This is based on a sample of 4 units. Past performance does not guarantee future results.
Sunbelievable has been franchising since 2022. The FDD shows an investment range of $212,850-$471,000, a 7% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $49,500 and the total investment ranges from $212,850 to $471,000 depending on location size and market. A minimum of $35,000 in liquid capital is required. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Sunbelievable and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Sunbelievable or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com