About RockBox (Unit Offering) Franchise
RockBox Fitness is a membership-based state-of-the-art group fitness studio franchise that offers functional fitness training regimens centered on boxing and kickboxing-based workouts.
Franchisees operate retail studio locations typically between 3,000 and 3,500 square feet, providing high-energy group classes to health-focused consumers seeking an invigorating, multisensory fitness experience.
The studios feature dedicated spaces for each workout component, integrated energizing music, and sell supplements, nutritional products, apparel, and accessories alongside membership packages.
RockBox (Unit Offering) Franchise Cost & Fees
Minimum Investment
$252K
Average Investment
$420K
Maximum Investment
$588K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $49,900 | One-time payment upon signing |
| Royalty Fee | 7% of Gross Sales (minimum $2,100/month) of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Greater of $300/month or 1% of Gross Sales (Brand Fund Contribution) | National brand fund |
| Total Investment Range | $252,292 – $588,206 | Includes build-out, inventory, working capital |
The investment range of $252K–$588K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (7% of Gross Sales (minimum $2,100/month)) and marketing fee (Greater of $300/month or 1% of Gross Sales (Brand Fund Contribution)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,900 | $49,900 |
| Rent and Security Deposit | $6,500 | $30,000 |
| Utilities | $500 | $1,000 |
| Leasehold Improvements | $12,626 | $245,265 |
| Initial Advertising Spend | $20,000 | $32,000 |
| Inventory, Furniture, Fixtures, and Equipment (Genesis Package) | $118,735 | $145,861 |
| Computer Systems | $3,000 | $5,000 |
| Insurance | $300 | $3,000 |
| Signage | $10,231 | $11,480 |
| Office Expenses | $500 | $1,500 |
| Licenses and Permits | $500 | $1,200 |
| Dues and Subscriptions | $1,000 | $2,000 |
| Business Planning & Miscellaneous Expenses | $1,000 | $3,000 |
| Professional Fees (lawyer, accountant, etc.) | $1,500 | $3,000 |
| Travel, lodging, and meals for initial training | $1,000 | $4,000 |
| Additional Funds (for first 3 months) | $25,000 | $50,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000 plus any broker fees, selling expenses, and commissions |
| Renewal Fee | $10,000 |
| Technology Fee | $350 per month |
| Audit Fee | Actual cost of audit |
| Local Advertising Requirement | $2,000 per month minimum plus $850/month ad management fee |
| Regional Cooperative Contribution | As determined by the cooperative (not yet established) |
| Managed Member Acquisition Center | $975 per month |
| Music Licenses | Then-current music license fee |
| Replacement/Additional Training Fee | Up to $350 per day |
| Third-Party Vendors | Pass-through of costs plus reasonable administrative fee |
| Point of Sale System (POS) Fee | $307.95 per month |
| Non-compliance Fee | $500 initial, then $250 per week |
| Late Fee | $100 plus interest at 18% per year |
| Insufficient Funds Fee | $100 |
| Special Support Fee | $600 per day plus expenses |
| State Inspection Fee | $600 plus out-of-pocket costs |
| Annual Conference | $1,000 for up to 2 people |
| Alternate or New Product/Supplier Testing | $1,000 |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 28 hours RKBXU Online, 25 hours Classroom, 6 hours On-The-Job (59 total hours) |
| Classroom Training | 25 hours |
| On-the-Job Training | 6 hours |
| Training Location | Home office and/or RockBox Studios in Charlotte, North Carolina area, Franchisee's Location, or Virtual Training |
| Additional Training | Online RKBX University; yearly requirement for ongoing training and best practices implementation (may be done remotely); replacement/additional training available at up to $350 per day |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | Geographic area with population of approximately 50,000-100,000 people or 3-mile radius from premises, whichever is lesser |
| Description | Designated Territory mapped based on individual market circumstances using zip codes, determined by population, median age, median household income, existence of competition, and capabilities of the buyer. Franchisor will not establish another brick and mortar RockBox location within the territory but reserves the right to use alternate channels of distribution including e-commerce, Internet, mail order, or catalogs within the territory. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years |
| Renewal Fee | $10,000 |
| Renewal Conditions | Notify franchisor 90-180 days prior to expiration; demonstrate right to operate; complete required renovations; not be in breach; satisfy all monetary obligations; sign then-current franchise agreement; satisfy training requirements; sign general release; pay $10,000 renewal fee |
| Transfer Fee | $15,000 plus broker fees |
| Transfer Conditions | All monetary obligations satisfied; no existing defaults; general release signed; transferee meets franchisor standards; transferee completes Initial Training Program; franchisor approval required; pay $15,000 transfer fee |
| Termination for Cause | Franchisor may terminate with 15-day cure period for payment failures, under-reporting, failure to maintain inventory/hours/quality; immediate termination without cure for felony conviction, fraud, misrepresentation, abandonment, unauthorized transfer, bankruptcy |
| Non-Compete Period | 2 years |
| Non-Compete Details | For 2 years after expiration/termination, franchisee may not own, maintain, engage in, or have any interest in a Competing Business within the Territory or within 15 miles of the perimeter of the Territory or any other Territory licensed by franchisor |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | Franchisee (or at least one principal) must personally supervise day-to-day operations and devote personal full-time attention. May delegate to a Designated Manager who must complete the Initial Training Program and be approved by the franchisor. |
| Required Suppliers | Franchisees must purchase from Approved Suppliers: exercise equipment, apparel, water bottles, flooring, supplements and nutritional products, music license, computer hardware and software, social media advertising, lighting, Local Advertising, Initial Advertising Spend, and Managed Member Acquisition Center. SLLR Enterprises is the Approved Supplier for equipment package, gloves, wraps, heavy bags, apparel, Local Advertising, and promotional items. |
| Supply Restrictions | Franchisees may only offer Approved Products and Approved Services. Required purchases and leases account for approximately 80% of total costs to establish the business and 50% to 80% of ongoing costs after initial start-up. |
| Franchisor Revenue from Suppliers | $678,958.76 in revenue from franchisee required purchases in fiscal year ending December 31, 2021, representing 15% of total revenue of $4,361,350 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | SLLR Enterprises does not offer direct or indirect financing and will not guarantee any note, lease, or other obligation. |
RockBox (Unit Offering) Franchise Earnings — Item 19
Revenue Range
$9K – $92K
Sample Size
23 units
Past financial performance does not guarantee future results. Individual results will vary.
RockBox (Unit Offering) Litigation & Risk Flags
Clean Litigation RecordRockBox (Unit Offering) has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
RockBox (Unit Offering) System Growth
Total Units
36
Franchised
36
Company-Owned
0
RockBox (Unit Offering) currently operates 36 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 10 | 0 | 14 |
| 2020 | 6 | 0 | 20 |
| 2021 | 16 | 0 | 36 |
Transfers: 2 | Closures: 0
State Registrations
Registered in 16 states: CA, CT, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$4.4M
Net Income
$-313,872
Total Assets
$1.8M
Audited by Huggins & Company, CPA PA for year ending December 31.
RockBox (Unit Offering) Franchise — FAQ
The total investment to open a RockBox (Unit Offering) franchise ranges from $252,292 to $588,206, per their Franchise Disclosure Document. This includes the initial franchise fee of $49,900. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
RockBox (Unit Offering) charges a royalty fee of 7% of Gross Sales (minimum $2,100/month) of gross sales, plus a Greater of $300/month or 1% of Gross Sales (Brand Fund Contribution) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the RockBox (Unit Offering) Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from RockBox (Unit Offering) to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, RockBox (Unit Offering) franchise owners report . This is based on a sample of 23 units. Past performance does not guarantee future results.
RockBox (Unit Offering) has been franchising since 2017. The FDD shows an investment range of $252,292-$588,206, a 7% of Gross Sales (minimum $2,100/month) royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $49,900 and the total investment ranges from $252,292 to $588,206 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from RockBox (Unit Offering) and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with RockBox (Unit Offering) or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com