About Premier Pools Franchise
Premier Pools & Spas is a franchise system focused on the marketing, selling, and supervising the construction and remodeling of swimming pools and spas for homeowners.
Franchisees do not engage in actual construction themselves; instead, they hire properly licensed and insured contractors to perform the construction work.
The franchise operates using three primary construction methods: gunite, fiberglass, and vinyl pools.
Premier Pools Franchise Cost & Fees
Minimum Investment
$59K
Average Investment
$89K
Maximum Investment
$119K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $45,000 | One-time payment upon signing |
| Royalty Fee | 3.5% of Gross Revenues for first 24 months, then 4% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Up to 1% of Gross Revenues, currently 0.4% | National brand fund |
| Total Investment Range | $58,950 – $119,000 | Includes build-out, inventory, working capital |
The investment range of $59K–$119K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (3.5% of Gross Revenues for first 24 months, then 4% of Gross Revenues) and marketing fee (Up to 1% of Gross Revenues, currently 0.4%) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| 3 Months' Rent and Security Deposit | $0 | $20,000 |
| Office Expenses | $1,000 | $8,500 |
| Vehicle | $0 | $5,000 |
| Computer and Communication Equipment, Software and Services | $2,100 | $5,000 |
| Insurance | $2,000 | $8,750 |
| Training Expenses | $2,500 | $5,000 |
| Business Licenses | $200 | $8,000 |
| Professional Fees | $1,000 | $3,000 |
| Uniforms | $150 | $750 |
| Additional Funds for 3 Month Initial Period | $5,000 | $10,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | 50% of then-current initial franchise fee |
| Technology Fee | Up to 1% of Gross Revenues, not currently charged |
| Audit Fee | $500 to $1,000 per day |
| Late Fee | $100 |
| Interest | Lesser of daily equivalent of 1% per month or maximum rate permitted by law |
| Additional Assistance Fee | Up to $500 per day |
| Indemnification Costs | Will vary under circumstances |
| Dispute Resolution Costs | Costs, expenses, reasonable attorneys' fees |
| Project Management Software Maintenance | $200/month for first user, $20/month each additional user |
| System Standards Upgrades | Expenditures necessary to comply with modified System Standards |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 67 hours total (45 hours online + 22 hours live classroom + 15 hours on-the-job) |
| Classroom Training | 67 hours (45 online + 22 live) |
| On-the-Job Training | 15 hours |
| Training Location | Online and Sacramento area, California |
| Additional Training | Optional and mandatory additional or refresher training programs, up to 4 business days per year. Periodic conferences may also be required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected with conditions |
| Exclusive Territory | No |
| Territory Size | Generally 1 to 4 counties, designated by contiguous zip code regions, streets, or political boundaries |
| Description | Franchisees receive a specified geographic territory but not an exclusive territory. Limited territorial protection is conditioned on meeting Minimum Annual Performance Requirements. If performance requirements are not met, franchisor may reduce territory, eliminate pool types, or terminate the agreement. Franchisor retains rights to operate under other marks, sell through other channels, and engage in activities not expressly prohibited by the Franchise Agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 5 years (one successor franchise term) |
| Renewal Fee | 50% of then-current initial franchise fee |
| Renewal Conditions | Written notice, no default, sign new agreement, pay successor franchise fee. New agreement may have materially different terms. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Written notice, transferee qualifications, no default, payment of transfer fee, sign general release, execute new franchise agreement |
| Termination for Cause | If franchisee defaults or otherwise breaches the Franchise Agreement, or certain events occur (bankruptcy), or a material term is held invalid. 10-day cure period for late payments; 30-day cure period for many other defaults. |
| Non-Compete Period | 2 years after expiration or termination |
| Non-Compete Details | For 2 years after expiration or termination, prohibitions on soliciting customers of the Franchised Business or any affiliates, franchisees, or licensees, and involvement in any business that sells, constructs, remodels, or supervises construction or remodeling of swimming pools or spas within 50 miles of the Territory or any territory assigned to franchisees or licensees. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | You (if individual) or one of your owners (if entity) owning at least 10% equity interest must devote full time, energy, attention, and best efforts to management and operation. Officers, directors, owners and managers may not participate in any other business without prior written consent. |
| Required Suppliers | Swimming pool equipment and building materials must be purchased from approved suppliers only. Franchisor is sole approved supplier for certain printed marketing materials and promotional items. |
| Supply Restrictions | Must purchase or lease all signs, equipment, supplies, marketing materials, uniforms, and many other items according to franchisor's written specifications. Must purchase certain items only from approved suppliers. |
| Franchisor Revenue from Suppliers | $19,124,677 in fiscal year 2023 from supplier rebates (0% to 30% of purchase price), all paid to affiliate Premier Holdco |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your notes, leases or any other obligations. |
Premier Pools Franchise Earnings — Item 19
Average Revenue
$4.4M
Median Revenue
$2.9M
Revenue Range
$208K – $24.4M
Sample Size
106 units
Past financial performance does not guarantee future results. Individual results will vary.
Premier Pools Litigation & Risk Flags
20 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Premier Pools System Growth
Total Units
128
Franchised
127
Company-Owned
1
Premier Pools currently operates 127 franchised locations and 1 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2021 | 33 | 4 | 101 |
| 2022 | 35 | 8 | 128 |
| 2023 | 21 | 22 | 127 |
Transfers: 3 | Closures: 22
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Premier Pools Franchise — FAQ
The total investment to open a Premier Pools franchise ranges from $58,950 to $119,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $45,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Premier Pools charges a royalty fee of 3.5% of Gross Revenues for first 24 months, then 4% of Gross Revenues of gross sales, plus a Up to 1% of Gross Revenues, currently 0.4% contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Premier Pools Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Premier Pools to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Premier Pools franchise owners report average revenue of $4.4M and median revenue of $2.9M. This is based on a sample of 106 units. Past performance does not guarantee future results.
Premier Pools has been franchising since 2014. The FDD shows an investment range of $58,950-$119,000, a 3.5% of Gross Revenues for first 24 months, then 4% of Gross Revenues royalty, and includes an Item 19 earnings disclosure. There are 20 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $45,000 and the total investment ranges from $58,950 to $119,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Premier Pools and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Premier Pools or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com