About Plunj Franchise
Plunj is a Nordic-style bath house franchise specializing in contrast therapy and other spa-related services.
Franchisees operate retail locations where customers experience cold plunge pools, saunas, and other wellness treatments.
The target customers are health-conscious individuals seeking recovery, relaxation, and wellness services.
Plunj Franchise Cost & Fees
Minimum Investment
$395K
Average Investment
$545K
Maximum Investment
$696K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $25,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of gross sales (Marketing Fund); 1% of gross sales (local advertising cooperative, if established) | National brand fund |
| Total Investment Range | $394,700 – $696,033 | Includes build-out, inventory, working capital |
The investment range of $395K–$696K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (1% of gross sales (Marketing Fund); 1% of gross sales (local advertising cooperative, if established)) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $25,000 | $25,000 |
| Initial training | $0 | $500 |
| Real estate improvements | $193,000 | $322,000 |
| Rent (3 months of rent, plus a security deposit) | $14,000 | $43,333 |
| Architectural / Engineering fees | $6,000 | $15,500 |
| Equipment, furniture, fixtures, decor, design services, and supplies | $127,000 | $235,000 |
| POS system, computer hardware, and software | $1,000 | $3,000 |
| Signs | $3,000 | $8,000 |
| Miscellaneous opening costs | $2,500 | $5,000 |
| Insurance premiums | $2,500 | $6,000 |
| Opening inventory | $5,000 | $10,000 |
| Grand opening assistance expenses | $2,500 | $5,000 |
| Advertising | $500 | $1,000 |
| Additional funds | $12,700 | $16,700 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $7,500 |
| Renewal Fee | 50% of then-current initial franchise fee (Successor Franchise Fee) |
| Technology Fee | $150 per month |
| Audit Fee | Cost of audit (if understatement of 2% or more of gross sales) |
| Late Charges | $25 per day (up to $500 per instance) |
| Interest on Late Fees and Reports | 18% interest or maximum rate permitted by state law, whichever is less |
| Non-Sufficient Fund Fees | $50 per bounced check or insufficient draft |
| System Non-Compliance Fines | $250 first violation; $350 second; $500 third and subsequent |
| Payment Processing Fee | 10 basis points (0.10%) per transaction |
| Replacement Training | $200 per person, per day |
| Annual Manager Training | $200 per person, per day |
| Additional In-Person Training | $200 per person, per day |
| Rescheduling Fee | 25% of incurred costs to reschedule |
| Opening Assistance Reimbursement Fee | 50% of food and lodging costs |
| Insurance Procurement Fee | Reimbursement of premium plus $100 administration fee |
| Compliance Re-Inspection Fee | $50 per hour per representative, plus travel costs |
| Customer Complaint Resolution Fee | $50 per representative, plus travel costs |
| Interim Management Fee | $200 per day, per representative |
| Supplier Evaluation Fee | $500 |
| Replacement Costs | Our costs plus $50 per hour for our time |
| Relocation Fee | $2,500 |
| Conference or Seminar Fee | $250 to $1,000 per person |
| Non-Compete Violations | 2x the average royalty from previous 12 months, per day, per competing business |
| Early Termination Liquidated Damages | Average royalty from previous 12 months multiplied by lesser of 24 months or remaining term |
| Transfer Training Fee | $200 per person, per day of training |
| Minority Interest Transfer Fee | Legal fees and administrative costs |
| Post-Termination De-Identification Non-Compliance Fee | $200 per day plus reimbursement of costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 6-7 days (3 days virtual/at-home, 3-4 days in person) |
| Classroom Training | 38 hours |
| On-the-Job Training | 10 hours |
| Training Location | Provo, Utah (in-person); Virtual/at-home (online portion) |
| Additional Training | Replacement training at $200 per person per day. Annual manager training at franchisor's discretion. Additional in-person training available at $200 per person per day. Conferences and seminars may be required. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | Determined on a case-by-case basis based on population density, distance from nearest Plunj locations, business base, metropolitan vs. rural area. No minimum size. |
| Description | Franchisees receive an exclusive territory where the franchisor will not establish another franchise or company-owned outlet using the Plunj trademark, as long as the franchisee is in strict compliance with the franchise agreement. Territory boundaries may be set by ZIP code, boundary streets, highways, county lines, designated market area, radius from a specific address, or other recognizable demarcations. The franchisor reserves the right to adjust territory boundaries if the franchise consistently operates at 90% capacity for six consecutive months, in case of inadvertent error, or to more accurately reflect the target market. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | 10 years (Successor Franchise Agreement) |
| Renewal Fee | 50% of then-current initial franchise fee |
| Renewal Conditions | Must be in good standing, not in default, give written notice between 6 and 12 months prior to expiration, pay successor franchise fee, modernize to current standards, sign then-current successor franchise agreement, and sign a release (subject to state law). May be asked to sign a contract with materially different terms and conditions. |
| Transfer Fee | $7,500 |
| Transfer Conditions | Franchisor must approve all transfers. Transferee must not be in default, all fees current, new franchisee qualifies, transfer and training fees paid, purchase agreement approved, training arranged, new franchisee signs then-current franchise agreement, release signed, coordinate coverage during training. |
| Termination for Cause | Franchisor can terminate for material breach and failure to cure. Curable defaults: 24 hours to 30 days to cure. Non-curable defaults include conviction of a felony, fraud, repeated defaults even if cured, harm or threat of harm to the public, abandonment, trademark misuse. |
| Non-Compete Period | 3 years after termination, transfer, or expiration |
| Non-Compete Details | No competing business within former territory, or within 20 miles of your territory, or within 20 miles of any other Plunj franchise or affiliate-owned Plunj business (including after assignment). During the term, no involvement in any competing business anywhere without written consent. If you compete within the restrictive period, the non-compete period will be tolled for the period of competition. Also cannot divert or attempt to divert any business or customer from franchisor, affiliates, or other franchisees for 3 years post-termination. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | On-premises supervision by the operating principal and manager is recommended but not required. The operating principal must oversee all accounting, reporting, and financial components; attend all training and retraining; attend annual meetings; be directly involved in site selection, construction, and personnel decisions; and conduct frequent inspections. The operating principal is not required to work a certain or minimum number of hours but must work sufficient hours to operate the franchise at maximum capacity and efficiency. |
| Required Suppliers | Franchisees must purchase Plunj proprietary cold plunge pools and fiber grate drain and chillers from the franchisor or an affiliate. Other items must be purchased from approved suppliers or according to franchisor specifications. |
| Supply Restrictions | Franchisees may not deviate from franchisor specifications without prior written consent. To use an unapproved supplier, franchisees must submit a written request and pay a $500 evaluation fee. |
| Franchisor Revenue from Suppliers | In fiscal year ending December 31, 2024, franchisor revenue from required purchases by franchisees was $45,552 or 29% of total revenues of $155,416. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Plunj Franchise, LLC does not offer direct or indirect financing. They do not guarantee any note, lease or obligation. |
Plunj Franchise Earnings — Item 19
Revenue Range
$16K – $617K
Sample Size
4 units
Past financial performance does not guarantee future results. Individual results will vary.
Plunj Litigation & Risk Flags
Clean Litigation RecordPlunj has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Plunj System Growth
Total Units
4
Franchised
4
Company-Owned
0
Plunj currently operates 4 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 0 | 0 | 0 |
| 2023 | 1 | 0 | 1 |
| 2024 | 3 | 0 | 4 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 16 states: CA, GA, HI, IL, IN, MD, MI, MN, NY, ND, OR, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$155K
Net Income
$-47,493
Total Assets
$465K
Audited by Kezos & Dunlavy, Certified Public Accountants & Business Advisors for year ending December 31.
Plunj Franchise — FAQ
The total investment to open a Plunj franchise ranges from $394,700 to $696,033, per their Franchise Disclosure Document. This includes the initial franchise fee of $25,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Plunj charges a royalty fee of 6% of Gross Sales of gross sales, plus a 1% of gross sales (Marketing Fund); 1% of gross sales (local advertising cooperative, if established) contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Plunj Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Plunj to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Plunj franchise owners report . This is based on a sample of 4 units. Past performance does not guarantee future results.
Plunj has been franchising since 2022. The FDD shows an investment range of $394,700-$696,033, a 6% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $25,000 and the total investment ranges from $394,700 to $696,033 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Plunj and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Plunj or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com