About Peet's Coffee Franchise
Peet's Coffee is a premium specialty coffee brand with roots dating back to 1966, when Alfred Peet opened his first store in Berkeley, California and helped launch the craft coffee movement in the United States.
Today, Peet's is known for its hand roasted, small batch coffees and handcrafted beverages served in a warm, inviting cafe setting.
The franchise fee is $35,000.
Peet's Coffee Franchise Cost & Fees
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $35,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 5% of Gross Sales | National brand fund |
| Total Investment Range | $175,000 – $262,500 | Includes build-out, inventory, working capital |
The investment range of $175K–$263K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Sales) and marketing fee (5% of Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Payment is Made Low High Upon signing Initial Franchise Fee | $35,000 | $35,000 |
| Rent and Security | $30,000 | $50,000 |
| utility | $10,000 | $20,000 |
| Leasehold Unaffiliated third | $385,000 | $770,000 |
| parties Computer System and Approved third- | $60,000 | $90,000 |
| party suppliers Our Affiliate and Initial Inventory and | $15,000 | $20,000 |
| parties Furniture, Fixtures & Approved third- | $260,000 | $350,000 |
| party suppliers Approved third- Signage | $45,000 | $70,000 |
| As incurred Before opening party suppliers Professional Fees and Unaffiliated th | $70,000 | $110,000 |
| hotels, | $5,000 | $12,000 |
| Grand Opening Unaffiliated third | $3,000 | $10,000 |
| First approved third- | $110,000 | $150,000 |
| estimated to be | $10,000 | $15,000 |
| estimated to be | $85,000 | $120,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $15,000 |
| Technology Fee | $500 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | Franchisor does not offer financing. |
Peet's Coffee Franchise Earnings — Item 19
Past financial performance does not guarantee future results. Individual results will vary.
Peet's Coffee Litigation & Risk Flags
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Peet's Coffee System Growth
Peet's Coffee currently operates 0 franchised locations and 217 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Peet's Coffee Franchise — FAQ
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