About NaturaLawn of America Virginia Franchise
NaturaLawn of America is an organic based lawn care franchise that has been serving homeowners since 1991.
The brand pioneered the use of environmentally responsible lawn care methods, offering customers a healthier alternative to conventional chemical treatments.
NaturaLawn technicians apply organic based fertilizers, natural weed controls, and integrated pest management strategies to create lush, green lawns without relying heavily on synthetic chemicals.
NaturaLawn of America Virginia Franchise Cost & Fees
Minimum Investment
$78K
Average Investment
$115K
Maximum Investment
$153K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $39,500 | One-time payment upon signing |
| Royalty Fee | 9% of Gross Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% Advertising fee based on Gross Sales | National brand fund |
| Total Investment Range | $77,500 – $152,650 | Includes build-out, inventory, working capital |
The investment range of $78K–$153K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (9% of Gross Sales) and marketing fee (1% Advertising fee based on Gross Sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial License Fee | $19,500 | $39,500 |
| Opening Inventory | $0 | $5,000 |
| Real Estate Improvements | $0 | $0 |
| Lawn Care Equipment Purchases | $1,500 | $4,000 |
| Vehicle (purchase or lease cost for 6 months) | $0 | $3,000 |
| Office Furniture & Equipment | $0 | $5,000 |
| Training Expenses | $0 | $1,150 |
| Computer & Technology Expenses | $0 | $1,000 |
| Initial Annual Advertising and Marketing | $60,000 | $80,000 |
| Licenses | $250 | $500 |
| Professional Fees (accounting, legal, etc.) | $1,250 | $2,000 |
| Lease Deposits (rent, utilities, etc.) | $2,000 | $3,500 |
| Insurance Deposit | $1,500 | $3,500 |
| Additional Funds (6 months or more) | $1,500 | $4,500 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | $10,000 |
| Renewal Fee | No initial license fee charged for renewal |
| Technology Fee | Real Green Service Assistant 5 program: $132/month (first user), $74/month (users 2-5), $69/month (users 6-9), $58/month (users 10+). Intuit QuickBooks Software: $99/month. Microsoft Office 365: $100/year (Basic) or $175/year (Standard). Antivirus and Antimalware Software: estimated $30/year. |
| Audit Fee | Expense of inspection and audit |
| Interest | 1.8% per month or 21.6% per year on amounts past due |
| Delinquent Service Fee | $100 per week |
| Non-Attendance at Mandatory Meeting Fees | $1,500 first year and increased Service Fees after third |
| Indemnification | Costs & expenses |
| Attorney's Fees & Costs | Actual costs & expenses |
| Extra Training or Support at Your Location | Actual reasonable travel & living expenses |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | 1 week at home office + 2 weeks at company location + 2 to 4 days at franchisee location + 2 weeks operations training at company location (initial training). Total classroom hours: 24-40 hours. Total on-the-job hours: 51-90 hours. Plus 1-2 annual or bi-annual owner training programs. |
| Classroom Training | 24-40 |
| On-the-Job Training | 51-90 |
| Training Location | Our Home Office & A Company Location & Your Location |
| Additional Training | Franchisor will hold 1 to 2 annual or bi-annual owner training programs that franchisees must attend after opening. These meetings include training in marketing, sales techniques, promotional plans, and technical updates. Franchisor also provides assistance on a reasonable basis after opening and may hold periodic mandatory training and discussion meetings for managers and staff. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Exclusive |
| Exclusive Territory | Yes |
| Territory Size | at least 40,000 single-family households |
| Description | A specific geographic territory approved by the franchisor, determined before signing the Franchise Agreement. The size varies based on demographic profile, generally including at least 40,000 single-family households. An additional initial license fee may be charged for territories exceeding standard demographic guidelines. Franchisees may not relocate to a different territory during the license term. The franchisor and its affiliates will not establish or authorize any other person or entity to establish a NaturaLawn of America lawn care service Franchised Business within the Licensed Territory during the term of the license. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 5 years |
| Renewal Term | 3 additional terms, each for 5 years |
| Renewal Fee | No initial license fee charged for renewal |
| Renewal Conditions | Franchisee must give 6 months' written notice, comply with the Franchise Agreement and operating standards, meet minimum Gross Sales ($500,000 or adjusted amount) by the end of the fifth year and maintain it, ensure machinery and equipment meet current standards, and execute a new franchise agreement which may include different or additional terms. |
| Transfer Fee | $10,000 |
| Transfer Conditions | Transferee must have a good reputation, good credit rating, and competent business qualifications acceptable to Franchisor; successfully complete training; execute a new franchise agreement; transferor must satisfy all accrued money obligations and not be in default; transferor (and any beneficial interest holder) must sign a general release of claims against Franchisor and its affiliates. |
| Termination for Cause | Franchisor may terminate without notice if franchisee becomes insolvent or bankrupt, abandons the business, or is convicted of a felony, fraud, or crime of moral turpitude. Franchisor may terminate with notice (no opportunity to cure) if franchisee fails to open within 9 months, ceases to operate, transfers without consent, fails to comply with non-compete covenants, fails initial training, divulges confidential information, maintains false books, or understates Gross Sales by 10% or more. Franchisor may terminate with 30 days' notice and opportunity to cure for defaults such as failure to operate efficiently, late service fees, unauthorized services, failure to maintain insurance, denying inspections, repeated payment delays, failure to submit reports, understating Gross Sales by 4% or more, soliciting in another territory, failing to maintain licenses, material misrepresentations, or repeated breaches. |
| Non-Compete Period | During the term of the license and for 24 months after termination |
| Non-Compete Details | During the term of the license, franchisee may not directly or indirectly engage in or acquire any financial or beneficial interest in any similar lawn care or landscaping business. For 24 months after termination, franchisee may not engage in or acquire any financial or beneficial interest in any similar lawn care or landscaping business within the Licensed Territory or within a 20-mile radius of its perimeter or any licensed territory of any other NaturaLawn of America franchisee or company business. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The Franchised Business must at all times be under the franchisee's direct on-premises supervision or that of a manager acceptable to the franchisor. The franchisee or manager must work full-time and personally devote full attention and energy to managing and operating the business and supervising employees. The franchisee must own the majority interest (more than 50%) in the franchise. The franchisee or manager may not engage in, or acquire any financial or beneficial interest in any similar lawn care, lawn maintenance, or landscaping business, nor seek to employ any person employed by the franchisor or any Franchised Business without prior written permission. |
| Required Suppliers | Franchisees must purchase all products, equipment, inventory, and services from the franchisor or other approved suppliers, or according to franchisor's standards, specifications, and requirements as described in the Manual. All orders for these items must be processed through the franchisor's centralized purchasing department. If the franchisor has items in stock, franchisees must purchase them from the franchisor. |
| Supply Restrictions | Franchisees must use only pre-approved marketing and advertising materials. They are required to purchase specific computer hardware (bar code scanner, HP LaserJet Printer) and software (antivirus, antimalware, cloud-based Real Green Service Assistant 5, Intuit QuickBooks, Microsoft Office 365) that meet franchisor specifications. There are no approved suppliers (other than the franchisor) in which any of its officers own an interest. There are no restrictions on the source of insurance, but minimum liability coverage of $1,000,000 or state's required minimum, whichever is greater, is mandated. |
| Franchisor Revenue from Suppliers | $1,409,212, or 15.4% of total revenues of $9,190,651, from the sale of products, supplies, equipment, paper and promotional materials and other inventory to franchisees, as well as certain rebates/remunerations from suppliers. Rebates/remunerations from suppliers range from 1% to 16% of the cost of equipment, products, promotional materials, or paper products. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
NaturaLawn of America Virginia Franchise Earnings — Item 19
Average Revenue
$2.2M
Median Revenue
$1.1M
Revenue Range
$252K – $9.7M
Sample Size
40 units
Past financial performance does not guarantee future results. Individual results will vary.
NaturaLawn of America Virginia Litigation & Risk Flags
Clean Litigation RecordNaturaLawn of America Virginia has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
NaturaLawn of America Virginia System Growth
Total Units
98
Franchised
88
Company-Owned
10
NaturaLawn of America Virginia currently operates 88 franchised locations and 10 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2022 | 4 | 0 | 96 |
| 2023 | 6 | 2 | 100 |
| 2024 | 0 | 2 | 98 |
Transfers: 0 | Closures: 2
State Registrations
Registered in 14 states: Non-Registration States, FL, IL, IN, KY, MD, MI, MN, NE, NY, UT, TX, VA, WI
Franchisor Financials (Item 21)
Revenue
$9.2M
Net Income
$1.9M
Total Assets
$4.6M
Audited by Hildebrand Limparis & Associates, CPAs, PC for year ending December 31.
NaturaLawn of America Virginia Franchise — FAQ
The total investment to open a NaturaLawn of America Virginia franchise ranges from $77,500 to $152,650, per their Franchise Disclosure Document. This includes the initial franchise fee of $39,500. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
NaturaLawn of America Virginia charges a royalty fee of 9% of Gross Sales of gross sales, plus a 1% Advertising fee based on Gross Sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the NaturaLawn of America Virginia Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from NaturaLawn of America Virginia to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, NaturaLawn of America Virginia franchise owners report average revenue of $2.2M and median revenue of $1.1M. This is based on a sample of 40 units. Past performance does not guarantee future results.
NaturaLawn of America Virginia has been franchising since 1991. The FDD shows an investment range of $77,500-$152,650, a 9% of Gross Sales royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $39,500 and the total investment ranges from $77,500 to $152,650 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from NaturaLawn of America Virginia and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with NaturaLawn of America Virginia or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com