About Museum of Illusions Franchise
Museum of Illusions is an entertainment and attraction franchise that features immersive, interactive exhibits based on optical illusions, holograms, and visual puzzles.
Originally founded in Croatia by Metamorfoza d.o.o., the brand has been franchising since 2018 and has expanded to dozens of locations worldwide.
Each museum offers visitors a walkthrough experience filled with photo worthy installations that play with perspective, light, and perception.
Museum of Illusions Franchise Cost & Fees
Minimum Investment
$450K
Average Investment
$2.1M
Maximum Investment
$3.7M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $100,000 | One-time payment upon signing |
| Royalty Fee | 15% of Ticket Sales plus 5% of Other Sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 5% of Total Sales at a minimum, unless agreed otherwise (Local Advertising); Brand Development Fee: Not applicable | National brand fund |
| Total Investment Range | $450,000 – $3,700,000 | Includes build-out, inventory, working capital |
The investment range of $450K–$3.7M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (15% of Ticket Sales plus 5% of Other Sales) and marketing fee (5% of Total Sales at a minimum, unless agreed otherwise (Local Advertising); Brand Development Fee: Not applicable) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $100,000 | $100,000 |
| Initial Training and Opening Assistance | $10,000 | $20,000 |
| Rent – 3 Months | $21,000 | $250,000 |
| Security Deposits | $10,000 | $1,000,000 |
| Leasehold Improvements | $150,000 | $1,500,000 |
| Exhibits | $50,000 | $100,000 |
| Equipment, Furnishings and Fixtures | $15,000 | $70,000 |
| Computer System | $1,000 | $15,000 |
| Website Set-Up | $5,000 | $5,000 |
| Insurance – 3 Months | $500 | $15,000 |
| Permits and Licenses | $3,000 | $50,000 |
| Initial Inventory | $30,000 | $70,000 |
| Signage | $500 | $30,000 |
| Grand Opening Advertising | $5,000 | $100,000 |
| Architect and Design Fees | $12,000 | $150,000 |
| Professional Fees | $2,000 | $25,000 |
| Additional Funds – 3 months | $35,000 | $200,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of our then-current initial franchise fee |
| Renewal Fee | None |
| Technology Fee | Up to $2,000 Annually (Computer System Maintenance); Up to $1,000 Annually (Security System Maintenance) |
| Audit Fee | $5,000 to $15,000 |
| Promotional Campaigns | $2,000 to $50,000 per promotion |
| Initial Training (For New or Replacement Employees) | Our then-current per person training fee, plus expenses (not to exceed $1,500 per person) |
| Additional On-Site Training | Our then-current per diem rate per trainer, plus expenses (not to exceed $1,500 per diem) |
| Interest on Overdue Amounts | 1.5% per month or the highest rate allowed by applicable law, whichever is less |
| Insufficient Funds Fee | $100 per occurrence |
| Prohibited Product or Service Fine | $1,000 per day of use of unauthorized products or services |
| System Updates | Will vary under circumstances |
| Repair, Maintenance, and Remodeling/Redecorating | Will vary under circumstances |
| Insurance Premiums | Reimbursement of premium costs plus a 10% administrative fee |
| Management Fee | 10% of Total Sales, plus expenses |
| Violation of Non-Competition Covenant | $1,000,000 |
| Dilemma Games Inventory | Minimum of $20,000 per order from Thailand stock; Maximum of $4,000 per order from Zagreb stock |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately five days |
| Classroom Training | 0 hours |
| On-the-Job Training | 49 hours |
| Training Location | At your Franchised Business and via Skype |
| Additional Training | Additional on-site training at your request or if determined necessary by us. Periodic refresher training regarding new exhibits, products, advertising campaigns, and similar items. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Protected geographical territory |
| Exclusive Territory | Yes |
| Territory Size | Negotiated, typically municipal boundaries |
| Description | Your Territory will be negotiated based on the proximity of other major cities to your Franchised Business, typically using municipal boundaries. If no accepted location at signing, a non-exclusive site search area is provided. We will not establish or operate, nor license any other person to establish or operate, a Museum of Illusions business in your Territory, with exceptions as permitted by the Franchise Agreement. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One successor term of 10 years |
| Renewal Fee | None |
| Renewal Conditions | You must have been in substantial compliance throughout the initial term and in full compliance at its expiration with the Agreement, lease, and other agreements. We may require remodeling or refurbishment of the Franchised Business to meet current image standards within six months of notice. |
| Transfer Fee | 50% of our then-current initial franchise fee |
| Transfer Conditions | You and your Owners must be in full compliance with the Agreement. The transferee and its owners must meet our standards for good moral character and business experience, and not be engaged in a Competitive Business. A general release must be executed. You must comply with our right of first refusal. The transferee must agree to be bound by the Agreement terms or sign our then-current franchise agreement, pay all amounts owed, and complete training. |
| Termination for Cause | Breach of any material obligation, including failure to open on time, abandonment, material misrepresentation, conviction of a felony or crime against a child, unauthorized use of Marks or Confidential Information, loss of premises, insolvency, false reports, three or more defaults in 12 months, failure to maintain insurance, or posing a public health/safety threat. |
| Non-Compete Period | Two (2) years |
| Non-Compete Details | Upon termination or expiration, neither you nor your Principal Owners, nor immediate family members, may directly or indirectly have an interest in or perform services for any Competitive Business within a 100-mile radius of your former Franchised Business or any other Museum of Illusions Business in the System for two years. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | You are not required to personally supervise day-to-day operations, but you must designate and retain a Museum Director to oversee operations. This Director must complete our training program to our satisfaction and be approved by us. If you are an individual, we recommend you be the Museum Director. |
| Required Suppliers | Our Parent is the sole approved supplier of the Dilemma Games you must have in your inventory. Our Parent is also an approved supplier of certain exhibits and gift shop items (t-shirts, magnets, hoodies, pencils, and books), but you are not required to purchase these other items from our Parent. |
| Supply Restrictions | You must purchase or lease all fixtures, furnishings, equipment (including computer system and communication systems), décor items, signs, and related items from suppliers that meet our standards and specifications, or from approved suppliers. You must obtain our written consent for any unapproved products or suppliers. |
| Franchisor Revenue from Suppliers | Our Parent had total revenues of $4,129,712 in 2021, of which $660,198 (16%) was from sales to international franchisees and $178,617 (4.33%) was from sales to franchisees in the United States. Neither we nor our affiliates earned revenue from Allowances. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease or obligation. |
Museum of Illusions Franchise Earnings — Item 19
Average Revenue
$2.8M
Median Revenue
$3.2M
Revenue Range
$382K – $3.9M
Sample Size
5 units
Past financial performance does not guarantee future results. Individual results will vary.
Museum of Illusions Litigation & Risk Flags
1 Pending Action ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Museum of Illusions System Growth
Total Units
5
Franchised
5
Company-Owned
0
Museum of Illusions currently operates 5 franchised locations and 0 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 1 | 0 | 3 |
| 2020 | 1 | 0 | 4 |
| 2021 | 1 | 0 | 5 |
Transfers: 0 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$1.6M
Net Income
$-162,301
Total Assets
$1.5M
Audited by STUART M. SABAL, CPA for year ending December 31st.
Museum of Illusions Franchise — FAQ
The total investment to open a Museum of Illusions franchise ranges from $450,000 to $3,700,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $100,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Museum of Illusions charges a royalty fee of 15% of Ticket Sales plus 5% of Other Sales of gross sales, plus a 5% of Total Sales at a minimum, unless agreed otherwise (Local Advertising); Brand Development Fee: Not applicable contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Museum of Illusions Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Museum of Illusions to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Museum of Illusions franchise owners report average revenue of $2.8M and median revenue of $3.2M. This is based on a sample of 5 units. Past performance does not guarantee future results.
Museum of Illusions has been franchising since 2018. The FDD shows an investment range of $450,000-$3,700,000, a 15% of Ticket Sales plus 5% of Other Sales royalty, and includes an Item 19 earnings disclosure. There are 1 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $100,000 and the total investment ranges from $450,000 to $3,700,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Museum of Illusions and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Museum of Illusions or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com