About Moxie Salon & Beauty Bar (Unit Offering) Franchise
Moxie Salon and Beauty Bar is a full service hair salon and beauty bar franchise offering haircuts, coloring, styling, blowouts, and beauty treatments in a modern, stylish setting.
The brand has been franchising since 2014 and attracts both experienced stylists and beauty enthusiasts with its contemporary salon concept.
Each Moxie location creates a welcoming environment where clients receive personalized beauty services from skilled professionals.
Moxie Salon & Beauty Bar (Unit Offering) Franchise Cost & Fees
Minimum Investment
$158K
Average Investment
$281K
Maximum Investment
$404K
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $39,000 | One-time payment upon signing |
| Royalty Fee | 6% of Gross Revenues of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | Currently 2% of weekly Gross Revenues, can increase to a maximum of 3% of weekly Gross Revenues | National brand fund |
| Total Investment Range | $157,900 – $404,000 | Includes build-out, inventory, working capital |
The investment range of $158K–$404K reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of Gross Revenues) and marketing fee (Currently 2% of weekly Gross Revenues, can increase to a maximum of 3% of weekly Gross Revenues) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $39,000 | $39,000 |
| Real Estate and Security Deposit (Lease and Utilities) | $2,000 | $12,000 |
| Architect Fees | $3,500 | $7,000 |
| Leasehold Improvements | $25,000 | $130,000 |
| Furniture, Fixtures & Equipment | $60,000 | $155,000 |
| Computer System, Software, Credit Card Processing Equipment, Training and Support | $3,000 | $6,000 |
| Insurance (3 Months) | $900 | $2,000 |
| Supplies | $500 | $1,500 |
| Opening Inventory | $3,000 | $5,000 |
| Training Expenses | $500 | $2,500 |
| Signage | $2,500 | $13,000 |
| Grand Opening Advertising | $5,000 | $5,000 |
| Licenses and Permits | $500 | $1,000 |
| Legal and Accounting – Professional Fees | $2,500 | $5,000 |
| Additional Funds (3 month period) | $10,000 | $20,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | 50% of our then-current Initial Franchise Fee |
| Renewal Fee | $10,000 for 1st renewal term, $5,000 for 2nd renewal term, $2,500 for 3rd renewal term |
| Technology Fee | $330 per month |
| Audit Fee | All costs and expenses associated with audit (payable only if audit is required due to failure to provide reports, or if understatement of 2% or more is found) |
| Local Advertising Fee | The greater of (i) 3% of Gross Revenue, or (ii) $350 each week (can increase to 4% of Gross Revenue) |
| Cooperative Advertising | If established, an amount as determined by the Cooperative, not to exceed 3% of weekly Gross Revenues |
| Initial Training Fee (Replacement or Additional Trainees) | $500/trainee |
| Ongoing Training | Our then-current per diem rate per trainer, plus our trainer(s)’ expenses (current per diem rate is $300 per trainer) |
| Relocation Fee | $1,500 |
| Interest on overdue amounts | 18% per year or the maximum rate allowed by law, whichever is less |
| Late Report Fee | $200 per report |
| Non-Sufficient Funds Fee | $100 for each electronic funds transfer returned; $100 for each check or draft returned |
| Approval of Products or Suppliers | Reimbursement of costs incurred in evaluating proposals (estimated not to exceed $1,000) |
| Insurance Policies | Amount of unpaid premiums plus our reasonable expenses in obtaining the policies |
| Indemnification of Us | Will vary under circumstances |
| Costs and Attorneys’ Fees | Will vary under circumstances |
| Management Fee | 10% of the Franchised Business’ Gross Revenues (in addition to the Royalty Fee and Advertising Fund Contribution) plus our direct out of pocket costs and expenses |
| Replacement Manual | Reimbursement of our costs |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Approximately 6 business days (Phase One) and 3 to 5 business days (Phase Two) |
| Classroom Training | 25 hours |
| On-the-Job Training | 48 hours |
| Training Location | Phase One: Our Headquarters or Affiliate Location; Phase Two: Your Location |
| Additional Training | Ongoing training, annual conferences, conventions, and evaluation programs may be conducted. Franchisees may request additional on-site training or consultation for a per diem fee plus trainer expenses. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | A radius around the Approved Location representing 8 minutes of travel in rural/suburban areas, or a smaller radius in metropolitan/urban areas with similar population density. |
| Description | The boundaries of your Territory may be described in terms of zip codes, streets, landmarks (both natural and man-made) or county lines. The franchisor will not open or operate, or license a third party to open or operate, any other Salon utilizing the Proprietary Marks and System from a physical location within your Territory during the term of your Franchise Agreement, provided you are not in default. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 10 years |
| Renewal Term | One additional term of 10 years and two consecutive terms of 5 years each |
| Renewal Fee | $10,000 for 1st renewal, $5,000 for 2nd renewal, $2,500 for 3rd renewal |
| Renewal Conditions | Substantial compliance with the Franchise Agreement, right to maintain possession of approved location, capital expenditures for uniformity, timely satisfaction of monetary obligations, payment of renewal fee, no more than two Notices of Default within two years of expiration, timely written notice of intent to renew, signing a current Franchise Agreement, compliance with current qualifications and training, and signing a General Release. |
| Transfer Fee | 50% of the then-current Initial Franchise Fee |
| Transfer Conditions | Franchisor's right of first refusal not exercised, all obligations paid, General Release signed, prospective transferee meets business/financial standards, transferee and owners sign current Franchise Agreement and personal guarantees, copies of transfer contracts provided, transferee's manager completes initial training, assignor cures existing defaults, assignee upgrades Salon to current standards, assignor remains liable for pre-transfer obligations, assignor complies with post-term non-compete. |
| Termination for Cause | Automatic termination without notice for bankruptcy/insolvency events. Termination upon notice without opportunity to cure for failure to commence operation within one year, abandonment, loss of location rights, material misrepresentation, felony conviction, public health/safety threat, non-compliance with Host/Authority, non-compete violation, concealment of revenues/false records, failure to maintain financial records, refusal of inspection/audit, repeated defaults, or offering unapproved products/services. Termination with 15 days to cure for substantial non-compliance with requirements or failure to carry out terms in good faith. |
| Non-Compete Period | 2 years after termination or expiration |
| Non-Compete Details | During the term, franchisees cannot directly or indirectly engage in any other salon or beauty service business where 25% or more of products/services are similar. For two years after termination/expiration, franchisees and their owners/staff are prohibited from owning or working for a Competitive Business within 10 miles of their Salon or any other System Salon. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | Yes |
| Participation Details | The franchisee must personally supervise the operation of the Franchised Business and devote necessary time and best efforts. If a corporate entity, an Operating Principal must satisfactorily complete initial training and be actively involved. A designated Manager and Educational Ambassador, both approved and trained by the franchisor, must always supervise the business. |
| Required Suppliers | Franchisees must purchase Proprietary Products (trade dress, customized bar, hair color mixing station, logoed decor lighting, wall graphics, art, stylist chairs, reception furniture, Get Moxified® line of hair and beauty products) only from the franchisor or its affiliates (Moxie BBB Retail, LLC). Certain non-proprietary items of furniture, fixtures, and equipment are also exclusively sourced from the franchisor or its affiliates due to commercial unavailability or preferential pricing. Other non-proprietary items can be purchased from approved suppliers or chosen sources if specifications are met. |
| Supply Restrictions | Franchisees are required to purchase all Proprietary Products and certain non-proprietary trade dress items and equipment from the franchisor or its affiliate, Moxie BBB Retail, LLC. Other non-proprietary products and services must meet franchisor specifications and may be offered by the franchisor or its affiliates on a non-exclusive basis. System-wide supply contracts may require purchase from specified vendors. |
| Franchisor Revenue from Suppliers | Moxie BBB Retail, LLC derived $245,464.11 from required purchases in 2021. J&V Quality Construction derived $0 in 2021. Moxie Brand Building Fund LLC received $25,799.29 in rebates from designated suppliers in 2021. |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | No |
| Description | We do not offer direct or indirect financing. We do not guarantee your note, lease, or obligation. |
Moxie Salon & Beauty Bar (Unit Offering) Franchise Earnings — Item 19
Moxie Salon & Beauty Bar (Unit Offering) does not make an Item 19 financial performance representation in their FDD. This means they do not disclose revenue, profit, or earnings data for franchised locations. Before investing, ask the franchisor directly for franchisee contact information so you can speak with existing owners about their actual financial performance.
Moxie Salon & Beauty Bar (Unit Offering) does not include an Item 19 financial performance representation in their FDD. Contact information for current and former franchisees is listed in Item 20 of the FDD.
Moxie Salon & Beauty Bar (Unit Offering) Litigation & Risk Flags
Clean Litigation RecordMoxie Salon & Beauty Bar (Unit Offering) has no pending litigation actions listed in their FDD. There is also no bankruptcy history disclosed.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Moxie Salon & Beauty Bar (Unit Offering) System Growth
Total Units
11
Franchised
9
Company-Owned
2
Moxie Salon & Beauty Bar (Unit Offering) currently operates 9 franchised locations and 2 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2019 | 2 | 0 | 9 |
| 2020 | 0 | 0 | 9 |
| 2021 | 2 | 0 | 11 |
Transfers: 1 | Closures: 0
State Registrations
Registered in 14 states: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, WI
Franchisor Financials (Item 21)
Revenue
$214K
Net Income
$5K
Total Assets
$82K
Audited by COSTAROTHBORT CPAs LLC for year ending December 31, 2021.
Moxie Salon & Beauty Bar (Unit Offering) Franchise — FAQ
The total investment to open a Moxie Salon & Beauty Bar (Unit Offering) franchise ranges from $157,900 to $404,000, per their Franchise Disclosure Document. This includes the initial franchise fee of $39,000. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Moxie Salon & Beauty Bar (Unit Offering) charges a royalty fee of 6% of Gross Revenues of gross sales, plus a Currently 2% of weekly Gross Revenues, can increase to a maximum of 3% of weekly Gross Revenues contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Moxie Salon & Beauty Bar (Unit Offering) Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Moxie Salon & Beauty Bar (Unit Offering) to ensure you have the most up-to-date version.
Moxie Salon & Beauty Bar (Unit Offering) does not provide an Item 19 financial performance representation in their FDD, which means they do not disclose franchisee revenue or earnings data. Prospective investors should contact existing franchisees directly (listed in Item 20 of the FDD) to gather real-world financial performance information.
Moxie Salon & Beauty Bar (Unit Offering) has been franchising since 2014. The FDD shows an investment range of $157,900-$404,000, a 6% of Gross Revenues royalty, and includes an Item 19 earnings disclosure. There is no pending litigation. Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $39,000 and the total investment ranges from $157,900 to $404,000 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
Similar Beauty & Personal Care Franchises
Interested in Moxie Salon & Beauty Bar (Unit Offering)?
Get free info on this franchise. We will send you a detailed FDD report by email.
Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Moxie Salon & Beauty Bar (Unit Offering) and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Moxie Salon & Beauty Bar (Unit Offering) or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com