About Marriott (includes JW Marriott) Franchise
Marriott and JW Marriott are flagship hotel brands within Marriott International, the world's largest hotel company.
Marriott Hotels offer full service accommodations with meeting and event facilities, dining options, fitness centers, and business services for both leisure and corporate travelers.
JW Marriott represents the luxury tier, featuring refined elegance, premium amenities, and curated guest experiences.
Marriott (includes JW Marriott) Franchise Cost & Fees
Minimum Investment
$95.9M
Average Investment
$167.6M
Maximum Investment
$239.3M
| Fee Type | Amount | Notes |
|---|---|---|
| Initial Franchise Fee | $100,000 plus $400 per guestroom in excess of 250 guestrooms | One-time payment upon signing |
| Royalty Fee | 6% of gross room sales, plus 3% of gross food and beverage sales of gross sales | Ongoing; paid monthly |
| Marketing/Ad Fund | 1% of gross room sales | National brand fund |
| Total Investment Range | $95,892,590 – $239,254,490 | Includes build-out, inventory, working capital |
The investment range of $95.9M–$239.3M reflects variability in build-out costs, store size, lease terms, and market. The combined royalty (6% of gross room sales, plus 3% of gross food and beverage sales) and marketing fee (1% of gross room sales) are ongoing costs paid as a percentage of gross sales.
Investment Breakdown (Item 7)
| Item | Low | High |
|---|---|---|
| Initial Franchise Application Fee1 | $120,000 | $120,000 |
| Pre-Opening Training, Revenue Management, Marketing & Digital Support, and Related Services2 | $114,000 | $222,000 |
| Property Management System, Reservation System, Yield Management System, and Sales and Catering System3 | $217,000 | $287,000 |
| Other Systems and Training4 | $42,000 | $135,000 |
| Market Feasibility Study5 | $15,000 | $25,000 |
| Real Estate6 | N/A | N/A |
| Building Permit, Tap, and Impact Fees7 | N/A | N/A |
| Building Construction7 | $74,940,000 | $193,530,000 |
| Kitchen and Laundry Equipment8 | $1,800,000 | $2,430,000 |
| Furniture and Fixtures9 | $9,210,000 | $19,710,000 |
| Technology Hardware & Software and Network Infrastructure10 | $900,000 | $4,440,000 |
| Operating Supplies11 | $2,001,000 | $3,840,000 |
| Professional Design Services12 | $3,750,000 | $9,690,000 |
| Insurance13 | N/A | N/A |
| Start-Up Costs14 | $1,440,000 | $2,250,000 |
| Hard Cost Contingency (10% of hard costs)15 | N/A | N/A |
| Food Safety and Sanitation Compliance16 | $490 | $490 |
| Opening Advertising17 | $115,000 | $200,000 |
| Additional Funds (first 3 months) 18 | $1,050,000 | $2,400,000 |
Additional Fees (Item 6)
| Fee Type | Amount |
|---|---|
| Transfer Fee | The greater of $150,000 or $500 per guestroom |
| Renewal Fee | Not renewable |
| Technology Fee | Point-of-Sale (“POS”) System: $17 to $30 per month per POS workstation; PMS Application Patching: $210 to $220 per month; EMPOWER: Guest Experiences Reservations Add-On License: $550 per year per reservations agent; Continent Field Support: $7.34 to $9.50 per device per month; Information Security Managed Detection and Response Services: $39 per device per year; Opera Exchange Interface (“OXI”) License and Support: $440 per year; Mobile Device and Application Management and Mobile Application Access: $9 to $10 per device per month; Marriott Environmental Sustainability Hub (“MESH”): $305 per year, plus an implementation fee of $59. |
| Audit Fee | Audit Program: Covered by Program Services Contribution (re-audits $1,350 to $4,500); Accounting Audit: Amount of underpayment plus interest. |
| Program Services Contribution | 1.62% of gross room sales (which includes a contribution to the Marketing Fund of 1% of gross room sales); plus $50,000 per year; plus $510 per guestroom per year. |
| Marriott Bonvoy | 4.2% of qualifying revenue generated by customers earning loyalty points or miles; plus 1% of qualifying event revenue for select group events and catering events, up to a maximum charge of $300 per group or catering event. |
| Revenue Management Advisory Services | $2,900 to $8,000 per month, plus a one-time set-up fee that ranges from $3,500 to $5,000 |
| Business Transient (BT) Booking | $123.00 to $291.40 per month, depending on the number of guestroom nights that are centrally reserved for your hotel |
| Customer Engagement Center (“CEC”) Property Support Services (“PSS”) | $9.55 to $10.05 per guestroom reserved for non-resort hotels; plus $10.60 to $11.15 per guestroom reserved for resort hotels ($14.40 to $15.10 for resort hotels requesting enhanced services); plus $34.85 to $41.00 per hour for other PSS. |
| Learning & Development Bundle | $11.60 to $12.80 ($17.40 to $19.20 for JW Marriott hotels) per guestroom per year |
| Destination and Resort Fees | Application fee of $1,500 plus $550 per year if your application to charge destination or resort fees is approved |
| Unauthorized Electronic Identifier | $100 per day an unauthorized email address, domain name, mobile application name, website, or other electronic identifier is in use |
Training Program (Item 11)
| Detail | Information |
|---|---|
| Total Duration | Varies by program, ranging from 0.5 hours to 50 hours for electronic systems, and 4 hours for alcohol awareness. Brand & Service Training averages 10 to 16.5 hours for hourly associates, management level associates, and general managers. Ethics + Integrity Training ranges from 1.5 to 3.5 hours. Leadership Development Training ranges from 8 to 32 hours. |
| Classroom Training | Varies by program and role. Examples include: Brand & Service Training (Average of 10 to 16.5 hrs), Ethics + Integrity Training (1.5 to 3.5 hrs), Functional Operations Training (0.5 to 6.5 hrs), Administrative Training (0.5 to 1.0 hrs), Electronic Systems Training (4 to 50 hrs), Leadership Development Training (8 to 32 hrs), Loyalty Training (0.5 to 1.0 hrs), Alcohol Awareness Training (4 hours), Food Allergen (1 hour), Food Safety Certification (Associates) (2 hours), Food Safety Certification (Management) (8 hours). |
| On-the-Job Training | None for most listed programs. |
| Training Location | Varies (Web-based, Online, Varies). Executive Orientation and FITM/FOND programs are provided at a location designated by the franchisor. On-site training is conducted at the hotel. |
| Additional Training | New-to-Marriott franchisee executives must attend Executive Orientation. If not qualified to operate a system hotel without additional training, franchisees must participate in the Franchisee Introduction to Marriott program (FITM) or Franchisee OnBoarding for New Development program (FOND). Franchisees participating in these programs must also undergo a non-accountable audit and participate in Revenue Management Advisory Services, Customer Engagement Center Property Support Services, and Digital Marketing programs for two years. Regional and Global General Managers Conferences may be required or encouraged. Leadership training programs are available optionally. Residential training is required for directors of residences. |
Territory Rights (Item 12)
| Detail | Information |
|---|---|
| Territory Type | Non-exclusive |
| Exclusive Territory | No |
| Territory Size | A radius around your hotel or delineated by streets, highways, or other geographical boundaries. |
| Description | You will not receive an exclusive territory. If a territory is granted, it will apply to Marriott hotels only (or JW Marriott Hotels only), for a duration of five years or less, and will not apply to existing or under-development hotels, hotels acquired through chain acquisition, or residential/condominium products. The continuation of territorial rights may be contingent on timely construction commencement and hotel opening. The franchisor and its affiliates reserve the right to develop, promote, market, own, operate, lease, license, franchise, and/or manage other hotels or lodging products at any location, including those adjacent or proximate to your hotel, which may compete directly with your business. |
Renewal, Termination & Transfer (Item 17)
| Detail | Information |
|---|---|
| Initial Term | 20 years after the hotel opens as a system hotel |
| Renewal Term | Not renewable |
| Transfer Fee | The greater of $150,000 or $500 per guestroom |
| Transfer Conditions | Franchisor's prior consent is required for transfers of the Hotel or a Controlling Ownership Interest in the Franchisee or a Control Affiliate. Conditions include providing identity of transferees and their Interestholders, a copy of the purchase agreement, organizational documents, payment of a non-refundable property improvement plan fee, payment of the application fee, transferee being a Qualified Person, retention of a consented management company, execution of new franchise and related agreements (with current fees and standards, and potentially a shortened term), payment of all amounts due, and execution of a general release of claims. Franchisor may withhold consent if the transferee's financial status is insufficient, an uncured breach exists, or the hotel is not in good standing under the Quality Assurance Program. |
| Termination for Cause | Franchisor may terminate immediately for financial defaults (e.g., bankruptcy, insolvency, inability to pay debts, receiver appointment, execution levied, foreclosure suit) or non-financial defaults (e.g., becoming a Restricted Person, violation of Applicable Law, becoming a Competitor, dissolution, loss of right to operate, cessation of operation, underreporting, public health/safety threat, failure to meet QA thresholds, disclosure of confidential information, repeated breaches). Franchisor may terminate with 30 days' notice for failure to timely complete construction/conversion/renovation, failure to pay amounts due, breach of other Marriott Agreements, conviction of Serious Crime by key personnel, or failure to comply with Standards. |
| Non-Compete Period | During the term of the franchise and after termination or expiration (if a replacement hotel is operated at the site during the original term). |
| Non-Compete Details | During the term, you may not use any part of the hotel to divert business or promote another business, nor may you or your affiliates sell/lease the hotel to, or become, a Competitor or transfer any interest to a Competitor without prior approval. If the franchise agreement is terminated due to casualty and you or your affiliates operate a replacement hotel at the site during the original term, you must pay liquidated damages. |
Operations & Supply (Items 8 & 15)
| Detail | Information |
|---|---|
| Owner-Operator Required | No |
| Participation Details | Franchisees are required to operate the hotel or hire a management company consented to by the franchisor. A general manager who has successfully completed the franchisor's training program must directly supervise the business on the premises and devote full time to management. The franchisor may determine if a franchisee is qualified to operate the hotel; if not, a management company will be required. The franchisor's consent is required for any proposed management company, and the management agreement must comply with the franchise agreement terms. The franchisor does not require the on-premises management company or general manager to have an equity interest in the franchised business. Guaranties from principals or entities with substantial net worth may be required. |
| Required Suppliers | You must use only such furniture, fixtures, and equipment (“FF&E”), operating and cleaning supplies and equipment (“OS&E”), and other goods and services at the hotel that conform to our applicable standards and specifications. We may specify a particular model or brand of FF&E or OS&E that may be available from only one manufacturer or supplier. Certain food products, FF&E, OS&E, communication systems, and other goods and services must be purchased only from us or sources designated or approved by us. You must purchase exterior building signs from one of several approved sign vendors. You must purchase a license for the Global Recipe Database directly from our designated vendor. You must use the POS system that we designate. You must retain an approved vendor to provide patching services for the PMS system. You must purchase endpoint detection response software (“EDR”) and use a managed detection and response service (“MDR”). You must use our preferred providers for credit card processing. |
| Supply Restrictions | The franchisor may modify standards and specifications at its sole discretion, and you must comply with changes at your expense. You must purchase exterior building signs from approved vendors. You must comply with heightened cleanliness standards. You must use the POS system designated by the franchisor. You must retain an approved vendor for PMS patching services. You must purchase EDR software and use an MDR service. You must use preferred providers for credit card processing. You are required to serve only Pepsi-branded drinks at your hotel (subject to certain limited exceptions). |
| Franchisor Revenue from Suppliers | $29,833,312 |
Financing (Item 10)
| Detail | Information |
|---|---|
| Financing Available | Yes |
| Description | Marriott generally does not offer direct or indirect financing or guarantee franchisee obligations. However, in limited circumstances and at its sole discretion, Marriott may offer credit support in the form of a contingent guaranty of a portion of a third-party loan or make a mezzanine loan. Factors considered include market penetration, hotel size/location, economic/financial environment, conversion cost, franchisee's commitment to system growth, and meeting current criteria. Marriott also has a Diversity Development Incentive Program for historically underrepresented diverse owners, which includes a discounted application fee ($10,000), key money incentive ($3,500 per guestroom), and reduced franchise fees (3.5% for years 1-2, 5% for year 3, 6% for year 4+). A similar incentive program exists for relicense transactions, offering a discounted relicense application fee ($10,000) and a 50% discount on the FITM-R program fee, and potentially key money. |
Marriott (includes JW Marriott) Franchise Earnings — Item 19
Average Revenue
$110.83
Median Revenue
$99.83
Revenue Range
$40.02 – $418.26
Sample Size
222 units
Past financial performance does not guarantee future results. Individual results will vary.
Marriott (includes JW Marriott) Litigation & Risk Flags
10 Pending Actions ListedReview the full FDD for details on pending litigation.
Litigation and bankruptcy data is sourced from Items 3 and 4 of the FDD. Always verify current status directly from the most recent FDD.
Marriott (includes JW Marriott) System Growth
Total Units
369
Franchised
245
Company-Owned
124
Marriott (includes JW Marriott) currently operates 245 franchised locations and 124 company-owned units. Unit count data is sourced from Item 20 of the FDD.
Unit History (Item 20)
| Year | Opened | Closed | Total |
|---|---|---|---|
| 2020 | 7 | 1 | 236 |
| 2021 | 9 | 2 | 243 |
| 2022 | 6 | 4 | 245 |
Transfers: 13 | Closures: 4
State Registrations
Registered in 5 states: CA, MI, NY, SD, WI
Franchisor Financials (Item 21)
Revenue
$20773.0M
Net Income
$2358.0M
Total Assets
$24815.0M
Audited by Ernst & Young LLP for year ending December 31.
Marriott (includes JW Marriott) Franchise — FAQ
The total investment to open a Marriott (includes JW Marriott) franchise ranges from $95,892,590 to $239,254,490, per their Franchise Disclosure Document. This includes the initial franchise fee of $100,000 plus $400 per guestroom in excess of 250 guestrooms. The investment covers build-out, inventory, equipment, signage, working capital, and other startup costs.
Marriott (includes JW Marriott) charges a royalty fee of 6% of gross room sales, plus 3% of gross food and beverage sales of gross sales, plus a 1% of gross room sales contribution to the marketing/advertising fund. These fees are paid on an ongoing basis.
You can download the Marriott (includes JW Marriott) Franchise Disclosure Document free on this page. The FDD is a public document filed with state franchise registries. Always also request the current FDD directly from Marriott (includes JW Marriott) to ensure you have the most up-to-date version.
According to the Item 19 financial performance representation in their FDD, Marriott (includes JW Marriott) franchise owners report average revenue of $110.83 and median revenue of $99.83. This is based on a sample of 222 units. Past performance does not guarantee future results.
Marriott (includes JW Marriott) has been franchising since 1968. The FDD shows an investment range of $95,892,590-$239,254,490, a 6% of gross room sales, plus 3% of gross food and beverage sales royalty, and includes an Item 19 earnings disclosure. There are 10 pending litigation action(s). Review the full FDD and contact current franchisees listed in Item 20 before making any investment decision.
The franchise fee is $100,000 plus $400 per guestroom in excess of 250 guestrooms and the total investment ranges from $95,892,590 to $239,254,490 depending on location size and market. Contact the franchisor directly for current net worth and liquid capital requirements, territory availability, and application details.
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Data Source & Disclaimer: This website is for informational purposes only. It is not an offer to sell or buy a franchise. This profile is based on publicly available FDD data sourced from state franchise registry filings. All information is for research purposes only and does not constitute legal, financial, or investment advice. Data may be outdated or contain errors. Always obtain the current FDD directly from Marriott (includes JW Marriott) and consult a qualified franchise attorney before making any investment decision. FranchiseOverview.com is operated by Franchising Compliance, LLC and is not affiliated with Marriott (includes JW Marriott) or any of its subsidiaries. To report an inaccuracy: info@franchiseoverview.com